Tapan Group

What Tapan Group does

Tapan Group (legally Tapan Agro Industries Pvt. Ltd.) is an Agra, India-based privately held conglomerate that has manufactured FMCG cooking mediums and edible oils since 1995 under family leadership (Chairman Suresh Chand Garg, Managing Director Sudeep Garg, Director Aishwarya Garg). The company's core operating business is producing branded refined vegetable oils, kachchi ghani (cold-pressed) mustard oil, ghee-substitute cooking mediums, blended olive-flaxseed oil, and cold-pressed coconut oil across a portfolio of more than ten SKUs organized under brands including Aish, Dauji Suprem, Tapan, Deep Classic, Deep Bhakti, Daylite, Preet Lite (and Gold/Global variants), Flasio, and Pureness.

Revenue is generated primarily through one-time unit-priced sales of branded edible oils and cooking mediums across a hybrid go-to-market that combines direct-to-consumer e-commerce (tapanclub.com, shop.tapangroup.in, TapanClub Android app) with deep offline distribution into government institutional channels (CSD Military Canteen, Central Police Canteen, Kendriya Bhandar, U.P. Rajya Karamchari Nigam Depots), modern-trade e-commerce and quick-commerce (Amazon, Flipkart, Blinkit), modern retail chains (Vishal Mega Mart, Metro Cash & Carry, More Retail), and regional wholesalers. The company also exports to seven international markets (Kuwait, Qatar, Oman, Saudi Arabia, Bahrain, UAE, Singapore) and operates two non-core subsidiaries — a social-services NGO and a Hindi-language monthly magazine called Jeevan Nidhi — that function primarily as CSR and brand-halo assets rather than material revenue contributors.

Name

Tapan Group

Legal name

Tapan Agro Industries Pvt. Ltd.

Website

https://tapangroup.in

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Tapan Group is a privately held Agra-based FMCG manufacturer (operating since 1995) that produces branded cooking mediums and edible oils across 10+ SKUs, selling to Indian households, government canteens, modern-trade retailers, and exporting to seven Middle Eastern and Singaporean markets.

Ownership category

akta.pro rank

Product category

Edible Oils and Cooking Mediums

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225), Food Manufacturing (311)

SIC

Fats & Oils (2070), Food And Kindred Products (2000)

akta.pro primary industry

Edible Oil Packaging, Bottling & Private Label Manufacturing (AFAKAEAJ)

akta.pro secondary industry

Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

Keywords

• Edible oils
• Cooking mediums
• Cold-pressed mustard oil
• Blended cooking oils
• FMCG manufacturing

Headquarters

HQ city

Agra

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Cooking Medium and Edible Oil Sales: Primary revenue from manufacturing and selling FMCG cooking mediums including branded cooking oils, ghee alternatives, and specialty oils through multiple distribution channels including modern trade, government institutions, and direct-to-consumer e-commerce.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Tapan Group manufactures and sells branded FMCG cooking mediums and edible oils under multiple brands (Tapan, Aish, Dauji Suprem, Deep Classic, Deep Bhakti, Preet Lite, Daylite, Flasio, Pureness) for household and institutional cooking use. It produces kachchi ghani (cold-pressed) mustard oil, refined soybean and palm oils, blended olive-flaxseed oils, and cold-pressed coconut oil, distributing via government canteens, modern trade marketplaces, retail chains, wholesale distributors, owned e-commerce, and export markets.

Product overview

Tapan Group is a group of companies engaged in manufacturing FMCG products, specifically cooking mediums and edible oils. The product portfolio is organized around two main categories: (1) Cooking Mediums including the core Tapan brand plus Aish, Dauji Suprem, Deep Classic, Deep Bhakti, and Preet Lite variants (Preet Lite, Preet Lite Gold, Preet Lite Global); and (2) Edible Oils including Daylite brand (Mustard Oil, Soybean Refined Oil, Gold Palm Oil, Multi Source Vegetable Oil) and specialty oils (Flasio blended olive oil, Pureness coconut oil). The company serves both national and international markets through government institutional channels (CSD Military Canteen, Central Police Canteen, Kendriya Bhandar) and modern trade stores (Amazon, Flipkart, Blinkit, Vishal Mega Mart, Metro Cash & Carry). The products emphasize health benefits including low cholesterol, added vitamins, and plant-based formulations.

Differentiator

Problem solved

Functional benefit

Brands

• Aish: Cooking medium brand
• Dauji Suprem
• Tapan
• Deep Classic
• Deep Bhakti
• Daylite
• Preet Lite
• Preet Lite Gold
• Preet Lite Global
• Flasio
• Pureness

Products and services

• Tapan Cooking Medium Core flagship cooking medium brand representing Tapan Group's legacy in edible oils and cooking mediums, positioned around trust, taste, and tradition for household cooking use.
• Aish Cooking Medium Premium cooking medium brand under Tapan Group positioned within the company's culinary excellence portfolio for households and food connoisseurs.
• Dauji Suprem Cooking Medium Flagship cooking medium brand serving households and food connoisseurs with traditional taste and quality positioning.
• Deep Classic Cooking Medium Cooking medium for cooking, frying, baking, and use for parathas, pulao, sweets and all cooking dishes; contains low cholesterol and added vitamins A, D, and E. Priced at ₹790 for a 2 Litre Combo (MRP ₹810).
• Deep Bhakti Cooking Medium Cooking medium brand offering premium quality and purity for various culinary applications.
• Preet Lite Cooking Medium Healthier alternative to ghee usable like cooking ghee and oils; features low cholesterol, MUFA and PUFA content, low saturated fat, and added vitamins A, D, and E. Priced at ₹440 for 1 Litre Tin (MRP ₹451) and ₹1,720 for 4 Litre Tin (MRP ₹1,804).
• Preet Lite Gold Cooking Medium Premium plant-based cooking medium free from animal fat, cholesterol-free, and trans-fat-free; keto diet friendly with zero carbohydrate content, rich in fat, with added vitamins A and D; usable like desi ghee.
• Preet Lite Global Cooking Medium Globally preferred vegan and keto cooking medium suitable for cooking, frying, baking, paranthas, puris, pulao, halwa, khichdi, and pao bhaji; features low cholesterol, added vitamins A, D, E, MUFA and PUFA, and low trans fats.
• Daylite Multi Source Edible Vegetable Oil Multi-source edible vegetable oil blend providing a versatile cooking solution for everyday Indian cooking.
• Daylite Mustard Oil Kachhi Ghani (cold-pressed) mustard oil 100% pure from premium mustard seeds, retaining natural aroma and essential nutrients; contains MUFA, PUFA, antioxidants, and vitamins A and E.
• Daylite Soybean Refined Oil Refined soybean oil for everyday household cooking needs.
• Daylite Gold Palm Oil Refined palm oil offering for cooking and food preparation.
• Flasio Blended Olive & Flax Seed Oil Unique blend of olive oil, flaxseed oil, and sunflower oil with heart-healthy properties including monounsaturated fats, polyunsaturated fats, vitamin A and D, antioxidants, omega-3 and omega-6 fatty acids, and zero trans fats; suitable for baking, dips, spreads, sautéing, stir-frying, salad dressings, and marinades. Priced at ₹420 for 1 Litre (MRP ₹600) and MRP ₹401 for 500ml bottle.
• Pureness Cold Pressed Coconut Oil 100% natural cold-pressed coconut oil extracted from finest coconuts; vegan, non-GMO, free from harmful chemicals, with high smoke point ideal for frying and sautéing; usable for cooking, baking, hair care, and skin care; contains lauric acid and medium-chain triglycerides (MCTs). Priced at ₹201 for 200ml (MRP ₹400).
• Tapan Group NGO - Social Services Wholly-owned subsidiary of Tapan Group engaged in social service and NGO activities as part of the group's CSR operations.
• Jeevan Nidhi Hindi Magazine Publication Monthly Hindi magazine publication wholly owned by Tapan Group as part of the group's media and community engagement portfolio.

Quantifiable outcome

• Over 100,000 happy customers
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Patanjali Ayurved: Large Indian FMCG player with a broad edible oils portfolio including mustard oil (Kachchi Ghani), soybean, and refined oils, plus ghee alternatives. Comparable to Tapan in kachchi ghani mustard oil and traditional Indian cooking mediums, with a much larger brand footprint.
• Adani Wilmar (Fortune): India's largest edible oil and FMCG foods company, selling refined oils, vanaspati, and bakery fats under Fortune, King's, and Alife. Directly comparable to Tapan in branded edible oils and cooking mediums at national scale, but with far greater distribution and capacity.
• Mother Dairy (Delhi): Leading Indian dairy and edible oils company with a sizeable oil portfolio across mustard, refined, and blended oils sold through retail and institutional channels. Comparable to Tapan in supplying branded cooking mediums, including government institutional channels.
• Bunge India (Dalda): Global agribusiness with a major India presence in refined oils, vanaspati (Dalda), and specialty fats. Directly comparable to Tapan in oil processing, blending, and packaged cooking mediums, with multinational scale.
• Marico (Saffola): Listed Indian FMCG major with Saffola as its flagship edible oil brand (refined, olive, rice bran, mufa oils) targeting health-conscious consumers. Directly comparable to Tapan's Preet Lite and Flasio on health-positioned cooking oils, but at pan-India scale.
• ITC (Aashirvaad / Sunlite): Large Indian conglomerate with branded refined oils and cooking mediums under Sunlite and Aashirvaad, plus a strong distribution and digital commerce network. Comparable to Tapan on retail-branded packaged cooking mediums with pan-India scale.
• Ruchi Soya (Patanjali group): One of India's largest integrated edible oil producers with brands like Ruchi Gold, Mahakosh, and Nutrela. Comparable to Tapan as a large-scale manufacturer of refined oils, vanaspati, and soybean oil, with pan-India distribution.
• Cargill India: Multinational agribusiness with edible oils, bakery fats, and foodservice oil blends in India under the NatureFresh, Gemini, and Sweekar brands. Comparable to Tapan in refined oils and frying oil blends, with deeper B2B and foodservice footprint.

Direct peers

• Emami Agrotech (Healthy & Tasty): Manufacturer of edible oils and vanaspati under the Healthy & Tasty and Emami brands, serving retail and foodservice. Direct competitor to Tapan in branded cooking mediums and refined oils, particularly in the health-segment.

Regional players

• Bharti International: North Indian mustard oil and refined oil manufacturer with strong presence in mustard-producing states. Closely comparable to Tapan's Daylite Mustard Oil and kachchi ghani positioning, but with a more regional skew.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/tapangroup
• YouTubeyoutube.com/channel/UCOuAuRrQGIio2VzMTPTb1DA
• Facebookfacebook.com/tapangroup
• LinkedInlinkedin.com/company/tapan-group
• Instagraminstagram.com/tapangroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tapan Group