Be
Be.com is a French women's online lifestyle magazine published by R.M.P. under the Reworld Media Group, covering fashion, beauty, culture, people, food, and home décor. It serves French-speaking women via a freemium, advertising-supported model with an optional paid ad-free subscription.
- Company typePrivate
- Founded1996
- HeadquartersMountain View, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Be does
Be.com is a French women's online lifestyle magazine published by R.M.P., a wholly-owned subsidiary of the Reworld Media Group, headquartered in Boulogne-Billancourt, France. The platform delivers editorial content organized across category sections including Mode (fashion), Beauté (beauty), Société (society), Culture, People, Cuisine (food), Déco (home décor), Love, and Buzz, targeting French-speaking women interested in fashion trends, beauty advice, celebrity coverage, cooking, and home décor. Content is produced by a small named editorial team, with Gautier Normand serving as Directeur de la Publication, and is delivered exclusively through the be.com website (no mobile application is maintained).
The core technology is a standard digital publishing platform with web delivery, layered with a sophisticated advertising-technology stack. Be integrates with multiple identity, measurement, and personalization partners including First ID, Utiq, Nielsen, R-TARGET, SQUADATA, Sirdata, and Notify Brand Technology, all governed by the parent group's shared infrastructure through Reworld Media Connect (advertising regie) and Reworld Media Factory (technology and data management). Distribution is amplified by social sharing integrations across X, Facebook, Telegram, WhatsApp, Pinterest, LinkedIn, and Reddit, and by an email newsletter subscription program.
The business model is freemium and primarily advertising-supported. The platform is offered free of charge to readers, with revenue generated through the sale of targeted and personalized advertising inventory to advertisers. A secondary, smaller revenue stream comes from a paid subscription tier that provides ad-free access for users who decline non-essential cookies. Named advertiser relationships include L'Oréal France and TF1 Publicité. There is no disclosed revenue, no public listing for the R.M.P. entity, and no standalone funding history; the property operates entirely within the corporate structure of the Reworld Media Group.
Be firmographics
Firmographics- Name
- Be
- Legal name
- R.M.P.
- Website
- https://be.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Be.com is a French women's online lifestyle magazine published by R.M.P. under the Reworld Media Group, covering fashion, beauty, culture, people, food, and home décor. It serves French-speaking women via a freemium, advertising-supported model with an optional paid ad-free subscription.
- Ownership category
- akta.pro rank
Be industry classification
Industry- Product category
- Online Lifestyle Magazine
- NAICS
- Periodical Publishers (513120)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where Be is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Be business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Advertising revenue: The primary revenue model is advertising-supported. Reworld Media proposes its platforms to users mainly free of charge, based on an economic model essentially founded on advertising. Audience is monetized through the sale of targeted and personalized advertising spaces to advertisers.
- Subscription (ad-free access): Premium subscription offering access to services without personalized advertising. Users who refuse non-essential cookies and want ad-free access can subscribe to a paid offer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access with advertising |
| Subscription | Monthly | Premium ad-free subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Be product offering
Product offeringCore offering
Be.com is a French-language online women's lifestyle magazine that publishes daily editorial content across fashion (Mode), beauty (Beauté), society, culture, people, cooking (Cuisine), home decor (Déco), and love. The site delivers articles, photo galleries, videos, and practical lifestyle tips, monetized primarily through advertising with an optional paid subscription for ad-free access.
Product overview
Be.com is a French women's online lifestyle magazine published by R.M.P. (Reworld Media group). The platform operates as a unified digital media property offering editorial content organized across category sections including Mode (fashion), Beauté (beauty), Culture, People, Cuisine (food/cooking), Déco (home decor), Love, and Buzz/society news. The site functions as a content publication and distribution platform, delivering articles, photo galleries, videos, and practical lifestyle tips to readers. The business model is primarily advertising-based, with the platform monetizing audience through targeted ad placements and sponsored content partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Be.com Online Magazine French online women's lifestyle magazine offering editorial content across fashion (Mode), beauty (Beauté), culture, people, cooking (Cuisine), home decor (Déco), love, and society. Delivers articles, photo galleries, videos, and practical tips to French-speaking women through a digital platform monetized primarily via advertising, with an optional paid subscription for ad-free access.
Companies that use Be
Customer profileSegments1 record
Ideal customer profiles1 record
Be technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Be partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Reworld Media FactorycoreReworld Media Factory provides technological tools and functional structures related to data management to the publishing companies of Reworld Media Group. It may also commercialize certain advertising campaigns on the published platforms.
- L'Oréal FranceminorAdvertiser partner receiving anonymized user data and interest-based data for targeted advertising campaigns on the platform.
- TF1 PublicitéminorAdvertising partner and régie for displaying targeted advertisements based on user interests and navigation profiles.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Be competitors and assessment
Company assessmentDirect peers
- Public (France): French celebrity and lifestyle weekly now integrated into Reworld Media, closely mirroring Be's people-and-lifestyle coverage and directly competing for the same French female audience within the same group.
- Madame Figaro: French women's lifestyle and culture publication from Le Figaro group covering mode, beauté, culture, déco, and society; competes for the same upmarket French female lifestyle reader and fashion/beauty ad spend.
- ELLE (France): Flagship French edition of ELLE, the global fashion, beauty, and lifestyle authority; the market-leader benchmark for the same mode/beauté/culture audience Be serves.
- Voici: Major French weekly celebrity and lifestyle magazine from Lagardère, covering people, mode, beauté and société - direct overlap with Be's editorial mix and target audience of French women.
- Grazia (France): French edition of Grazia targeting style-conscious women with fashion, beauty, and celebrity coverage; competes with Be for the same French female lifestyle reader and the same fashion/beauty advertiser budgets.
- Purepeople: Digital-first French celebrity news platform with adjacent lifestyle coverage; competes for the same People/Buzz traffic and advertising inventory as Be's society and culture sections.
- Gala: French lifestyle and celebrity magazine covering mode, beauté, people, culture, and déco - a near-identical editorial footprint to Be.com and direct competitor for the same French female audience.
- Cosmopolitan (France): French edition of Cosmopolitan targeting young women with fashion, beauty, culture, love, and celebrity content; competes for the same digital female-lifestyle audience and identical advertiser categories.
- Closer (France): French celebrity and lifestyle magazine published as part of the Reworld Media Group, covering people news, fashion, beauty, and entertainment for a French female audience - functionally the closest sister property to Be within the same portfolio and identical GTM.
- Marie Claire (France): French edition of Marie Claire covering fashion, beauty, culture, and societal topics for an educated female readership; overlaps directly with Be's positioning as a daily-updated lifestyle destination.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Be social profiles
Digital presenceBe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be leadership team
Management profileNumber of profiles
Profiles4 records
Be funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be
What does Be do?
Be.com is a French-language online women's lifestyle magazine that publishes daily editorial content across fashion (Mode), beauty (Beauté), society, culture, people, cooking (Cuisine), home decor (Déco), and love. The site delivers articles, photo galleries, videos, and practical lifestyle tips, monetized primarily through advertising with an optional paid subscription for ad-free access.
Is Be a public or private company?
Be is a private company. It is classified as corporate owned and is currently operating.
When was Be founded?
Be was founded in 1996. It employs 1 to 10 people.
Where is Be based?
Be is headquartered in Mountain View, United States, in the North America region.
How does Be make money?
Two revenue lines are on record. Advertising revenue is the primary driver. The others are subscription (ad-free access).
Who are Be's main competitors?
Direct peers on record are Public (France), Madame Figaro, ELLE (France), Voici, Grazia (France), Purepeople, Gala, Cosmopolitan (France), Closer (France) and Marie Claire (France).
Does Be have an API?
No public API is recorded for Be.
What industry is Be in?
Be's product category is Online Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 513120.