LOGUP Consultoria

What LOGUP Consultoria does

LOGUP Consultoria S/C Ltda. is a privately held Brazilian enterprise consulting firm founded in August 2000 and headquartered in the Indianópolis neighborhood of São Paulo (Alameda dos Maracatins 780). The company specializes exclusively in the implementation of SAP logistics execution software, operating as a certified SAP Silver Partner with a focus on three SAP modules: Extended Warehouse Management (EWM), Transportation Management (TM), and Yard Logistics, plus the SAP AR Warehouse Picker as an augmented reality feature module. Its stated mission is to deliver quality services and effective results across supply chain, warehouse, yard, and transportation operations for clients in any segment where these processes exist.

The company's technology stack is entirely SAP-centric: it does not develop its own software but rather implements and configures SAP's logistics execution suite for large enterprises. Service capabilities cover real-time inventory tracking, cross-docking, multichannel fulfillment, freight and fleet management, yard workload planning with 3D visualization, and AR-assisted picking via smart glasses. Customer evidence is anchored by 17 publicly listed enterprise logos including Unilever, Natura, Leroy Merlin, Arcelor, Codelco, AES Eletropaulo, Americanas, Cencosud, Dafiti, Marisa, Klabin, Zaffari, Novo Mundo, Libra, Weber, KC, and Bravo, spanning retail, e-commerce, FMCG, mining, steel, paper/packaging, energy/utilities, construction, real estate, and cosmetics.

LOGUP operates on professional services economics: revenue is generated through implementation consulting engagements on a quote-based model with pricing not publicly disclosed. Go-to-market is direct enterprise field sales, leveraging SAP co-sell motions within the SAP partner ecosystem. The firm runs lean, with 11–50 employees, no disclosed funding history, no parent company, no management team publicly listed, no AI/ML capability surfaced, and operations concentrated in Brazil with no claimed global footprint. Marketing relies primarily on its official website and a careers/LinkedIn presence rather than active demand-generation campaigns.

Name

LOGUP Consultoria

Legal name

LOGUP Consultoria

Website

https://logup.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

LOGUP Consultoria is a privately held São Paulo-based SAP Silver Partner founded in 2000 that implements SAP logistics execution solutions (EWM, TM, Yard Logistics, and AR Warehouse Picker) for large enterprise clients across multiple industries in Brazil.

Ownership category

akta.pro rank

Product category

SAP Logistics Implementation Consulting

NAICS

Process, Physical Distribution, and Logistics Consulting Services (541614), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• SAP consulting services
• Warehouse management implementation
• Transportation management consulting
• Supply chain consulting
• Logistics system integration

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SAP Implementation Consulting Services: Professional services revenue derived from implementing SAP logistics execution solutions (EWM, TM, Yard Logistics) for enterprise clients. Revenue is generated through consulting engagements, system implementation projects, and likely ongoing support/maintenance services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

LOGUP Consultoria provides professional consulting and implementation services for SAP logistics execution solutions, including SAP Extended Warehouse Management (EWM), SAP Transportation Management (TM), SAP Yard Logistics, and the SAP AR Warehouse Picker augmented reality module. The company serves enterprise clients across multiple sectors in Brazil, delivering supply chain and logistics execution projects with over 20 years of experience since its founding in 2000.

Product overview

LOGUP Consultoria is a certified SAP partner specializing in the implementation of three core SAP logistics execution products: Extended Warehouse Management (EWM), Transportation Management (TM), and Yard Logistics (YL). The company also offers the SAP AR Warehouse Picker as an augmented reality feature module for warehouse operations. Together, these products form a unified supply chain execution suite covering warehouse management, yard management, and transportation management, all built on the SAP ERP platform.

Differentiator

Problem solved

Functional benefit

Products and services

• SAP Yard Logistics Implementation

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SAPcoreTechnology or IntegrationLOGUP Consultoria is a certified SAP Silver Partner, recognized as a pioneer and specialist in implementing SAP logistics execution solutions including SAP EWM (Extended Warehouse Management), SAP TM (Transportation Management), and SAP Yard Logistics. The partnership enables LOGUP to deliver enterprise logistics solutions to clients across Brazil.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• CI&T: Brazilian digital and technology consultancy with growing enterprise transformation practice. Comparable on Brazilian enterprise client base and scale, though more weighted toward digital engineering than core SAP logistics specialization.

Broad incumbents

• Accenture: World's largest SAP systems integrator and a preferred global partner for SAP-led transformations. Competes for the same enterprise SAP implementation work as LOGUP but with vastly greater scale, multi-module coverage, and global delivery capability.
• Deloitte: Big Four firm with one of the largest global SAP consulting practices. Frequently competes with LOGUP for large Brazilian enterprise SAP S/4HANA and EWM/TM transformations, offering integrated advisory plus implementation.
• T-Systems: Deutsche Telekom's enterprise IT arm and major global SAP partner with strong SAP EWM/TM implementations across multiple geographies. Comparable on SAP logistics capability but operates at much larger scale with broader portfolio beyond SAP.
• Capgemini: Global IT services giant with a significant SAP practice and dedicated supply chain/digital manufacturing offerings. Competes head-to-head with LOGUP on enterprise SAP logistics implementations at multinational clients.

Emerging players

• TOTVS: Brazil's largest enterprise software company, competing with SAP in the local market and operating its own implementation partner ecosystem. Adjacent competitor because Brazilian enterprises choosing TOTVS over SAP bypass the entire SAP EWM/TM implementation market.
• Birlasoft: Mid-size global IT services firm with focused SAP and supply chain consulting capabilities. Comparable mid-tier SAP SI profile with specialization in enterprise logistics and manufacturing, though India-headquartered rather than Latin American.

Direct peers

• NTT Data Business Solutions: Pure-play global SAP consulting specialist (formerly itelligence) with deep expertise in SAP logistics and supply chain modules. Comparable to LOGUP in specialization focus on SAP execution products, though operating at significantly larger scale.
• GFT Technologies: Brazilian-origin IT consulting firm with deep SAP practice focused on enterprise transformation for financial services and industrial clients. Comparable mid-tier positioning and SAP-centric service model with Latin American roots.
• Stefanini: Brazilian-headquartered global IT services firm with a substantial SAP implementation practice. Most direct comparable given similar Brazilian roots, mid-tier positioning, and overlap in enterprise SAP consulting engagements across Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/logup-consultoria-s-c-ltda-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOGUP Consultoria