What LOC + does

LOC+ (legal name: LOC PLUS) is a French private limited company (SARL) headquartered in Gimont, Gers, France, organized under RCS 44518606700028. The company operates a regional network of 7 equipment rental and sales branches across 3 departments (Gers, Haute-Garonne, and Landes) in southwestern France, including locations in Gimont, Auch, Condom, Samatan, Aire-sur-l'Adour, Gagnac-sur-Garonne, and Muret. It has been operating for approximately 24 years and employs 35 professionals who are described as regularly trained to advise customers. The catalog spans 1,500 material references covering earthmoving (mini and tracked/wheeled excavators, bulldozers, graders), compaction, dumpers and dump trucks, vehicles (heavy goods vehicles, trailers, light commercial vehicles under 3.5T requiring only a Category B license), recycling equipment (jaw/impact crushers and trommel screening plants), material handling and lifting (forklifts, telescopic handlers, truck-mounted boom lifts, self-propelled aerial platforms), professional tools (concrete, power tools, generators, site installations, cleaning, pneumatic, and pumping equipment), and gardening/landscaping equipment (tractors, brush cutters, chippers, stump grinders).

The business operates as a physical-asset rental platform with adjacent service lines. Core revenue streams are usage-based short-term and long-term equipment rentals (daily pricing based on 8-hour usage blocks with incremental charges for additional time), one-time sales of new and used construction equipment, professional-services revenue from after-sales repair and maintenance (SAV) at in-house workshops across all 7 branches plus on-site repair capability, hardware sales of spare parts across all brands and models, and professional-services revenue from equipment transport and delivery structured around 6 predefined geographic zones with flat outbound and return rates. The go-to-market is enterprise/field sales through the 7 physical agency locations, complemented by an e-commerce website for catalog browsing and quote requests, a Facebook page, and word-of-mouth in the regional market. The customer base is segmented across three groups: BTP professionals (primary segment — construction contractors and public works firms), landscaping and green space professionals, and private individuals undertaking DIY projects.

No revenue, funding rounds, ownership structure beyond the SARL designation, patents, awards, partnerships, or AI/ML capabilities are disclosed. The company appears to be independently owned with no identified parent company or institutional investors. Geographic scope is confined to the Sud-Ouest region of France, and the business is asset-heavy and locally distributed — each branch carries inventory, a workshop, spare parts, and customer-facing staff, including Saturday morning hours at the Gimont headquarters.

Name

LOC +

Legal name

LOC PLUS

Website

https://loc-plus.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

LOC+ (LOC PLUS) is a French regional construction equipment rental company operating 7 branches across 3 departments in southwestern France, offering 1,500 equipment references for rental, sale, repair, and transport to BTP professionals, landscapers, and individuals.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

akta.pro secondary industries

Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Lifting & Hoisting Rental & Leasing (IMAHAJAN), Flatbed & Platform Trucks Leasing & Rental (TLABAEAC)

Keywords

• Construction equipment rental
• Building public works equipment
• Earthmoving machinery rental
• Material handling equipment
• Professional tool rental

Headquarters

HQ city

Gimont

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Short-term and long-term rental of construction equipment including mini excavators, loaders, dumpers, compaction equipment, vehicles, material handling, green space equipment, and professional tools
2. Equipment Sales: Sale of new and used construction equipment and tools
3. Repair and Maintenance Services (SAV): After-sales service and repair of machines and equipment at workshop facilities across all 7 branches, plus on-site repair possible
4. Spare Parts: Sale of spare parts for all brands and models
5. Transport Services: Transport of agricultural and BTP equipment, flatbed and lowboy transport with trucks available with or without driver

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LOC+ rents and sells construction equipment (BTP), landscaping, and professional tooling through 7 regional branches in southwestern France, with a catalog of approximately 1,500 references spanning excavation, compaction, transport, material handling, lifting, recycling, and green-space machinery. The company complements equipment rental with after-sales repair (SAV), multi-brand spare parts supply, and transport/logistics services for agricultural and BTP equipment across six predefined delivery zones.

Product overview

LOC+ is a construction equipment rental and sales company operating 7 branches across the Gers, Haute-Garonne, and Sud-Ouest regions of France. The company offers a comprehensive portfolio of rental equipment organized into categories: VRD/Terrassement (earthworks), Chargeuse (loaders), Dumper/Tombereau (dumpers), Compactage (compactors), Véhicules (vehicles), Recyclage (recycling), Manutention/Levage (material handling/lifting), Outillage Professionnel (professional tools), and Jardinage (gardening/landscaping). Additional services include repair/maintenance (SAV), spare parts supply, and transport of equipment. The company serves both professionals and individuals with equipment ranging from mini excavators and loaders to gardening tools and heavy vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• VRD / Terrassement Equipment Rental

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Caterpillar Rental: OEM-backed equipment rental network distributing Caterpillar machines. Comparable in fleet categories (earthmoving, compaction) and access to premium brands, but operating as a broad global incumbent rather than a regional specialist.

Direct peers

• Kiloutou: France's largest multi-category equipment rental operator with hundreds of branches nationwide. Directly comparable in product breadth (earthmoving, lifting, tools, landscaping) and customer base (BTP pros and individuals), but at vastly greater national scale.
• Locapro: French regional equipment rental network targeting BTP and landscaping professionals. Closely comparable business model, fleet mix, and customer segments, with multi-branch regional density in other parts of France.
• Boels Rental: Major European equipment rental company with strong presence across France. Comparable in fleet breadth (earthmoving, aerial, tools, vehicles), customer segments, and rental-led business model, though at pan-European scale.
• Loxam: One of Europe's largest equipment rental companies with deep French coverage. Directly comparable in fleet categories (excavators, compaction, aerial, tools) and BTP customer focus, but with listed-company scale and pricing power that LOC+ lacks.
• M-Loc: French regional construction and landscaping equipment rental company. Closely comparable in fleet categories, customer segments (BTP pros, landscapers, individuals), and multi-branch regional distribution model.
• Mateco: European specialist in aerial platform and lifting equipment rental. Comparable in lifting/aerial product categories and BTP customer base, though narrower in fleet breadth than LOC+.

Regional players

• Ramirent: European equipment rental company (now part of Boels) operating across Northern and Eastern Europe. Comparable in fleet categories and customer base, though geographic overlap with LOC+ is limited.
• HSS Hire: UK-based tool and equipment rental company serving trades and individuals. Comparable in fleet breadth (tools, small machinery) and customer segments, though primarily operating in the UK rather than France.

Others

• Point P: Major French building materials distributor serving the same BTP contractor customer base as LOC+. Comparable in customer targeting and regional branch density, but a materials supplier rather than a fleet rental operator — an adjacent ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/loc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOC +