SALA e POWER

What SALA e POWER does

SALA e POWER Co., Ltd. (サーラeパワー株式会社) is a Japan-based biomass power generation company and a wholly-owned subsidiary of SALA Energy Co., Ltd. within the SALA Group. Founded in June 2016 and headquartered in Toyohashi, Aichi Prefecture, the company operates the East Mikawa Biomass Power Plant - a 22,100kW facility that commenced commercial operation in July 2019 on a 30,001m² site, consuming approximately 150,000 tons of fuel per year (primarily 140,000 tons of imported Palm Kernel Shell from Indonesia, Malaysia and Vietnam, plus 10,000 tons of domestic wood chips and thinning materials). The plant uses a step-type water-cooled sliding stoker boiler and generates enough electricity to supply approximately 40,000 households; cumulative generation reached 10 billion kWh in April 2025.

The company monetizes output exclusively through Japan's regulated Feed-in Tariff (FIT) system, selling wholesale electricity to Chubu Electric Power Co., Ltd. and new power companies (新電力) at government-set rates of 24 yen/kWh for PKS/wood pellets/general wood and 32 yen/kWh for thinning materials, under 20-year purchase contracts that extend through approximately 2039. In October 2025, SALA e POWER diversified into grid-scale energy storage by launching the SALA Higashi-Mikawa Solar Power with Co-located Battery Storage facility (736kW solar panels + 7,520kWh battery), which participates in electricity market trading without FIT/FIP certification to capture peak-demand price spreads. The company holds GGL (Green Gold Label) certification for biomass fuel sustainability (obtained July 2025), is a signatory to the Partnership Building Declaration, and is recognized for regional contribution via the FY2025 Furusato Enterprise Award (Minister of Internal Affairs and Communications Award).

The company's go-to-market is sales-led wholesale: it does not sell directly to end consumers but operates as a generator feeding the regulated grid system, while pursuing community-engagement and educational outreach (school classroom visits, partnerships with Toyohashi University of Science, fire-safety drills with the local fire department) as its primary external-facing activities.

Name

SALA e POWER

Legal name

サーラeパワー株式会社 (SALA e POWER Co., Ltd.)

Website

https://salaepower.sala.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SALA e POWER Co., Ltd. is a Japan-based, SALA Group subsidiary operating a 22,100kW biomass power plant in Toyohashi, Aichi, selling FIT-regulated electricity to Chubu Electric Power and supplying approximately 40,000 households, with a recently added 736kW solar-plus-storage facility participating in electricity market trading.

Ownership category

akta.pro rank

Product category

Biomass Power Generation

NAICS

Biomass Electric Power Generation (221117)

SIC

Electric Services (4911)

akta.pro primary industry

Biomass Plant Operations, Maintenance & Performance Services (O&M) (EUAAAGAI)

akta.pro secondary industries

Renewable Energy Asset Management (Solar/Wind/Hydro/Geothermal) (EUAEAMAB), Operations Control & Dispatch (Remote Operations Centers, Curtailment, Compliance) (EUAMAGAK)

Keywords

• Biomass power generation
• Renewable energy
• Feed-in tariff electricity
• Solar battery storage
• Carbon neutral power

Headquarters

HQ city

Toyohashi

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel

Revenue model

1. Electricity Sales via FIT: The company generates revenue by selling electricity through Japan's Feed-in Tariff (FIT) system for 20 years. Electricity is sold to Chubu Electric Power Co., Ltd. and new power companies (新電力). Purchase prices: 24 yen/kWh for PKS/wood pellets/general wood, 32 yen/kWh for thinning materials.
2. Solar Storage Battery Market Trading: The SALA Higashi-Mikawa Solar Co-located Storage facility (736kW solar panels with 7,520kWh battery) participates in electricity market trading without FIT/FIP certification, providing grid balancing services through charging during excess solar/grid power and discharging during peak demand periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SALA e POWER operates biomass power generation facilities, primarily the East Mikawa Biomass Power Plant (22,100 kW capacity) in Toyohashi, Aichi Prefecture, using imported Palm Kernel Shell (PKS), wood pellets, and domestic thinning materials. Electricity is sold wholesale through Japan's Feed-in Tariff (FIT) system to Chubu Electric Power and new power retailers. The company also operates the SALA Higashi-Mikawa Solar Power with Co-located Battery Storage (736 kW solar + 7,520 kWh battery) participating in electricity market trading for grid balancing.

Product overview

SALA e POWER operates biomass power generation facilities as its core business. The company manages the Higashi-Mikawa Biomass Power Plant (22,100KW capacity using PKS, wood pellets, and wood chips) and the SALA Higashi-Mikawa Solar Power with Co-located Battery Storage (736kW solar + 7,520kWh battery). Both facilities supply electricity to Chubu Electric Power and new power retailers. The power generation capacity serves approximately 40,000 households.

Differentiator

Problem solved

Functional benefit

Products and services

• Higashi-Mikawa Biomass Power Plant (東三河バイオマス発電所) A 22,100 kW biomass power generation facility fueled by palm kernel shell (PKS), wood pellets, and domestic wood chips/thinning materials. Supplies electricity to approximately 40,000 households via Japan's FIT system.
• SALA Higashi-Mikawa Solar Power with Co-located Battery Storage (サーラ東三河太陽光併設蓄電所) A 736 kW solar panel facility with 7,520 kWh battery storage that participates in electricity market trading without FIT/FIP certification, providing grid balancing by charging during excess solar/grid power and discharging during peak demand.

Quantifiable outcome

• Supplies power to approximately 40,000 households
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• SALA Energy Co., Ltd. (サーラエナジー株式会社)coreStrategic or Co-development PartnerParent company (100% ownership) providing capital support and strategic direction. SALA Energy Co., Ltd. constructed the SALA Higashi-Mikawa Solar Co-located Storage facility on the biomass power plant site. The company also signed an inclusive partnership agreement with Toyohashi City for regional cooperation.
• SALA Corporation (株式会社サーラコーポレーション)coreStrategic or Co-development PartnerUltimate parent company within the SALA Group, providing brand identity and group-wide business philosophy centered on 'Space, Art, Living, Amenity' for creating beautiful and comfortable living spaces.
• SALA e Energy Co., Ltd. (サーラeエナジー株式会社)majorChannel Partner/ Reseller/ DistributorSubsidiary company within SALA Group that handles retail electricity sales to end customers, forming a complementary business relationship with SALA e POWER's power generation operations.
• Japan Business Federation (日本経済団体連合会), Japan Chamber of Commerce and Industry (日本商工会議所), Japan Council for Economic Research (経済同友会)majorStrategic or Co-development PartnerParticipating in 'Partnership Building Declaration' initiative to promote共存共栄 (mutual prosperity) across supply chains and establish partnerships beyond company scale or corporate groups. Focus on decarbonization through sustainable energy supply.
• Toyohashi University of Science (豊橋技術科学大学)minorStrategic or Co-development PartnerSponsoring the Toyohashi University of Science 50th Anniversary Pre-Event 'Innovation Meetup 2025@TUT' - an industry-government-academia-finance networking event aimed at regional revitalization and new business opportunities.
• J-Celeste Co., Ltd. (ジェイセレスト株式会社)minorGTM or Marketing PartnerVideo production company that assisted with website renewal content creation in August 2025, as acknowledged in company news release.
• Asmarq Co., Ltd. (株式会社アスマーク)minorImplementation/ SI/ Consulting PartnerProvider of 'Smile Bonus' internal employee recognition tool implemented in May 2025 to promote positive communication and mutual understanding among employees.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Tokyo Gas Co., Ltd. Major Japanese gas and energy company expanding into renewable energy including biomass power and storage; comparable as a broad incumbent entering the renewable IPP market and adjacent infrastructure.
• Kansai Electric Power Company: Major Japanese utility operator with biomass generation in its renewable mix across the Kansai region; comparable as a broad incumbent in the electric services and renewable IPP space.
• Tokyo Electric Power Company Holdings (TEPCO): Japan's largest electric utility operating biomass generation as part of a diversified portfolio; comparable as a broad incumbent peer in renewable generation and grid balancing services.
• Osaka Gas Co., Ltd. Diversified Japanese energy company with biomass and renewable power investments across its regulated and merchant businesses; comparable as a broad incumbent broadening its renewable IPP exposure.
• Electric Power Development Co., Ltd. (J-POWER): Major Japanese wholesale electric utility with material biomass, hydro, wind, and geothermal generation capacity; comparable as a broad incumbent with overlapping biomass operations and wholesale electricity offtake.
• Chubu Electric Power Co., Inc. Major regional Japanese utility that is both SALA e POWER's primary FIT off-taker and an operator of its own biomass assets; comparable as a regional incumbent in distributed biomass power generation and the customer relationship.

Direct peers

• Renova Inc. Japanese renewable energy independent power producer (IPP) operating biomass, solar, wind, and geothermal assets under Japan's FIT scheme; directly comparable as a fellow biomass IPP selling regulated electricity to Japanese utilities.
• eRex Co., Ltd. Biomass-focused Japanese renewable IPP developing biomass power plants using wood pellets, PKS, and agricultural residues; directly comparable as a pure-play biomass peer in Japan's FIT market with similar fuel-mix challenges.

Emerging players

• Sumitomo Forestry Co., Ltd. Japanese forestry company operating biomass power plants that leverage its wood supply chain; comparable as an emerging biomass IPP integrating forestry and energy operations, with a similar domestic thinning-materials angle.

Regional players

• Hokkaido Electric Power Company, Inc. Regional Japanese electric utility serving Hokkaido with renewable generation including biomass; comparable as a regional peer in the electric services space, though operating in a different geography than SALA e POWER's Mikawa/Enshu focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALA e POWER