Morgane Group
Morgane Group is an independent French audiovisual and event production company founded in 1992, producing television programs, documentaries, and heritage content for French and international broadcasters, and operating flagship music festivals Francofolies de La Rochelle and Printemps de Bourges alongside corporate event services and in-house distribution.
- Company typePrivate
- Founded1992
- HeadquartersBoulogne-billancourt, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Morgane Group does
Morgane Group is an independent French audiovisual and event production company founded in 1992 by Gérard Lacroix and Gérard Pont and headquartered in Boulogne-Billancourt. The group operates through four interconnected divisions: an audiovisual production arm producing magazines, entertainment shows, documentaries, fiction, animation/youth content, and live music captures for French and international broadcasters; a festivals division owning Les Francofolies de La Rochelle (150,000+ attendees over 5 days in July) and Le Printemps de Bourges – Crédit Mutuel (nearly 500 shows over 6 days, ISO 20121 certified since 2019); an événementiel division combining Morgane Events (executive event production created in 2011) and Coulisses (technical event services and equipment rental); and an in-house distribution unit selling finished programs to broadcasters in France and internationally. The group's catalog comprises nearly 5,000 hours of content with more than 400 hours of new programming produced annually, anchored by recurring flagship brands such as Le Village Préféré des Français, Le Monument Préféré des Français, Laissez-vous guider (featuring 3D historical reconstitutions), Basique, and La Vie Secrète des Chansons, often featuring on-screen talent such as Stéphane Bern and André Manoukian.
Morgane makes money through a mix of revenue streams: one-time licensing of co-produced audiovisual content to broadcasters (France 2, France 3, France 4, France 5, Arte, RAI, NHK, ZDF, and others); festival operations generating ticket sales, sponsorships (notably Crédit Mutuel as title sponsor), and media rights; bespoke professional services for corporate and institutional clients through Morgane Events (corporate events, product launches, award ceremonies for Hermès, Fnac, Sacem); and technical event services through Coulisses. A 2024 expansion, Morgane Héritage, was created in exclusive collaboration with Paris Le Perche Productions (Stéphane Bern's production company) to serve corporate and institutional film clients. GTM is sales-led, built on long-term direct relationships with French public broadcasters and international channels that co-finance productions, supplemented by event-driven sales for corporate clients and presence at international content markets for rights sales. The company is privately held (Société par Actions Simplifiée) with no disclosed external investors, employs approximately 140 permanent staff plus more than 1,000 seasonal workers per festival season, and reports no public revenue figures.
Morgane Group firmographics
Firmographics- Name
- Morgane Group
- Legal name
- MORGANE GROUPE
- Website
- https://morgane-groupe.fr
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Morgane Group is an independent French audiovisual and event production company founded in 1992, producing television programs, documentaries, and heritage content for French and international broadcasters, and operating flagship music festivals Francofolies de La Rochelle and Printemps de Bourges alongside corporate event services and in-house distribution.
- Ownership category
- akta.pro rank
Where Morgane Group is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Morgane Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Audiovisual Production: Production of television content including magazines, documentaries, entertainment shows, fiction, and feature films. Revenue generated through co-productions with broadcasters and international pre-sales.
- Festival Organization: Organization and operation of major music festivals including Les Francofolies de La Rochelle and Le Printemps de Bourges, generating revenue through ticket sales, sponsorships, and media rights.
- Event Production Services: Bespoke event production for corporate and institutional clients through Morgane Events, covering logistics, technical production, artist booking, and event commercialization.
- Technical Event Services: Technical equipment rental and services through Coulisses agency for events, festivals, sports events, congresses, and private functions.
- Film Distribution: Self-distribution of produced films in France and internationally. Distribution includes TV/VOD sales, merchandising, book adaptations, and non-linear exploitation rights.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Morgane Group product offering
Product offeringCore offering
Morgane Group is an independent French audiovisual and event production group that produces television content (magazines, entertainment shows, documentaries, fiction, animation, and live music captures) for French and international broadcasters, organizes major music festivals (Les Francofolies de La Rochelle and Le Printemps de Bourges), and provides bespoke event production and technical event services through its subsidiaries Morgane Events and Coulisses. The group also self-distributes its productions internationally and operates Morgane Héritage, a heritage and institutional content brand.
Product overview
Morgane Group is an independent French audiovisual and event production group founded in 1992, operating as a multi-subsidiary platform organized around four interconnected divisions: (1) Audiovisuel — the core production arm producing magazines, documentaries, fiction, animation, youth content, and live music captures; (2) Festivals — operating Les Francofolies de la Rochelle and Le Printemps de Bourges; (3) Événementiel — combining Morgane Events (executive event production) and Coulisses (technical event services); and (4) Distribution — in-house international sales to broadcasters like RAI, NHK, ZDF, and RTBF. The group's flagship branded programs include heritage franchises (Laissez-vous guider, Le Village Préféré des Français, Le Monument Préféré des Français, La Ferme Préférée des Français), music shows (Basique, La Vie Secrète des Chansons, Symphonifique), and corporate brand Morgane Héritage (heritage/corporate films with Stéphane Bern). Morgane operates its own production pipeline from creation through distribution, with a catalogue of ~5,000 hours, over 400 hours produced annually, and 140 permanent employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Audiovisual Production Morgane's core audiovisual production division producing magazines, entertainment shows, documentaries, fiction series, web series, live performances, animation, and reportages for French broadcasters (France 2, France 3, France 4, France 5, Arte) and international channels. Designed for broadcasters and media companies seeking quality original content.
- Morgane Events Executive production company for spectacles and artistic events, covering project conception, mediatization, commercialization, event production, artistic consulting, audiovisual production, press relations, partnership development, and ticketing for corporate, public, private, associative, and institutional clients.
- Coulisses (Technical Event Services)
Quantifiable outcome
- 150,000+ festival attendees per year at Francofolies de La Rochelle
- +2 more outcomes
Companies that use Morgane Group
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Morgane Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Morgane Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- RAI (Italy)coreLong-term international broadcast partner for Morgane productions, supporting financing and international distribution of French programs in Italy.
- NHK (Japan)coreInternational broadcast partner providing support for production financing and distributing Morgane content to Japanese audiences.
- ZDF (Germany)coreLong-standing German broadcast partner for Morgane productions, supporting international co-financing.
- Radio CanadacoreCanadian broadcast partner for Morgane content distribution in Quebec and Canada.
- Paris Le Perche ProductionscoreExclusive collaboration for Morgane Héritage brand, combining Morgane's audiovisual expertise with Paris Le Perche Productions' network in heritage and institutional content, led by producer Silvia Drumond.
- France 2corePrimary French broadcast partner for heritage programming including Laissez-vous guider series and Le Village Préféré des Français.
- France MusiquecoreRadio broadcast partner for classical music programming including Musiques en Fête and Basique series.
- Crédit MutuelcoreTitle sponsor of Printemps de Bourges festival, providing financial support and marketing partnership for the major music event.
- Stéphane BerncoreKey personality and producer associated with Morgane Héritage brand, bringing heritage expertise and brand recognition to corporate and institutional content.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Morgane Group competitors and assessment
Company assessmentDirect peers
- Gedeon Programmes: French independent production company specializing in documentary, heritage, science, and historical content. The closest pure-play peer to Morgane's heritage/3D reconstitution niche, with similar broadcaster relationships (France 5, Arte).
- Newen (TF1 Group): TF1-owned production and distribution subsidiary producing fiction, entertainment, documentaries, and animation. Closest comparable to Morgane's audiovisual production arm and direct competitor for French broadcaster commissions and international distribution.
- Federation Entertainment: French independent production and distribution company focusing on premium international series, documentaries, and animation. Comparable to Morgane as a mid-sized French indie with self-distribution and international broadcaster relationships.
- Live Nation France: Global live events giant operating festivals and concerts in France (e.g., Hellfest, Garorock). Comparable to Morgane's festival and concert organization activities, particularly the festival ownership/operation model at Francofolies and Printemps de Bourges.
- Lagardère Entertainment: Audiovisual production arm of Lagardère group producing documentaries, entertainment, and branded content for French broadcasters and international markets. Comparable as a diversified French audiovisual producer with broadcaster and corporate clients.
- Banijay Group: World's largest independent content producer with extensive French operations (Endemol Shine France, Air Productions). Directly comparable: produces magazines, entertainment, documentaries, heritage, and fiction for French broadcasters (TF1, France Télévisions, M6) and operates at scale internationally.
- Elephant Group (formerly Elephant Doc): French independent production company producing documentaries, magazines, and entertainment for French broadcasters. Comparable in scale, business model, and customer base to Morgane's audiovisual production arm.
Emerging players
- Believe SA: French digital music company distributing artists and labels globally, including festival programming. Comparable in music industry reach and French footprint, though focused on digital distribution rather than live festivals or TV production.
Broad incumbents
- Fimalac Entertainment (Theatre, Live): French entertainment group active in live performance and cultural content. Adjacent peer for Morgane's live music capture division (Spectacle Vivant/Musique) and event production arms.
- Studiocanal: Vivendi-owned European film and TV production and distribution major. Comparable in distribution capabilities and broader audiovisual portfolio, though at much larger scale and including theatrical film rights Morgane does not pursue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Morgane Group social profiles
Digital presenceMorgane Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morgane Group leadership team
Management profileNumber of profiles
Profiles2 records
Morgane Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Morgane Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morgane Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morgane Group
What does Morgane Group do?
Morgane Group is an independent French audiovisual and event production group that produces television content (magazines, entertainment shows, documentaries, fiction, animation, and live music captures) for French and international broadcasters, organizes major music festivals (Les Francofolies de La Rochelle and Le Printemps de Bourges), and provides bespoke event production and technical event services through its subsidiaries Morgane Events and Coulisses. The group also self-distributes its productions internationally and operates Morgane Héritage, a heritage and institutional content brand.
Is Morgane Group a public or private company?
Morgane Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Morgane Group founded?
Morgane Group was founded in 1992. It employs 51 to 100 people.
Where is Morgane Group based?
Morgane Group is headquartered in Boulogne-billancourt, France, in the Europe region.
How does Morgane Group make money?
Five revenue lines are on record. Audiovisual Production is the primary driver. The others are festival Organization, event Production Services, technical Event Services and film Distribution.
Who are Morgane Group's main competitors?
Direct peers on record are Gedeon Programmes, Newen (TF1 Group), Federation Entertainment, Live Nation France, Lagardère Entertainment, Banijay Group and Elephant Group (formerly Elephant Doc). Believe SA is listed as an emerging player. Broad incumbents are Fimalac Entertainment (Theatre, Live) and Studiocanal.
Does Morgane Group have an API?
No public API is recorded for Morgane Group.