Wiflex
Wiflex is a Belgium-based SaaS company that provides a cloud-based WiFi onboarding platform generating unique per-user PSKs across major enterprise WiFi vendors and identity providers, serving SMBs, enterprises, and educational institutions through self-serve subscriptions and a regional distributor channel.
- Company typePrivate
- Founded2018
- HeadquartersHoogstraten, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Wiflex does
Wiflex is a Belgium-based SaaS company, founded in 2018 and headquartered in Hoogstraten, that operates a cloud-based WiFi onboarding and access management platform. Its core technology generates a unique Pre-Shared Key (PSK) per user or visitor, enabling network segmentation and identity-based access policies without requiring on-premise RADIUS servers or per-device certificates. The platform exposes a multi-tenant cloud architecture and integrates natively with six major enterprise WiFi vendors — Extreme Networks/Aerohive, Juniper Mist, Ruckus, Zyxel Nebula, Cisco Meraki, and Cambium — as well as with Azure Active Directory, Google Workspace, and Office 365 for employee authentication and group-based VLAN assignment.
The product surface is organized into three commercial modules and one free utility. BYOD Onboarder authenticates employees against an enterprise identity provider and assigns unique PSKs with automatic deletion on employee departure. One Click is a tablet-based guest WiFi module that generates a single-use password plus QR code on button press. Visitor Registration extends the tablet kiosk with badge printing, host notification, and a real-time visitor overview. A free Mist Unique PSK Manager tool addresses Juniper Mist customers' manual PSK limitation. The company is GDPR-compliant under EU Regulation 2016/679, with processing in the European Economic Area and a 24-month visitor data retention window.
Wiflex sells on tiered monthly subscriptions priced in EUR and USD, with module-level entry prices from €55 to €135 per month and a freemium BYOD tier for up to 10 employees. Go-to-market combines a product-led self-serve model (free trials via the website, Calendly demo booking) with a three-distributor channel: Kappa Data in the Netherlands, BusinessCom across the Nordics and Benelux, and Sama WiFi in Mexico and Latin America. Target customers include SMB and enterprise organizations using major cloud identity platforms, universities and student housing, and hospitality venues. The company is privately held, bootstrapped, with 1–10 employees and a co-founder, Jonas Dekkers, leading the business.
Wiflex firmographics
Firmographics- Name
- Wiflex
- Legal name
- Wiflex
- Website
- https://www.wiflex.eu
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wiflex is a Belgium-based SaaS company that provides a cloud-based WiFi onboarding platform generating unique per-user PSKs across major enterprise WiFi vendors and identity providers, serving SMBs, enterprises, and educational institutions through self-serve subscriptions and a regional distributor channel.
- Ownership category
- akta.pro rank
Wiflex industry classification
Industry- Product category
- Network Access Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371), Communications Services, Nec (4899)
- akta.pro primary industry
- Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI)
Keywords
Where Wiflex is headquartered
LocationHeadquarters
- HQ city
- Hoogstraten
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Wiflex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS - One Click Module: Monthly subscription for guest WiFi one-click password generation module. Tiered pricing based on feature access.
- Subscription SaaS - Visitor Registration: Monthly subscription for visitor registration module with tiered pricing based on visitor volume (250, 500, 1000+ visitors). Includes features like badge printing, host notifications, and reporting.
- Subscription SaaS - BYOD Onboarder: Monthly subscription for BYOD employee onboarding. Free tier for up to 10 employees; paid tiers for 50, 100, 250+ employees with full feature access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One Click Module - Single tier with all features included |
| Subscription | Monthly | Visitor Registration - Up to 250 visitors |
| Subscription | Monthly | Visitor Registration - Up to 500 visitors |
| Subscription | Monthly | Visitor Registration - Up to 1000 visitors |
| Freemium | Monthly | BYOD Onboarder - Up to 10 employees (Free) |
| Subscription | Monthly | BYOD Onboarder - Up to 50 employees |
| Subscription | Monthly | BYOD Onboarder - Up to 100 employees |
| Subscription | Monthly | BYOD Onboarder - Over 100 employees (Custom) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Wiflex product offering
Product offeringCore offering
Wiflex provides a cloud-based WiFi onboarding and access management platform that creates unique, secure Pre-Shared Keys (PSKs) for visitors and employees without requiring RADIUS servers or certificates. The platform offers three core modules: BYOD Onboarder for employee self-service WiFi access via Azure AD/Google Workspace/Office 365 credentials with automatic VLAN assignment, One Click for tablet-based guest WiFi password generation with QR code onboarding, and Visitor Registration for tablet-based check-in with badge printing and host notifications. It also includes a free Mist Unique PSK Manager tool for bulk PSK creation on Mist Systems.
Product overview
Wiflex offers a cloud-based WiFi onboarding platform with three core modules: BYOD Onboarder (for employee self-service WiFi access via Azure/Google Workspace/Office365 credentials), One Click (tablet-based guest WiFi password generation), and Visitor Registration (comprehensive visitor check-in with badge printing and WiFi access). A free Mist PSK Manager tool extends functionality for Mist users. The platform integrates with major WiFi vendors (Extreme, Juniper Mist, Ruckus, Cambium, Zyxel Nebula, Cisco Meraki) to deliver unique secure passwords per user without RADIUS infrastructure. Sold via monthly subscription with tiered pricing by user/visitor capacity.
Differentiator
Problem solved
Functional benefit
Brands
- One Click: Guest WiFi solution generating unique and secure WiFi passwords with one button press, featuring QR code onboarding
- Visitor Registration
- BYOD Onboarder
- Mist Unique PSK Manager
Products and services
- Wiflex Cloud Platform Cloud-based WiFi onboarding and access management platform that creates unique, secure WiFi passwords for visitors and employees without requiring RADIUS servers or certificates. Supports multi-tenant management for partners and distributors and integrates with major WiFi vendors and identity providers.
- BYOD Onboarder Employee self-service WiFi onboarding module that authenticates users via Azure AD, Google Workspace, or Office 365 credentials and assigns unique secure WiFi passwords with automatic VLAN/security group mapping. Automatically deletes passwords when employees leave the organization. Available with a free tier for up to 10 employees.
- One Click Tablet-based guest WiFi solution that generates unique secure passwords with a single button press, includes QR code for easy mobile onboarding and printing capability for laptop access. Operates on a monthly subscription model priced at €55 or $60 per month with all features included.
- Visitor Registration Comprehensive visitor management system with tablet-based check-in/check-out, automatic visitor badge printing via AirPrint, secure WiFi password generation with QR code, host notification via email/SMS, live visitor overview, and corporate branding customization. Supports Azure AD/Office365 and Google Workspace host import. Tiered pricing by visitor volume (250, 500, 1000+ visitors).
- Mist Unique PSK Manager Free tool for Juniper Mist WiFi users that enables bulk PSK creation via CSV upload, VLAN assignment, MAC address binding, and CSV export. Addresses Mist's native limitation of manual one-by-one PSK creation without VLAN support and is used for onboarding of both employees and IoT devices.
Quantifiable outcome
- Cost reduction from eliminating server-based WiFi authentication
- +2 more outcomes
Companies that use Wiflex
Customer profileSegments4 records
Ideal customer profiles4 records
Wiflex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
Wiflex partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Kappa DatacoreKappa Data is Wiflex's distributor in the Netherlands. They handle product distribution and partner support for Dutch customers. Contact: +31 (0)88 527 72 00, [email protected]
- BusinessComcoreBusinessCom is Wiflex's distributor covering Nordics and Benelux regions including Sweden, Denmark, Norway, Finland, Greenland, Iceland, Estonia, Latvia, Lithuania, Faroe Islands, Belgium, Netherlands, and Luxembourg. Contact: +31 413 724 200, [email protected]
- Sama WiFicoreSama WiFi is Wiflex's distributor for Mexico and Latin America. Contact: (55) 1106 3693, [email protected]
- Extreme Networks (Aerohive)coreWiflex integrates with Extreme Networks/ExtremeCloudIQ and legacy Aerohive products for PPSK-based WiFi onboarding. Supports One Click, Visitor Registration, and BYOD modules.
- Juniper MistcoreWiflex integrates with Juniper Mist WiFi for unique PSK creation via API-first approach. Mist's microservices cloud architecture enables Wiflex's BYOD and guest solutions.
- Ruckus Networks (Commscope)coreWiflex integrates with Ruckus networks including Virtual Smartzone (High Scale, Essentials) and Smartzone Hardware for DPSK-based WiFi onboarding.
- Zyxel NebulacoreWiflex integrates with Zyxel Nebula cloud solution for DPPSK (Dynamic PSK) feature on WiFi 6 access points, enabling unique password generation per user.
- Cisco MerakicoreWiflex integrates with Cisco Meraki for WiFi onboarding solutions using unique PSKs.
- Cambium NetworkscoreWiflex integrates with Cambium Networks for ePSK (Enhanced PSK) WiFi onboarding solutions.
- Microsoft Azure AD / Office 365coreWiflex BYOD module integrates with Azure AD and Office 365 for employee authentication, enabling automatic VLAN assignment based on security groups and automatic WiFi password deletion upon employee departure.
- Google Workspace (Gsuite)coreWiflex BYOD module integrates with Google Workspace/Gsuite for employee authentication, enabling unique PSK generation and automatic offboarding when users are deleted from Google Workspace.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Wiflex competitors and assessment
Company assessmentBroad incumbents
- Aruba Networks (HPE): Enterprise WiFi vendor owned by HPE offering ClearPass for guest onboarding, BYOD, and role-based access; comparable as a competing WiFi access management solution, though bundled with Aruba's own hardware rather than vendor-agnostic.
- Cisco Meraki: Cisco's cloud-managed WiFi platform with built-in splash pages, guest authentication, and group-based access policies; Wiflex integrates with Meraki but also competes with it for SMB guest/BYOD use cases.
- Juniper Mist: AI-driven WiFi platform with native Private PSK functionality; comparable as both a technology integration partner for Wiflex and a partial competitor whose native PPSK overlaps with Wiflex's BYOD/visitor capabilities.
- Extreme Networks: Enterprise WiFi vendor (including legacy Aerohive) whose PPSK and WiFi management features overlap with Wiflex; recent discontinuation of its PPSK Kiosk validates the demand Wiflex is now serving with its alternative solution.
- Cambium Networks: Enterprise WiFi vendor with native ePSK (Enhanced PSK) functionality comparable to Wiflex's private PSK approach; Wiflex integrates with Cambium while also addressing similar BYOD and visitor use cases.
- Ruckus Networks (CommScope): Enterprise WiFi vendor offering DPSK-based guest and BYOD onboarding via SmartZone controllers; comparable to Wiflex as both an integration partner and a partial competitor for unique-password WiFi access.
Direct peers
- Purple WiFi: Cloud-based guest WiFi and analytics platform providing captive portal, marketing analytics, and visitor onboarding for venues and enterprises; directly comparable to Wiflex's One Click and Visitor Registration modules in target use case.
- Social WiFi: SaaS guest WiFi marketing and analytics solution with captive portal, social login, and visitor data capture; comparable to Wiflex's visitor WiFi onboarding for SMB and venue customers.
- Linkyfi: Cloud guest WiFi platform offering captive portal, marketing automation, and analytics for hospitality, retail, and venues; directly comparable to Wiflex's visitor WiFi and One Click solutions.
- Cloud4Wi: Cloud-based guest WiFi, location analytics, and marketing platform serving retail, hospitality, and venues; comparable to Wiflex for guest onboarding and visitor WiFi experiences.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wiflex social profiles
Digital presenceWiflex compliance and trust
Trust signalCompliance1 record
Wiflex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wiflex leadership team
Management profileNumber of profiles
Profiles1 record
Wiflex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wiflex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wiflex
What does Wiflex do?
Wiflex provides a cloud-based WiFi onboarding and access management platform that creates unique, secure Pre-Shared Keys (PSKs) for visitors and employees without requiring RADIUS servers or certificates. The platform offers three core modules: BYOD Onboarder for employee self-service WiFi access via Azure AD/Google Workspace/Office 365 credentials with automatic VLAN assignment, One Click for tablet-based guest WiFi password generation with QR code onboarding, and Visitor Registration for tablet-based check-in with badge printing and host notifications. It also includes a free Mist Unique PSK Manager tool for bulk PSK creation on Mist Systems.
Is Wiflex a public or private company?
Wiflex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wiflex founded?
Wiflex was founded in 2018. It employs 1 to 10 people.
Where is Wiflex based?
Wiflex is headquartered in Hoogstraten, Belgium, in the Europe region.
How does Wiflex make money?
Three revenue lines are on record. Subscription SaaS - One Click Module is the primary driver. The others are subscription SaaS - Visitor Registration and subscription SaaS - BYOD Onboarder.
Who are Wiflex's main competitors?
Broad incumbents on record are Aruba Networks (HPE), Cisco Meraki, Juniper Mist, Extreme Networks, Cambium Networks and Ruckus Networks (CommScope). Direct peers are Purple WiFi, Social WiFi, Linkyfi and Cloud4Wi.
Does Wiflex have an API?
No public API is recorded for Wiflex.
What industry is Wiflex in?
Wiflex's product category is Network Access Management Software. Its primary akta.pro industry code is HDAFACAI, Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH). Its NAICS code is 54151 and its SIC code is 7371.