Queen Sirikit National Convention Center

What Queen Sirikit National Convention Center does

Queen Sirikit National Convention Center (QSNCC), operated by N.C.C. Management and Development Co., Ltd., is a private Thai convention and exhibition venue located in central Bangkok's Khlong Toei district. Reopened in 2022 after a 2019-closure renovation, it spans 300,000 sq.m of total space (five times its predecessor) with 78,500 sq.m of event space distributed across 8 exhibition halls, 4 conference halls, 4 plenary halls, 4 ballrooms, and 50 meeting rooms, plus a 3,000-space parking facility and direct MRT Blue Line connectivity. The venue serves MICE organizers (Meetings, Incentives, Conventions, Exhibitions) including international associations, government bodies, and corporate entities, with a customer roster spanning trade shows (MEGA SHOW Bangkok, Vitafoods Asia, InfoComm Asia), summits (Techsauce Global Summit, Hospital Management Asia), lifestyle events (BYD HYROX Bangkok, Monster Music Festival), and the 2026 IMF-World Bank Group Annual Meetings.

QSNCC's technology stack includes smart building management systems with real-time energy monitoring and M&V (Measurement and Verification), 5G and fiber-optic connectivity, touchless access controls, an intelligence event platform, CCTV surveillance, and 6,207 sq.m of rooftop solar panels. In 2026 the venue launched Bangkok's first city-center bonded warehouse, operated with APT Showfreight, which removes ATA Carnet requirements for international exhibitors. The company has also signed a Waste-to-Value MOU with SCIeco by SCG (December 2025) and a Sustainable Aviation Fuel partnership with PTT Global Chemical (April 2026), supporting a Net Zero 2050 pathway and LEED Silver certification pursuit.

Revenue is generated primarily through quote-based venue rental across halls, ballrooms, and meeting rooms, plus event support services (A/V, rigging, catering, security, cleaning, translation, and internet), and secondarily through the BALM (Bangkok Active Lifestyle Mall) on-site retail and F&B operations with over 50 tenant outlets. Pricing is not publicly disclosed; bookings are handled by a dedicated sales team via RFP and direct outreach. Distribution is direct-to-organizer enterprise field sales, supplemented by ICCA/UFI/AIPC/TEA/TICA/AHK industry association channels and a 35+ hotel partner network offering shuttles and MRT passes. The company is privately held with no disclosed investors, no parent organization, and no public listing.

Name

Queen Sirikit National Convention Center

Legal name

N.C.C. Management and Development Co., Ltd.

Website

https://qsncc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Queen Sirikit National Convention Center (QSNCC) is a 300,000 sq.m Bangkok-based MICE venue serving international associations, government bodies, and corporate event organizers with exhibition halls, plenary halls, ballrooms, meeting rooms, and on-site retail/F&B.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)

Keywords

• Convention center rental
• Event venue services
• Exhibition halls hosting
• MICE event facilities
• Conference space Bangkok

Headquarters

HQ city

Khlong Toei

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Venue Rental & Services: QSNCC generates primary revenue from renting its exhibition halls, plenary halls, ballrooms, and meeting rooms to event organizers. Revenue is driven by hosting MICE events (Meetings, Incentives, Conventions, Exhibitions) including international trade shows, conferences, summits, and concerts. The venue also provides related services including A/V equipment, catering, security, cleaning, rigging, and other event support services.
2. Retail & Food & Beverage: QSNCC operates the BALM (Bangkok Active Lifestyle Mall) commercial area featuring over 50 retail shops, restaurants, and services across multiple levels. Revenue is generated from tenant rent and direct F&B sales through owned outlets including Dairy Queen and Santa Fe Steak.
3. Event Support Services: Additional revenue streams include A/V services, stage lighting, internet/utility services, VIP room rental, translator and interpreter services, flower and landscape decoration, cleaning, and security services charged to event organizers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

QSNCC is a 300,000 sq.m international convention center in central Bangkok that rents its 78,500 sq.m of event space (8 exhibition halls, 4 conference halls, 4 plenary halls, 50 meeting rooms) to event organizers for MICE events (Meetings, Incentives, Conventions, Exhibitions), trade shows, conferences, and concerts. The venue also provides event support services (A/V equipment, catering, security, rigging, interpretation) and operates the BALM (Bangkok Active Lifestyle Mall) on-site retail and F&B complex with over 50 outlets.

Product overview

Queen Sirikit National Convention Center operates as a unified platform offering world-class event venue rental as its core product, complemented by the BALM (BangkokActive Lifestyle Mall) retail and dining complex, event planning services, bonded warehouse logistics support, and virtual inspection technology. The venue provides 78,500 sq.m of flexible event space across 8 exhibition halls, 4 conference halls, 4 plenary halls, and 50 meeting rooms within a 300,000 sq.m facility, alongside food & retail amenities and sustainability consulting services for event organizers.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Venue Rental World-class convention center offering 78,500 sq.m of flexible event space across 8 exhibition halls, 4 conference halls, 4 plenary halls, and 50 meeting rooms that can be divided or connected for various event sizes; for MICE event organizers, associations, corporations, and government bodies.
• BALM (Bangkok Active Lifestyle Mall) On-site retail and food & beverage complex featuring diverse dining options, shops, and services across multiple levels, creating an active lifestyle destination for event attendees, office workers, and local visitors in central Bangkok.
• Bonded Warehouse Service Customs-controlled storage facility for temporary imported goods used at international exhibitions and events, reducing paperwork and customs procedures while improving operational efficiency for organizers and exhibitors.
• Virtual Inspection Immersive virtual tour technology allowing prospective event organizers to explore the 300,000 sq.m venue space digitally before booking; for event planners evaluating the venue remotely.
• Event Planning Services Comprehensive venue services including VIP rooms, rigging systems, freight elevators, security, internet service (5G and fiber optics), audio-visual equipment, stage lighting, translation and interpretation services; for event organizers.

Quantifiable outcome

• First convention center in Thailand to win 'Best Convention Centre in Asia' (World MICE Awards 2025)
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• APT Showfreight (Thailand) Ltd.coreImplementation/ SI/ Consulting Partner · 19 June 2026APT Showfreight, part of the APT Showfreight & Logistics Group, has been appointed as Bonded Warehouse Manager for QSNCC. With nearly 20 years of experience supporting exhibitions in Thailand and overseas, APT provides import/export handling, customs clearance, and goods delivery directly to exhibition areas.
• PTT Global Chemical Public Company Limited (PTTGC)coreStrategic or Co-development Partner · 28 April 2026Under the 'From Kitchen to Creation' initiative, QSNCC partners with PTTGC to convert used cooking oil from on-site food operations into Sustainable Aviation Fuel (SAF). This reinforces QSNCC's position as a green convention center and supports carbon reduction in aviation.
• SCIeco by SCGcoreStrategic or Co-development Partner · 5 December 2025QSNCC signed an MOU with SCIeco Services Co., Ltd. (under SCG) to implement a comprehensive 'Waste-to-Value' model that transforms general waste into Refuse-Derived Fuel (RDF), reducing landfill waste and accelerating QSNCC's Net Zero 2050 goal.
• ICCA (International Congress and Convention Association)coreGTM or Marketing PartnerICCA is a global association for the international meetings industry. QSNCC's membership provides access to a worldwide network of meeting professionals and event organizers, and positions QSNCC as a credible global venue destination.
• AHK (German-Thai Chamber of Commerce)coreGTM or Marketing PartnerAHK serves as a bridge between German and Thai businesses. QSNCC's partnership supports outreach to European (particularly German) event organizers and companies seeking to host events in Thailand.
• TEA (Themed Entertainment Association)coreGTM or Marketing PartnerTEA is a global association for themed entertainment. QSNCC's membership connects it to themed entertainment companies and professionals, supporting lifestyle and entertainment event programming.
• TICA (Thailand Incentive and Convention Association)coreGTM or Marketing PartnerTICA is Thailand's national association for incentive and convention professionals. QSNCC works with TICA to attract domestic and international MICE events to Thailand.
• UFI (Global Association of the Exhibition Industry)coreGTM or Marketing PartnerUFI is the Global Association of the Exhibition Industry. QSNCC's UFI membership provides access to global exhibition industry data, best practices, and networking with exhibition organizers worldwide.
• AIPC (International Association of Convention Centers)coreGTM or Marketing PartnerAIPC is the International Association of Convention Centers. QSNCC's membership connects it to the global convention center community, sharing best practices and attracting international association conferences.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Royal Paragon Hall: Bangkok event venue hosting exhibitions, trade shows, and corporate events. Comparable in providing event space and services in the same Bangkok market though smaller scale than QSNCC.
• Kuala Lumpur Convention Centre (KLCC): Malaysia's premier convention centre competing with QSNCC for ASEAN MICE events. Offers similar exhibition halls, ballrooms, and meeting room infrastructure with comparable event-services portfolio.
• Singapore EXPO: Singapore's largest convention and exhibition venue, competing for Southeast Asian MICE events. Comparable scale of exhibition halls and event hosting capabilities, though operating in a different country.
• COEX Convention & Exhibition Center: Seoul-based convention and exhibition venue that competes for Northeast Asian MICE events. Comparable facility scale, MICE event hosting, and international conference capabilities.

Broad incumbents

• Hong Kong Convention and Exhibition Centre (HKCEC): Established regional MICE hub competing with QSNCC for international association events. Offers comparable world-class venue facilities and event services for Asia-Pacific conferences and exhibitions.
• International Convention Centre Sydney (ICC Sydney): Major Asia-Pacific convention venue competing for international association conferences. Comparable in offering fully integrated event, exhibition, and meeting services at scale.
• Tokyo Big Sight (Tokyo International Exhibition Center): Japan's largest convention and exhibition facility, a regional competitor for high-profile international MICE events. Comparable in scale and Asian MICE market positioning.

Direct peers

• IMPACT Arena, Exhibition and Convention Center: Thailand's largest exhibition and convention complex in Muang Thong Thani, offering comparable venue rental, MICE servicing, and event hosting. Direct domestic competitor for both corporate and association events.
• Bangkok International Trade & Exhibition Centre (BITEC): Bangkok-based exhibition and convention venue directly competing with QSNCC for trade shows, conventions, and corporate events. Offers similar exhibition halls, meeting rooms, and event support services.

Others

• Thailand Convention and Exhibition Bureau (TCEB): Thai government agency that promotes and supports MICE events in Thailand. Not a venue operator but a key ecosystem partner for QSNCC's event acquisition and TMVS certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/qsncc
• Facebookfacebook.com/QueenSirikitNationalConventionCenter
• LinkedInlinkedin.com/company/queen-sirikit-national-convention-center

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queen Sirikit National Convention Center