Wealth Planning Center

What Wealth Planning Center does

VPZ Vermögens Planungs Zentrum AG ("Wealth Planning Center") is a Switzerland-domiciled, privately held independent financial advisory firm headquartered at Balz Zimmermann-Strasse 7, 8302 Kloten (Zurich Airport area). It delivers bank-independent financial advice across wealth management, pension planning (AHV, BVG, Säule 3a), tax advisory, retirement planning, real estate advisory, estate and inheritance planning, long-term care cost planning, family advisory, and corporate advisory. The firm serves four broad customer segments — individual private clients (primary), entrepreneurs and business owners, expats/international relocators, and families at life transitions — across seven physical offices in German-speaking Switzerland and through a specialized cross-border "Schweiz X Dubai" service. It is registered as an independent broker under the Swiss Insurance Supervision Act (F00110763) and is a member of SFBV, VQF (AMLA SRO), the FIDLEG Swiss Advisor Register (via regservices.ch by BX Swiss AG), and the Ombudsman Association for Financial Service Providers.

The underlying technology stack is conventional SaaS rather than proprietary: a Webflow-hosted website (vpz.ch), Salesforce for CRM, Mailchimp for newsletter communications, and Microsoft Teams and Zoom for virtual meetings and webinars, with a "myVPZ" client portal supporting existing clients. No internal AI/ML capabilities, patented models, or in-house technology platforms are referenced. The product surface is composed of five core advisory services (Vermögensberatung, Pensionsplanung, Steuerberatung, Vorsorgeplanung, Immobilienberatung), supplemented by specialized offerings such as Schweiz X Dubai emigration advisory, Umzug in die Schweiz relocation support, Familienberatung, and Unternehmensberatung, plus standalone advisory deliverables for bank-independent portfolio analysis, cohabitation agreements, and inheritance/estate settlement. Customer acquisition flows through content marketing, free financial check lead capture, social channels (LinkedIn, Instagram, Facebook), email, and referrals.

The business model is professional services combined with affiliate-style third-party compensation: clients pay for advisory services directly, while VPZ also receives compensation from third-party product providers for referred placements, with costs and compensation disclosed in separate regulatory documentation as required under Swiss financial regulations. Pricing is not publicly disclosed and is structured as multi-year individual client engagements with no standardized tiers. The group includes a wholly-owned core subsidiary, VPZ Investment AG, providing investment-adjacent services, and the company is privately held with no disclosed parent, institutional investor, or external funding.

Name

Wealth Planning Center

Legal name

VPZ Vermögens Planungs Zentrum AG

Website

https://vpz.ch

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

VPZ Vermögens Planungs Zentrum AG is a Switzerland-based, bank-independent financial advisory firm offering wealth, pension, tax, real estate, and estate planning across 7 offices, primarily serving Swiss individuals, families, entrepreneurs, and expats with regulated multi-year advisory engagements.

Ownership category

akta.pro rank

Product category

Wealth Management and Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

Keywords

• Independent financial advisory
• Wealth management services
• Pension planning advisory
• Tax advisory services
• Estate planning services

Headquarters

HQ city

Kloten

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory Services Revenue: VPZ generates revenue through compensation for advisory services, which may be paid directly by clients and/or through commissions from third-party financial product providers. The firm acts as an independent (unbound) intermediary registered in the official register under Insurance Supervision Act.
2. Third-Party Compensation: VPZ receives compensation from third parties for referring or placing financial products, with costs and compensation disclosed in separate documentation as required by Swiss financial regulations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

VPZ is a Swiss bank-independent financial advisory firm offering holistic, personalized advisory services including wealth management, pension planning, tax advisory, retirement planning, real estate advisory, estate planning, long-term care cost planning, family advisory, corporate advisory, and relocation services to individuals, families, entrepreneurs, and expats across Switzerland. Services are delivered through personalized consultations at seven offices and digital channels, with a client portal (myVPZ) for ongoing client engagement.

Product overview

VPZ Vermögens Planungs Zentrum AG (Wealth Planning Center) is an independent, bank-unbiased financial advisory company offering comprehensive advisory services. The core offering comprises five primary services: Vermögensberatung (Wealth Management), Pensionsplanung (Pension Planning), Steuerberatung (Tax Advisory), Vorsorgeplanung (Retirement Planning), and Immobilienberatung (Real Estate Advisory), supplemented by specialized services including Erbschafts- & Nachlassplanung (Estate Planning), Pflegeheimkostenplanung (Long-term Care Cost Planning), Schweiz X Dubai, Umzug in die Schweiz (Moving to Switzerland), Familienberatung (Family Advisory), and Unternehmensberatung (Corporate Advisory). Additional advisory services include bank-independent portfolio analysis of existing securities, cohabitation agreement advisory, and inheritance/estate settlement services. The company provides a client portal (myVPZ) for existing clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Vermögensberatung (Wealth Management) Bank-independent wealth analysis and asset optimization service that considers individual goals, family and professional situation, and applicable tax/legal frameworks. Designed for Swiss private clients seeking unbiased portfolio advice outside of bank-affiliated channels.
• Pensionsplanung (Pension Planning) Independent pension analysis identifying potential coverage gaps (AHV, BVG, Säule 3a) and helping secure living standards during retirement; VPZ recommends initiating pension planning from age 50.
• Steuerberatung (Tax Advisory) Independent tax advisory service showing clients how to use tax advantages and sustainably optimize tax burden through targeted measures such as pillar 3a contributions and pension fund buy-ins.
• Vorsorgeplanung (Retirement Planning) Early and individualized retirement planning service creating the foundation for financial security in retirement, planned independently and holistically.
• Immobilienberatung (Real Estate Advisory) Targeted real estate advisory showing how to make the most of living situations through well-considered decisions and achieve long-term financial benefits.
• Erbschafts- & Nachlassplanung (Estate Planning) Forward-looking estate planning service ensuring clarity and fairness in transferring wealth to the next generation.
• Pflegeheimkostenplanung (Long-term Care Cost Planning) Early planning of nursing home costs intended to relieve both the individual and their family members during challenging life phases.
• Schweiz X Dubai Specialized advisory for emigration and long-term financial structuring in Dubai and the United Arab Emirates.
• Umzug in die Schweiz (Moving to Switzerland) Relocation advisory facilitating integration and creating financial and organizational security for those moving to Switzerland from abroad.
• Familienberatung (Family Advisory) Holistic family financial planning covering budgeting, disability protection, cohabitation and marriage guidance, inheritance planning, and wealth accumulation strategies.
• Unternehmensberatung (Corporate Advisory) Independent corporate advisory covering business planning, legal form selection, financing, company formation, banking services, wealth accumulation, succession planning, and tax optimization.
• Bankenunabhängige Depot- und Titelanalyse (Independent Portfolio & Securities Analysis) Bank-independent analysis of existing securities portfolios, identifying optimization opportunities in cost structure, investment strategy, and diversification.
• Konkubinatsvertrag (Cohabitation Agreement) Legal and financial framework advisory for unmarried couples regulating cohabitation, property arrangements, separation terms, and inheritance provisions.
• Erbschafts- und Nachlassregelung (Inheritance and Estate Settlement) Swiss inheritance law advisory covering wills, inheritance contracts, succession planning, and estate division arrangements.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• VPZ Investment AGcoreOthersRelated entity within VPZ Group providing investment-related services. Customer personal data may be shared within VPZ Group (VPZ Vermögens Planungs Zentrum AG, VPZ Investment AG) and with partner companies in connection with financial plan development.
• Swiss Financial Advisors Association (SFBV)coreOthersVPZ is an active member of the Swiss Financial Advisors Association (SFBV), a professional industry association for financial advisors in Switzerland.
• Association for Quality Assurance in Financial Services (VQF)coreOthersVPZ is a member of VQF, an officially recognized self-regulatory organization (SRO) in accordance with the Anti-Money Laundering Act (AMLA).
• Ombudsman Association for Financial Service Providers (OFD)minorOthersVPZ is affiliated with the Ombudsman Association for Financial Service Providers. Customers can initiate mediation procedures at: Bleicherweg 10, 8002 Zürich if complaints cannot be resolved directly.
• BX Swiss AG (regservices.ch)coreOthersVPZ advisors are registered in the Swiss Advisor Register in accordance with FIDLEG through regservices.ch by BX Swiss AG, the official regulatory platform for Swiss financial advisors.
• SalesforcecoreTechnology or IntegrationVPZ uses Salesforce for Customer Relationship Management (CRM). Provider: Salesforce.com Inc. (USA) / Salesforce.com Germany GmbH (Germany).

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Banca del Sempione: Independent Swiss private bank offering wealth management and financial advisory to private clients in Switzerland. Comparable independent private banking positioning to VPZ's bank-unbound advisory model.
• LGT Group: Liechtenstein-headquartered private banking and wealth management group serving private clients and families with holistic financial planning. Comparable to VPZ in independent wealth advisory positioning and family-office style service.
• Hyposwiss: Swiss private bank specializing in independent wealth advisory and asset management for private clients in German-speaking Switzerland. Closely comparable in independent positioning and target client base to VPZ.
• Julius Baer: Swiss private banking group providing wealth advisory, investment planning, and pension/estate solutions to private clients. Closely comparable business model to VPZ's wealth and pension advisory services.
• J. Safra Sarasin: Swiss private banking group offering wealth advisory, portfolio management, and financial planning to private clients, with a strong Swiss onshore franchise. Comparable to VPZ in serving Swiss-based private clients with holistic planning.
• Vontobel: Swiss wealth and asset management firm offering wealth advisory, portfolio management, and pension/retirement planning to private clients. Highly comparable to VPZ in wealth advisory focus, though operating at significantly larger scale with a more international footprint.
• Pictet Group: Geneva-based private banking and wealth management group serving private clients with holistic advisory across investments, tax, and estate planning. Comparable to VPZ in cross-domain private client advisory, though at much larger AUM scale.

Broad incumbents

• Swiss Life: Major Swiss life insurer and financial services provider offering wealth, pension, and insurance advisory to private clients. Comparable in pension planning and insurance advice offerings, but operates at much larger scale with proprietary product manufacturing.
• Zuger Kantonalbank: Swiss cantonal bank offering wealth advisory, pension planning, and financial services to private clients in the Zug region. Comparable regional advisory footprint to VPZ's Zug office, with broader product portfolio.

Regional players

• VP Bank: Liechtenstein-based private bank with offices in Switzerland providing wealth advisory and financial planning to private clients. Comparable service offering to VPZ, primarily competing in the same Swiss-German wealth corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vermoegensplanungszentrum
• LinkedInlinkedin.com/company/vpz-vermoegens-planungs-zentrum-ag/mycompany/?viewAsMember=true
• Instagraminstagram.com/vpz_ag
• Xx.com/VPZ_AG

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wealth Planning Center