Business School Notenboom

What Business School Notenboom does

Business School Notenboom is a Dutch private educational institution with approximately 65 years of operating history (founded 1958–1960), operating across two campuses in Eindhoven and Maastricht. It offers a vertically integrated portfolio spanning secondary education (VMBO-TL, HAVO, VWO), vocational training (MBO Ondernemen and MBO Hospitality), a Dutch-language Bachelor Bedrijfskunde (€25,400 per year), and an MBA Familiebedrijven aimed at family-business owners (€42,200 per year). The institution's target student base is heterogeneous — secondary-age pupils, vocational trainees, hospitality students, athletes, and (post-2025) international students — and its positioning is built around "teacher-practitioners" (educators who also run their own businesses) and small class sizes marketed as a personalization differentiator. AI is integrated into the Bachelor curriculum as a subject of study rather than as a core delivery technology.

The school operates a tuition-based, direct-to-consumer revenue model with annual fees ranging from roughly €1,635 in secondary education to €42,200 for the MBA; student information is managed on the third-party Magister platform. In March 2025, Notenboom was acquired by Business School Nederland (BSN), embedding it within a larger Dutch private higher-education group and creating potential for shared services and cross-program enrollment. Subsequent moves — an English-language Bachelor of Science in Business Administration launched in August 2025, an MBO Ondernemen vocational program, and AI-literacy curriculum updates — point to deliberate expansion of the addressable market across segments and geographies. Financials (revenue, enrollment, headcount, profitability) are not publicly disclosed, which constrains any quantitative benchmarking.

Name

Business School Notenboom

Legal name

Business School Notenboom

Website

https://notenboom.nl

Company type

Private

Founded year

1960

Operating status

Operating

Short description

Business School Notenboom is a Dutch private educational institution operating campuses in Eindhoven and Maastricht, offering secondary, vocational, Bachelor, and MBA programs to entrepreneurs, athletes, and traditional students under a tuition-based direct-to-consumer model.

Ownership category

akta.pro rank

Product category

Private Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131), Business Schools and Computer and Management Training (6114), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Entrepreneurship Foundations & Startup Basics (EDAMAHAA), Entrepreneurship, Startup Incubation & Pitch Programs (EDAMAKAK), Entrepreneurship & Small Business Workforce Programs (EDAAAOAM), Career Exploration & Industry Exposure (Guest Speakers, Company Visits) (EDAMAHAJ)

Keywords

• Private higher education
• Entrepreneurship education
• Business administration programs
• Secondary education diplomas
• Corporate training services

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees - Bachelor Programs: Notenboom generates revenue primarily through tuition fees for their accredited programs. Bachelor Bedrijfskunde costs €25,400 per year (2026-2027) and MBA Familiebedrijven costs €42,200 per year (2026-2027). Programs are priced as annual tuition with various payment options including one-time payment, installments via direct debit, or individual arrangements.
2. Tuition Fees - Secondary Education: Revenue from secondary education programs including VMBO TL, HAVO, and VWO subject exams. VMBO TL costs €1,635 per exam subject, VWO exam subjects cost €4,000 each, and certain subjects like Physical Education cost €5,285.
3. Corporate Training (Incompany): Notenboom offers customized in-company training programs for businesses, providing professional development services to corporate clients seeking tailored educational solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Business School Notenboom is a Dutch private educational institution delivering accredited secondary (VMBO, HAVO, VWO), vocational (MBO Ondernemen), and higher education (HBO Bachelor Bedrijfskunde, MBA Familiebedrijven, BSc in Business Administration English) programs with an entrepreneurship focus. Programs are delivered through small, accelerated classes across two campuses in Eindhoven and Maastricht, supplemented by corporate in-company training and personal coaching. The school is recognized by the Dutch Ministry of Education, NVAO-accredited, and CROHO-registered.

Product overview

Business School Notenboom is a private educational institution offering a portfolio of accredited programs across secondary (VMBO, HAVO, VWO), vocational (MBO), and higher education (HBO bachelor, MBA) levels. The school specializes in entrepreneurial education with programs including Bachelor Bedrijfskunde, MBA Familiebedrijven, MBO Ondernemen, and secondary education tracks. Core offerings are delivered through flexible, accelerated formats with personal mentorship, complemented by incompany training, coaching services, and tailored study pathways. Programs emphasize practical experience, personal guidance, and entrepreneurship, with recent expansion through the 2025 acquisition by Business School Nederland (BSN).

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor Bedrijfskunde (BSc in Business Administration)

Quantifiable outcome

• Students can complete HBO Bachelor in 3 years instead of standard 4 years
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Business School Nederland (BSN)coreStrategic or Co-development Partner · 12 March 2025Notenboom became part of Business School Nederland (BSN) in March 2025. This acquisition forms a larger network of business and management education institutions with focus on practical and high-quality education. Current locations remain operational, the Notenboom name is preserved, and existing programs continue unchanged. Students gain access to BSN's network and opportunities for knowledge sharing, internships, and career development.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TIAS School for Business and Society: Dutch business school (Tilburg/Utrecht) offering MSc, MBA, and executive programs with a strong family-business specialization. Directly overlaps with Notenboom's MBA Familiebedrijven and targets a similar Dutch executive learner.
• NCOI Opleidingsgroep: Largest Dutch private education provider offering HBO, MBO, and MBA programs via flexible/distance learning. Competes for working adults and career-changers, overlapping with Notenboom's 'Studeren op Maat' and corporate Incompany segments.
• Nyenrode Business Universiteit: Established Dutch private business university offering Bachelor's, Master's, MBA, and executive programs with a strong focus on responsible leadership and entrepreneurship. Competes directly for the same Dutch business-student pool and family-business/executive audience.
• Business School Nederland (BSN): Parent company and the closest direct peer. BSN offers Dutch and English MBA, Bachelor, and management programs with a focus on action-learning and entrepreneurship. Same product category, same target audience (practicing managers, entrepreneurs, family-business successors), same delivery model (NVAO-accredited, blended formats).

Regional players

• Zuyd Hogeschool: Dutch hogeschool based in Maastricht/Heerlen, offering HBO programs including Business. Regional incumbent in the southern Netherlands directly competing with Notenboom's Maastricht campus.

Emerging players

• Markus Verbeek Praehep: Dutch private education provider focused on MBA and post-HBO management programs for working professionals. Directly comparable to Notenboom's MBA Familiebedrijven in target audience and delivery model.
• LOI (Leerpunt Onderwijs Innovatie): Dutch private distance-learning institution offering secondary (HAVO/VWO) and higher education programs. Competes for the same flexible/remote learner demographic Notenboom addresses through VMBO/HAVO/VWO and tailor-made study options.

Broad incumbents

• Amsterdam Business School (ABS), University of Amsterdam: Public university business school offering BSc, MSc, MBA, and executive programs. Larger, research-driven incumbent serving overlapping Dutch and international business-student demand.
• Rotterdam School of Management (RSM), Erasmus University: Larger, internationally-ranked Dutch business school offering BSc, MSc, MBA, and executive programs. Broader portfolio but overlaps with Notenboom's Bachelor and MBA offerings, particularly for students considering Dutch private business education.
• Hogeschool Avans: Large Dutch hogeschool with multiple campuses in Brabant (close to Eindhoven) offering HBO Bachelor programs including Business Administration. Regional incumbent competing for the same HBO Bachelor student pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Notenboommeerdanonderwijs
• LinkedInlinkedin.com/company/business-school-notenboom
• Instagraminstagram.com/notenboombusinessschool

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business School Notenboom