Mud Studios
Mud Studios is a Stockholm-based creative production and post-production studio founded in 2014, delivering photography, retouching, film production, and AI-augmented image services to luxury fashion, jewellery, beauty, and fashion media clients globally.
- Company typePrivate
- Founded2014
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mud Studios does
Mud Studios (legal entity Mud Studios AB, also trading as MUD) is a privately held creative production and post-production studio founded in 2014 and headquartered at Odengatan 24, Stockholm, Sweden. The company operates two fully equipped studios in central Stockholm and delivers a 360-degree offering spanning photography and film production, post-production retouching, colour grading, advanced compositing, on-set retouching, proofing, and studio rental. Its client base is concentrated in luxury and premium fashion (Dior, Louis Vuitton, Burberry, Moncler, Byredo, Alexander Wang, Tommy Hilfiger, Brioni), high-street fashion (H&M, Zara, Massimo Dutti, Arket), jewellery and beauty (Swarovski, Graff Diamonds, Estée Lauder), fashion media (Vogue Paris, Vogue UK, Love Magazine, Another Magazine, Beauty Papers), and entertainment retail (Netflix, Nordstrom, Electrolux, Nespresso), with working relationships with renowned image makers such as Mikael Jansson and Julia Hetta.
The studio's technology stack centres on post-production retouching, colour grading, advanced compositing, and GMG Software-based proofing and colour management for print-quality outputs. MUD has positioned AI-driven image generation as a formal service line, applying prompt-based generative tools combined with expert manual refinement in a hybrid human-machine workflow. The studio also operates Mud Lab, an experimental sub-brand focused on emerging creative technologies, signalling an R&D posture beyond core production services. Distribution is entirely direct: prospective clients engage via dedicated email channels (hello@, studio@, [email protected]) and phone, with portfolio website, LinkedIn, and Instagram (no paid distribution or channel partners) supporting top-of-funnel discovery.
Revenue is generated through professional service fees on a quote-based, project-by-project model with no publicly disclosed pricing; four primary streams are post-production services, production services, studio rental, and e-commerce image production. Operating geographies are anchored in Sweden with a claimed worldwide service footprint via cross-border enterprise engagements. The legal entity is a Swedish private limited company with no disclosed parent, institutional investors, or venture capital backing.
Mud Studios firmographics
Firmographics- Name
- Mud Studios
- Legal name
- Mud Studios AB
- Website
- https://mudstudios.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mud Studios is a Stockholm-based creative production and post-production studio founded in 2014, delivering photography, retouching, film production, and AI-augmented image services to luxury fashion, jewellery, beauty, and fashion media clients globally.
- Ownership category
- akta.pro rank
Mud Studios industry classification
Industry- Product category
- Creative Production and Post-Production Services
- NAICS
- Photographic Services (54192), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where Mud Studios is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Mud Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Post-production services: Detailed retouching, colour grading, and advanced compositing services delivered to brands and photographers. Revenue is generated through professional service fees for creative post-production work.
- Production services: End-to-end creative production including photography, project management, and scheduling. MUD provides two studios, photographers, and producers as part of their integrated 360-degree offering.
- Studio rental: Rental of MUD's two studios located in central Stockholm, offered as a standalone service to photographers and creative teams.
- E-commerce production: High-volume e-commerce imagery production combining efficient workflows with high-end finishing, simplifying the production process for clients and delivering cost-effective, scalable results.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Mud Studios product offering
Product offeringCore offering
Mud Studios is a creative production and post-production studio providing professional retouching, colour grading, advanced compositing, AI-driven image creation, on-set retouching, and proofing services for fashion, luxury, and editorial clients. The studio also delivers full-service photography and film production with creative direction, and rents out two fully equipped studios in central Stockholm. Services are engaged directly by brands, photographers, and magazines on a project basis.
Product overview
Mud Studios is a creative production and post-production studio offering retouching, photography, video production, and studio rental services. The company provides a 360-degree offering through its core services: Post-production (professional retouching, AI-driven image creation, e-commerce, on-set retouching, and proofing), Production (photography and film), and Studio Rental (two studios in Stockholm). The studio also operates Mud Lab as an experimental innovation unit. Their post-production capabilities include campaign retouching for fashion editorials and global brands, e-commerce image processing, real-time on-set retouching, and AI-driven image generation using a hybrid approach combining human expertise with machine efficiency.
Differentiator
Problem solved
Functional benefit
Products and services
- Post-production
Companies that use Mud Studios
Customer profileNamed customers52 records
Segments2 records
Ideal customer profiles3 records
Mud Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Mud Studios partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Mud Studios competitors and assessment
Company assessmentBroad incumbents
- Framestore: London-headquartered creative studio producing VFX, immersive content, and integrated advertising production for global brands including luxury houses. Comparable to MUD because of its end-to-end creative and post-production model serving premium consumer brands, though significantly larger and broader in capability scope.
- MPC (Moving Picture Company): Global high-end post-production and VFX house with deep fashion, beauty, and luxury advertising work. Comparable to MUD because it delivers premium post-production and color/finishing services for luxury and fashion brand campaigns, though at substantially greater scale and with broader capability.
- The Mill: Global creative production and post-production house headquartered in London with offices worldwide. Comparable because it serves luxury, fashion, and beauty brands with integrated production, VFX, and post-production services — operating at a larger scale than MUD but in an overlapping service category.
Regional players
- North Kingdom: Swedish creative and digital production agency headquartered in Skellefteå with a Stockholm presence, producing award-winning interactive and brand content. Comparable to MUD as a Sweden-based creative production house serving global brands, though more focused on digital and interactive experiences than fashion photography.
- Snask: Stockholm-based creative agency producing design, film, and brand content for global clients across fashion and consumer goods. Comparable to MUD as a Stockholm-rooted creative production house, though differentiated by its design-led positioning versus MUD's photographic craft orientation.
- Great Works: Stockholm-headquartered creative agency producing advertising campaigns, branding, and digital content for global brands. Comparable to MUD as a Swedish creative production firm serving premium clients, though differentiated by its strategic and advertising focus versus MUD's photographic and post-production specialization.
- Farfar: Stockholm-based digital creative agency producing campaigns, platforms, and brand content for Nordic and international clients. Comparable to MUD as a Stockholm creative production house, though more weighted toward digital advertising and platform work than fashion/luxury imagery production.
Direct peers
- Studio Same: London-based creative production studio delivering photography and post-production services to fashion and luxury clients. Comparable to MUD as a boutique creative production partner specializing in fashion photography and finishing, with a similar client-type orientation toward premium brands.
- PixelPool: Sweden-based post-production studio delivering retouching, CGI, and digital image services for fashion, advertising, and e-commerce clients. The closest direct peer to MUD given overlapping post-production and CGI/retouching capabilities for premium fashion and commercial clients, with comparable Swedish/Scandinavian roots.
Emerging players
- Hype Studio: AI-native creative studio producing AI-augmented imagery, video, and advertising content for brands. Comparable to MUD as an emerging peer in AI-enhanced image production for commercial clients, though more software/AI-native in approach versus MUD's boutique hybrid-craft model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mud Studios social profiles
Digital presenceMud Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mud Studios leadership team
Management profileNumber of profiles
Mud Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mud Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mud Studios
What does Mud Studios do?
Mud Studios is a creative production and post-production studio providing professional retouching, colour grading, advanced compositing, AI-driven image creation, on-set retouching, and proofing services for fashion, luxury, and editorial clients. The studio also delivers full-service photography and film production with creative direction, and rents out two fully equipped studios in central Stockholm. Services are engaged directly by brands, photographers, and magazines on a project basis.
Is Mud Studios a public or private company?
Mud Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mud Studios founded?
Mud Studios was founded in 2014. It employs 11 to 50 people.
Where is Mud Studios based?
Mud Studios is headquartered in Stockholm, Sweden, in the Europe region.
How does Mud Studios make money?
Four revenue lines are on record. Post-production services are the primary driver. The others are production services, studio rental and E-commerce production.
Who are Mud Studios's main competitors?
Broad incumbents on record are Framestore, MPC (Moving Picture Company) and The Mill. Regional players are North Kingdom, Snask, Great Works and Farfar. Direct peers are Studio Same and PixelPool. Hype Studio is listed as an emerging player.
Does Mud Studios have an API?
No public API is recorded for Mud Studios.
What industry is Mud Studios in?
Mud Studios's product category is Creative Production and Post-Production Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production). Its NAICS code is 54192 and its SIC code is 7330.