The Exhibition of Achievements of National Economy

What The Exhibition of Achievements of National Economy does

VDNH (The Exhibition of Achievements of National Economy) is a Moscow-based, state-owned exhibition, museum, and recreational complex operating on a 240+ hectare footprint under the Government of Moscow. Originally opened on August 1, 1939 as VSKhV and renamed through VDNKh USSR, VVC, and back to VDNKh in 2014, the complex hosts roughly 33 million visitors annually across 470+ on-site locations. Its operating core is a multi-tenant destination encompassing the Cosmonautics and Aviation Center (2,000+ exhibits), the ATOM Museum (25,000 sqm), the Slavic Writing 'Slovo' Museum, the Buran interactive complex, the Robot Station, the Fairy Tale Theater, the Orion theme park, a 769-meter Air Tramway ropeway, the Green Theatre, 14 fountains, and a 999-space multi-level parking facility. The business is operated through wholly-owned subsidiaries including VDNKh EXPO (congress and exhibition organization) and AO Management of Technical Operation of VDNKh, with a separate Trading House handling souvenir retail.

Revenue is generated through a diversified set of streams: ticketed admissions to museums and attractions (Cosmos Center 350-700 RUB, ATOM 800-850 RUB, Robot Station 500-750 RUB, Theater of Fairy Tales 500-750 RUB, Ropeway 500-600 RUB), excursion services including electric-car guided tours (1,200 RUB) and digital audio-guide rentals, venue and space rental for corporate events, weddings, and private celebrations, retail sales through branded souvenir shops, congress and exhibition organization via VDNKh EXPO, and parking services with hourly, daily, and monthly subscription tiers. Distribution is omnichannel across the official website vdnh.ru, a free mobile application on iOS/Android/RuStore/AppGallery, on-site infocenters and ticket offices, and integration with Moscow's 'Million Prizes' city-wide loyalty program. A separate on-site 'Друзья ВДНХ' (Friends of VDNH) loyalty program unifies 50+ partner venues under a four-tier discount structure. Customer segments are split across tourists and the general public, families with children, corporate clients, and education/culture enthusiasts, with pricing differentiated by visitor category, day of week, and time of day. The underlying technology is a digital visitor services platform comprising a mobile app, interactive 3D virtual tours of historical pavilions, browser-based digital audio guides, and electric-car audio-guided tours. AI/ML capabilities are not described in the available material; growth to date has been operational rather than capital-funded, reflecting the entity's state-ownership structure.

Name

The Exhibition of Achievements of National Economy

Legal name

VDNKh (Exhibition of Achievements of National Economy)

Website

https://vdnh.ru

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

VDNH is a Moscow-based, state-owned exhibition, museum, and recreational complex on a 240+ hectare footprint that hosts roughly 33 million visitors annually across 470+ on-site locations, generating revenue from ticketed museums and attractions, venue rentals, congress organization, retail, parking, and a 50+ partner loyalty ecosystem.

Ownership category

akta.pro rank

Product category

Exhibition and Recreational Services

NAICS

Arts, Entertainment, and Recreation (71), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

akta.pro secondary industries

Fairgrounds & Expo Parks (THAHAAAH), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Exhibition venue services
• Museum admission tickets
• Cultural recreation complex
• Event venue rental
• Theme park attractions

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Revenue from admission tickets to museums (Cosmos Center 700 rubles standard, 350 rubles discounted; ATOM Museum 800-850 rubles; Robot Station 500-750 rubles), attractions (ropeway 500-600 rubles), and events
2. Venue and Space Rental: Rental of indoor and outdoor venues for corporate events, weddings, graduation celebrations, and private celebrations. Contact: [email protected], +7(495)974-35-35
3. Excursion Services: Guided tours on electric cars (1200 rubles), museum excursions, and educational programs. Also audio guide rentals
4. Retail Sales: Souvenir shops in Main Entrance Arch, Cosmos Center, and Central Alley offering VDNH-branded merchandise, books, maps, and Moscow/Soviet memorabilia
5. Congress and Exhibition Organization: VDNH EXPO division organizes congress and exhibition events. Contact: +7(495)974-33-66, [email protected]
6. Parking Services: Multi-level parking with 999 spaces at Khovansky entrance. Hourly rates (100-350 rubles), subscriptions available (5000-15000 rubles/month)

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

VDNH is a state-owned exhibition, museum, and recreational complex in Moscow that operates 470+ locations across 240+ hectares, including interactive museums (Cosmonautics and Aviation Center, ATOM Museum, Slavic Writing Museum, Buran shuttle exhibit), family attractions (Orion Theme Park, Fairy Tale Theater, Robostation), cultural venues (Green Theatre, Lecture Hall and Art Laboratory), and infrastructure (Air Tramway cable car, 999-space parking). The complex sells admission tickets, guided tours, venue rentals for events, congress organization services, and a multi-tier loyalty program.

Product overview

VDNH (Exhibition of Achievements of National Economy) operates as a multi-faceted cultural, entertainment, and educational complex — the largest exposition, museum, and recreational facility in the world. The digital ecosystem includes a mobile application integrated with Moscow's city loyalty program 'Million Prizes,' alongside physical venues and attractions. Core museum offerings include the Space and Aviation Center (over 2,000 exhibits), the ATOM Museum (nuclear industry history), and the Slavic Writing Museum. Entertainment destinations feature the Orion Family Theme Park, Fairy Tale Theater, Robot Exhibition (Robostation), and Buran Interactive Museum. Additional services encompass the Air Tramway cable car, electric car tours with audio guides, a concierge service, lecture hall with art laboratory, virtual 3D tours, sports complex (SportCom), podcast series, venue rentals, and the 'Friends of VDNH' loyalty program with over 50 partners.

Differentiator

Problem solved

Functional benefit

Brands

• Cosmonautics and Aviation Center: Museum complex dedicated to the history of Russian cosmonautics and aviation achievements
• VDNKh Concierge
• Friends of VDNKh Loyalty Program
• Green Theatre
• Orion Theme Park
• VDNKh Mobile Application
• VDNKh EXPO

Products and services

• Cosmonautics and Aviation Center (Центр «Космонавтика и авиация») Space and aviation museum featuring over 2,000 exhibits including authentic space artifacts, full-scale models of spacecraft, defense industry exhibits, and rare archival documents, photos, and videos. Admission: 700 rubles standard, 350 rubles discounted.
• ATOM Museum (Музей «АТОМ») Largest in Russia educational complex about nuclear industry, spanning over 25,000 square meters across three underground and four above-ground floors. Admission: 800-850 rubles adults, 550-650 rubles children (7-16), 2,000-2,500 rubles family ticket, with free entry on select dates and discounted Tuesdays.
• Museum of Slavic Writing 'Slovo' (Музей славянской письменности «Слово») Museum-educational complex about the development of writing in Russia and worldwide, featuring four parts: origins of writing, texts in society, history of letters, and oral culture. Includes rare manuscripts and exhibits on Slavic cultural heritage.
• Pavilion No. 2 'Robostation' (Павильон №2 «Робостанция») First interactive robot exhibition in Russia featuring robot demonstrations, robot-fish, robot-dog, and open masterclasses for creating inventions. Part of the 'Friends of VDNH' loyalty program with discounts available.
• Pavilion No. 9 Theater of Fairy Tales (Павильон №9 Театр сказок) Interactive multimedia fairy tale theater for families with author-designed shows using 3D graphics and motion capture technology, featuring fairy tale decorations and interactive elements. Pricing: 500-750 rubles standard, 400-600 rubles discounted; special Wednesday-Thursday pricing at 650 rubles.
• Family Theme Park 'Orion' (Семейный тематический парк «Орион») Family theme park with attractions including 'House of Fears' multimedia show with virtual reality immersion effects, amusement rides, and the Fairytale Theater.
• Cableway 'Air Tramway' (Канатная дорога «Воздушный трамвай») Aerial cableway spanning 769 meters with 18 cabins (8 passengers each, total 144 seats) connecting North and South stations, offering panoramic views of Moscow. Weekday pricing 500 rubles, weekend/holiday 600 rubles; VIP private rental up to 8 persons 10,000-15,000 rubles.
• Buran Interactive Museum Complex (Интерактивный музейный комплекс «Буран») Interactive museum complex featuring the full-scale mockup of the Buran space shuttle BTS-001 with interactive screens, command module, and Mars landing simulator.
• VDNH Concierge (ВДНХ Консьерж) Premium personalized concierge service providing individual accompaniment through the exhibition, custom routes, restaurant and venue reservations, and premium comfort amenities. Operates at vdnhconcierge.ru with subscription-based pricing.
• Electric Car Tours with Audio Guide (Экскурсии на электрокаре с аудиогидом) Guided electric car tours with audio guide through VDNH territory covering 14 key attractions including the Space Center, Buran complex, and landscape park. Priced at 1,200 rubles per tour; free for orphans, children under 5, disabled children, and disabled I group.
• Lecture Hall and Art Laboratory (Лекторий и Арт-лаборатория) Lecture hall and art laboratory featuring lectures, concerts, performances, and masterclasses with science popularization, art, and cultural content. Free entry for most events upon registration.
• Venue Rental for Events (Аренда площадок для мероприятий) Rental of indoor and outdoor VDNH venues for corporate events, weddings, graduation celebrations, and private parties. Booking via [email protected], +7(495)974-35-35; wedding palace at +7(985)969-60-55.
• VDNH EXPO Congress and Exhibition Organization (ВДНХ ЭКСПО) Congress and exhibition event organization services through VDNH EXPO, a wholly-owned subsidiary (AO «ВДНХ ЭКСПО»). 100+ sectoral exhibitions and congresses conducted annually. Contact: +7(495)974-33-66, [email protected].
• Multi-level Parking (Многоуровневая парковка) Multi-level parking with 999 spaces at Khovansky entrance. Hourly rates 100-350 rubles; 12-hour pass 1,000-1,500 rubles; 24-hour pass 2,000-3,000 rubles; monthly subscriptions 5,000-15,000 rubles (night, day, 24/7).
• 'Friends of VDNH' Loyalty Program (Программа лояльности «Друзья ВДНХ») Loyalty program with over 50 partner venues offering discounts on tickets, restaurants, and souvenirs, with tiered benefits: Base 5%, Silver 10%, Gold 20% discounts, plus accumulating points system (1 ruble = 1 point).
• VDNH Mobile Application (Мобильное приложение «ВДНХ») Free mobile application for planning visits to VDNH, selecting events and locations, with route selection and integration with Moscow's 'Million Prizes' city loyalty program allowing points accumulation for Moscow residents aged 14+.
• 3D Virtual Tours (Виртуальные 3D-туры) Interactive 3D panoramic virtual tours of historical pavilions and museum halls, including Pavilion 1, Center 'Cosmonautics and Aviation', Pavilion 59 Heroism Museum, Pavilion 58 Museum of Slavic Writing 'Slovo', VDNH Museum, and Pavilion 33 Show-model 'My Russia'.
• SportCom Digital Platform (СпортКом) Unified digital space combining sports life at VDNH, helping find clubs, events, and venues with running routes and sports community building.
• VDNH Souvenir Shops (Сувенирные магазины ВДНХ) Retail souvenir shops located in Main Entrance Arch, Cosmonautics and Aviation Center, and Central Alley offering VDNH-branded merchandise, books, maps, and Moscow/Soviet memorabilia. Operated by LLC «Trading House Exhibition of Achievements of National Economy».
• Digital Audio Guides (Цифровые аудиогиды) Digital audio guides available for rent at information centers and as browser-based applications for self-guided multilingual tours of VDNH exhibitions and pavilions.

Quantifiable outcome

• 33 million visitors annually
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Друзья ВДНХ Partner VenuescoreChannel Partner/ Reseller/ DistributorOver 50 venues and attractions within VDNH participate in the loyalty program 'Friends of VDNH' offering discounts and points accumulation (1 ruble = 1 point) for visitors. Partners include restaurants, attractions, and retail locations across the exhibition complex.
• Moscow 'Million Prizes' City Loyalty ProgramcoreStrategic or Co-development PartnerIntegration with Moscow's city-wide loyalty program allowing visitors aged 14+ with mos.ru accounts to earn bonus points for actions in the VDNH app including authentication (100 points), interest selection (20 points each), favorites (100 points max), and route completion (250 points per route up to 4000 points annually). Points can be redeemed at partner organizations including shops, cafes, and events.
• hh.ru (HeadHunter)minorChannel Partner/ Reseller/ DistributorVDNH posts job vacancies on hh.ru employer platform at hh.ru/employer/52481 for recruitment purposes
• Electric Car Tour Operator (IP Shashkov S.V.)minorChannel Partner/ Reseller/ DistributorIndividual entrepreneur Shashkov S.V. provides electric car guided tours on VDNH territory. AO 'VDNH' is not responsible for service quality as per website notice.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Singapore EXPO: Asia's largest convention and exhibition venue. Comparable multipurpose exhibition complex with venue rentals, conferences, and consumer events — operating in a different geography but with similar scale and operating model.
• ExCeL London: Major London convention and exhibition centre hosting trade shows, congresses, and large-scale events. Comparable to VDNKh's congress/exhibition business in venue scale, event diversity, and rental-based revenue.
• Dubai Exhibition Centre (Expo City Dubai): Purpose-built legacy venue from Expo 2020 Dubai repurposed for exhibitions, events, and attractions. Comparable scale, multipurpose event/recreation positioning, and post-fairground commercialization model.
• Deutsche Messe (Hanover Fairground): Germany's largest exhibition grounds operator running Hannover Messe and numerous trade fairs. Comparable as a large-scale fairground/expo park with venue rentals, exhibition organization, and ancillary visitor services — though serving the German/European market.

Direct peers

• Sokolniki Park Moscow: Large Moscow exhibition and recreation park hosting trade shows, festivals, and family activities. Overlaps with VDNKh's outdoor venue rental, event hosting, and family-oriented recreation offerings.
• Expocentre Moscow: Moscow-based exhibition and convention complex operating multiple halls for trade shows and congresses. Directly comparable to VDNKh EXPO's congress and exhibition organization business in the same Moscow market.
• Gorky Park Moscow: Moscow's flagship recreational park offering cultural events, leisure attractions, and venue rentals. Comparable as a large-scale Moscow multipurpose recreation and event destination serving overlapping tourist and family segments.

Broad incumbents

• Epcot (Walt Disney World): Theme park and permanent world fair combining educational pavilions, exhibits, and entertainment. Comparable as a themed pavilion-based destination blending museums, cultural exhibits, rides, and large-scale events.
• Smithsonian Institution: World's largest museum and research complex with multiple museums, exhibitions, and educational programming. Comparable as a multi-museum destination with ticketed attractions, educational programs, and digital visitor services — though on a much broader national scale.

Others

• VDNKh EXPO (subsidiary): Wholly-owned subsidiary organizing congress and exhibition events at VDNKh. Listed for completeness as the dedicated B2B exhibition arm operating within the broader complex.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VDNH_RU
• Facebookfacebook.com/vdnhru
• LinkedInlinkedin.com/company/vdnh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Exhibition of Achievements of National Economy