Ghost Rock Wines
Ghost Rock Wines is a family-owned Tasmanian winery on the Cradle Coast producing 19 cool-climate wines from 27 hectares, sold via cellar door, e-commerce, wine club, and wholesale distributors in Australia and five international markets.
- Company typePrivate
- Founded2001
- HeadquartersNorthdown, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ghost Rock Wines does
Ghost Rock Wines (legal entity: Ghost Rock Tasmania) is a family-owned Tasmanian winery founded in 2001 by Cate and Colin Arnold on a single property on the Cradle Coast near Devonport. Full ownership and operational control transferred in 2017 to their son Justin Arnold (winemaking) and his wife Alicia Arnold (cellar door and eatery operations), and the business remains wholly family-owned with no external investors or parent company disclosed. The company grows, makes, and bottles all wine on-site across 27 hectares of vineyard, producing 19 cool-climate wines — primarily Pinot Noir, Chardonnay and Pinot Gris — organised into three ranges: the low-intervention Supernatural range, the flagship Estate range, and the Single Vineyard range drawn from seven distinct sites.
The business operates a vertically integrated destination hospitality and direct-to-consumer model. Revenue is generated through a modern Cellar Door offering guided tastings of five wines for AUD $15 (with 12% Saturday and 15% Sunday surcharges), an on-site Eatery serving local Tasmanian produce five days a week, the three-bedroom Vineyard House on-site accommodation, an e-commerce wine shop (Stripe-processed with Australia Post delivery), and a two-tier Wine Club subscription (Founders Club at 25% off with quarterly deliveries, free shipping and 10% off Vineyard House; Winemakers Club at 15% off with bi-annual deliveries). Wholesale is handled directly in Tasmania and through regional distributors in every other Australian state plus five international markets (Japan, Hong Kong, UK, Singapore and Canada).
Operationally the business is small and family-led, with a headcount in the 11–50 SME band, no disclosed external funding or valuation events, and revenue figures not publicly reported. Operations are conducted under Tasmanian Liquor Licence No. 51740 issued under the Liquor Licensing Act 1990. The technology footprint is conventional SME commerce infrastructure, with no proprietary AI, machine-learning, or data-flywheel components disclosed.
Ghost Rock Wines firmographics
Firmographics- Name
- Ghost Rock Wines
- Legal name
- Ghost Rock Tasmania
- Website
- https://ghostrock.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ghost Rock Wines is a family-owned Tasmanian winery on the Cradle Coast producing 19 cool-climate wines from 27 hectares, sold via cellar door, e-commerce, wine club, and wholesale distributors in Australia and five international markets.
- Ownership category
- akta.pro rank
Ghost Rock Wines industry classification
Industry- Product category
- Premium Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where Ghost Rock Wines is headquartered
LocationHeadquarters
- HQ city
- Northdown
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ghost Rock Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wine Sales: Direct sales of wines across three ranges: Supernatural, Estate, and Single Vineyard. Wines are sold through e-commerce, cellar door, and via wholesale distributors. 19 wines in portfolio.
- Cellar Door & Eatery: On-site restaurant and cellar door offering wine tastings ($15 for 5 wines, complimentary with purchase) and lunches featuring local Tasmanian produce. Open 5 days a week.
- Wine Club Subscription: Recurring subscription service with two tiers: Founders Club (25% off, delivered March, June, September, December) and Winemakers Club (15% off, delivered June and December). Includes free Australia-wide delivery.
- Vineyard House Accommodation: On-site 3-bedroom, 2-bathroom accommodation sleeping 6 guests. Includes complimentary wine and breakfast provisions. Discounts available for wine club members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 5 wines tasting experience |
| Subscription | Multi-year contract | Founders Club - 25% off wine purchases |
| Subscription | Multi-year contract | Winemakers Club - 15% off wine purchases |
| Subscription | Monthly | Newsletter signup - 10% off first purchase |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Ghost Rock Wines product offering
Product offeringCore offering
Ghost Rock Wines produces cool-climate wines (Pinot Noir, Chardonnay, Pinot Gris) from 27 hectares of hand-tended estate vineyards on Tasmania's Cradle Coast. All wines are grown, made and bottled on site across three ranges: Supernatural (wild ferment, low-intervention), Estate, and Single Vineyard. The winery operates a Cellar Door and Eatery for tastings and lunches, an online wine shop, a Wine Club subscription service, and the Vineyard House on-site accommodation.
Product overview
Ghost Rock Wines is a Tasmanian winery offering a portfolio of cool-climate wines across three distinct ranges: Supernatural (wild ferment, low-intervention wines), Estate (core range from 27 hectares of hand-tended vineyards), and Single Vineyard (premium selections from seven distinct sites). The company operates a Cellar Door and Eatery for tastings and dining, an online wine shop for direct sales, a Wine Club subscription service with Founders and Winemakers tiers, and onsite Vineyard House accommodation. All wines are grown, made, and bottled on the Devonport-area property.
Differentiator
Problem solved
Functional benefit
Products and services
- Supernatural Wine Range A creative wine range featuring wild ferment driven wines that are exclusively unfined, unfiltered, and low SO2. Small-batch, one-off productions using high quality estate-grown fruit, following a 'LoFi' winemaking philosophy. Targeted at consumers seeking innovative, low-intervention cool-climate wines.
- Estate Wine Range The foundational wine range from Ghost Rock's 27 hectares of high-density, hand-tended vineyards on Tasmania's Cradle Coast. Primarily Pinot Noir with significant Chardonnay and Pinot Gris plantings. Targeted at consumers seeking core cool-climate Tasmanian wines.
- Single Vineyard Wine Range A premium cool-climate wine range representing the pinnacle of quality, sourced from seven distinct vineyard sites. Each vineyard's Pinot Noir and Chardonnay is picked, fermented, and matured within its own vineyard, treated individually with hand-selected standout parcels. Targeted at premium wine consumers.
- Cellar Door Wine Tastings On-site personalised wine tasting experience at the modern Cellar Door overlooking vineyards and Bass Strait. Tastings cover 19 wines across three ranges for $15 per person (5 wines), with tastings complimentary when purchasing wine to takeaway. Targeted at visitors, tourists, and wine enthusiasts visiting Tasmania's Cradle Coast.
- Cellar Door Eatery On-site restaurant overlooking the Clairdown vineyard with views to Bass Strait. Offers wholesome lunches featuring local Tasmanian produce, with kitchen open 11am to 3:30pm. Open 5 days a week (Wednesday-Sunday). Targeted at diners and wine tourists seeking a complete food and wine experience.
- Wine Club Subscription Subscription wine club with two tiers. Founders Club offers 25% off wine purchases with quarterly deliveries in March, June, September, December, plus 10% off Vineyard House accommodation and free Australia-wide delivery. Winemakers Club offers 15% off wine with bi-annual deliveries in June and December and 5% off Vineyard House accommodation. Targeted at wine enthusiasts seeking ongoing supply of Ghost Rock wines.
- Vineyard House Accommodation On-site three-bedroom, two-bathroom accommodation sleeping up to 6 guests. Features open-plan living, vineyard views, and complimentary wine and breakfast provisions. Located in close proximity to the Cellar Door and Eatery. Discounts available for Wine Club members. Targeted at tourists and wine enthusiasts seeking an immersive wine country stay.
- Online Wine Shop E-commerce platform for purchasing wines across the Supernatural, Estate, and Single Vineyard ranges. Goods dispatched every Friday via Australia Post within 5-7 working days, with payment processing via Stripe. Targeted at Australian wine consumers seeking direct delivery of Ghost Rock wines.
Companies that use Ghost Rock Wines
Customer profileSegments2 records
Ideal customer profiles2 records
Ghost Rock Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Ghost Rock Wines partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Vintage & Vine (Victoria, NSW/ACT)coreVintage & Vine serves as the distributor for Ghost Rock Wines in Victoria and NSW/ACT regions. Contact: Iain Cameron (Victoria) 0407 617 214 and David Burkitt (NSW/ACT) 0417 470 590.
- The Wine Tradition (Queensland)coreThe Wine Tradition distributes Ghost Rock Wines in Queensland. Contact: David Bone 0410 700 330 / 07 3262 1455.
- Off The Vine (Western Australia)coreOff The Vine handles distribution of Ghost Rock Wines in Western Australia. Contact: Scott Spalding 0408 949 002.
- Muster Wine Co. (South Australia)coreMuster Wine Co. distributes Ghost Rock Wines in South Australia. Contact: Dave Muster 0430 360 650.
- Colonial Trade Co. (Japan)coreColonial Trade Co. is the international distributor for Ghost Rock Wines in Japan. Contact: Andrew Heffernan +03-6431-8552.
- My Wine Man (Hong Kong)coreMy Wine Man handles distribution of Ghost Rock Wines in Hong Kong. Contact: Navin Rai +852-2552-5516.
- The Vinorium (United Kingdom)coreThe Vinorium distributes Ghost Rock Wines in the United Kingdom. Contact: Stuart McCloskey +44 (0) 1622 859 161.
- Bound By Wine (Singapore)coreBound By Wine is the international distributor for Ghost Rock Wines in Singapore. Contact: Germain Wong +65 8133 7797.
- Reservas Tequila Distributing Inc. (Canada)coreReservas Tequila Distributing Inc. handles distribution of Ghost Rock Wines in Canada. Contact: Dominic Hauck WhatsApp: +1 306 291 5861.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ghost Rock Wines competitors and assessment
Company assessmentRegional players
- Cloudy Bay: New Zealand premium cool-climate wine producer (Marlborough) owned by LVMH. Comparable cool-climate positioning and premium export-led model, though operates in a different geography.
Broad incumbents
- Brown Brothers: Large Australian family-owned winery with multiple ranges across price points. Comparable family ownership story but operates at much larger scale across multiple regions and varietals.
- Penfolds: Australia's most iconic premium wine brand, owned by Treasury Wine Estates. Competes for premium positioning and international distribution, but at vastly greater scale and portfolio breadth than Ghost Rock.
- Yalumba Wine: Established premium Australian family-owned winery (owns Jansz Tasmania). Demonstrates the family-ownership-at-scale model and provides a peer for premium positioning and distribution strategy.
Direct peers
- Pressing Matters: Small-batch Tasmania Pinot Noir specialist with cellar door on the Coal River / Tasman Peninsula. Comparable craft positioning, premium single-vineyard focus, and family-scale operations.
- Bay of Fires Wines: Tasmanian premium wine brand focused on cool-climate Pinot Noir and Chardonnay. Comparable positioning in the premium tier of Tasmanian wine, distributed through similar national wholesale channels.
- Moorilla Estate: Tasmanian winery owned by MONA, combining wine production with a major tourism destination experience. Comparable destination-led model pairing wine with food/art/hospitality in Tasmania.
- Josef Chromy Wines: Tasmanian winery based near Launceston producing premium cool-climate wines (Pinot Noir, Chardonnay, Riesling). Operates a cellar door and restaurant on-site — directly comparable vertical integration and experience-led model to Ghost Rock.
- Jansz Tasmania: Premium Tasmanian sparkling wine producer (now part of Yalumba family). Operates from the same North West / Cradle Coast wine region and competes for the same cool-climate Tasmanian wine consumer.
- Pipers Brook Vineyard: Established Tasmanian cool-climate winery producing Pinot Noir, Chardonnay, and Riesling. One of the pioneering producers in the region, sharing Ghost Rock's terroir-driven value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ghost Rock Wines social profiles
Digital presenceGhost Rock Wines compliance and trust
Trust signalCompliance1 record
Ghost Rock Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ghost Rock Wines leadership team
Management profileNumber of profiles
Profiles2 records
Ghost Rock Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ghost Rock Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ghost Rock Wines
What does Ghost Rock Wines do?
Ghost Rock Wines produces cool-climate wines (Pinot Noir, Chardonnay, Pinot Gris) from 27 hectares of hand-tended estate vineyards on Tasmania's Cradle Coast. All wines are grown, made and bottled on site across three ranges: Supernatural (wild ferment, low-intervention), Estate, and Single Vineyard. The winery operates a Cellar Door and Eatery for tastings and lunches, an online wine shop, a Wine Club subscription service, and the Vineyard House on-site accommodation.
Is Ghost Rock Wines a public or private company?
Ghost Rock Wines is a private company. It is classified as family owned and is currently operating.
When was Ghost Rock Wines founded?
Ghost Rock Wines was founded in 2001. It employs 11 to 50 people.
Where is Ghost Rock Wines based?
Ghost Rock Wines is headquartered in Northdown, Australia, in the Oceania region.
How does Ghost Rock Wines make money?
Four revenue lines are on record. Wine Sales are the primary driver. The others are cellar Door & Eatery, wine Club Subscription and vineyard House Accommodation.
Who are Ghost Rock Wines's main competitors?
Cloudy Bay is listed as a regional player. Broad incumbents are Brown Brothers, Penfolds and Yalumba Wine. Direct peers are Pressing Matters, Bay of Fires Wines, Moorilla Estate, Josef Chromy Wines, Jansz Tasmania and Pipers Brook Vineyard.
Does Ghost Rock Wines have an API?
No public API is recorded for Ghost Rock Wines.
What industry is Ghost Rock Wines in?
Ghost Rock Wines's product category is Premium Wines. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.