M2F

What M2F does

M2F (Société M2F) is a French privately held manufacturer and distributor of coffins (cercueils) and capiton interior linings, founded approximately in 1932 and headquartered in Chevilly-Larue with trade registration in Arras (RCS 828 368 910). The company operates exclusively in a B2B model, selling to funeral service companies (entreprises de Pompes Funèbres) across all of metropolitan France through an in-house exclusive direct sales force. Its product portfolio consists of 36 coffin models organized in three quality tiers — Gamme Base (6 entry models), Gamme Classique (14 mid-tier models), and Gamme Prestige (6 luxury cabinetmaking-quality models) — alongside complementary accessories including capitons (with and without ruffles), handles, crosses, emblems, cremation products, and decorative plates. Coffins are manufactured using traditional woodworking with selected solid woods such as Kosipo, oak, pine, elm, and beech, with quality varnishing finishing.

M2F monetizes through unit-pricing transactions with funeral directors, organized around three product ranges covering all price points from entry-level to luxury, with pricing not publicly disclosed and handled via direct sales engagement. Its go-to-market is enterprise field sales: dedicated sales representatives conduct on-site visits across French territory, providing product recommendations, margin guidance, and merchandising support, including the design of personalized exhibition rooms and individualized catalogs installed at client premises. Customer count stands at 373 funeral company clients. The company adapts coffin dimensions to evolving population morphology, develops mixed burial/cremation strategies, and positions itself as responsive to environmental concerns from end-families.

M2F is managed by Philippe Dubuisson (Directeur des ventes), has a share capital of €500,000, and is independently operated with no disclosed institutional investors, no parent company, no subsidiaries, and no public listing. There are no disclosed funding rounds, acquisitions, or material strategic transactions; the sole external vendor relationship of note is a website hosting arrangement with OVH.

Name

M2F

Legal name

Société M2F

Website

https://m2f.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

M2F is a French privately held B2B manufacturer and distributor of coffins and funeral accessories, selling 36 coffin models across three quality tiers directly to 373 funeral companies across France via a dedicated field sales force.

Ownership category

akta.pro rank

Headquarters

HQ city

Chevilly-larue

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Coffin Sales (B2B): M2F sells coffins and capitons to funeral companies (Pompes Funèbres) throughout France at competitive prices. Products are sold through their exclusive commercial force directly to funeral businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

M2F manufactures and distributes coffins (cercueils) and capitons (interior cushionings) for the funeral industry in France. The company offers 36 coffin models organized across three quality tiers (Gamme Base, Gamme Classique, Gamme Prestige) plus accessories such as handles, crosses, emblems, cremation products, and cover screw plates. M2F sells exclusively B2B to funeral service companies (Pompes Funèbres) through an in-person commercial force covering the entire French territory.

Product overview

M2F is a French B2B manufacturer and distributor of coffins (cercueils) and funeral accessories, operating exclusively with funeral companies (Pompes Funèbres) across France. The product portfolio comprises three coffin lines organized by quality tier: Gamme Base (6 entry-level models), Gamme Classique (14 mid-range models), and Gamme Prestige (6 luxury cabinetmaker-quality models). Supporting products include capitons (cushions) in two categories (with and without ruffles), and accessories such as handles (Vénitienne, Lyonnaise, Moderne, Lombarde models), crosses and emblems, cremation products, and wooden cross handles. M2F also provides exhibition room design services and personalized catalogs as sales support tools for their clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Gamme Base Coffins (Cercueils Gamme Base) A range of 6 coffins with simple forms combining Parisian and Lyonnaise styles, available in different wood species and finishes. Sold to French funeral service companies.
• Gamme Classique Coffins (Cercueils Gamme Classique) A more substantial range of 14 coffins, primarily featuring Parisian, tombstone, and half-tombstone forms, with Northern-style options. Includes beech wood as a value-added material. Sold to French funeral service companies.
• Gamme Prestige Coffins (Cercueils Gamme Prestige) A luxurious range of 6 cabinetmaker-quality coffins in different wood species, featuring tombstone, half-tombstone, and Parisian forms for a prestigious collection. Sold to French funeral service companies.
• Capitons (Interior Cushionings) Interior cushioning and decoration for coffins, available with or without ruffles, in simple taffeta, traditional satin, cotton natural finish, and velvet options. Sold to funeral companies.
• Poignées (Coffin Handles) Handle models for coffins including Vénitienne, Lyonnaise, Moderne, Moderne Luxe, Touvois, fines dorées, bois teinté, Lombarde, and Base styles. Sold to funeral companies.
• Croix et emblèmes (Crosses and Emblems) Decorative crosses and emblems for coffins, sold to funeral companies.
• Crémation (Cremation Products) Products designed for cremation services. Sold to funeral companies across France.
• Croix et Poignées en bois (Wooden Crosses and Handles) Wooden crosses and handles for coffins, offering a natural-material alternative. Sold to funeral companies.
• Plaques Cache-vis et Cadre (Cover Screw Plates and Frames) Decorative plates that conceal screws and frames on coffins. Sold to funeral companies.

Quantifiable outcome

• Serves 373 funeral company clients across France
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• OVHminorOthersOVH provides web hosting services for the M2F website (www.M2F.fr). OVH is located at 2 rue Kellermann, BP 80157, 59053 Roubaix Cedex 1, France.

Scale indicators4 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Maison Rogier (Les Cercueils Rogier): French traditional coffin manufacturer selling to funeral professionals in France. The most direct competitor to M2F in the French coffin-manufacturing market with a comparable product range and B2B go-to-market.

Broad incumbents

• Dignity PLC: UK-listed funeral-services operator that also sources coffins and funeral supplies. Relevant as a comparable Western-European death-care business where coffin supply chains intersect with funeral home operations.
• Service Corporation International: World's largest funeral-services company, operating thousands of funeral homes and cemeteries globally. Comparable only at the death-care category level; sets the benchmark for vertically integrated funeral supply-and-service models.
• Carriage Services: U.S. provider of funeral and cemetery services with an integrated merchandise (casket) supply function. Relevant as a comparable death-care business model that combines operations with coffin/merchandise supply.
• OGF (Groupe OGF): France's largest funeral-services group, operating Pompes Funèbres branches. Not a coffin manufacturer, but the dominant downstream buyer of coffin products and a key customer/channel dynamic for M2F.
• Matthews International (Aurora Casket): U.S.-based diversified company whose Aurora Casket division manufactures and distributes caskets and funeral products to funeral homes. Closest large-scale analogue to M2F's coffin-manufacturing business model.
• Batesville Casket Company: North America's largest casket manufacturer, owned by Hillenbrand. Directly comparable product (caskets/coffins) sold to funeral homes; vastly larger scale makes it the dominant incumbent M2F competes against conceptually in the global casket category.

Emerging players

• Ecoffins: UK-based manufacturer of biodegradable and eco-friendly coffins sold to funeral directors. Comparable product category (coffins) but with a differentiated sustainability positioning relevant to M2F's stated environmental focus.

Regional players

• Funespana: Major Spanish funeral-services group with coffin-supply operations across Iberia. Comparable in offering coffins and funeral products to funeral operators in a neighboring Western-European market with similar death-care dynamics.
• Vitra (Pompes Funèbres Vitra): Independent French funeral-services operator purchasing coffins and funeral merchandise from suppliers such as M2F. Useful comparable for the B2B funeral-director customer base M2F serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/etablissement-m2f

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M2F