Printing & Imaging Association of Georgia

What Printing & Imaging Association of Georgia does

Printing & Imaging Association of Georgia (PIAG) is a 501(c)(6) nonprofit trade association founded in 1894 and headquartered in Smyrna, Georgia. It serves the printing, imaging, and graphic communications industry in Georgia through a three-pillar structure: (1) association services including tiered membership (Active, Associate, Education), annual sponsorships, training programs, publications, and industry events; (2) PIAG Insurance offering health coverage and business insurance products; and (3) the PIAG Educational Foundation, a 501(c)(3) entity providing scholarships and workforce development programs including SkillsUSA competitions and PrintEd career pathways. The association is affiliated with the Americas Printing Association Network (APAN), a coalition of 15 regional printing associations representing more than 5,000 North American print manufacturers.

PIAG's core deliverables span events (the annual imPRESS Celebration of Print, Print Excellence Competition, Benjamin Franklin Award, Emerging Leader Award), publications (quarterly PrintQueue magazine reaching ~400 contacts and bi-weekly Pressing News e-newsletter reaching ~600 contacts), educational content (The Print University video series), industry research (Wage & Benefits Survey, Sales Compensation Report), and member resources (job board, equipment board, member directory). The organization is governed by an elected Board of Directors and operated by a small staff of 1-10 employees led by President & CEO Jon Krueger and Chair David Midler.

The business model is member-funded through annual tiered dues (active members $300-$6,000 based on sales volume, associate members $480-$2,100, complimentary education members), four sponsorship tiers ($4,000-$10,000), advertising sales across print and digital publications, event and competition entry fees, report sales, and foundation donations. Distribution is primarily self-service through the website and member portal (Member Compass), supplemented by direct outreach at in-person events throughout Georgia.

Name

Printing & Imaging Association of Georgia

Legal name

Printing & Imaging Association of Georgia

Website

https://piag.org

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

1–10 employees

Short description

Printing & Imaging Association of Georgia (PIAG) is a 501(c)(6) nonprofit trade association founded in 1894 that serves Georgia's printing, imaging, and graphic communications industry through tiered membership, events, publications, insurance, and an educational foundation.

Ownership category

akta.pro rank

Product category

Trade Association Services (Printing & Imaging)

NAICS

Professional, Scientific, and Technical Services (54), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

Keywords

• Print trade association
• Graphic communications membership
• Industry group insurance
• Printing workforce development
• Print industry benchmarking

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues based on company annual sales volume, with different tiers for Active, Associate, and Education members.
2. Sponsorships: Annual sponsorships at Premier ($10,000), Gold ($8,000), Silver ($6,000), and Bronze ($4,000) levels, plus à la carte sponsorship opportunities.
3. Advertising: Advertising opportunities in PrintQueue magazine and Pressing News e-newsletter, with pricing based on ad size and frequency (single issue vs annual).
4. Events & Competitions: Revenue from event registrations and competition entry fees including imPRESS event sponsorships.
5. Reports & Surveys: Sale of Wage & Benefits Survey and Sales Compensation Report publications, particularly the joint project with Americas Printing Association Network.
6. Foundation Donations: Educational Foundation accepts donations to support scholarships and workforce development programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

PIAG is a 501(c)(6) nonprofit trade association that serves printers, graphic designers, vendors, and educators in Georgia's printing and imaging industry through tiered memberships, annual sponsorships, industry publications (PrintQueue magazine, Pressing News newsletter), signature events such as the imPRESS awards gala, educational programs (The Print University, SkillsUSA, PrintEd), insurance programs via PIAG Insurance, and benchmarking reports including the Wage & Benefits Survey and Sales Compensation Report.

Product overview

Printing & Imaging Association of Georgia (PIAG) operates as a membership-based industry association rather than a unified software product. The organization offers a portfolio of member services organized into three arms: (1) Association services including membership (Active, Associate, Education tiers), annual sponsorships (Premier/Gold/Silver/Bronze at $4,000-$10,000), training programs through The Print University (TPU), and member resources such as Job Board, Equipment Board, and Paper Supply Resources; (2) Insurance services providing health coverage and business insurance through PIAG Insurance; and (3) Educational Foundation (501(c)(3)) supporting scholarships (John Dillard Memorial Scholarship at $5,000), SkillsUSA and PrintEd student programs. PIAG also produces publications including PrintQueue Magazine (quarterly, 400 contacts) and Pressing News e-newsletter (bi-weekly, 600 contacts), and hosts signature events including imPRESS Celebration of Print (annual awards gala with Print Excellence Competition), Benjamin Franklin Award, and Emerging Leader Award. Research products include Wage & Benefits Survey and Sales Compensation Report published in collaboration with the Americas Printing Association Network.

Differentiator

Problem solved

Functional benefit

Products and services

• Active Membership

Quantifiable outcome

• Wage & Benefits Survey captures data from nearly 400 firms across North America
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Americas Printing Association Network (APAN)coreStrategic or Co-development PartnerPIAG is affiliated with APAN, a network of regional printing associations representing more than 5,000 North American print manufacturers. Joint initiatives include the Wage & Benefits Survey, Sales Compensation Report, and Americas Print Awards competition.
• SkillsUSA GeorgiacoreStrategic or Co-development PartnerPIAG Educational Foundation partners with SkillsUSA Georgia to administer State Leadership and Skills Conference competitions for Ad Design, Graphic Communications, and Screen Printing. Foundation provides scholarships and covers student registration fees.
• PrintEdcoreStrategic or Co-development PartnerPIAG Educational Foundation supports PrintEd in providing a career pathway for students interested in the graphic communications industry.
• KodakminorGTM or Marketing PartnerPIAG partnered with Kodak to provide member rebates on printing equipment and supplies purchases, offering cost-saving opportunities and facilitating business relationships.
• Book Manufacturers' Institute (BMI)minorStrategic or Co-development PartnerBMI provides monthly Barometer Survey on capacity and lead times for book manufacturing. PIAG shares this industry intelligence with members to help them understand market conditions.
• Heidelberg USAminorGTM or Marketing PartnerEquipment manufacturer hosting SkillsUSA competitions and providing volunteer support for student competitions and industry events.
• Advanced ImpressionsminorGTM or Marketing PartnerMember company hosting SkillsUSA state competition components and supporting student industry exposure initiatives.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• PRINTING United Alliance: The largest national US trade association for the printing industry (formed from the merger of Printing Industries of America and SGIA). Directly comparable to PIAG in mission — serving print industry members with education, events, and standards — but operating at a national scale rather than regional.

Direct peers

• Graphic Arts Association: Regional printing trade association serving Pennsylvania and the Mid-Atlantic. Closely comparable to PIAG in structure (membership dues, events, awards, training) but operates in a different regional market — directly competitive in trade-association model.
• Midwest Print Council: Regional printing trade association serving the US Midwest. Highly comparable to PIAG in mission and service portfolio (membership, events, training, networking) with a regional rather than national footprint.
• Pacific Printing Industries Association: Regional trade association serving printers in the Pacific Northwest. Comparable to PIAG as a regional printing association offering membership tiers, events, and industry advocacy, but covering a different geographic market.
• NPES The Association for Suppliers of Printing: US trade association for printing equipment and supplies manufacturers. Comparable to PIAG in industry-trade-association model but serving vendors rather than printers themselves — overlaps in the equipment dealer membership segment.
• Book Manufacturers' Institute (BMI): Industry association for US book manufacturing, an existing PIAG partner. Comparable in mission and structure (industry data publishing, member benchmarking, Barometer Survey) but specializing in book manufacturing rather than general commercial printing.

Emerging players

• Idealliance: Industry association setting standards for digital printing, color management, and media production. Comparable to PIAG in serving graphic communications professionals but with a technology-standards focus rather than regional membership.
• Two Sides North America: Non-profit initiative promoting the sustainability and value of print media. Comparable to PIAG's educational mission (PIAG Foundation promotes 'print as a smart solution') but focused on advocacy rather than member services.
• Print & Graphics Scholarship Foundation: Non-profit providing scholarships to students pursuing careers in graphic communications. Comparable to PIAG's Educational Foundation (John Dillard Memorial Scholarship) but operating at national scope rather than Georgia-only.

Regional players

• VMA - Visual Media Alliance: Regional trade association serving visual media and printing businesses primarily in the Western US. Comparable to PIAG as a regional printing trade association offering member benefits, insurance programs, and training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/piag
• Facebookfacebook.com/PIAG1894

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Printing & Imaging Association of Georgia