RED Robiglio & Dematteis

What RED Robiglio & Dematteis does

RED Robiglio & Dematteis (operating as RED Communication) is an independent, full-service communication consulting firm founded in 2013 in Milan, Italy, by Riccardo Robiglio and Paolo Dematteis. The firm serves enterprise consumer brands across food and beverage, energy, health supplements, and confectionery verticals, providing end-to-end services spanning brand architecture, brand strategy, data and target analysis, creative development, production, and results monitoring. Its stated operational rule is that the people meeting clients also execute the work, which reflects a boutique model built around the founders' prior leadership at Ogilvy Italia, Leo Burnett, and as Worldwide Creative Directors at Fiat Chrysler Automobiles. Customer engagements are project-based consulting relationships acquired through direct relationships and the founders' industry reputation; named enterprise clients include Müller, Sorgenia, DelVerde, Magnesio Supremo, Leone 1857, and Dilmah.

The agency's underlying technology footprint is minimal — no proprietary platform, products, patents, SDKs, or APIs are disclosed, and the firm is not described as a technology vendor. Its competitive assets are intangible rather than technical: over 50 national awards, including 7 Cannes Lions, 5 New York Festival, 3 One Show, 6 Eurobest, an ADCI Grand Prix, and a London International Award. AI is used selectively in production, notably an AI-generated production pipeline for the 2024–2025 Dilmah global iced-tea platform, and the agency's website, Instagram, LinkedIn, and YouTube channel serve as the primary portfolio surfaces rather than lead-generation funnels. The firm is headquartered at Via Panfilo Castaldi, 4 in Milan, operates with approximately ten staff listed by name, and shows no signs of institutional investment, M&A activity, or geographic expansion beyond the Italian base.

RED generates revenue through professional communication consulting services delivered on a project-based model to enterprise clients, with no publicly disclosed pricing, retainers, or revenue figures. There is no self-serve or product-led motion; client work is delivered directly by the in-house creative, planning, and digital strategy team under the founders' oversight. Distribution is single-channel direct sales, go-to-market is sales-led, and ownership remains with the two founder-creatives with no parent company or subsidiary structure disclosed.

Name

RED Robiglio & Dematteis

Legal name

RED Communication

Website

https://redcommunication.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

RED Robiglio & Dematteis (RED Communication) is an independent Milan-based communication consulting firm founded in 2013 that provides end-to-end brand strategy, creative development, and production services for enterprise consumer brands across food and beverage, energy, health supplements, and confectionery verticals.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Creative communication services
• Brand strategy consulting
• Advertising agency services
• Brand architecture design
• Integrated campaign production

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Communication Consulting Services: RED generates revenue through professional communication consulting engagements, including brand architecture, positioning, communication strategy, digital and social strategy, data analysis, creative development, production, and results monitoring. Engagements appear to be project-based with ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RED Robiglio & Dematteis (RED Communication) is an independent full-service creative and communication agency founded in 2013 in Milan, Italy. The firm provides integrated services spanning brand architecture, brand strategy, data and target analysis, creative development, production, and results monitoring for corporate clients across multiple consumer-facing sectors.

Product overview

RED Robiglio & Dematteis is a full-service communication consulting firm offering brand architecture, brand strategy, data and target analysis, creative development, production, and results monitoring. The company provides integrated communication services across multiple channels including TV, social media, digital, and graphic design, primarily serving clients in the consumer goods, food and beverage, energy, and premium goods sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy
• Creative Development
• Production
• Data and Target Analysis
• Results Monitoring

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Publicis Italy: Publicis Groupe's Italian creative network operation. Provides end-to-end advertising, brand strategy, and digital services to enterprise clients in Italy at a scale comparable to network incumbents rather than boutique independents like RED.
• McCann Italy: IPG-owned Italian branch of McCann Worldgroup, a major full-service advertising and brand communications network. Comparable to RED in serving enterprise Italian consumer brands but with significantly larger scale and a broader service portfolio.
• Leo Burnett Italy: Publicis-owned Italian branch of Leo Burnett, where RED's founders served as Creative Director and Executive Creative Director from 2005-2013. Direct lineage to RED's creative DNA, with full network scale and resources.
• Ogilvy Italy: WPP-owned Italian branch of the global Ogilvy network. RED's founders held Creative Director roles at Ogilvy Italia from 1999-2005, and the network offers the same end-to-end brand and creative services at materially greater scale.
• Wunderman Thompson Italy: WPP-owned Italian operation of Wunderman Thompson (now VML), offering brand, advertising, and customer experience services. Comparable to RED in targeting enterprise Italian brands with integrated communications, but with network-scale resources.

Direct peers

• DLV BBDO: Milan-based BBDO affiliate and one of Italy's leading creative agencies. Comparable to RED in offering integrated brand strategy, creative, and digital work for Italian and international enterprise clients.
• 1861 United: Independent Italian creative and communications group offering integrated brand, creative, and digital services to enterprise clients. Comparable to RED in being an Italy-focused independent serving major consumer brands.
• DUDE: Independent Milan-based creative agency serving Italian and international brands with integrated brand, digital, and creative services. Closely matches RED's positioning as a small, independent, full-service Italian creative shop.
• Armando Testa: Italy's largest independent creative agency, founded in 1946 and headquartered in Turin. Like RED, it is an Italian independent serving major FMCG and consumer brands with full-service brand strategy and creative capabilities.
• TBWA\Italy: TBWA's Italian creative network operation based in Milan. Comparable to RED in serving enterprise Italian brands with creative, brand strategy, and integrated communications work, though backed by a global holding company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/redcommunication
• YouTubeyoutube.com/@redcommunication
• LinkedInlinkedin.com/company/redcommunication

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RED Robiglio & Dematteis