Madrid Activa

What Madrid Activa does

Madrid Activa (legally ACTIVE MADRID SAU) is a municipal corporate entity of the Community of Madrid, headquartered in Coslada, Spain, whose mandate is to encourage and promote the economic, technological, and industrial development of the region. It functions as an umbrella organization coordinating a portfolio of startup-support programs — Madrid Emprende, Madrid Innovation, Puentes de Talento, and Soft Landing — under a single strategic initiative. Its primary beneficiaries are Latin American founders in artificial intelligence, fintech, and edtech seeking a European foothold.

The entity's service offering bundles online acceleration, in-person training, mentoring, networking, and free accommodation of up to one year, designed to lower the friction for international entrepreneurs establishing a European presence. Through this combined stack, Madrid Activa serves approximately 300 startups annually through the broader Madrid ecosystem, with roughly 90 projects per year (30%) led by Latin American founders. Management has publicly targeted 200–250 new ventures by 2025, indicating aggressive funnel expansion.

The business model is publicly funded rather than commercial: pricing is not disclosed, services are offered free of charge to selected founders, and revenue mechanics are not stated. Headcount is reported at 1–10, suggesting a lean coordination function that channels municipal budget through partner-delivered program content. The legal form (Sociedad Anónima Unipersonal) and public mandate confirm its role as a government economic-development instrument rather than a venture-backed or revenue-generating startup.

Name

Madrid Activa

Website

https://madridactiva.es

Company type

Private

Headcount range

1–10 employees

Short description

Madrid Activa (ACTIVE MADRID SAU) is a Community of Madrid municipal entity that runs startup acceleration, mentoring, and free soft-landing programs — primarily serving Latin American founders in AI, fintech, and edtech seeking a European hub.

Ownership category

akta.pro rank

Product category

Startup Incubation and Economic Development Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Entrepreneurship & Small Business Workforce Programs (EDAAAOAM)

akta.pro secondary industries

Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Technical Universities with Entrepreneurship & Incubation Focus (EDAHAEAH)

Keywords

• Startup incubation programs
• Economic development services
• Entrepreneurship support
• Startup acceleration programs
• Innovation programs

Headquarters

HQ city

Coslada

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

ACTIVE MADRID SAU (Madrid Activa) operates municipal startup support and economic development programs that help entrepreneurs—primarily from Latin America—establish a presence in the Madrid/European market. Its offering combines acceleration programs (Madrid Emprende, Madrid Innovation), talent bridge initiatives (Puentes de Talento), and Soft Landing services, including mentorship, networking, training, and free accommodation for up to one year for selected entrepreneurs.

Product overview

No product or service information is available from the provided source data. The Madrid Activa website (http://madridactiva.es/) returned a loading/verification page with no accessible content. The news sources provided information about Madrid city's startup initiatives (Madrid Emprende, Madrid Innovation, Puentes de Talento, Soft Landing programs) but did not specifically detail Madrid Activa's product or service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Madrid Emprende Municipal entrepreneurship and startup creation program supporting new venture formation in the Community of Madrid, part of the broader Madrid Activa economic development initiative.
• Madrid Innovation Innovation-focused program that supports startups and projects developing new technologies and innovative solutions within the Madrid ecosystem.
• Puentes de Talento Talent bridge program that connects Latin American entrepreneurs and professionals with opportunities to establish operations and grow ventures in Madrid.
• Soft Landing Soft landing service providing selected foreign entrepreneurs with free accommodation for up to one year and support to establish a European presence in Madrid.

Quantifiable outcome

• Between 200 and 250 new ventures expected by 2025
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wayra (Telefónica): Telefónica's global corporate venture and accelerator arm operating across multiple countries. Comparable as a Spanish-rooted startup accelerator with structured programs, networking, and corporate partnership components.
• ENISA: Spain's national public entity providing loan-based financing to SMEs and entrepreneurs. Comparable as a Spanish public-sector institution channeling capital and support to early-stage ventures, complementing accelerator-type offerings.
• ICEX Spain Trade and Investment: Spanish national public entity promoting internationalization of Spanish companies and attracting foreign investment. Comparable as a publicly-backed Spanish institution driving economic development and foreign business engagement.

Direct peers

• Lanzadera: Spanish startup accelerator based in Valencia supporting entrepreneurs from ideation through scaling. Comparable as a domestic Spanish accelerator offering structured programs, mentorship, and capital efficiency support to early-stage founders.
• Startup Valencia: Valencia's startup ecosystem association supporting founders with networking, acceleration, and international landing. Comparable as a Spanish regional startup support organization pursuing similar founder-attraction and ecosystem-building goals.
• Impact Hub Madrid: Madrid-based coworking and incubation space for social impact and innovation-driven startups. Comparable as a Madrid-rooted incubator offering workspace, mentorship, and a community for early-stage entrepreneurs.
• Barcelona Activa: Barcelona's municipal economic development agency offering entrepreneurship support, training, and incubation programs. Closest comparable to Madrid Activa as a Spanish city-level economic development entity with overlapping programs for founders.

Regional players

• Tech Barcelona: Barcelona's private tech/startup association building the city's tech ecosystem through events, networking, and partnerships. Comparable as a regional ecosystem builder with similar mission of attracting and supporting founders.
• Startup Lisboa: Lisbon's municipal-backed startup incubator and ecosystem builder. Comparable as a European city-backed program attracting international (including LatAm) founders to establish European presence.
• Berlin Partner: Berlin's economic development agency supporting business location, investment, and innovation in the German capital. Comparable as a European city-level public entity promoting startup ecosystem growth and foreign founder attraction.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madrid Activa