Bali United Football Club

What Bali United Football Club does

Bali United Football Club, operating as PT Bali Bintang Sejahtera Tbk (IDX: BOLA), is an Indonesian professional football club headquartered in Kuta, Bali. Founded in 2015 and listed on the Indonesia Stock Exchange on June 17, 2019, it became the first professional football club management company in Southeast Asia to go public. The club operates a vertically integrated ecosystem spanning the first team, the Bali United Academy for youth development (Gianyar), the Bali United Training Center for facility rental, the Bali United Store for e-commerce, the Bali United Cafe for hospitality, and Bali United Media for owned content and radio programming.

The company's technology footprint centers on an official website (baliutd.com) and a mobile application distributed on iOS and Android, built with Firebase Analytics for usage tracking and Firebase Cloud Messaging for push notifications. Additional digital surfaces include the Bali United Socios portal hosting the $BU fan token for blockchain-based fan engagement and a virtual tour of the training center. The core technology stack is consumer-grade standard rather than proprietary AI/ML.

Revenue is generated across five streams: match ticket sales (transaction-fee), official merchandise e-commerce (one-time), fan membership subscriptions (recurring), training center venue rental (transaction-fee), and academy program fees (recurring). Customer segments include individual football fans and supporters (primary), youth athletes and their families, and corporate sponsors. The go-to-market motion is direct-to-consumer, executed through the official website, mobile app, social media channels (Instagram, YouTube, TikTok, Facebook, X), physical cafe, and own e-commerce storefront, with a Jakarta regional office supplementing the Bali headquarters for national reach.

Name

Bali United Football Club

Legal name

Bali United Football Club

Website

https://baliutd.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Bali United Football Club (PT Bali Bintang Sejahtera Tbk, IDX: BOLA) is an Indonesian professional football club, the first such management company in Southeast Asia to list on a stock exchange, operating a vertically integrated ecosystem of first team, youth academy, training center, merchandise store, and fan token serving Indonesian supporters, youth athletes, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Professional Sports Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Professional football club
• Sports merchandise retail
• Youth football academy
• Fan engagement platform
• Sports entertainment services

Headquarters

HQ city

Kuta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Match Ticket Sales: Revenue from match attendance and ticket bookings through the official mobile application and website.
2. Merchandise Sales: E-commerce sales of official Bali United merchandise including jerseys, apparel, and accessories through the online store.
3. Membership Programs: Fan membership subscriptions offering exclusive perks, loyalty programs, and registered account benefits.
4. Venue Rental: Rental of Bali United Training Center facilities including football fields and studio spaces.
5. Academy Programs: Youth football development programs at Bali United Academy with registration and training fees.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Bali United Football Club operates a professional football club offering match-day entertainment, an official merchandise e-commerce store, youth football development through its academy, training facility rental services, and fan engagement platforms including a mobile app and the Socios-based $BU fan token. The club sells tickets, memberships, and official merchandise directly to fans and operates Bali United Cafe as a physical fan community venue.

Product overview

Bali United FC operates a unified multi-platform offering centered on its football club brand. The core product portfolio consists of the official website portal (baliutd.com) and mobile application providing news, ticketing, and merchandise access. Supporting sub-brands include the Bali United Store for e-commerce, Bali United Academy for youth football development, Bali United Training Center for facility rental, and Bali United Media for content. Additional offerings include the Bali United Socios fan token ($BU) for blockchain-enabled fan engagement and Bali United Cafe for hospitality services. The platform architecture comprises a main consumer-facing web and mobile ecosystem, a separate e-commerce store, a dedicated academy website, and a venue booking system.

Differentiator

Problem solved

Functional benefit

Brands

• Bali United Academy: Professional football academy and youth development program managed by Bali United, implementing coaching programs using sports science and related disciplines for holistic player development.
• Bali United Store

Products and services

• Bali United Official Website Main official portal of Bali United FC providing match highlights, latest club news, merchandise store access, player profiles, and corporate information for fans and stakeholders.
• Bali United Mobile Application Official mobile application for iOS and Android offering exclusive news updates, instant match ticket booking, official merchandise shopping, and interactive fan experiences for Bali United supporters.
• Bali United Store Official e-commerce platform for purchasing Bali United merchandise, jerseys, apparel, and official club products.
• Bali United Academy Professional football academy and youth development program offering world-class training supported by sports science and professional coaches for young athletes seeking a pathway into professional football.
• Bali United Training Center Training center facility and studio located in Gianyar, Bali, available for rental to support professional football operations, youth development, and external events.
• Bali United Socios ($BU Token) Blockchain-enabled fan token platform allowing fans to engage with Bali United FC through the $BU token for exclusive perks, voting, and participation experiences.
• Bali United Cafe Official club cafe offering fan engagement and hospitality services at the Bali United venue, featuring club branding and merchandise display.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/baliutd
• YouTubeyoutube.com/@officialbaliunited
• Facebookfacebook.com/OfficialBaliUnited
• Instagraminstagram.com/baliunitedfc/?hl=en
• TikToktiktok.com/@baliunitedfc?_t=8h1TdbGmBNa&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bali United Football Club