Principals' Training Center

What Principals' Training Center does

Principals' Training Center (PTC) is a US-based non-profit founded in 1989 that delivers continuing professional development exclusively to educators in international schools. It operates a multi-brand portfolio of five training centers — Principals' Training Center (school leaders), Teacher Leader Institute (teacher leaders), Counselor Training Center (counselors), EAL Training Center (English-language teachers), and Governance Training Center (school boards) — each grounded in PTC's proprietary Standards of Practice for International Schools, which have been vetted by international educational agencies. Over 8,000 educators across 74+ nationalities have participated in PTC programs since 1990, earning certificates of varying depth (4-course basic, 8-course advanced) that are stackable into master's-level credit through partner universities.

The product mix is delivered through two primary channels: intensive 7-day June-July institutes held annually in Lisbon and Panama City, and year-round online courses combining synchronous video sessions (7:00-9:00am EDT) with asynchronous work on the Learnworlds learning platform. Course pricing ranges from USD $1,000 to USD $2,325 depending on program and member-school status, while customized on-site consulting and 'learnshops' are priced at USD $3,900-$4,300 per training day. Optional graduate credit is offered at USD $450 per 3-credit course through partnerships with The College of New Jersey and High Tech High Graduate School of Education, enabling up to 12 stackable credits toward master's degrees in Educational Leadership. PTC operates as a membership-based organization, with member schools receiving discounted course rates and priority registration; approximately 10 flagship international schools (e.g., Singapore American School, UWCSEA, International School of Bangkok) serve as named references.

PTC is co-located within TIE (The International Educator) under the Overseas Schools Assistance Corp., leveraging TIE's newsletter, website (tieonline.com), and regional association endorsements for distribution and content marketing. Course Ambassadors — alumni who share experiences with prospective participants — drive peer referrals. The organization employs 1-10 staff, partners with experienced international-school practitioners (not academics) as facilitators, and offers a regional presence in Turkey through PTC Türkiye, a Mindacademy-hosted extension. Revenue is not publicly disclosed and the organization is self-sustaining through course fees and on-site consulting engagements.

Name

Principals' Training Center

Legal name

Principals' Training Center

Website

https://theptc.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Principals' Training Center is a US non-profit that provides professional development — courses, certificates, and consulting — to principals, teacher leaders, counselors, EAL teachers, and governance members in international schools worldwide, leveraging proprietary Standards of Practice and graduate-credit partnerships.

Ownership category

akta.pro rank

Product category

Professional Development Training Services

NAICS

Professional and Management Development Training (611430), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

akta.pro secondary industry

Accreditation Standards, Benchmarking & Framework Organizations (EDADACAJ)

Keywords

• International school leadership
• Professional development training
• Educator certification programs
• Teacher leadership training
• School governance workshops

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Course Registration Fees: Primary revenue stream from professional development courses. Full courses are priced at USD $2,095 for member schools and USD $2,325 for non-member schools. Half-credit online courses are priced at USD $1,050 and USD $1,165 respectively. Teacher Leader Institute courses are USD $1,000 (member) and USD $1,100 (non-member). Counselor Training Center courses are USD $1,252 (member) and USD $1,410 (non-member).
2. Graduate Credit Fees: Participants can earn 3 graduate credits per course at USD $450 per credit course. Credits are offered through partnerships with The College of New Jersey (TCNJ) and High Tech High Graduate School of Education. Credits can be applied toward master's degrees or graduate certificates.
3. On-Site Consulting Services: Customized consulting and 'learnshops' delivered at individual schools or groups of schools. Fees are USD $3,900 per training day for member schools and USD $4,300 for non-member schools. All-inclusive pricing covers preparation and travel time.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Principals' Training Center (PTC) delivers professional development courses, certificates, and consulting services for educators in international schools worldwide. Offerings span five training centers — Principals, Teacher Leaders, Counselors, EAL, and Governance — delivered through intensive June-July in-person institutes in Lisbon and Panama, year-round online courses on the Learnworlds platform, and customized on-site consulting at member schools. Graduates earn Certificates of International School Leadership and may apply graduate credits toward master's degrees at partner institutions.

Product overview

The Principals' Training Center (PTC) is a professional development organization for international school educators, offering a multi-brand portfolio of training programs. The core offering consists of four training centers: the Principals' Training Center (PTC) for school leaders, Teacher Leader Institutes (TLI) for teacher leaders, Counselor Training Center (CTC) for counselors, and EAL Training Center for English language instruction. A fifth center, Governance Training Center, serves board members. PTC operates primarily through two delivery formats: intensive June-July Institutes (in-person in Lisbon and Panama, or online) and school-year online courses. The organization offers certificates including the Certificate of International School Leadership (4 courses) and Advanced Certificate (8 courses), plus graduate credit options through partnerships with The College of New Jersey and High Tech High Graduate School of Education. Consulting services and virtual learnshops are available as add-on offerings for member and non-member schools.

Differentiator

Problem solved

Functional benefit

Brands

• Counselor Training Center (CTC): Professional development programs tailored for counselors and pastoral care staff in international schools.
• Teacher Leader Institute (TLI)
• EAL Training Center
• Governance Training Center (GTC)

Products and services

• Principals' Training Center (PTC) Professional development program for practicing and aspiring international school principals, offering week-long intensive learning experiences leading to a Certificate of International School Leadership in both online and in-person formats. Designed for school leaders seeking research-driven, practical training in international school contexts.
• Teacher Leader Institute (TLI) Professional development for current and aspiring teacher leaders in international schools, including department heads, grade level leaders, and committee leads. Offers four essential courses (Leadership Tools, Curriculum Leadership, Coaching and Supervising, Leading Learner Centered Assessment) leading to a Certificate of International School Teacher Leadership.
• Counselor Training Center (CTC) Professional development program for counselors and pastoral care staff in international schools. Offers five online courses and an in-person Intensive International School Counselor Skills Workshop leading to a Certificate of International School Counseling.
• EAL Training Center English as an Additional Language training for international school educators, offering three courses including EAL in the Mainstream Classroom, Designing Learning for Multilingual Learners, and Instructing and Assessing Multilingual Learners.
• Governance Training Center Professional development for school board members and governance members in international schools, including strategic planning, policy development, and board leadership training.
• On-Site Consulting & Learnshops Customized on-site training, collaborative learning experiences, and seminars for teachers, teacher leaders, leaders, and governance. Can be arranged for individual schools or groups of schools. Fees range from USD $3,900-$4,300 per training day for member/non-member schools.
• Virtual Consulting Virtual consulting sessions customized to school needs, including fully synchronous sessions (minimum 2-hours to maximum 4 hours per day rate) and combined synchronous/asynchronous formats.
• Graduate Credit Pathways (TCNJ and High Tech High GSE) Graduate credit add-on through partnerships with The College of New Jersey (TCNJ) and High Tech High Graduate School of Education (HTH GSE). Students can earn 3 graduate credits per PTC course at $450 per 3-credit course, bank up to 12 credits, and apply them toward master's degrees or graduate certificates in educational leadership.

Quantifiable outcome

• Over 8,000 international educators trained since 1990
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The College of New Jersey (TCNJ)coreStrategic or Co-development PartnerTCNJ partners with PTC to offer graduate credit for select PTC, CTC, EAL, and TLI courses. Students can bank up to four eligible courses (12 graduate credits) and apply them toward TCNJ graduate pathways including the Global Educational Leadership Certificate, TESL programs, and eligible master's degree programs. The fee is USD $450 per 3-credit course.
• High Tech High Graduate School of EducationcoreStrategic or Co-development PartnerHTH GSE awards graduate credits for successful completion of approved PTC and TLI courses. Credits can be applied toward the Master of Education in Educational Leadership program. Candidates can receive up to 12 graduate credits through PTC courses toward a 30-credit master's degree.
• Ramada by Wyndham LisbonminorOthersPreferred hotel venue for June-July Institutes in Lisbon. Offers PTC rate for participants who book before May 5, 2026. Located at Avenida Engenheiro Arantes e Oliveira numero 9, Lisbon, Portugal.
• Sheraton Grand PanamaminorOthersPreferred hotel venue for June-July Institutes in Panama. Offers PTC rate for participants who book before June 8, 2026. Located at Vía Israel y Calle 77, Panama City, Panama.
• International Educational Agencies (Standards Collaborators)coreStrategic or Co-development PartnerMultiple international educational agencies have vetted and collaborate on the Standards of Practice for International Schools developed by the PTC. Partner agencies are acknowledged in the Standards of Practice documentation.
• TIE (The International Educator)coreGTM or Marketing PartnerTIE is the parent organization for the PTC. The PTC operates as a non-profit organization under the Overseas Schools Assistance Corp., which is the overarching non-profit for both TIE and PTC. TIE provides newsletter distribution, website hosting (tieonline.com), and cross-promotional marketing for PTC courses.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Fielding International: Fielding International provides consulting and professional development for international schools, including leadership coaching and design services. It overlaps with PTC's on-site consulting and learnshop offerings for international schools.

Broad incumbents

• Reliance Educational Services / International School Services (ISS): ISS provides recruitment, professional development, and operational services to international schools globally. Its leadership development and educator training services overlap with PTC's offerings for international school leaders and teachers.
• Council of International Schools (CIS): CIS is a leading global accreditation and membership organization for international schools. While broader than PTC in scope (accreditation, recruitment, events), CIS offers overlapping professional development for school leaders and represents a comparable community for international school educators.
• International Baccalaureate Organization (IB): The IB offers professional development workshops for educators teaching its curricula worldwide. While broader in scope and focused on IB-specific training, it competes for the same international school professional development budget that PTC serves.

Regional players

• Tri-Association (ACCAS, AOSC, CAM): Tri-Association is a coalition of three international school organizations serving Central America, the Caribbean, and South America. It offers professional development conferences and workshops that overlap with PTC's international school leadership training.
• Near East/South Asia Council of Overseas Schools (NESA): NESA serves international schools in the Near East and South Asia regions, providing professional learning, conferences, and leadership support. It overlaps with PTC's leadership development offerings but is regionally focused.
• East Asia Regional Council of Schools (EARCOS): EARCOS is a membership organization supporting international schools across East Asia with professional development, conferences, and leadership programs. It serves a similar educator audience and offers overlapping leadership training content.

Direct peers

• Association for the Advancement of International Education (AAIE): AAIE is a professional community for international school leaders, offering leadership programs, conferences, and advocacy. It is directly comparable to PTC in serving international school heads and senior leaders as a primary audience.
• Educational Collaborative for International Schools (ECIS): ECIS is a membership organization serving international schools globally, providing conferences, workshops, and professional development for educators. It directly competes with PTC's leadership training offerings and serves a similar international school audience.
• Academy for International School Heads (AISH): AISH is a professional development organization specifically serving international school heads. PTC's own Director Bambi Betts previously served as AISH CEO, evidencing close functional overlap in serving international school leadership development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ThePTC1/playlists
• Facebookfacebook.com/PTCinternationalschools
• LinkedInlinkedin.com/company/theptc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Principals' Training Center