What Gildeclowns-Shop does

Gildeclowns-Shop is a German e-commerce retailer headquartered in Datteln, Germany, operating the gildeclowns-shop.de storefront to sell hand-painted collector clown figurines under the "Gildeclowns" brand. The company operates as a Kleinunternehmer (small business) under §19 (1) UStG of German tax law, meaning it does not charge VAT to end customers. With a headcount of 1-10 employees, the business is structured as a small-scale direct-to-consumer operation with no disclosed funding, parent company, or external investment. The website is built on WordPress/WooCommerce, supporting free shipping within Germany and payment via invoice or PayPal, with an alternative manual order form for customers who prefer not to use the cart system.

The product portfolio centers on two primary categories: "Figur des Jahres" (annual figures) released each year as numbered collector's items, and "Sondereditionen" (special editions) produced in strictly limited quantities with numbered authenticity certificates. Products are crafted from hand-painted synthetic resin (Kunstharz), with each figurine standing between 8 cm and 16 cm tall and priced between €39.95 and €99.95. The catalog spans multiple thematic collections including Freizeit & Genuss (12 SKUs), Hobby & Beruf (8 SKUs), Sommer (3 SKUs), Liebe & Zuneigung (4 SKUs), Musik & Kunst (2 SKUs), and Akrobaten (2 SKUs), with at least 17 annual figures and 66 limited editions documented. Annual figures dating back to at least 2015 indicate a multi-year product lifecycle tradition, and select annual editions (e.g., 2022's "Von Herzen") have sold out, validating collector demand.

The business model is pure direct-to-consumer e-commerce targeting collectors and gift buyers in the German-speaking DACH region. Revenue is generated entirely through one-time product sales with no subscription or recurring component, no B2B channel, and no physical retail presence. Customer segmentation is horizontal, with primary personas being collector enthusiasts who build comprehensive themed collections and gift buyers seeking unique presents for special occasions. Marketing is limited to organic SEO through the website's themed category structure and email newsletter subscriptions; no social media profiles, partnerships, alliances, or third-party marketplaces are disclosed. The value proposition rests on the handcrafted uniqueness of each piece, the scarcity created by limited production runs, and the emotional storytelling tied to each figurine's theme.

Name

Gildeclowns-Shop

Legal name

Gildeclowns-Shop

Website

https://gildeclowns-shop.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gildeclowns-Shop is a German e-commerce retailer selling hand-painted, collectible Gildeclown figurines through its direct-to-consumer website. The Datteln-based small business targets collectors and gift buyers in the DACH region with annual and limited-edition resin figures.

Ownership category

akta.pro rank

Headquarters

HQ city

Datteln

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Product Sales: One-time sale of hand-painted clown figurines through e-commerce. Products include annual figures (Jahresfiguren), limited editions (limitierte Editionen), and special edition pieces. No recurring revenue model. Company operates as a small business (Kleinunternehmer nach §19 (1) UStG) with no VAT charged.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Gildeclowns-Shop is a German direct-to-consumer e-commerce retailer that sells hand-painted, limited-edition collectible clown figurines under the Gildeclowns brand. Products are made from high-quality synthetic resin (Kunstharz), each piece is hand-painted as a one-of-a-kind Unikat, and the catalog includes annual collector figures (Figur des Jahres) and strictly limited special editions (Sondereditionen) with numbered certificates, sold primarily to collectors and gift buyers in Germany with free shipping and payment via invoice or PayPal.

Product overview

Gildeclowns-Shop is a German e-commerce platform selling hand-painted, limited-edition collectible clown figurines under the Gildeclowns brand. The product portfolio consists of two main categories: annual figures ("Figur des Jahres") released each year as numbered collector's items, and strictly limited special editions ("Sondereditionen") that are produced in finite quantities with authenticity certificates. Products are crafted from high-quality synthetic resin (Kunstharz) and hand-painted, with each figure standing between 8 cm and 16 cm tall. The figurines are organized into thematic collections including Freizeit & Genuss (Leisure & Enjoyment), Hobby & Beruf (Hobby & Profession), Sommer (Summer), Liebe & Zuneigung (Love & Affection), Musik & Kunst (Music & Art), Akrobaten (Acrobats), and Limitierte Editionen (Limited Editions). The company operates as a small business under §19 (1) UStG (German small business tax exemption).

Differentiator

Problem solved

Functional benefit

Products and services

• Gildeclown "Warm ums Herz" — Figur des Jahres 2025 (Annual Figure 2025) The Gildeclown 2025 Annual Figure ("Warm ums Herz"), a hand-painted synthetic resin collector figurine representing warmth and affection, sold to Gildeclown collectors and gift buyers in the DACH market.
• Gildeclown Sonderedition Saubermann (Limited Edition) Limited edition Gildeclown figurine of an everyday hero doing housework, holding a vacuum cleaner and laundry basket; priced at €69.90; targeted at collectors of limited editions and gift buyers.
• Sonderedition Alles Karotte (Limited Edition) Special limited edition Gildeclown figurine themed "Alles Karotte" (Everything Carrot); priced at €89.95; aimed at collectors and gift buyers in the DACH market.
• Gildeclown Sonderedition Kinderstube (Strictly Limited Edition) Strictly limited edition Gildeclown figurine (Kinderstube), capped at 3,000 pieces worldwide and delivered with a numbered authenticity certificate, targeted at collectors seeking scarcity-verified pieces.
• Honigschlecker Editionsfigur (Honey Licker Limited/Annual Edition) Special edition Gildeclown figurine named "Honigschlecker" (Honey Licker), offered in both limited and annual edition variants; priced at €69.95; targeted at collectors and gift buyers.
• Gildeclown Sonderedition Holzhacker-Bub (Limited Edition) Limited edition Gildeclown figurine named "Holzhacker-Bub" (Wood Chopper Boy); priced at €89.90; aimed at collectors and gift buyers in the DACH market.
• Superstar — Figur des Jahres 2024 The 2024 Annual Figure "Superstar," a hand-painted resin figurine dressed in jeans and leather jacket displaying a golden star with the number "1"; height 16 cm; sold to Gildeclown collectors.
• Hoffnung — Figur des Jahres 2023 (Annual Figure 2023) The 2023 Annual Figure "Hoffnung" (Hope), a hand-painted resin figurine of a gentleman in trench coat and hat holding a white dove as a symbol of peace and optimism; height 12.5 cm.
• Sommersnack — Figur des Jahres 2023 (Annual Summer Figure 2023) The 2023 Annual Summer Figure "Sommersnack," an 8 cm hand-painted resin figurine in a striped shirt enjoying a watermelon snack; sold to collectors and gift buyers.
• Schatz — Figur des Jahres 2023 (Annual Figure 2023) The 2023 Annual Figure "Schatz" (Treasure), a hand-painted resin figurine of a clown in a cap and suspenders holding a decorated gingerbread heart; height 13 cm.
• Gildeclown "Von Herzen" — Annual Figure 2022 The 2022 Annual Figure "Von Herzen" (From the Heart), a hand-painted resin figurine of a gentleman with a red bow tie and black bowler hat forming a heart gesture with his hands; height 14 cm; previously released for collectors.
• Gildeclown Der Umweltfreund — Annual Figure 2015 The 2015 Annual Figure "Der Umweltfreund" (The Environmentalist), a hand-painted synthetic resin figurine of a clown planting a tree; height 15 cm, length 10 cm; aimed at Gildeclown collectors.
• Gildeclown Wohl bekomms — Annual Figure 2017 The 2017 Annual Figure "Wohl bekomms" (Cheers/Enjoyment), a hand-painted resin figurine of an elegant clown in a vest pouring a blonde beer; height 15 cm; offered to Gildeclown collectors.
• Gildeclown Der Akrobat (Annual Figure / Acrobat category) Collectible Gildeclown figurine of an acrobat clown; priced at €79.95; categorized under Akrobaten (Acrobats) and Jahresfiguren (Annual Figures); aimed at collectors of themed figurines.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Villeroy & Boch: Much larger German ceramics and lifestyle brand with collectible figurines, decorative porcelain and seasonal gift editions. Comparable product category and DACH retail positioning but operates at significantly larger scale across broader categories.
• Steiff: German heritage collectibles brand with annual limited editions, numbered certificates and a strong DACH collector base. Comparable annual-collectible model and craftsmanship positioning, though primarily known for plush rather than figurines.

Direct peers

• Lladró: Spanish maker of hand-finished porcelain collectible figurines with limited editions, premium pricing, and a similar collector-and-gift dual market. Comparable in craftsmanship-led positioning and high gift-occasion attachment.
• Hutschenreuther: German porcelain and collectible figurines brand with annual collectible editions, similar mid-premium pricing band and DACH collector/gift market overlap with Gildeclowns-Shop.
• Wendt & Kühn: German manufacturer of hand-painted wooden figurines with annual collector editions and gift-giving positioning, directly comparable in craftsmanship-led collectible figurines marketed to DACH collectors and gift buyers.
• Nymphenburg Porzellan: German manufacturer of hand-painted collectible porcelain figurines with limited annual editions and collector-focused distribution. Comparable craftsmanship-led, limited-quantity collectible model.
• Royal Copenhagen: Danish collectible figurines/porcelain brand with annual figurines and limited editions sold through owned retail and e-commerce. Comparable in annual release tradition and premium collector pricing.
• Hummel Manufaktur (Goebel): Long-established German manufacturer of collectible Hummel figurines sold through branded shops and retailers, with similar annual release cadence, gift positioning, and German collector market focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gildeclowns-Shop