South Davis Recreation Center

What South Davis Recreation Center does

South Davis Recreation Center (legal name: South Davis Recreation District) is a Utah special district — a publicly chartered local government entity — founded in 2004 and headquartered at 550 N 200 W, Bountiful, Utah. It operates a multi-amenity recreation campus serving residents and patrons of the South Davis community through a consolidated portfolio of programs spanning aquatics (swimming lessons, water fitness, South Davis Aquatics Team, Masters Swim Team, water polo), youth and adult sports leagues (flag football, soccer, volleyball, basketball, baseball, tennis, pickleball, Jr. Jazz, men's basketball, coed softball, women's volleyball), fitness classes and personal training, an ice rink and the municipally co-operated Bountiful Ice Ribbon, adaptive sports, daycare, facility rentals, and seasonal summer camps including sports, tennis, Jr. Lifeguard, and themed Evil Scientist camps.

Its core offering is facility- and program-based recreation services — there is no proprietary software product; technology is limited to a self-serve online registration portal (sdrd.activityreg.com), a Streamline-hosted district website (southdavisrecreation.gov), and a dedicated races subdomain (southdavisraces.com). Revenue is generated through a mix of recurring memberships and day passes, program registration fees, facility rental fees, daycare fees, and event/race entry fees, with publicly disclosed pricing tiers for individuals and families and a new annual Summer Pass available for the 2026 season.

The organization is governed by an elected District Board and operates with 11–50 employees under a mission to strengthen individuals, families, and the community through safe, quality programs and facilities. Its single-site footprint, taxpayer-backed charter, and partnership with Bountiful City for shared facilities and events (Red, White and Move Challenge; Ice Ribbon) establish its position as the consolidated municipal recreation provider for the South Davis area. No private funding, parent company, subsidiaries, or M&A activity is indicated.

Name

South Davis Recreation Center

Legal name

South Davis Recreation District

Website

https://southdavisrecreation.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

South Davis Recreation District is a Utah special district operating a multi-amenity recreation campus in Bountiful, UT, providing aquatics, youth and adult sports, fitness, ice, daycare, adaptive sports, and camp programs to South Davis community residents and patrons.

Ownership category

akta.pro rank

Product category

Municipal Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industries

Aquatic Centers & Swimming Facilities (MPAKAEAF), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Recreation district services
• Community fitness programs
• Aquatics and swim lessons
• Youth sports leagues
• Municipal recreation facilities

Headquarters

HQ city

Bountiful

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Memberships and Day Passes: The recreation center generates revenue through facility memberships and day passes for access to fitness facilities, pools, and recreation areas.
2. Program Registration Fees: Revenue from registration fees for youth and adult sports programs including flag football, soccer, volleyball, basketball, baseball, tennis, pickleball, and adaptive sports.
3. Aquatics Programs: Revenue from swimming lessons, water fitness classes, aquatics team participation, masters swim team, and water polo programs.
4. Camps and Summer Programs: Revenue from sports and fitness camps, summer camps, specialty camps including Evil Scientist camps, tennis camps, and Jr. Lifeguard camps.
5. Ice Rink and Ice Ribbon: Revenue from ice skating facilities, Learn to Skate programs, and Stick n Puck sessions.
6. Fitness Services: Revenue from personal training services and fitness class programs.
7. Facility Rentals: Revenue from renting out facility spaces for private events and gatherings.
8. Daycare Services: Revenue from child daycare services provided at the facility.
9. Event Registration: Revenue from race events including Handcart Day Races and other community events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

South Davis Recreation Center operates as a public special recreation district providing community recreation programs and facilities in Bountiful, Utah. It sells facility memberships and day passes, program registrations across aquatics, youth and adult sports, fitness and personal training, ice rink and ice ribbon use, summer camps, daycare, and organized race events. Services are delivered through walk-in facility visits and an online registration system.

Product overview

South Davis Recreation Center operates as a multi-facility recreation district offering a unified portfolio of recreational programs and services. The core offerings span aquatics (swimming lessons, water fitness, competitive teams), youth and adult sports leagues (flag football, soccer, volleyball, basketball, baseball, tennis, pickleball), fitness classes and personal training, ice rink and ice ribbon facilities, organized races and events, facility rentals, daycare services, and adaptive sports programs. Summer camps provide seasonal programming for youth. The center serves the Bountiful, Utah community through its various facilities and online registration systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquatics Programs Swimming lessons, water fitness classes, lap swimming, South Davis Aquatics Team, water polo, aquatics training, and Masters Swim Team for various skill levels and ages. Available to district residents and patrons.
• Youth Sports Programs Organized youth sports leagues including flag football, soccer, co-ed volleyball, competitive basketball, Jr. Jazz, youth baseball, youth tennis, youth pickleball, and sports and fitness camp. Targeted at children and teens in the South Davis community.
• Adult Sports Leagues Adult recreational and competitive sports leagues including men's basketball, co-ed men's softball, and women's volleyball for adult residents.
• Fitness Classes and Personal Training Group fitness classes and personal training services available to members and patrons of the recreation center.
• Ice Rink Indoor ice skating facility offering Stick 'n Puck sessions and Learn to Skate programs for individuals and hockey practice users.
• Ice Ribbon Outdoor ice ribbon facility located in Bountiful, operated in partnership with Bountiful City.
• Races and Events Community race events including the Handcart Day Races and other running events organized under southdavisraces.com.
• Facility Rentals Rental of recreation facility spaces for private events, parties, and group gatherings in the South Davis area.
• Daycare Services Child daycare services provided at the recreation center facility for families in the South Davis community.
• Adaptive Sports Specialized sports programs designed for individuals with disabilities, including adaptive baseball.
• Summer Camps Seasonal day camps including sports and fitness camp, tennis camps, Jr. Lifeguard Camp, Evil Scientist Star Force Camp, and Evil Scientist Alien Camp.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bountiful CityminorStrategic or Co-development PartnerPartnership with Bountiful City for community events such as the Red, White and Move Challenge, demonstrating collaboration between the recreation district and local municipal government.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Planet Fitness: National low-cost fitness chain with multiple Utah locations including in Bountiful area. Competes for the same adult fitness membership dollars that anchor SDRC's fitness revenue.
• Life Time Fitness: National premium multi-amenity fitness and recreation club chain offering pools, ice rinks, family programming, and camps. Comparable broad multi-amenity membership model at national scale, though private and premium-positioned.
• Salt Lake County Parks and Recreation: Larger county-level government recreation operator with extensive parks, pools, ice centers, and sports facilities across Salt Lake County. Comparable public recreation model at greater scale and broader geography.

Direct peers

• Layton Parks and Recreation: Municipal recreation department in nearby Layton, Utah operating aquatics, sports leagues, and community programs. Functionally comparable government recreation peer in the same regional market.
• North Salt Lake Recreation Center: Nearby municipal recreation facility serving North Salt Lake with fitness, aquatics, and youth programs. Comparably sized local-government recreation operation in the same Davis County market.
• Davis County Parks and Recreation: Adjacent county-level government recreation provider in Davis County offering parks, sports fields, aquatics, and community programs. Directly comparable government recreation model serving overlapping geography.
• Centerville City Recreation: Small municipal recreation provider in Centerville, Utah offering youth sports, fitness, and community programs. Comparable local-government community recreation model in the immediate South Davis geography.
• Bountiful City Parks and Recreation: Municipal parks and recreation operator in the same city as SDRC, running parks, sports leagues, and community events. Co-located municipal peer with overlapping service territory and partnership overlap.
• YMCA of Northern Utah: Operates membership-based fitness, aquatics, youth sports, and childcare programs across the Salt Lake region. Closest comparable to SDRC as a nonprofit community recreation organization offering multi-amenity memberships and family programming.

Emerging players

• Sports Facilities Companies (SFM): Third-party management company that operates municipal recreation facilities, sports complexes, and aquatics centers on behalf of public clients. Comparable business of monetizing public recreation assets through programming and memberships.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sdrecreation
• LinkedInlinkedin.com/company/south-davis-recreation-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Davis Recreation Center