Roxar

What Roxar does

Roxar is a specialized product brand within Emerson Electric Co.'s Measurement Instrumentation division, focused on industrial flow metering and monitoring instrumentation for oil and gas production environments. The brand's portfolio centers on four solution categories: multiphase flow metering, water cut metering, subsea wetgas flow metering, and downhole monitoring and control systems. These products deliver continuous, real-time data to support production optimization, flow assurance, and asset integrity decisions across the upstream-to-refinery value chain, with deployment points covering downhole, subsea, and topside operations.

Roxar's core technology is precision measurement of multiphase flows (oil, water, and gas mixtures) and specialized metering in harsh environments, including subsea wetgas and high-pressure/high-temperature downhole conditions. Water cut metering provides precise measurement of water content in oil streams. Downhole monitoring and control systems support reservoir management by enabling real-time visibility and intervention. The brand serves oil and gas operators as its primary vertical, with secondary applications in chemical (corrosion monitoring, process optimization) and mining/minerals/metals (process monitoring). Go-to-market is exclusively through Emerson's enterprise direct sales and lifecycle services network, leveraging Emerson's position as a global automation leader.

Roxar generates revenue primarily through capital equipment sales of specialized instrumentation, supplemented by long-cycle lifecycle service and support contracts. Pricing is quote-based and not publicly disclosed, reflecting the engineered, specification-driven nature of the products and the enterprise procurement environment. As a brand within Emerson Electric Co. (NYSE: EMR), Roxar does not report standalone financials, and its operations are integrated into the parent's Measurement Instrumentation reporting segment. The Norwegian Transparency Act 2025 statement indicates a formalized Norwegian operating presence tied to North Sea oil and gas activity.

Name

Roxar

Legal name

Emerson Electric Co.

Website

https://roxar.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Roxar is a brand within Emerson Electric Co.'s Measurement Instrumentation division that sells multiphase flow meters, water cut meters, subsea wetgas meters, and downhole monitoring systems to oil and gas operators for production optimization and asset integrity.

Ownership category

akta.pro rank

Product category

Industrial Flow Measurement Instrumentation

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Oil and Gas Field Machinery and Equipment Manufacturing (333132)

SIC

Oil & Gas Field Machinery & Equipment (3533), Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Custody Transfer & Large-Volume/Industrial Metering Services (EUAJAKAI)

akta.pro secondary industries

Oil & Gas Midstream & Pipeline O&M (Pipelines, Compressor Stations) (EUAEAGAF), Gas Flow Measurement & Remote Metering Operations (Flow Computers, EFM) (EUAJAFAF)

Keywords

• Multiphase flow metering
• Water cut metering
• Subsea flow measurement
• Downhole monitoring systems
• Production instrumentation

Headquarters

HQ city

Stavanger

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Industrial Instrumentation Hardware Sales: Roxar generates revenue through the sale of specialized flow metering and monitoring instrumentation. As a brand under Emerson's Measurement Instrumentation division, products include multiphase flow meters, water cut meters, subsea wetgas flow meters, and downhole monitoring systems. These are capital equipment purchases with long lifecycle support and service contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Roxar manufactures and sells specialized industrial flow metering and monitoring instrumentation for the oil and gas industry, including multiphase flow meters, water cut meters, subsea wetgas flow meters, and downhole monitoring and control systems. These capital equipment products are deployed downhole, subsea, and topside across the oil and gas value chain from reservoir to refinery, providing continuous, real-time data for production optimization, flow assurance, and asset integrity.

Product overview

Roxar is a product brand under Emerson's Measurement Instrumentation division offering specialized instrumentation solutions for the oil and gas industry. The product portfolio centers on real-time flow measurement and monitoring technologies including Multiphase Flow Metering, Water Cut Metering, Subsea Wetgas Flow Metering, and Downhole Monitoring and Control systems. These products are designed to operate downhole, subsea, and topside across the entire production chain from reservoir through to refinery. Roxar instrumentation specializes in delivering continuous, reliable, and actionable data to inform production optimization and integrity decisions.

Differentiator

Problem solved

Functional benefit

Brands

• Multiphase Flow Metering: Real-time multiphase flow measurement solutions for oil and gas production optimization.
• Water Cut Metering
• Subsea Wetgas Flow Metering
• Downhole Monitoring and Control

Products and services

• Multiphase Flow Metering Continuous, reliable real-time measurement of multiphase flows (oil, water, gas mixture) for production optimization and allocation measurement in oil and gas operations. Designed for oil and gas operators requiring accurate measurement in downhole, subsea, and topside environments.
• Water Cut Metering Precise measurement of water content in oil streams for production monitoring and optimization in oil and gas production operations. Targeted at oil and gas operators needing accurate water cut measurement for production decisions.
• Subsea Wetgas Flow Metering Specialized metering for wetgas flows in subsea environments, enabling accurate measurement in challenging underwater conditions for offshore oil and gas operations. Designed for subsea deployment in demanding offshore production environments.
• Downhole Monitoring and Control Real-time monitoring and control systems deployed downhole for reservoir management and production optimization. Provides well operators with downhole data and control capabilities for production optimization and integrity management.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• InterwellcoreStrategic or Co-development Partner · 1 January 2025Emerson and Interwell introduced the world's first retrievable electric gas lift system, combining Emerson's automation and instrumentation expertise with Interwell's well completion technology. This partnership represents a significant innovation in artificial lift technology for oil and gas production optimization, enabling improved control and retrievability of gas lift systems.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Halliburton: Major oilfield services company offering production solutions including multiphase metering and downhole monitoring. Overlaps with Roxar in upstream flow measurement and production optimization services.
• Baker Hughes: Energy technology company with a production measurement portfolio spanning multiphase flow meters and subsea monitoring. Competes with Roxar in production-stage flow assurance and asset integrity instrumentation.
• Endress+Hauser: Industrial process instrumentation manufacturer with a comprehensive flow measurement portfolio for oil and gas, chemical, and other process industries. Directly comparable in flow metering instrumentation for process applications.
• Schlumberger (SLB): Global oilfield services leader offering multiphase flow meters and production measurement solutions (e.g., PhaseWatcher, Vx Spectra). Directly competes with Roxar in upstream multiphase and wetgas flow measurement for oil and gas operators.
• TechnipFMC: Subsea production systems integrator including subsea flow measurement and metering. Direct competitor in the subsea metering category where Roxar's wetgas flow meters are deployed.
• Weatherford International: Oilfield services and equipment provider with a dedicated multiphase metering portfolio (FlowCARTER, FlowMETER). Directly comparable to Roxar in providing multiphase flow measurement for production optimization.
• Framo Engineering: Norwegian subsea engineering company specializing in subsea pumping, metering, and multiphase flow systems for offshore oil and gas. Direct peer in subsea multiphase metering and Norwegian-headquartered competitor in the offshore measurement category.

Broad incumbents

• ABB: Global industrial automation and process instrumentation incumbent with a broad flow measurement portfolio. Overlaps with Roxar on flow metering but serves a much wider set of process industries beyond oil and gas.
• Siemens: Diversified industrial automation and process instrumentation provider with SITRANS flow measurement products. Overlaps with Roxar on oil and gas flow metering while serving many additional industrial verticals.
• Yokogawa Electric: Process automation and industrial instrumentation incumbent with extensive flow measurement offerings for oil and gas, chemical, and power. Competes with Roxar in process flow meters but as part of a broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/roxar
• YouTubeyoutube.com/user/emerson
• Facebookfacebook.com/108144705873011
• LinkedInlinkedin.com/company/roxar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roxar