Promos

What Promos does

Promos (legal name PROMOS MARKETING d.o.o., founded 2005) is a privately held, small-scale (1-10 employees) custom promotional merchandise manufacturer and distributor operating across Slovenia and Croatia. The company operates through two legal entities — PROMOS MARKETING d.o.o. headquartered in Ljubljana (Viška cesta 49) and MICHEL d.o.o. in Zagreb (Prilaz baruna Filipovića 15A) — and runs a bilingual e-commerce storefront (promos.gifts) alongside physical and digital catalogs. Its core offering spans 15+ product categories including promotional USB drives, power banks, silicone wristbands, keychains, pens, customized textiles and clothing, drinkware (ceramic mugs, glassware, sports bottles, thermoses), single-wall and double-wall paper cups, fast-food packaging, marketing display systems (flags, roll-up banners, tents), branded food items, event wristbands, lighters, bags and backpacks, umbrellas, balloons, badges, magnets, cosmetics, and an eco-friendly/biodegradable product line.

The underlying technology is rooted in traditional custom manufacturing and decoration techniques — screen printing (sitotisk), pad printing (tampon print), digital full-color printing, embroidery, jacquard weaving, and 3D engraving — applied across a wide range of substrates (textiles, plastics, paper, glass, ceramics, SAN plastic, PVC). Some products such as promotional shot glasses are manufactured in the EU. Customization is the central value proposition, with products made-to-order according to customer specifications and MOQs typically ranging from 100 to several thousand units. The company has no proprietary software platform, no AI/ML components, no patents, and no disclosed technology partnerships.

Revenue mechanics are project- and transaction-based rather than recurring or subscription-based. Pricing is determined by individual quote, with payment terms of 60% advance upon order placement and 40% settlement 8 days after delivery (with discounts available for full prepayment and 30-day terms for government institutions). Go-to-market relies on catalog-driven e-commerce, phone, and email sales, targeting B2B customers — primarily corporations and organizations seeking branded merchandise for marketing, employee recognition, and events — with secondary segments in hospitality/food service and event organizers. The company has no named enterprise customers, no disclosed funding, and operates on a small, independently funded footprint in two adjacent Central European markets.

Name

Promos

Legal name

PROMOS MARKETING d.o.o.

Website

https://promos.gifts

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Promos (PROMOS MARKETING d.o.o.) is a small Slovenian-Croatian custom promotional merchandise manufacturer and distributor, producing and branding customized gifts, textiles, drinkware, packaging, and marketing displays for B2B clients across Slovenia and Croatia.

Ownership category

akta.pro rank

Product category

Promotional Merchandise

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Office Supplies and Stationery Retailers (459410), Converted Paper Product Manufacturing (3222), Jewelry, Luggage, and Leather Goods Retailers (4583), Hobby, Toy, and Game Retailers (45912)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Miscellaneous Shopping Goods Stores (5940), Costume Jewelry & Novelties (3960), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Promotional Products & Branded Merchandise Retail (CRALAJAM), Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ), Party Favors, Gifts & Custom Merchandise (HSACACAM)

Keywords

• Promotional merchandise
• Custom branded gifts
• Corporate promotional products
• Custom printing services
• Marketing merchandise

Headquarters

HQ city

Hrvatski Leskovac

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Custom promotional merchandise sales: Promos generates revenue through the sale of customized promotional gifts and merchandise. Products are made-to-order according to customer specifications including custom printing, embroidery, and branding. Revenue is generated through one-time transactions for custom orders rather than subscription-based models.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Promos manufactures and distributes customizable promotional gifts and marketing materials, including branded textiles, electronics, drinkware, packaging, and event merchandise. Each product is made-to-order with custom printing, embroidery, engraving, or branding per customer specifications, serving businesses across Slovenia and Croatia.

Product overview

Promos is a promotional gifts company offering a comprehensive portfolio of branded merchandise and custom-printed promotional products. The core offering includes USB drives, mobile batteries, wristbands, keychains, pens, textiles and clothing, drinkware, food packaging, electronics, marketing displays, and food/beverage items. Products are customizable with company logos and branding through printing, embroidery, or engraving. The company serves the Slovenian and Croatian markets with manufacturing capabilities in the EU.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional USB Drives Custom-branded USB flash drives offered in various styles and capacities, allowing businesses to promote their brand on practical tech accessories.
• Promotional Mobile Batteries/Power Banks
• Promotional Silicone Wristbands
• Event Wristbands
• Promotional Keychains
• Promotional Pens
• Promotional Textiles and Clothing
• Promotional Drinkware and Beverage Ware
• Promotional Travel Mugs and To-Go Cups

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• 4imprint: US/UK-headquartered, publicly listed direct marketer of promotional products — the dominant global player in exactly the same branded merchandise category Promos serves, offering comparable customisation and catalogues at vastly greater scale.
• Crestline Promo Products: Large US-based promotional merchandise supplier operating across thousands of SKUs with custom printing — comparable custom-merchandise offerings even though primarily North-American in reach.

Direct peers

• BrandAttraction: German custom-merchandise specialist offering customisable promotional gifts with EU logistics — directly comparable product mix (apparel, drinkware, giveaways) targeting the same B2B marketing-buyer persona as Promos.
• HALLO Promotional Products: German promotional gift distributor operating cross-border in EU with deep catalogue of custom-branded merchandise across textiles, drinkware and corporate gifts — the closest European direct competitor to Promos in scope and GTM.
• Boundless (formerly Witter): UK promotional merchandise distributor with hundreds of product categories and custom branding services — directly overlaps with Promos on multi-category catalogue and corporate-buyer GTM.
• Pens.com (DiscountMugs): US online custom-pen and stationery merchandiser expanding into broader customised drinkware and apparel — category-overlapping competitor leveraging e-commerce catalogue, the same channel Promos depends on.
• Promo-Shop (Intergerma): Italian-rooted, pan-European promotional products distributor with extensive catalogue of customised merchandise — overlapping customer base and supplier model in the regional European market.

Regional players

• Snogg Wear: Slovenian promotional and corporate apparel/textile manufacturer — overlap with Promos on the custom textile, embroidery and workwear categories particularly inside the Slovenian home market.
• A2A Creative Network (Zagreb): Croatian creative/marketing agency that supplies branded merchandise and corporate gifts to the same Croatian enterprise market — closest domestic peer competing for the same Zagreb-based B2B accounts.

Emerging players

• Alibaba Custom Merchandise (Made-to-Order): Global B2B marketplace where buyers source custom promotional goods direct from Asian manufacturers — represents the most disruptive low-cost alternative in adjacent categories (cheap giveaways, electronics, textiles) that Promos supplies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promos