Magic Marine
Magic Marine is a Dutch sailing apparel company (founded 1989) that designs and sells wetsuits, drysuits, technical tops and pants, foul weather gear, harnesses, buoyancy aids, and racing apparel to competitive and recreational sailors worldwide via its Shopify DTC site and retail partners.
- Company typePrivate
- Founded1989
- HeadquartersNumansdorp, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Magic Marine does
Magic Marine is a Dutch privately-held sailing apparel company founded in 1989 and headquartered in Numansdorp, Netherlands. The company designs, develops, and supplies technical sailing gear, with a product portfolio organized across three categories: Waterwear (wetsuits, drysuits, technical tops and pants, and foul weather gear), Accessories & Bags (harnesses, buoyancy aids, gloves, footwear, headwear, bags, and dinghy/big boat accessories), and Racing Apparel (jackets, sweatshirts, polo shirts, t-shirts, and shorts). Core technology differentiation is rooted in materials and construction: UV 50+ protection on rashvests, hydrophobic technical layers, 3-layer racing foul weather jackets and salopettes, glued-and-blindstitched (GBS) neoprene construction in 4/3mm and 3mm thicknesses, and sailing-specific features such as fixed battens in the Horizon Hiking Long John for hiking out during racing.
The company operates a direct-to-consumer go-to-market model, with a Shopify-powered e-commerce storefront at magicmarine.com priced primarily in EUR and supporting US market access via locale switching, supplemented by a retail store locator for physical channel partners. Pricing is unit-based with no subscription component, spanning entry-level Brand SKUs from €29.99 (overtops) and €89.99 (3/2mm wetsuits) to premium Racing and Elite lines including €259.99–€299.99 fullsuits and the €599.99 Regatta Drysuit Fzip. Marketing is concentrated in organic social (Facebook, Instagram), an email newsletter, and a global team riders and ambassadors program that places the brand within competitive sailing fleets worldwide.
Magic Marine's target customers are sailing enthusiasts, competitive racers, watersports participants, and junior/youth sailors across disciplines ranging from dinghy to big boat sailing. The company employs 11–50 people, generates revenue solely through physical product sales, and has not disclosed funding, ownership, or financial metrics. The brand positions itself under the tagline 'Driven by the Elements,' emphasizing performance gear for extreme and varied weather conditions.
Magic Marine firmographics
Firmographics- Name
- Magic Marine
- Legal name
- Magic Marine
- Website
- https://magicmarine.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magic Marine is a Dutch sailing apparel company (founded 1989) that designs and sells wetsuits, drysuits, technical tops and pants, foul weather gear, harnesses, buoyancy aids, and racing apparel to competitive and recreational sailors worldwide via its Shopify DTC site and retail partners.
- Ownership category
- akta.pro rank
Magic Marine industry classification
Industry- Product category
- Sailing Apparel and Watersports Gear
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)
- akta.pro secondary industries
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
Keywords
Where Magic Marine is headquartered
LocationHeadquarters
- HQ city
- Numansdorp
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Magic Marine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sailing Apparel Sales: Magic Marine generates revenue through the direct sale of physical sailing apparel and gear. Products include wetsuits, drysuits, technical tops, technical pants, foul weather gear, buoyancy aids, harnesses, and accessories. Sales occur through their e-commerce platform with one-time purchase transactions at various price points ranging from entry-level to premium products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wetsuit products ranging from entry-level to premium racing |
| Unit Pricing | Pay-as-you-go | Technical tops including rashvests, spraytops, and tech layers |
| Unit Pricing | Pay-as-you-go | Premium drysuit for extreme cold and wet conditions |
| Unit Pricing | Pay-as-you-go | 3L Racing Foul Weather Gear for harsh conditions |
| Unit Pricing | Pay-as-you-go | Technical pants and hiking gear |
| Unit Pricing | Pay-as-you-go | Buoyancy aids and safety equipment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Magic Marine product offering
Product offeringCore offering
Magic Marine designs, develops, and sells performance-based sailing apparel and gear, including wetsuits, drysuits, technical tops and pants, foul weather gear, buoyancy aids, harnesses, gloves, footwear, bags, and racing apparel. The company operates a direct-to-consumer e-commerce store and ships products globally to sailors across dinghy, racing, and big boat disciplines.
Product overview
Magic Marine is a performance-based sailing gear company offering a unified portfolio of waterwear products organized into three main categories: Waterwear (wetsuits, drysuits, technical tops, technical pants, and foul weather gear), Accessories & Bags (harnesses, buoyancy aids, gloves, footwear, headwear, bags, and boat-specific accessories), and Racing Apparel (casual sailing clothing). The products are designed for competitive and recreational sailors across disciplines, from dinghy to big boat sailing, with offerings spanning protection gear (wetsuits, drysuits, foul weather gear), safety equipment (buoyancy aids, harnesses), comfort wear (technical tops/pants), and lifestyle apparel. The brand tagline 'Driven by the Elements' reflects its focus on performance gear that addresses the full range of weather conditions sailors face.
Differentiator
Problem solved
Functional benefit
Products and services
- Wetsuits Leading sailing design wetsuits with advanced technology and materials, available in various thicknesses (1.5mm to 4/3mm) and styles including fullsuits, shorties, and long johns for sailors across disciplines.
- Technical Tops Advanced spray tops and rash vests with UV 50+ protection, hydrophobic materials, and thermal layers for protection against rain, wind, and sun during sailing.
- Technical Pants Technical hiking and rash pants with fixed-batten hiking support, including long john styles and shorts designed for various weather conditions during sailing.
- Drysuits Drysuits designed for extreme cold and wet sailing days, with a layering system for body temperature regulation across all conditions, including junior sizing.
- Foul Weather Gear 3-layer racing foul weather gear including jackets and salopettes for keeping sailors warm and dry in harsh sailing conditions.
- Harnesses Sailing harnesses for safety and performance support during sailing activities, including the premium Aurelian Harness designed for competitive sailing.
- Buoyancy Aids Buoyancy aids for safety during sailing, available in various styles including side-zip designs such as the Ultimate Buoyancy Aid Sidezip.
- Sailing Gloves Sailing gloves designed for hand protection and grip during sailing activities.
- Sailing Footwear Sailing footwear designed for foot protection and grip on boats.
- Headwear Sailing headwear designed for protection against sun and elements.
- Sailing Bags Bags designed for transporting and storing sailing gear and equipment.
- Racing Apparel Non-technical sailing apparel including jackets, sweatshirts, polo shirts, t-shirts, and shorts for casual and team wear.
- Dinghy Accessories Accessories specifically designed for dinghy sailing.
- General Boat Accessories General accessories for boat sailing and water sports.
- Big Boat Accessories Accessories designed for larger sailing vessels.
Companies that use Magic Marine
Customer profileSegments3 records
Ideal customer profiles2 records
Magic Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Magic Marine partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Magic Marine competitors and assessment
Company assessmentDirect peers
- Henri Lloyd: Henri Lloyd is a heritage British sailing apparel brand specializing in waterproof jackets, salopettes, and ocean sailing gear, directly comparable to Magic Marine's foul weather and racing apparel offerings.
- Zhik: Zhik is a performance sailing apparel brand focused on technical wetsuits, hiking pants, and dinghy racing gear, directly competing with Magic Marine's elite and racing tiers.
- Gill Marine: Gill is a leading specialist in sailing apparel, footwear, and marine equipment, competing head-to-head with Magic Marine across wetsuits, foul weather gear, and technical tops for dinghy and keelboat sailors worldwide.
- Rooster Sailing: Rooster is a UK-based dinghy sailing apparel and accessories specialist offering wetsuits, hiking pants, spray tops, and buoyancy aids — directly overlapping with Magic Marine's core dinghy and racing product categories.
- Musto: Musto is a premium sailing and outdoor apparel brand offering technical sailing jackets, salopettes, wetsuits, and racing gear, directly overlapping with Magic Marine's racing and foul weather product lines.
- Neil Pryde Sailing: Neil Pryde Sailing produces technical wetsuits, hiking gear, and performance apparel for competitive dinghy and windsurfing sailors, directly comparable to Magic Marine's racing and elite technical product lines.
Broad incumbents
- Helly Hansen: Helly Hansen is a major Norwegian outdoor and marine apparel brand offering sailing jackets, salopettes, base layers, and foul weather gear as part of a broader outdoor portfolio, overlapping with Magic Marine at the sailing/racing apparel level.
Others
- Ronstan Sailing: Ronstan is a sailing hardware specialist (blocks, rigging, fittings) rather than apparel, but operates in the same sailing ecosystem and complementary chandlery channel alongside Magic Marine products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Magic Marine social profiles
Digital presenceMagic Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Marine leadership team
Management profileNumber of profiles
Magic Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Marine
What does Magic Marine do?
Magic Marine designs, develops, and sells performance-based sailing apparel and gear, including wetsuits, drysuits, technical tops and pants, foul weather gear, buoyancy aids, harnesses, gloves, footwear, bags, and racing apparel. The company operates a direct-to-consumer e-commerce store and ships products globally to sailors across dinghy, racing, and big boat disciplines.
Is Magic Marine a public or private company?
Magic Marine is a private company. It is classified as unknown and is currently operating.
When was Magic Marine founded?
Magic Marine was founded in 1989. It employs 11 to 50 people.
Where is Magic Marine based?
Magic Marine is headquartered in Numansdorp, Netherlands, in the Europe region.
How does Magic Marine make money?
One revenue line is on record: sailing Apparel Sales.
Who are Magic Marine's main competitors?
Direct peers on record are Henri Lloyd, Zhik, Gill Marine, Rooster Sailing, Musto and Neil Pryde Sailing. Helly Hansen is listed as a broad incumbent. Ronstan Sailing is listed as an others.
Does Magic Marine have an API?
No public API is recorded for Magic Marine.
What industry is Magic Marine in?
Magic Marine's product category is Sailing Apparel and Watersports Gear. Its primary akta.pro industry code is CRAMAIAJ, Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes), with a secondary code of CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail. Its NAICS code is 45911 and its SIC code is 3949.