Explorer Tour

What Explorer Tour does

Explorer Tour is a specialist coach and bus hire company headquartered in Auckland, New Zealand. Founded in 2000, the company operates from 149 Wairau Road in Auckland and is a privately held business with a small team of 1-10 employees. The company's primary website is explorertours.net.nz and its primary contact line is 027 398 6258.

The company maintains an office network spanning multiple New Zealand cities, including Auckland, Wellington, Christchurch, Hamilton, Tauranga, Dunedin, Napier, North Shore, Palmerston North, and Whangarei, alongside international offices in Melbourne, Sydney, and Sidney, British Columbia (2302 Beacon Ave, V8L 1X2). The breadth of the office network indicates a national passenger transport and charter hire operation with selective cross-Tasman and North American presence beyond a typical small regional operator.

Disclosed information on fleet size, route structure, pricing model, customer segments, revenue mechanics, and competitive positioning is not available in the supplied firmographic data. The company appears to be a small, privately owned NZ operator with no disclosed external funding, institutional ownership, or parent company. A substantial portion of the aggregated input describes a separate Google Ads agency (Bluelight) operating under a different name, website, and business model; that data does not represent Explorer Tour and has been excluded from this analysis.

Name

Explorer Tour

Legal name

Bluelight

Website

https://explorertours.net.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Explorer Tour is a specialist coach and bus hire company headquartered in Auckland, New Zealand, operating across multiple New Zealand cities with additional offices in Melbourne, Sydney, and Sidney, Canada.

Ownership category

akta.pro rank

Product category

Ground Transportation

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• Coach hire services
• Bus charter services
• Group transportation
• Private coach hire
• Passenger ground transport

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Google Ads Management Fee: Flat monthly management fee for Google Ads campaign setup, ongoing management, optimization, landing pages, call tracking, and monthly reporting. Separate from ad budget which is paid directly to Google.
2. Setup Fees: One-time setup fee depending on current setup and starting point. Quoted after strategy call assessment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Explorer Tour is a specialist coach and bus hire company based in Auckland, New Zealand. It provides chartered passenger ground transportation services to groups and organizations, with regional contact points across multiple New Zealand cities as well as Australia and Canada. The business operates on a small scale (1–10 employees) and has been in continuous operation since 2000.

Product overview

Bluelight is a Google Ads agency operating exclusively for roofing companies, offering a unified lead generation system built around its proprietary RoofFlow™ platform. The core offering combines Google Ads campaign management (search, Performance Max, remarketing) with conversion-focused landing pages, call tracking, and ongoing optimization—all exclusively for roofers. Additional services include website design/build and storm damage lead generation with pre-built campaign playbooks. The company operates across the United States, Canada, Australia, and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Coach hire services Chartered coach transportation for groups, available across Auckland and other New Zealand regional cities served by the company. Intended for organizations and groups needing multi-passenger transport.
• Bus hire services Chartered bus transportation for groups, complementing the company's coach hire service and targeting similar organizational and group customers across New Zealand.

Quantifiable outcome

• CRS Roofing: $5.6M revenue at 114x ROAS, $32 cost per lead (vs $95 industry avg)
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationGoogle Premier Partner with certified access to Google Ads platform, Google Analytics, Google Tag Manager, and Google Search Console. Integrates call tracking with Google Ads attribution for complete lead tracking from click to booked job.

Scale indicators6 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Tourism Holdings Limited (THL): Largest tourism operator in Australasia (rental motorhomes, Kiwi Experience, Discover Waitomo, etc.). Broader incumbent with overlapping capability in guided coach tours and tourism transport, but at materially larger scale and via owned brands.

Regional players

• Greyhound Australia: Australia's largest intercity coach network. Comparable to Explorer Tour on long-distance passenger coach service and on serving the trans-Tasman tourism corridor, though primarily scheduled and Australian-focused.
• Newmans Coach Lines / Concierge Coaches: Australian premium charter and tour coach operator. Comparable to Explorer Tour on the charter and escorted-tour segment in Australia, where Explorer Tour has indicated it is expanding.

Direct peers

• Go Bus: Major NZ bus and coach operator with urban, school, and charter services. Comparable to Explorer Tour on charter and contracted coach operations, especially in the upper North Island.
• InterCity Group (New Zealand): One of New Zealand's largest scheduled coach networks, operating long-distance services across the North and South Island. Comparable to Explorer Tour in providing coach transport for travellers between major NZ cities, though InterCity is far larger and scheduled rather than charter-focused.
• Tranzit Group: NZ-owned group operating passenger bus, coach charter, and tourism services across New Zealand. Comparable to Explorer Tour on both urban transit and charter/tour coach operations across multiple NZ regions.
• Ritchies Transport Holdings: Major NZ bus and coach operator headquartered in Auckland, providing urban bus services as well as charter and tour coach hire. Closely comparable to Explorer Tour on geography (Auckland base) and on the charter/coach hire side of the business.
• ManaBus: Affordable intercity coach service operating between major NZ cities. Comparable to Explorer Tour on the passenger coach segment within New Zealand, although primarily scheduled rather than charter.
• GreatSights New Zealand: Day-tour and sightseeing coach operator in New Zealand offering multi-stop itineraries for international and domestic visitors. Comparable to Explorer Tour on the tour-package side of coach operations in NZ.
• Pavlovich Coach Lines: NZ family-owned coach operator providing charter, tour, and scheduled services, particularly strong in the South Island. Comparable to Explorer Tour on private charter and tour coach work across NZ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/ExplorertourNz
• Facebookfacebook.com/explorerToursLtd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Explorer Tour