What Rockhouse Brands does

Rockhouse Brands is a privately held promotional products company headquartered in Kirkland, Washington, that specializes in customizing Levi's®-branded apparel for the corporate and promotional merchandise market. The company's core proposition is built on a licensing partnership with Levi Strauss & Co. that grants Rockhouse exclusive rights to introduce the Levi's® trademark into the promotional industry, where it offers customizable jackets and other garments adorned with branded decoration.

The company delivers customization through seven decoration methods: screen-printing with complimentary PMS color matching and multi-location placement (chest, sleeve, back), multi-color embroidery supporting up to 7 thread colors and 8,000 stitches per design, heat transfer, custom patches, applique layering, airbrush, and lapel pins. Pricing is structured per unit with set-up charges ($25 per color per location for screen-print), one-time digitizing fees ($75 for new embroidery orders), and freight charges ranging from $5 for standard shipping to $10 per location for international delivery. Standard lead time is 3-4 weeks with rush orders handled by phone.

Rockhouse generates revenue through one-time transactional sales of customized Levi's® products, combining base garment costs with decoration fees and fulfillment charges. Go-to-market is direct-to-consumer via the company website, targeting primarily corporate and business customers seeking premium branded merchandise for events, employee apparel, and marketing campaigns, with individual consumers seeking personalized Levi's® apparel as a secondary segment. The company supports enterprise fulfillment via drop-ship to multiple locations and international shipping, while bulk and custom packaging options address larger organizational buyers.

Name

Rockhouse Brands

Legal name

RockHouse Brands

Website

https://rockhousebrands.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rockhouse Brands is a Kirkland, Washington-based private promotional products company that customizes Levi's®-branded apparel using screen-printing, embroidery, and other decoration methods for corporate and individual customers via direct-to-consumer website sales.

Ownership category

akta.pro rank

Product category

Promotional Apparel Customization

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Promotional products
• Apparel customization
• Screen printing services
• Embroidery services
• Branded merchandise

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales with Decoration Services: One-time purchase model where customers buy Levi’s® branded products (jackets, apparel) with customization services applied. Revenue is generated through base product costs plus decoration fees (screen-print, embroidery, set-up charges, digitizing fees) and shipping/fulfillment charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

RockHouse Brands offers customizable Levi's® branded apparel (primarily jackets and garments) for the promotional products industry. The company applies decoration methods including screen-printing, embroidery, heat transfer, patches, appliques, and airbrush to Levi's garments, with complimentary PMS color matching and multi-color capabilities. Per Levi's requirements, products cannot be purchased blank — every order includes embellishment services.

Product overview

RockHouse Brands operates as a promotional products company offering Levi' s® branded merchandise in the promotional industry. The core offering centers on customizable Levi' s® apparel (primarily jackets) with various decoration methods including Screen-Print Customization, Embroidery Customization, Heat Transfer, Patch Decoration, Applique Decoration, Airbrush Decoration, and Lapel Pin Decoration. Additional services include Experiential Customization for personalized brand experiences and custom packaging options. The company targets businesses seeking branded premium apparel for corporate use.

Differentiator

Problem solved

Functional benefit

Products and services

• Levi's® Branded Merchandise Levi's® branded apparel (jackets and garments) customized for corporate branding and promotional purposes, offered to organizations and consumers in the promotional products industry. Products cannot be purchased blank.
• Screen-Print Customization Service Screen-print decoration on Levi's® garments with up to 4" W x 4" H chest area, optional sleeve (3.5" W x 3.5" H) and back (9" W x 9" H) locations, and PMS color matching at no additional cost. Includes set-up charges per color per location and reorder screen fees.
• Embroidery Customization Service Embroidery on Levi's® garments including up to 7 thread colors and 8,000 stitches per design, with optional metallic gold and silver threads. Digitizing fee of $75 applies for new orders; designs exceeding 8,000 stitches incur additional charges per 1,000 stitches.
• Heat Transfer Decoration Heat transfer decoration service for applying designs to Levi's® garments, provided as an alternative or complement to screen-printing and embroidery.
• Patch Decoration Custom patch decoration service allowing organizations and consumers to add branded patches to Levi's® products for enhanced personalization and brand expression.
• Applique Decoration Applique decoration service for adding layered fabric designs to Levi's® garments, offered as part of the company's additional decoration options.
• Airbrush Decoration Airbrush decoration service for applying unique artistic effects to Levi's® garments, offered as an additional customization method.
• Lapel Pin Decoration Lapel pin decoration service for attaching branded lapel pins to Levi's® garments, offered as a personalization method within the company's decoration options.
• Experiential Customization Services Personalized brand experience services enabling customers to connect with the Levi's® brand at a customized level, including custom packaging options for promotional and personalized orders.

Quantifiable outcome

• Standard lead time of 3-4 weeks for customized orders
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• 4imprint: 4imprint is a publicly traded promotional products distributor offering tens of thousands of customizable SKUs including apparel, drinkware, and accessories. It is a broad incumbent competing for the same B2B promotional merchandise budget that RockHouse targets.
• SanMar: SanMar is one of the largest wholesale apparel distributors in North America, supplying blank apparel to decorators and promotional product distributors. While not a direct decorator, it competes for the upstream wholesale relationship that RockHouse effectively replaces via the Levi's® license.
• alphabroder: alphabroder is a major wholesale distributor of blank apparel serving the promotional products and printwear markets. It is comparable to RockHouse as a wholesale-to-decorator apparel supplier, but operates at much broader scale and without a licensed brand focus.
• Cimpress (parent of Vistaprint, National Pen): Cimpress operates multiple promotional product and custom printing brands including Vistaprint and National Pen. It is a broad incumbent in the customized merchandise space with significantly greater scale, technology investment, and product breadth than RockHouse.

Direct peers

• Custom Ink: Custom Ink is a direct-to-consumer custom apparel and promotional products company offering screen-printing and embroidery on a wide range of blank apparel. It is the most direct comparison to RockHouse's custom decoration model, with the key difference being CustomInk's multi-brand blank catalog versus RockHouse's Levi's®-only assortment.
• RushOrderTees: RushOrderTees is a custom screen-printing and embroidery company specializing in fast turnaround on decorated apparel. It competes directly with RockHouse for corporate and team apparel orders, with an advantage on lead time.
• HALO Branded Solutions: HALO is one of the largest distributors of promotional products in North America, serving enterprise customers with branded merchandise across many categories. It competes with RockHouse for the same corporate promotional merchandise buyer, though HALO offers far broader assortment and account-management depth.
• Boundless (Boundless Network): Boundless is a promotional products distribution platform serving distributors and end buyers with branded merchandise, including decorated apparel. It competes directly with RockHouse in the corporate-branded apparel segment.
• Brandwear: Brandwear is a promotional apparel decoration company offering screen-printing, embroidery, and related services for corporate customers. It is a similarly-sized specialty decorator competing in the same corporate promotional apparel niche as RockHouse.

Others

• Levi Strauss & Co. (Licensing): Levi Strauss & Co. is RockHouse's licensor and effectively controls RockHouse's right to operate. While not a competitor in the traditional sense, Levi's® brand strategy and licensing decisions are the single most important external factor for RockHouse's business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/rockhouse-brands

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockhouse Brands