Tab Gida

What Tab Gida does

TAB Gıda is Turkey's largest quick-service restaurant (QSR) operator, founded in 1994 and headquartered in Istanbul, functioning as master franchisee for five international QSR brands (Burger King since 1995, Sbarro 2006, Popeyes 2007, Arby's 2010, Subway 2022) and developer of two proprietary Turkish cuisine brands (Usta Dönerci 2013, Usta Pideci 2019). The company operates more than 2,000 restaurants across Turkey, the Turkish Republic of Northern Cyprus, Georgia, and North Macedonia, with a 2026 franchise agreement marking entry into China. Revenue is generated primarily through franchise fees, royalties, and company-operated restaurant income across this multi-brand portfolio, supported by a franchise development model that recruits local franchisees for both international and proprietary brands.

The company has built supporting digital and operational infrastructure to underpin the restaurant network, including the Tıkla Gelsin online ordering application, the Ne Yediğini Bil food transparency and traceability platform, and the TAB Academy e-learning system for franchise and employee training. TAB Gıda went public on Borsa Istanbul in October 2023 under the ticker TABGD, with TFI TAB Gıda Yatırımları A.Ş. as parent holding company. With 10,000+ employees and operations spanning seven brands and multiple countries, the business model relies on master franchise exclusivity, dense multi-brand distribution, and horizontal segmentation across burger, chicken, pizza, döner, pide, and sandwich categories to address Turkish mass-market consumers and franchise investors.

Name

Tab Gida

Legal name

TAB Gıda Sanayi ve Ticaret Anonim Şirketi

Website

https://tabgida.com.tr

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Quick Service Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industries

Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG), Pizza QSR (THAFAAAB), Chicken & Wings QSR (THAFAAAC)

Keywords

• Quick service restaurants
• Master franchise operations
• Restaurant management
• Food service digitalization
• Franchise restaurant network

Headquarters

HQ city

Besiktas

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Restaurant Operations Revenue: Revenue generated from company-owned and franchise-operated quick service restaurants under international brands (Burger King, Popeyes, Arby's, Sbarro, Subway) and domestic brands (Usta Dönerci, Usta Pideci).
2. Franchise Fees and Royalties: Master franchise fee income from operating international QSR brands in Turkey and licensing fees from franchise development in Turkey, TRNC, Georgia, and North Macedonia.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

TAB Gıda operates Turkey's leading quick service restaurant (QSR) network as the master franchisee for international brands including Burger King, Popeyes, Arby's, Sbarro, and Subway, while also developing and operating proprietary Turkish brands Usta Dönerci and Usta Pideci. The company runs a network of more than 2,000 restaurants across Turkey, the Turkish Republic of Northern Cyprus, Georgia, and North Macedonia, and supports its operations with digital platforms such as Ne Yediğini Bil (food transparency) and Tıkla Gelsin (online ordering) as part of its food and beverage digitalization leadership.

Product overview

TAB Gıda operates as a master franchisee and proprietary brand operator in Turkey's quick service restaurant sector. The company manages a portfolio of international brands (Burger King, Popeyes, Arby's, Sbarro, Subway) acquired through franchise agreements and two proprietary Turkish brands (Usta Dönerci, Usta Pideci). Supporting its restaurant network of 2000+ locations, TAB Gıda provides digital platforms including Ne Yediğini Bil (food transparency), Tıkla Gelsin (online ordering), and TAB Akademi (employee training). The company went public on Borsa Istanbul in October 2023 and operates across Turkey, Turkish Republic of Northern Cyprus, Georgia, and North Macedonia.

Differentiator

Problem solved

Functional benefit

Brands

• Burger King: Quick service restaurant chain - flame-grilled burgers. Over 800 restaurants in Turkey serving the 'king of the grill flame' concept.
• Popeyes
• Sbarro
• Arby's
• Subway
• Usta Dönerci
• Usta Pideci
• Ne Yediğini Bil

Products and services

• Burger King (Turkey operations) Flame-grilled burger QSR chain operated under TAB Gıda's master franchise rights in Turkey since 1995, serving customers at 800+ restaurants nationwide.
• Popeyes (Turkey operations) Louisiana-style fried chicken QSR chain operated under master franchise in Turkey since 2007, with 500+ restaurants serving bold-marinated chicken recipes.
• Arby's (Turkey operations) American QSR chain specializing in slow-roasted beef and deli-style sandwiches, operating at 160+ restaurants in Turkey since 2010.
• Sbarro (Turkey operations) Italian-style pizza QSR chain operated under master franchise since 2006 in Turkey, with 160 restaurants serving pizza, pasta, salads, and the Turka product line.
• Subway (Turkey operations) Global submarine sandwich QSR chain added to TAB Gıda's portfolio in 2022, operating at 145 locations in Turkey serving made-to-order sandwiches, wraps, and salads.
• Usta Dönerci Proprietary Turkish döner kebab QSR chain launched by TAB Gıda in 2013, operating nearly 200 locations serving döner from carefully sourced ingredients meeting international quality standards.
• Usta Pideci Proprietary Turkish pide (flatbread) restaurant chain established in 2019, offering generous 50 cm pide selections at nearly 65 restaurants across Turkey.
• Ne Yediğini Bil Platform Food transparency platform enabling customers to track product information, source materials, and supplier details across all TAB Gıda brands, ensuring food safety principles compliance from farm to table.
• Tıkla Gelsin Online ordering application enabling customers to place food delivery and takeout orders digitally across TAB Gıda's restaurant brands.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• China Franchise PartnerflagshipChannel Partner/ Reseller/ Distributor · 3 July 2026New franchise agreement announced in China for international expansion. Shares rose 7.9% following the announcement as investors viewed the move as strategic expansion to increase market reach and revenue streams. Aligns with TAB Gıda's long-term international expansion strategy.
• Subway (Master Franchise)coreChannel Partner/ Reseller/ Distributor · 1 January 2022TAB Gıda added Subway to its global brand portfolio in 2022. Operates 145 Subway restaurants in Turkey, serving freshly made sandwiches, wraps, and salads.
• Arby's (Master Franchise)coreChannel Partner/ Reseller/ Distributor · 1 January 2010TAB Gıda holds master franchise rights for Arby's in Turkey since 2010. Operates 160+ Arby's restaurants specializing in slow-roasted beef and roast beef sandwiches.
• Popeyes (Master Franchise)coreChannel Partner/ Reseller/ Distributor · 1 January 2007TAB Gıda holds master franchise rights for Popeyes in Turkey since 2007. Operates 500+ Popeyes restaurants offering traditional Louisiana cuisine with bold marinated chicken recipes.
• Sbarro (Master Franchise)coreChannel Partner/ Reseller/ Distributor · 1 January 2006TAB Gıda holds master franchise rights for Sbarro in Turkey since 2006. Operates 160 Sbarro pizza restaurants across Turkey.
• Burger King (Master Franchise)coreChannel Partner/ Reseller/ Distributor · 1 January 1995TAB Gıda holds master franchise rights for Burger King in Turkey since 1995. Operates 800+ Burger King restaurants across Turkey. Burger King is described as the 'king of the grill flame' and is the leading brand in TAB Gıda's portfolio.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Restaurant Brands International: RBI is the parent company of Burger King, Popeyes, and Tim Hortons — the franchisor counterpart to TAB Gıda's master franchise rights. Relevant as the controlling brand owner whose strategic decisions directly affect TAB Gıda's largest revenue streams.
• Subway: Subway is the global sandwich QSR brand and franchisor of the 145 Subway restaurants operated by TAB Gıda in Turkey. Relevant as a counterpart brand owner with similar franchise distribution model in the sandwich segment.
• Yum Brands: Yum Brands owns KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill. Relevant as a global QSR brand owner/franchisor with the same franchise-based growth model that TAB Gıda executes at the master franchisee level.
• Inspire Brands: Inspire Brands owns Arby's, Buffalo Wild Wings, Sonic, Dunkin', and Baskin-Robbins. Relevant as the franchisor of Arby's in TAB Gıda's portfolio and as a multi-brand QSR holding company with a comparable franchise-driven growth strategy.

Direct peers

• Devyani International: Devyani International is the largest KFC franchisee in India and also operates Pizza Hut and Costa Coffee. Comparable to TAB Gıda as a publicly listed emerging-market master franchisee of multiple global QSR brands with similar scale and multi-brand development strategy.
• Jubilant FoodWorks: Jubilant FoodWorks is the master franchisee for Domino's Pizza and Dunkin' in India, operating 2,000+ restaurants as a publicly listed multi-brand QSR operator. Directly comparable to TAB Gıda in master franchise structure, emerging-market focus, and multi-brand portfolio strategy.
• Americana Group: Americana Group operates KFC, Pizza Hut, Hardee's, and Krispy Kreme across the Middle East and North Africa. Comparable to TAB Gıda as a regional multi-brand QSR master franchisee with similar brand portfolio mix (chicken, pizza, burgers) and emerging-market operating expertise.
• Alsea: Alsea operates Domino's, Starbucks, Burger King, and other QSR brands across Latin America and Europe. Comparable to TAB Gıda as a large multi-brand master franchisee with international geographic diversification and a similar brand portfolio approach.
• Yum China: Yum China operates KFC and Pizza Hut restaurants in China under master franchise rights from Yum Brands. Highly comparable to TAB Gıda as a public, multi-brand master franchisee leveraging proprietary operating expertise in a single dominant geography, with growing international expansion potential.
• AmRest Holdings: AmRest operates KFC, Pizza Hut, Burger King, and Starbucks across Central and Eastern Europe. Comparable to TAB Gıda as a multi-brand, multi-country QSR franchise operator with overlapping brands (Burger King, Pizza Hut/Sbarro) and similar regional franchise strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tabgidakurumsal

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tab Gida