Viceroy Properties

What Viceroy Properties does

Viceroy Properties is a Mumbai-based luxury residential real estate developer operating under the legal entity Simba Properties LLP, headquartered at Nariman Point, Mumbai, and founded in 2017. The company develops low-density, design-led luxury towers in Mumbai's prime western suburbs, with three named projects: Viceroy VISĀVA (3 & 4 BHK, 83 residences, Versova, Andheri West, under construction, priced from ₹10.8 crore), Viceroy SAVĀNA (2 & 3 BHK, Thakur Village, Kandivali East, sold out), and Viceroy PRIVÉ (4 & 5 BHK signature tower, 61 bespoke residences, Kandivali East). Its product emphasis is on limited-edition unit counts, ~10.3 ft ceiling heights, premium amenities (spa, yoga, heated pools), and MahaRERA-registered compliance.

The company generates revenue through one-time unit sales of luxury residential apartments, primarily to High-Net-Worth Individuals, Ultra-HNIs, and Non-Resident Indians seeking investment-grade assets in Mumbai. Its go-to-market combines a direct sales team, private tours sourced through website enquiry forms, an active social and content presence (website, blog, Facebook, Instagram, LinkedIn, YouTube), and a channel partner/broker network, including participation in CREDAI-MCHI expos. The customer base is segmented horizontally by buyer persona rather than by industry vertical, with white-glove property management pitched for the NRI segment.

Viceroy is currently in a growth phase, having launched VISĀVA in March 2026 and recorded over ₹300 crore in bookings shortly thereafter. The company secured ₹250 crore in debt funding from Bajaj Housing Finance in June 2026 to support growth capital and appointed a new Chief Revenue Officer, Jajit Menon. The firm has 51–100 employees and discloses no proprietary software, technology platform, or AI/ML capabilities in available source material; it is a traditional asset-developer business with digital marketing overlay.

Name

Viceroy Properties

Legal name

Simba Properties LLP

Website

https://viceroyproperties.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Mumbai-based luxury residential real estate developer operating as Simba Properties LLP, building limited-edition 2–5 BHK towers in Versova and Kandivali East for High-Net-Worth Individuals and Non-Resident Indians, selling units priced from ₹10.8 crore with direct sales and channel partner distribution.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Multifamily (Apartment) Property Management (BPAJAGAD)

Keywords

• Luxury residential development
• Real estate developer
• High-end apartments
• Premium housing projects
• Luxury property sales

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Residential Property Sales: Viceroy Properties generates revenue from the sale of luxury residential units across its projects in Mumbai. Revenue is one-time per unit at point of sale, with pricing for units such as Viceroy VISAVA starting from ₹10.8 crore. The company also has sold-out projects (Viceroy SAVANA) and ongoing projects (Viceroy PRIVÉ) contributing to its revenue pipeline.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Viceroy Properties is a luxury residential real estate developer in Mumbai that designs, builds, and sells premium apartment units in the city's western suburbs. The company offers three named projects — Viceroy VISĀVA (3 & 4 BHK in Versova), Viceroy SAVĀNA (2 & 3 BHK sold-out in Kandivali East), and Viceroy PRIVÉ (4 & 5 BHK signature tower in Kandivali East) — targeting HNI and Ultra-HNI homebuyers with limited-edition residence counts and high-end amenities. Pricing for ongoing projects starts from ₹10.8 crore per unit.

Product overview

Viceroy Properties is a luxury residential real estate developer in Mumbai operating under Simba Properties LLP. The company offers three main projects: VISĀVA (3 & 4 BHK under-construction homes in Versova, Andheri West with 83 exclusive residences), SAVĀNA (2 & 3 BHK sold-out luxury homes in Kandivali East's Thakur Village), and PRIVÉ (4 & 5 BHK signature tower with 61 bespoke residences in Kandivali East). The portfolio targets the luxury residential segment across strategic Mumbai micro-markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Viceroy VISĀVA Luxury residential project offering 3 & 4 BHK homes in Versova, Andheri West, Mumbai. Under construction with 83 exclusive residences and amenities including heated swimming pool, jacuzzi, yoga room, meditation deck, spa, wellness room, garden lawn, and walking track. Prices start from ₹10.8 crore; MahaRERA registered project (PR1180002502241).
• Viceroy SAVĀNA Luxury residential tower offering 2 & 3 BHK homes in Thakur Village, Kandivali East, Mumbai. Sold-out project featuring environmentally sensitive design, low-density gated community, swimming pool, and outdoor yoga area, located near NESCO IT Park. Comprises multiple RERA-registered phases.
• Viceroy PRIVÉ Signature luxury residential tower offering 61 bespoke 4 BHK apartments and 5 BHK duplexes in Thakur Village, Kandivali East, Mumbai. Features include 2 palatial residences per floor, open sundecks, French windows, soaring ceiling heights, and large open decks, with amenities including a cafe lounge.

Quantifiable outcome

• Over ₹300 crore in total sales value recorded at Viceroy VISAVA since March launch
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CREDAI-MCHIminorGTM or Marketing Partner · 6 May 2026CREDAI-MCHI, the apex body of real estate developers in the Mumbai Metropolitan Region, hosted its first-ever property exhibition exclusively for channel partners on May 6, 2026 at Jio World Convention Centre in Mumbai. The expo connected developers with 5,000+ channel partners through direct engagement, exclusive deals, and accelerated deal closures. Viceroy Properties is among the participating developers benefiting from channel partner connections and exclusive deals.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lodha Group (Macrotech Developers): India's largest luxury residential developer by sales (Lodha Altamount, Lodha World Towers). Direct competitor in Mumbai's luxury segment targeting UHNI/HNI buyers with branded residences and premium amenities.
• Oberoi Realty: Mumbai-focused luxury residential and commercial developer (Oberoi Splendor, Three Sixty West, Eternia). Direct comparable as a luxury Mumbai developer serving HNI buyers with premium specifications in supply-constrained micro-markets.
• Godrej Properties: Pan-India premium and luxury residential developer (Godrej Two, Godrej Horizon Plus in Mumbai). Comparable in product positioning (large-format homes with premium amenities) and HNI/UHNI targeting across Mumbai micro-markets.
• Hiranandani Developers: Established luxury and township developer with strong Mumbai presence (Hiranandani Gardens Powai, Hiranandani Estate Thane). Comparable in targeting affluent buyers seeking community-style premium developments.
• Shapoorji Pallonji Real Estate: Mumbai-based luxury and premium developer (Shapoorji Pallonji ParkWest, Joyville). Direct peer developing high-end residential projects in Mumbai with comparable buyer demographics.

Broad incumbents

• Mahindra Lifespace Developers: Pan-India premium residential developer (Mahindra Luminare, Happinest). Comparable premium/luxury positioning with multi-city presence; Viceroy is more concentrated in Mumbai.
• Prestige Group: Large pan-India developer with luxury portfolio (Prestige Acropolis, Prestige Falcon City). Comparable in luxury residential development and large-ticket pricing, though South India-anchored with growing Mumbai presence.
• Tata Housing: Pan-India developer with premium residential projects (Tata Primanti, Tata Avenida). Comparable brand credibility and premium positioning, though Tata Housing operates across multiple cities rather than Mumbai-only.
• Brigade Group: South India-anchored developer with luxury and premium projects (Brigade Cornerstone, Brigade Utopia). Comparable in product type and target segment, though limited Mumbai overlap versus Viceroy.

Regional players

• Kalpataru Limited: Mumbai-based developer (Kalpataru Avana, Kalpataru Radiance) with luxury and premium residential offerings. Comparable Mumbai luxury focus, though Kalpataru has a broader national footprint and longer operating history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmMGtRiQkt2Rb3M3yifDpdw
• Facebookfacebook.com/viceroyproperties
• LinkedInlinkedin.com/company/viceroyproperties
• Instagraminstagram.com/viceroyproperties
• Xx.com/LlpViceroy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viceroy Properties