Bettr Coffee

What Bettr Coffee does

Bettr Coffee is a Singapore-based specialty coffee company founded in 2015 by Pamela Chng, operating an integrated multi-channel business across DTC e-commerce, physical retail, B2B wholesale, private label and toll-roasting, event coffee bars, and coffee education. The company operates an ISO-2200:2018 certified roastery at 151 Lorong Chuan, New Tech Park, where all coffee is roasted to order, with quality assured by an in-house team of licensed Q-Graders. Sourcing is built on direct trade relationships with named producer partners across Asia and Latin America, including Finca La Valentina, Gold Mountain Coffee Growers, Caravela, Kevenka Coffees, and Adena Coffee, providing traceability down to the kilogram level across more than 40 specialty origins.

The commercial footprint includes four Singapore locations: the flagship Bettr Coffee @ Foundry cafe at 11 Prinsep Link, the corporate Bettr Coffee @ Six Battery Road inside Standard Chartered Bank, the Bettr Academy training facility, and the roastery/warehouse site. Equipment partnerships with Astoria, Barista Attitude, and Ceado support both a home range ($431-$7,099) and a commercial line. The product catalog spans signature blends (Eureka, Paradise, Homebound, Euphoria), single origin coffees priced $19-$79, green beans, drip bags, brew wares, lifestyle merchandise, and limited-edition collaborations with Wildness Asia and Moonbeam Co. A subscription service on ReCharge Payments offers 1-8 week flexible recurring deliveries with a 10% subscriber discount and free delivery. Additional channels include Shopee, Lazada, Qoo10, Grab, and Fairprice Marketplace, plus international DTC bean shipping to Australia and the US.

Bettr Coffee monetizes through seven distinct revenue streams: retail bean sales, subscriptions, cafe transactions, B2B wholesale and corporate supply, equipment sales, merchandise, and professional training. Bettr was Singapore's first B Corp certified business in 2015 and has maintained that certification into 2024, positioning the brand around direct trade ethics, community programs for marginalized youth and women, and environmental sustainability. Customer segments include individual home brewers and coffee enthusiasts, corporate and enterprise clients requiring in-house bars or wholesale supply, cafes and hospitality businesses purchasing equipment, and CBD office workers at the Six Battery Road location. The company remains privately held with no disclosed funding rounds, parent entity, or management team beyond the founder.

Name

Bettr Coffee

Legal name

Bettr Coffee Pte. Ltd.

Website

https://bettr.coffee

Company type

Private

Operating status

Operating

Short description

Singapore-based specialty coffee company founded in 2015, operating an integrated business across DTC e-commerce, subscription delivery, two cafes, B2B wholesale and private label, event coffee bars, and the Bettr Academy training facility, with an ISO-certified roastery and direct trade sourcing across 40+ origins.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)

Keywords

• Specialty coffee roasting
• Coffee subscription service
• Wholesale coffee supply
• Barista training academy
• Coffee equipment retail

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales: Direct-to-consumer sale of roasted coffee beans, drip bags, and single origin coffees through e-commerce platform. Products range from signature blends ($29-$33) to premium single origins ($65-$79). Available in 150g, 350g, and 1kg sizes.
2. Coffee Subscriptions: Recurring subscription model delivering freshly roasted coffee on customer-chosen schedules (1-8 week intervals). Offers 10% savings on best-selling coffees with free delivery vs $5 standard delivery. No binding period with flexible management.
3. Coffee Bar Operations: Physical coffee bar locations including Bettr Coffee @ Foundry (11 Prinsep Link) and Bettr Coffee @ Six Battery Road (inside Standard Chartered Bank). Services include takeaway espresso drinks, cold sandwiches, pastries, and seated dining.
4. Wholesale & Corporate Supply: B2B wholesale coffee and equipment supply for businesses, cafes, and corporate offices. Includes private label and custom blend services for brand differentiation, and toll-roasting for third-party brands.
5. Coffee Equipment Sales: Sale of commercial and home range coffee equipment including espresso machines, grinders, brewers, and accessories. Products range from home machines ($431-$7,099) to commercial equipment and specialty tools.
6. Merchandise & Lifestyle Products: Sale of branded merchandise including tumblers, apparel, patches, gift sets, and confectionery items like Bettr Kopi Siew Dai and coffee chocolates.
7. Professional Training Services: Bettr Academy offering professional coffee training courses for beverage industry professionals and beginners. Located at 151 Lorong Chuan, New Tech Park with classroom and hands-on facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Bettr Coffee roasts and sells specialty coffee (beans, green beans, drip bags, signature blends, single origins) through its own e-commerce store, subscription program, and two retail cafes in Singapore. It also supplies wholesale coffee and equipment to businesses, runs private-label/custom-blend services, operates staffed coffee bars for corporate events, and delivers professional barista training through Bettr Academy.

Product overview

Bettr Coffee is a Singapore-based specialty coffee company operating a multi-channel business model consisting of: (1) Retail coffee products including roasted coffee beans, green beans, and drip bags across multiple origins from Asia and Latin America; (2) A subscription service offering recurring deliveries of freshly roasted beans with flexible frequencies; (3) B2B services including wholesale supply, custom blending, and private label/OEM services; (4) Coffee bar operations for events and corporate locations; (5) Branded merchandise and lifestyle products; (6) Coffee education through Bettr Academy; and (7) Physical retail locations including flagship cafe at Foundry and Six Battery Road. The company is B Corp certified and positions itself as an impact-driven brand focused on ethical sourcing, direct trade relationships with farmers, and social programs for marginalized youth and women.

Differentiator

Problem solved

Functional benefit

Brands

• Bettr Academy: A learning space for both beverage professionals and beginners, offering courses to improve brewing skills.
• Bettr Coffee @ Foundry
• Bettr Coffee @ Six Battery Road

Products and services

• Roasted Coffee Beans Freshly roasted specialty coffee beans in 150g, 350g, and 1kg sizes, available whole bean or ground, including signature house blends and single origins sourced from farms across Asia and Latin America. Sold to home brewers, coffee enthusiasts, and wholesale buyers.
• Green Coffee Beans Unroasted green coffee beans for home roasters and wholesale customers, sourced from origins including India, Nicaragua, Zambia, and Brazil.
• Drip Bags Pre-packaged single-serve drip coffee bags for convenient brewing at home or on-the-go.
• Coffee Subscriptions Recurring coffee delivery service offering 10% savings with flexible frequencies (1-8 week intervals), whole bean or ground options, and free delivery. Beans are roasted to order and delivered weekly to subscribers in Singapore.
• Coffee Bars at Events Mobile brew bars and staffed in-house coffee bar services for corporate events, weddings, and private functions. Includes staffing, logistics, bar setup, maintenance, and seasonal product launches.
• Wholesale Coffee & Equipment Supply B2B wholesale supply of coffee beans and commercial equipment (espresso machines, grinders) to cafes, restaurants, corporate offices, and pantries, with technical support and aftercare.
• Custom Blend & Private Label Custom coffee blending and private label/OEM services for brands and businesses wanting to launch their own coffee products, including toll-roasting for third-party brands.
• Bettr Academy Professional coffee education and training programs for beverage industry professionals and enthusiasts, covering barista skills, brewing techniques, and community initiatives. Located at 151 Lorong Chuan, New Tech Park, Singapore.
• Home Range Coffee Machines Home espresso machines including Morning Machine, ARAM Espresso Maker, Fiorenzato grinders, and La Marzocco Linea Mini R, priced $660-$7,099.
• Commercial Coffee Machines & Grinders Commercial-grade espresso machines from Astoria and Barista Attitude, plus commercial grinders from Ceado and Markibar, supplied to cafes and businesses.
• Coffee Gears & Accessories Espresso tools, manual brewing equipment (V60, Clever, December drippers, HARIO), scales, timers, tampers, and cleaning supplies for home and commercial coffee preparation.
• Lifestyle & Gift Products Branded merchandise including t-shirts, patches, tumblers, gift boxes, eco-friendly storage, confectionery items, and e-gift cards.
• Bettr Coffee @ Foundry Flagship cafe at 11 Prinsep Link, Singapore, focused on provenance, sustainability, and community. Offers a full food menu, seated dining, and event space; open Tue-Fri 9am-10pm, Sat-Mon 9am-5pm.
• Bettr Coffee @ Six Battery Road Quick-service coffee bar inside Standard Chartered Bank at 6 Battery Road, Raffles Place, Singapore. Takeaway espresso drinks, cold sandwiches, and pastries via self-order system; open Mon-Fri 10am-5pm.

Quantifiable outcome

• B Corp certified since 2015 - first in Singapore
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, preferred and minor.

• Gold Mountain Coffee GrowerscoreStrategic or Co-development PartnerDirect trade social enterprise connecting coffee farmers with roasters. Provides quality-obsessed, sustainably-produced coffees from Nicaragua. Bettr Coffee sources multiple microlots including Santa Teresita & Los Nogales, Bubblegum, Baklava Microlot, El Diamante, and Los Regalos from this partner.
• Finca La ValentinacoreStrategic or Co-development PartnerFamily-owned micro-estate farm run by the Osorio brothers in Boquete, Panama. First direct trade partner of Bettr Coffee. Their Geisha microlot won first place in the 2011 Best of Panama competition. Bettr sources La Valentina Geisha Anaerobic Natural and Finca La Valentina Geisha Washed.
• CaravelacoreStrategic or Co-development PartnerSourcing partner with 20+ years of experience connecting with Latin America's leading smallholder farmers. Provides 100% traceability and transparency. Sources La Estrella from Nicaragua. Has 200+ coffee professionals and 40+ agronomists across seven Latin American countries.
• Kevenka CoffeescoreStrategic or Co-development PartnerIndonesian coffee partner sourcing Mt. Ijen from smallholder farmers in East Java's Ijen Mountains. Kevin Soewondo oversees operations with certified Q Grader and Q Processing Professional credentials, supporting sustainable farming and fair pricing.
• Adena CoffeecoreStrategic or Co-development PartnerIndonesian coffee processor, trader, and roastery certified B Corp in 2025. Sources Bali Kala Patra Anaerobic Honey from Balinese farmers in Asah Gobleg. Committed to transparency, traceability, quality, fair wages, and sustainable farming practices.
• AstoriapreferredTechnology or IntegrationPreferred commercial coffee machine partner known for reliability, design, and environmental commitment. Products include Astoria Mira and Astoria Core 200 SAE semi-automatic machines. Traditional at heart with technological innovation.
• Barista AttitudepreferredTechnology or IntegrationPreferred commercial coffee machine partner for cutting-edge espresso equipment. Products include Barista Attitude Storm Standard SAEP Multiboiler and Tempesta Gara SAEP Multiboiler. Committed to sustainability and innovation.
• CeadopreferredTechnology or IntegrationCommercial grinder manufacturer. Bettr Coffee offers Ceado E37Z Barista RS, Ceado Rev Zero ($4,500), Ceado Rev Titan ($3,900), and Ceado Life X ($850) for home use.
• Wildness AsiaminorGTM or Marketing PartnerCollaboration partner producing Bettr x Wildness Coffee Chocolate (40g) at $7.85. Limited edition confectionery product combining specialty coffee with chocolate.
• Moonbeam Co.minorGTM or Marketing PartnerCollaboration partner for Bettr Kopi Siew Dai product. Partnership for limited edition confectionery items (currently sold out).
• Standard Chartered BankcoreChannel Partner/ Reseller/ DistributorCorporate partnership housing Bettr Coffee @ Six Battery Road outlet inside their Raffles Place office building. Provides retail space for coffee bar serving bank employees and visitors.
• FoundrycoreChannel Partner/ Reseller/ DistributorVenue partnership at 11 Prinsep Link for flagship Bettr Coffee @ Foundry location. Space designed for collaboration and community with full food menu and seating for events.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Common Man Coffee Roasters: Singapore-based specialty coffee roaster and cafe operator with wholesale, retail, and barista training programs. Directly comparable as a homegrown specialty roaster operating cafes, e-commerce, and B2B supply in the same Singapore market.
• PPP Coffee (Papa Palheta): Singapore-origin specialty coffee roaster with cafe, wholesale, and coffee education academy (Coffee Academics). Comparable multi-channel model — roastery + retail + training + events — operating in overlapping Singapore market.
• % Arabica: Specialty coffee brand with cafes and direct-trade sourcing philosophy across Asia (Japan, Hong Kong, Singapore, Middle East). Comparable minimalist design, direct-trade emphasis, and premium positioning in the same regional specialty segment.
• Foreword Coffee Roasters: Singapore specialty coffee roaster operating cafes, subscription service, and wholesale. Closely comparable on product line, geography, and DTC + subscription business model.
• Toby's Estate: Specialty coffee roaster with cafe, wholesale, training, and subscription offerings across APAC (Australia, Singapore, regional). Comparable vertically integrated specialty model with strong barista training arm.
• Blue Bottle Coffee: Premium specialty coffee roaster and cafe operator with subscription program and selective international footprint. Comparable on direct-trade sourcing, DTC e-commerce, and premium positioning; broader scale.
• Stumptown Coffee Roasters: Specialty coffee roaster with cafes, wholesale, subscription (Hair Bender subscription), and direct-trade relationships. Comparable vertically integrated model; serves as a benchmark for what scaled specialty looks like.

Others

• La Marzocco: Premium espresso machine manufacturer; Bettr is a reseller of La Marzocco home machines (Linea Mini R). Adjacent ecosystem participant and existing commercial partner rather than direct competitor.

Emerging players

• Coffee Academics: Hong Kong-origin specialty coffee group with cafe and roastery operations expanding across APAC. Comparable cafe + academy + specialty sourcing model; competes in regional specialty segment.

Regional players

• Cold Brew Coffee Co. Singapore-based RTD cold brew coffee producer with retail and B2B distribution. Comparable Singapore specialty coffee market positioning; product category overlap on packaged ready-to-drink coffee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bettr.coffee
• Instagraminstagram.com/bettr.coffee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bettr Coffee