Bettr Coffee
Singapore-based specialty coffee company founded in 2015, operating an integrated business across DTC e-commerce, subscription delivery, two cafes, B2B wholesale and private label, event coffee bars, and the Bettr Academy training facility, with an ISO-certified roastery and direct trade sourcing across 40+ origins.
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Bettr Coffee does
Bettr Coffee is a Singapore-based specialty coffee company founded in 2015 by Pamela Chng, operating an integrated multi-channel business across DTC e-commerce, physical retail, B2B wholesale, private label and toll-roasting, event coffee bars, and coffee education. The company operates an ISO-2200:2018 certified roastery at 151 Lorong Chuan, New Tech Park, where all coffee is roasted to order, with quality assured by an in-house team of licensed Q-Graders. Sourcing is built on direct trade relationships with named producer partners across Asia and Latin America, including Finca La Valentina, Gold Mountain Coffee Growers, Caravela, Kevenka Coffees, and Adena Coffee, providing traceability down to the kilogram level across more than 40 specialty origins.
The commercial footprint includes four Singapore locations: the flagship Bettr Coffee @ Foundry cafe at 11 Prinsep Link, the corporate Bettr Coffee @ Six Battery Road inside Standard Chartered Bank, the Bettr Academy training facility, and the roastery/warehouse site. Equipment partnerships with Astoria, Barista Attitude, and Ceado support both a home range ($431-$7,099) and a commercial line. The product catalog spans signature blends (Eureka, Paradise, Homebound, Euphoria), single origin coffees priced $19-$79, green beans, drip bags, brew wares, lifestyle merchandise, and limited-edition collaborations with Wildness Asia and Moonbeam Co. A subscription service on ReCharge Payments offers 1-8 week flexible recurring deliveries with a 10% subscriber discount and free delivery. Additional channels include Shopee, Lazada, Qoo10, Grab, and Fairprice Marketplace, plus international DTC bean shipping to Australia and the US.
Bettr Coffee monetizes through seven distinct revenue streams: retail bean sales, subscriptions, cafe transactions, B2B wholesale and corporate supply, equipment sales, merchandise, and professional training. Bettr was Singapore's first B Corp certified business in 2015 and has maintained that certification into 2024, positioning the brand around direct trade ethics, community programs for marginalized youth and women, and environmental sustainability. Customer segments include individual home brewers and coffee enthusiasts, corporate and enterprise clients requiring in-house bars or wholesale supply, cafes and hospitality businesses purchasing equipment, and CBD office workers at the Six Battery Road location. The company remains privately held with no disclosed funding rounds, parent entity, or management team beyond the founder.
Bettr Coffee firmographics
Firmographics- Name
- Bettr Coffee
- Legal name
- Bettr Coffee Pte. Ltd.
- Website
- https://bettr.coffee
- Company type
- Private
- Operating status
- Operating
- Short description
- Singapore-based specialty coffee company founded in 2015, operating an integrated business across DTC e-commerce, subscription delivery, two cafes, B2B wholesale and private label, event coffee bars, and the Bettr Academy training facility, with an ISO-certified roastery and direct trade sourcing across 40+ origins.
- Ownership category
- akta.pro rank
Bettr Coffee industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)
Keywords
Where Bettr Coffee is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Bettr Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Coffee Sales: Direct-to-consumer sale of roasted coffee beans, drip bags, and single origin coffees through e-commerce platform. Products range from signature blends ($29-$33) to premium single origins ($65-$79). Available in 150g, 350g, and 1kg sizes.
- Coffee Subscriptions: Recurring subscription model delivering freshly roasted coffee on customer-chosen schedules (1-8 week intervals). Offers 10% savings on best-selling coffees with free delivery vs $5 standard delivery. No binding period with flexible management.
- Coffee Bar Operations: Physical coffee bar locations including Bettr Coffee @ Foundry (11 Prinsep Link) and Bettr Coffee @ Six Battery Road (inside Standard Chartered Bank). Services include takeaway espresso drinks, cold sandwiches, pastries, and seated dining.
- Wholesale & Corporate Supply: B2B wholesale coffee and equipment supply for businesses, cafes, and corporate offices. Includes private label and custom blend services for brand differentiation, and toll-roasting for third-party brands.
- Coffee Equipment Sales: Sale of commercial and home range coffee equipment including espresso machines, grinders, brewers, and accessories. Products range from home machines ($431-$7,099) to commercial equipment and specialty tools.
- Merchandise & Lifestyle Products: Sale of branded merchandise including tumblers, apparel, patches, gift sets, and confectionery items like Bettr Kopi Siew Dai and coffee chocolates.
- Professional Training Services: Bettr Academy offering professional coffee training courses for beverage industry professionals and beginners. Located at 151 Lorong Chuan, New Tech Park with classroom and hands-on facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Signature House Blends (Eureka, Paradise, Homebound, Euphoria) |
| Unit Pricing | Pay-as-you-go | Single Origin Coffees |
| Subscription | Monthly | Subscription Plans with Free Delivery |
| Unit Pricing | Pay-as-you-go | Home Range Coffee Machines |
| Unit Pricing | Pay-as-you-go | Commercial Coffee Equipment |
| Unit Pricing | Pay-as-you-go | Lifestyle & Merchandise |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Bettr Coffee product offering
Product offeringCore offering
Bettr Coffee roasts and sells specialty coffee (beans, green beans, drip bags, signature blends, single origins) through its own e-commerce store, subscription program, and two retail cafes in Singapore. It also supplies wholesale coffee and equipment to businesses, runs private-label/custom-blend services, operates staffed coffee bars for corporate events, and delivers professional barista training through Bettr Academy.
Product overview
Bettr Coffee is a Singapore-based specialty coffee company operating a multi-channel business model consisting of: (1) Retail coffee products including roasted coffee beans, green beans, and drip bags across multiple origins from Asia and Latin America; (2) A subscription service offering recurring deliveries of freshly roasted beans with flexible frequencies; (3) B2B services including wholesale supply, custom blending, and private label/OEM services; (4) Coffee bar operations for events and corporate locations; (5) Branded merchandise and lifestyle products; (6) Coffee education through Bettr Academy; and (7) Physical retail locations including flagship cafe at Foundry and Six Battery Road. The company is B Corp certified and positions itself as an impact-driven brand focused on ethical sourcing, direct trade relationships with farmers, and social programs for marginalized youth and women.
Differentiator
Problem solved
Functional benefit
Brands
- Bettr Academy: A learning space for both beverage professionals and beginners, offering courses to improve brewing skills.
- Bettr Coffee @ Foundry
- Bettr Coffee @ Six Battery Road
Products and services
- Roasted Coffee Beans Freshly roasted specialty coffee beans in 150g, 350g, and 1kg sizes, available whole bean or ground, including signature house blends and single origins sourced from farms across Asia and Latin America. Sold to home brewers, coffee enthusiasts, and wholesale buyers.
- Green Coffee Beans Unroasted green coffee beans for home roasters and wholesale customers, sourced from origins including India, Nicaragua, Zambia, and Brazil.
- Drip Bags Pre-packaged single-serve drip coffee bags for convenient brewing at home or on-the-go.
- Coffee Subscriptions Recurring coffee delivery service offering 10% savings with flexible frequencies (1-8 week intervals), whole bean or ground options, and free delivery. Beans are roasted to order and delivered weekly to subscribers in Singapore.
- Coffee Bars at Events Mobile brew bars and staffed in-house coffee bar services for corporate events, weddings, and private functions. Includes staffing, logistics, bar setup, maintenance, and seasonal product launches.
- Wholesale Coffee & Equipment Supply B2B wholesale supply of coffee beans and commercial equipment (espresso machines, grinders) to cafes, restaurants, corporate offices, and pantries, with technical support and aftercare.
- Custom Blend & Private Label Custom coffee blending and private label/OEM services for brands and businesses wanting to launch their own coffee products, including toll-roasting for third-party brands.
- Bettr Academy Professional coffee education and training programs for beverage industry professionals and enthusiasts, covering barista skills, brewing techniques, and community initiatives. Located at 151 Lorong Chuan, New Tech Park, Singapore.
- Home Range Coffee Machines Home espresso machines including Morning Machine, ARAM Espresso Maker, Fiorenzato grinders, and La Marzocco Linea Mini R, priced $660-$7,099.
- Commercial Coffee Machines & Grinders Commercial-grade espresso machines from Astoria and Barista Attitude, plus commercial grinders from Ceado and Markibar, supplied to cafes and businesses.
- Coffee Gears & Accessories Espresso tools, manual brewing equipment (V60, Clever, December drippers, HARIO), scales, timers, tampers, and cleaning supplies for home and commercial coffee preparation.
- Lifestyle & Gift Products Branded merchandise including t-shirts, patches, tumblers, gift boxes, eco-friendly storage, confectionery items, and e-gift cards.
- Bettr Coffee @ Foundry Flagship cafe at 11 Prinsep Link, Singapore, focused on provenance, sustainability, and community. Offers a full food menu, seated dining, and event space; open Tue-Fri 9am-10pm, Sat-Mon 9am-5pm.
- Bettr Coffee @ Six Battery Road Quick-service coffee bar inside Standard Chartered Bank at 6 Battery Road, Raffles Place, Singapore. Takeaway espresso drinks, cold sandwiches, and pastries via self-order system; open Mon-Fri 10am-5pm.
Quantifiable outcome
- B Corp certified since 2015 - first in Singapore
- +3 more outcomes
Companies that use Bettr Coffee
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Bettr Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Bettr Coffee partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, preferred and minor.
- Gold Mountain Coffee GrowerscoreDirect trade social enterprise connecting coffee farmers with roasters. Provides quality-obsessed, sustainably-produced coffees from Nicaragua. Bettr Coffee sources multiple microlots including Santa Teresita & Los Nogales, Bubblegum, Baklava Microlot, El Diamante, and Los Regalos from this partner.
- Finca La ValentinacoreFamily-owned micro-estate farm run by the Osorio brothers in Boquete, Panama. First direct trade partner of Bettr Coffee. Their Geisha microlot won first place in the 2011 Best of Panama competition. Bettr sources La Valentina Geisha Anaerobic Natural and Finca La Valentina Geisha Washed.
- CaravelacoreSourcing partner with 20+ years of experience connecting with Latin America's leading smallholder farmers. Provides 100% traceability and transparency. Sources La Estrella from Nicaragua. Has 200+ coffee professionals and 40+ agronomists across seven Latin American countries.
- Kevenka CoffeescoreIndonesian coffee partner sourcing Mt. Ijen from smallholder farmers in East Java's Ijen Mountains. Kevin Soewondo oversees operations with certified Q Grader and Q Processing Professional credentials, supporting sustainable farming and fair pricing.
- Adena CoffeecoreIndonesian coffee processor, trader, and roastery certified B Corp in 2025. Sources Bali Kala Patra Anaerobic Honey from Balinese farmers in Asah Gobleg. Committed to transparency, traceability, quality, fair wages, and sustainable farming practices.
- AstoriapreferredPreferred commercial coffee machine partner known for reliability, design, and environmental commitment. Products include Astoria Mira and Astoria Core 200 SAE semi-automatic machines. Traditional at heart with technological innovation.
- Barista AttitudepreferredPreferred commercial coffee machine partner for cutting-edge espresso equipment. Products include Barista Attitude Storm Standard SAEP Multiboiler and Tempesta Gara SAEP Multiboiler. Committed to sustainability and innovation.
- CeadopreferredCommercial grinder manufacturer. Bettr Coffee offers Ceado E37Z Barista RS, Ceado Rev Zero ($4,500), Ceado Rev Titan ($3,900), and Ceado Life X ($850) for home use.
- Wildness AsiaminorCollaboration partner producing Bettr x Wildness Coffee Chocolate (40g) at $7.85. Limited edition confectionery product combining specialty coffee with chocolate.
- Moonbeam Co.minorCollaboration partner for Bettr Kopi Siew Dai product. Partnership for limited edition confectionery items (currently sold out).
- Standard Chartered BankcoreCorporate partnership housing Bettr Coffee @ Six Battery Road outlet inside their Raffles Place office building. Provides retail space for coffee bar serving bank employees and visitors.
- FoundrycoreVenue partnership at 11 Prinsep Link for flagship Bettr Coffee @ Foundry location. Space designed for collaboration and community with full food menu and seating for events.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bettr Coffee competitors and assessment
Company assessmentDirect peers
- Common Man Coffee Roasters: Singapore-based specialty coffee roaster and cafe operator with wholesale, retail, and barista training programs. Directly comparable as a homegrown specialty roaster operating cafes, e-commerce, and B2B supply in the same Singapore market.
- PPP Coffee (Papa Palheta): Singapore-origin specialty coffee roaster with cafe, wholesale, and coffee education academy (Coffee Academics). Comparable multi-channel model — roastery + retail + training + events — operating in overlapping Singapore market.
- % Arabica: Specialty coffee brand with cafes and direct-trade sourcing philosophy across Asia (Japan, Hong Kong, Singapore, Middle East). Comparable minimalist design, direct-trade emphasis, and premium positioning in the same regional specialty segment.
- Foreword Coffee Roasters: Singapore specialty coffee roaster operating cafes, subscription service, and wholesale. Closely comparable on product line, geography, and DTC + subscription business model.
- Toby's Estate: Specialty coffee roaster with cafe, wholesale, training, and subscription offerings across APAC (Australia, Singapore, regional). Comparable vertically integrated specialty model with strong barista training arm.
- Blue Bottle Coffee: Premium specialty coffee roaster and cafe operator with subscription program and selective international footprint. Comparable on direct-trade sourcing, DTC e-commerce, and premium positioning; broader scale.
- Stumptown Coffee Roasters: Specialty coffee roaster with cafes, wholesale, subscription (Hair Bender subscription), and direct-trade relationships. Comparable vertically integrated model; serves as a benchmark for what scaled specialty looks like.
Others
- La Marzocco: Premium espresso machine manufacturer; Bettr is a reseller of La Marzocco home machines (Linea Mini R). Adjacent ecosystem participant and existing commercial partner rather than direct competitor.
Emerging players
- Coffee Academics: Hong Kong-origin specialty coffee group with cafe and roastery operations expanding across APAC. Comparable cafe + academy + specialty sourcing model; competes in regional specialty segment.
Regional players
- Cold Brew Coffee Co. Singapore-based RTD cold brew coffee producer with retail and B2B distribution. Comparable Singapore specialty coffee market positioning; product category overlap on packaged ready-to-drink coffee.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Bettr Coffee social profiles
Digital presenceBettr Coffee compliance and trust
Trust signalCompliance2 records
Bettr Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bettr Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Bettr Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bettr Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bettr Coffee
What does Bettr Coffee do?
Bettr Coffee roasts and sells specialty coffee (beans, green beans, drip bags, signature blends, single origins) through its own e-commerce store, subscription program, and two retail cafes in Singapore. It also supplies wholesale coffee and equipment to businesses, runs private-label/custom-blend services, operates staffed coffee bars for corporate events, and delivers professional barista training through Bettr Academy.
Is Bettr Coffee a public or private company?
Bettr Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bettr Coffee founded?
Bettr Coffee was founded in -1.
Where is Bettr Coffee based?
Bettr Coffee is headquartered in Singapore, Singapore, in the Asia region.
How does Bettr Coffee make money?
Seven revenue lines are on record. Retail Coffee Sales are the primary driver. The others are coffee Subscriptions, coffee Bar Operations, wholesale & Corporate Supply, coffee Equipment Sales, merchandise & Lifestyle Products and professional Training Services.
Who are Bettr Coffee's main competitors?
Direct peers on record are Common Man Coffee Roasters, PPP Coffee (Papa Palheta), % Arabica, Foreword Coffee Roasters, Toby's Estate, Blue Bottle Coffee and Stumptown Coffee Roasters. La Marzocco is listed as an others. Coffee Academics is listed as an emerging player. Cold Brew Coffee Co. is listed as a regional player.
Does Bettr Coffee have an API?
No public API is recorded for Bettr Coffee.
What industry is Bettr Coffee in?
Bettr Coffee's product category is Specialty Coffee. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 311920 and its SIC code is 2080.