Storck

What Storck does

Storck BV is the Dutch subsidiary of August Storck KG, a German family-owned confectionery group that has operated for over 100 years. The Dutch entity, headquartered in Hoevelaken, focuses on the Dutch market for a portfolio of branded chocolate and confectionery products including merci (premium individually wrapped chocolates), Knoppers (filled wafer snacks and bar formats), Werther's Original (classic caramel and toffee candies), and Toffifee (caramel-cup hazelnut confections). The wider Storck Group operates 3 production facilities in Germany, 22 international subsidiary organizations, and an 8,300+ global workforce, with brands distributed in more than 100 countries.

The company runs in-house production capabilities covering cocoa bean roasting, chocolate mass production, and confectionery formulation, supported by a dedicated product development test center staffed by food engineers, nutritionists, and confectionery technology professionals. Its production facilities hold FSSC 22000 and IFS Food certifications, with quality assurance reinforced by independent DLG testing. The product catalog spans multiple SKUs per brand, including flavor variants (Knoppers Black & White, Peanut, Yoghurt), sugar-free and limited-edition offerings, and assorted gift-box formats.

Revenue is generated through wholesale sales of branded confectionery to retail partners including Albert Heijn, Aldi, and Kruidvat in the Netherlands, supplemented by 8 company-owned retail outlet stores across Europe (Germany, Netherlands, Austria). Marketing is multi-channel and brand-centric, using dedicated brand microsites, on-pack promotions, influencer and social media campaigns, in-store POS activations, and consumer sweepstakes (e.g., Toffifee x Center Parcs, Knoppers Luchtballon). The Dutch subsidiary has 101-250 employees, while the wider Storck Group exceeds 8,300 employees globally. The company is privately held with no external funding rounds disclosed.

Name

Storck

Legal name

Storck BV

Website

https://storck.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Storck BV is the Dutch subsidiary of German family-owned confectionery group August Storck KG, distributing branded chocolate and candy products (merci, Knoppers, Werther's Original, Toffifee) to mass-market consumers through major retailers and eight European outlet stores.

Ownership category

akta.pro rank

Product category

Confectionery

NAICS

Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industries

Sugar Confectionery (Gummies, Hard Candy, Chews) (CRADABAB), Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

Keywords

• Confectionery manufacturing
• Chocolate products
• Candy brands
• Confectionery distribution
• Sugar confectionery

Headquarters

HQ city

Hoevelaken

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Confectionery Product Sales: Storck generates revenue through the manufacture and sale of branded confectionery products including chocolate bars, wafers, toffees, caramels, and seasonal specials under brands such as merci, Knoppers, Werther's Original, Toffifee, nimm2, RIESEN, and Dickmann's. Products are sold through retail channels, own outlet stores, and distributor networks across more than 100 countries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Storck manufactures and distributes branded chocolate and sugar confectionery products under four core brands — merci (premium individually-wrapped chocolates), Knoppers (filled wafer snacks), Werther's Original (caramel candies and toffees) and Toffifee (caramel-hazelnut-chocolate cups) — plus complementary brands such as nimm2, RIESEN and Dickmann's. Products are sold in multiple formats (individual pieces, multi-packs, gift boxes) through retailers and company-owned outlet stores in more than 100 countries.

Product overview

Storck is a German confectionery company with a portfolio of four main chocolate and candy brands. The core products include Toffifee (caramel cup confectionery with hazelnut and chocolate), Knoppers (filled wafer snacks in both individual and bar formats with multiple flavor variants), Werther's Original (classic caramel hard candies with extensions into soft caramels, sugar-free, and popcorn specialties), and merci (premium individually-wrapped chocolates available in Finest Selection, tablet, and Petits formats). The company operates physical retail outlet stores and distributes products through major retailers across the Netherlands. Storck also holds IFS Food and FSSC 22000 food safety certifications for its production facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Knoppers: Chocolate hazelnut wafer brand including wafels, NutBars, PeanutBars, CoconutBars, Black&White, Peanut, and Yoghurt variants. Originally launched in Netherlands in 1997.
• merci
• Werther's Original
• Toffifee

Products and services

• Toffifee Caramel cup confectionery with a crispy hazelnut in soft caramel, praline cream and a drop of chocolate; sold in packs of 15, 24 and 48 pieces and now available in over 100 countries.
• Knoppers Wafels Filled wafer snack with milk cream (30.3%) and hazelnut cream (29.4%) fillings and roasted hazelnut pieces, sold in 5-piece, 8-piece and mini formats.
• Knoppers Wafel Black & White Knoppers wafer variant with dark chocolate and crispy cookie pieces, in 1, 5 and 8 piece packs.
• Knoppers Wafel Peanut Knoppers wafer variant with peanut cream filling and salted peanut pieces.
• Knoppers Wafel Yoghurt Knoppers wafer variant with yogurt cream filling and chopped hazelnuts, introduced in 2026.
• Knoppers NutBar (and Dark, PeanutBar, CoconutBar variants) Wafer-based chocolate bars with milk cream, hazelnut or peanut cream, chopped nuts, soft caramel and whole milk or dark chocolate coating; available in NutBar, NutBar Dark, PeanutBar and CoconutBar variants.
• Werther's Original Classic Caramels Classic Werther's Original caramel hard candies made with real butter and cream, in standard and rolled formats, plus sugar-free and mini sugar-free variants.
• Werther's Original Soft Caramels (incl. Soft Chocolate Caramel) Soft caramel toffees including Werther's Original Soft Caramel and Soft Chocolate Caramel (coated with 30% milk chocolate).
• Werther's Original Caramel Popcorn (and Salted Caramel) Crunchy popcorn coated with Werther's Original caramel cream, available in classic and salted caramel variants.
• Werther's Original CARAMELTS Werther's Original CARAMELTS specialty range, including Choco & Caramel (milk chocolate with 25% caramel swirl), Soft Caramel and filled Caramel (milk chocolate with 45% soft caramel filling, min. 32% cocoa solids).
• merci Finest Selection merci Finest Selection premium individually-wrapped chocolates in milk, almond, dark (min. 50% cocoa solids), Mousse au Chocolat, and assorted varieties, in 250g, 400g and 675g packs.
• merci Tablets merci chocolate tablets — small refined chocolate pieces individually wrapped in gold, in milk chocolate, Almond-Hazelnut, Coffee & Cream (mocha cream on white chocolate) and Hazelnut-Cream (43% filling) variants.
• merci Petits merci Petits small-format chocolates in Chocolate Collection, Crunch Collection (with chopped almonds and ground hazelnuts, 125g) and Milk & Cream Collection (125g).
• Toffifee White Chocolate (limited edition) Limited edition Toffifee variant filled with crispy hazelnut, light cream and a white chocolate touch.
• Storck Outlet retail stores Company-owned outlet stores selling discounted Storck confectionery across multiple brands; the Roosendaal outlet is open Mon-Sun 10:00-20:00.

Quantifiable outcome

• Products distributed in more than 100 countries worldwide
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Center ParcsminorGTM or Marketing Partner · 1 April 2026Toffifee has partnered with Center Parcs for a promotional campaign in 2026. Consumers who purchase Toffifee promotional packages have the chance to win a weekend or midweek stay at Center Parcs. Non-winners receive a discount voucher by email. The partnership targets families and leverages the shared theme of quality family time.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• pladis (Godiva, Ülker, Verkade): Global confectionery group owning Godiva, Ülker, and Dutch heritage brand Verkade. Competes with Storck in Dutch and European confectionery channels and is comparable as a multi-brand chocolate and biscuits consolidator.
• Mondelez International: Global snacks and chocolate major (Cadbury, Milka, Toblerone, Oreo) directly competing in European confectionery channels. Comparable in retail distribution and brand-led CPG model, with substantially larger scale and marketing investment.
• Mars, Incorporated: Global confectionery major (M&M's, Snickers, Milky Way, Twix) competing head-to-head in the same chocolate and sugar confectionery aisles where Storck's brands are stocked. Comparable in product categories and global retail reach, though materially larger and broader in scope.
• Hershey Company: Major North American confectionery manufacturer (Hershey's, Reese's, Kisses) with comparable portfolio approach of branded chocolate bars, seasonal/confectionery products, and CPG distribution through major retailers.
• Nestlé (Confectionery): Largest global food company operating KitKat, Smarties, Aero, and After Eight directly competing in confectionery aisles across Europe and global markets. Broad incumbent with substantial marketing power and category influence.

Direct peers

• Ferrero International: Family-owned European confectionery group (Nutella, Ferrero Rocher, Kinder, Tic Tac) most closely comparable to Storck on private family-ownership structure, premium chocolate positioning, and European-centric brand portfolio strategy.
• Lindt & Sprüngli: Premium Swiss chocolate manufacturer (Lindt, Lindor, Ghirardelli) competing in the premium boxed chocolate segment with merci Finest Selection. Closely comparable on premium positioning, gifting occasion, and quality-led brand heritage.
• August Storck KG: German parent company of Storck BV and the same confectionery manufacturer behind the merci, Knoppers, Toffifee, and Werther's Original brands. Most directly comparable entity since it operates the same brand portfolio and production footprint.

Emerging players

• Tony's Chocolonely: Dutch chocolate brand operating in the same Dutch retail channels (Albert Heijn, Kruidvat) as Storck. Comparable as a Netherlands-based chocolate brand with strong consumer-mindshare, though differentiated by mission-driven positioning rather than heritage.

Others

• Barry Callebaut: World's largest chocolate and cocoa manufacturer supplying industrial chocolate to food companies. Comparable as a vertically integrated cocoa-to-chocolate producer serving global confectionery manufacturers, including potentially Storck.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/storck-b-v-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storck