Public Bank BERHAD
Public Bank Berhad is a Malaysian-listed commercial bank founded in 1966, serving over 9 million retail, SME, and corporate customers across Malaysia and five other Asian jurisdictions through deposits, lending, cards, Islamic banking, investment banking, and bancassurance.
- Company typePublic
- Founded1966
- HeadquartersSelangor, Malaysia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Public Bank BERHAD does
Public Bank Berhad is a Malaysian commercial bank incorporated in 1966 and listed on Bursa Malaysia under ticker PBB, operating a full-service retail, SME, and corporate banking franchise in Malaysia and regional subsidiaries in Hong Kong, Vietnam, Cambodia, Laos, and Labuan. The group serves more than 9 million customers through a workforce exceeding 10,000 employees and a portfolio of regulated subsidiaries including Public Islamic Bank, Public Investment Bank, Public Mutual, and PB Credit, which together deliver deposits, lending, trade finance, treasury, investment banking, unit trust, and bancassurance products. The technology platform spans proprietary digital channels (MyPB mobile app, PBe internet banking, ATM and branch networks), card schemes (Visa, Mastercard), tokenized wallets (Samsung Pay, Google Wallet, Garmin Pay), Alipay+ cross-border acceptance, and a newly launched PB Open API and MyPB Marketplace for third-party integration.
The business model is anchored in net interest income from a broad Ringgit-denominated deposit and loan book, complemented by fee and commission streams from card interchange, mutual fund distribution through Public Mutual, bancassurance with AIA, investment banking fees from Public Investment Bank, and structured product sales. Cross-selling across the subsidiary stack allows the bank to monetize the same retail customer relationship through deposits, financing, wealth, and insurance distribution, while the regional subsidiaries extend the franchise into ASEAN corporate and trade finance. Monetization follows standard banking mechanics: net interest margin on assets funded by low-cost retail deposits, plus transactional and distribution fees, with the digital channel buildout intended to reduce service cost per transaction and expand merchant and developer-driven distribution.
Recent strategic emphasis is on platform modernization rather than balance-sheet expansion: the next-generation MyPB app, Open API marketplace, Alipay+ integration, and multi-wallet tokenization represent a defensive repositioning against Malaysian digital-bank challengers and an offensive move to capture lifestyle and merchant spending flows. The 60th anniversary Diamond Jubilee campaign and continued AIA bancassurance extension reinforce brand and fee-income defense in the core retail and affluent segments.
Public Bank BERHAD firmographics
Firmographics- Name
- Public Bank BERHAD
- Legal name
- Public Bank Berhad 196501000672 (6463-H)
- Website
- https://www.pbebank.com
- Company type
- Public
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Public Bank Berhad is a Malaysian-listed commercial bank founded in 1966, serving over 9 million retail, SME, and corporate customers across Malaysia and five other Asian jurisdictions through deposits, lending, cards, Islamic banking, investment banking, and bancassurance.
- Ownership category
- akta.pro rank
Public Bank BERHAD industry classification
Industry- Product category
- Retail Banking
- NAICS
- Depository Credit Intermediation (5221), Finance and Insurance (52), Open-End Investment Funds (525910)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Islamic Deposit & Account Products (Current/Savings/Investment Accounts) (FSABAGAI)
- akta.pro secondary industries
- Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH), Islamic Corporate Banking (FSABAGAC), Islamic Investment Banking & Capital Markets Services (FSABAGAG)
Keywords
Where Public Bank BERHAD is headquartered
LocationHeadquarters
- HQ city
- Selangor
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Public Bank BERHAD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Interest Income: Core banking revenue from loan interest (home loans, vehicle financing, hire purchase, overdraft facilities) and deposit interest spreads.
- Fee-based Income: Transaction fees from remittances, ATM withdrawals, account management, and card transactions.
- Insurance Distribution (Bancassurance): Commission revenue from distribution of AIA insurance products including critical illness, life, and investment-linked products through bank branches and digital channels.
- Unit Trust Distribution: Distribution of Public Mutual Berhad funds (PB Series of Funds, Public e-Series) and Private Retirement Scheme products, earning distribution commissions.
- Investment Banking Services: Share trading, margin financing, and structured product investment services through Public Investment Bank.
- Forex and Currency Services: Foreign exchange services and currency conversion for retail and business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home Loan financing with competitive rates |
| Subscription | Monthly | Vehicle Financing / Hire Purchase |
| Subscription | Monthly | Credit Card Interest Rates |
| Unit Pricing | Pay-as-you-go | Gold Investment Account (GIA/eGIA) |
| Unit Pricing | Pay-as-you-go | Unit Trust / PRS Investment |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels8 records
Public Bank BERHAD product offering
Product offeringCore offering
Public Bank Berhad is a Malaysian commercial banking group that provides a comprehensive suite of retail, business, and investment banking products including deposits (savings, current, fixed deposit, foreign currency accounts), lending (home loans, vehicle financing, overdraft, UNIFLEX), payment cards (credit and debit), digital banking (MyPB app, PBe online banking), investments (unit trusts, PRS, gold accounts, structured products, share trading via PB Sharelink), and insurance distribution (critical illness, term life, investment-linked plans through AIA partnership). It also operates Islamic banking, investment banking, and offshore banking through wholly-owned subsidiaries across Malaysia, Hong Kong, Cambodia, Vietnam, Laos, and Labuan.
Product overview
Public Bank BERHAD operates as a comprehensive commercial banking group offering a multi-platform banking ecosystem. The core product portfolio spans traditional banking services (deposits, loans, current and savings accounts), digital banking (MyPB App, PBe Online Banking, PB SecureSign authentication), investment products (unit trusts, structured products, gold investments via GIA/eGIA, share trading through PB Sharelink), insurance products (PB Protect CI, PB Protect Term, empower 2, PB Alpha Edu), and credit/debit card services. The MyPB App serves as the unified digital banking hub combining mobile banking, lifestyle services, expense tracking, and QR payments including Alipay+ and DuitNow QR. PB Open API extends the ecosystem to fintech partners via marketplace and loyalty program integrations. Premium services include Red Carpet Banking (RCB) for affluent customers, while the bank maintains extensive branch and digital infrastructure across Malaysia and the region.
Differentiator
Problem solved
Functional benefit
Brands
- MyPB: Next generation mobile banking application offering digital banking services, lifestyle services, and financial management tools.
- PBe Online Banking
- PB enterprise
- PB Sharelink
- PB QR
- PB SecureSign
- PB Journey App
- PB Protect CI
- PB Alpha Edu
- empower 2
Products and services
- Red Carpet Banking (RCB) Premium priority banking service for affluent and high-net-worth customers offering exclusive banking solutions, priority services, dedicated relationship managers, and premium RCB Mastercard Premier debit cards.
- MyPB Mobile Banking App Next-generation mobile banking application providing account management, fund transfers, bill payments, expense tracking, QR payments, lifestyle services, and promotional campaign tracking on a single platform for retail customers.
- PBe Online Banking Comprehensive internet banking platform for personal banking customers enabling account management, fund transfers via DuitNow/JomPAY/FPX, loan applications, and investment services via web browser.
- PB Enterprise (Business Banking Portal) Dedicated business banking platform for SMEs and corporate customers with enhanced services including corporate account management, cash management, and treasury solutions.
- PB Open API / MyPB Marketplace Fintech partner platform offering API access to MyPB ecosystem including loyalty program integration, marketplace mini apps, and money movement capabilities with sandbox testing environment.
- PB Sharelink Online share trading and margin financing platform enabling investors to trade stocks, view portfolios, and access investment research including market outlook reports.
- Home Loan Financing Residential property financing product for purchasing homes with various repayment terms and competitive interest rates based on customer profile and loan tenure.
- Vehicle Financing (SWIFT Plan) Automobile financing solution for purchasing new and used vehicles, including eco-friendly vehicle financing options, with fixed interest rates.
- UNIFLEX Plan Flexible financing facility combining features of overdraft and term loan for business and personal financial flexibility.
- Overdraft Facility Revolving credit facility allowing account holders to withdraw beyond available balance up to an approved limit.
- Savings Account Basic savings deposit account with insurance coverage, including Moneyplus savings account variant with promotional features.
- Current Account Basic checking account for daily banking transactions with overdraft facilities available.
- Fixed Deposit Account Time deposit product with guaranteed returns including special promotional fixed deposit rates for new and existing customers.
- Foreign Currency Account Multi-currency deposit account allowing holding of foreign currencies with competitive forex rates for international transactions and investments.
- Credit Cards Portfolio Range of Visa, Mastercard and PB-branded credit cards including PB Visa Infinite, World Mastercard, Visa Signature, Quantum, Platinum, Gold variants and co-branded cards with various rewards including cash back, air miles, and reward points.
- Debit Cards Portfolio Range of debit cards including PB RCB Mastercard Premier, Visa and Mastercard Lifestyle Debit cards, UnionPay Lifestyle Debit, PB-Petron Visa Debit, PB Scholar Debit, and co-branded student cards for UTAR and TAR UMT.
- Gold Investment Account (GIA / eGIA) Gold investment account allowing purchase of 99.99% fineness gold starting from 0.1 gram minimum, with eGIA variant available exclusively online at daily prices.
- Unit Trust / Private Retirement Scheme (PRS) Collective investment schemes distributed through Public Mutual Berhad including PB Series of Funds (equity, mixed assets, balanced, bond, money market), Public e-Series of Funds, and PRS for retirement savings with various risk profiles.
- PB Dual Currency Investment Structured product offering potential higher returns based on foreign exchange movements, designed for sophisticated investors.
- Callable Range Accrual Series Principal-protected structured product investment allowing diversification based on range-bound interest rate views, callable by bank at specified times.
- PB QR Merchant Payments QR payment solution for merchants to accept mobile payments from customers via MyPB and other participating apps.
- PB Protect CI Yearly renewable critical illness insurance plan providing coverage for 39 critical illnesses at affordable rates, distributed through Public Bank under AIA partnership and available for purchase online.
- PB Protect Term Term life insurance product providing pure protection coverage available for purchase online through Public Bank branches and digital channels.
- empower 2 Comprehensive investment-linked insurance plan combining protection for death and total permanent disability with investment returns, available with various optional riders.
- PB Alpha Edu Non-participating insurance plan with investment-linked features designed for child education funding, covering death and TPD benefits with education fund payouts.
- PB Journey App Mobile application focused on financial planning and wealth building journey with personalized guidance for customers.
Quantifiable outcome
- 60 years of banking with unwavering financial stability and resilience
Companies that use Public Bank BERHAD
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
Public Bank BERHAD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature8 records
Public Bank BERHAD partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Ant International (Alipay+)coreAlipay+ unified wallet gateway integration enabling cross-border QR code payments at over 100 million merchants across 55+ countries. Hang Seng Bank already integrated as first Hong Kong banking partner. Enables Public Bank customers to pay globally via mobile app.
- AIA Bhd.coreLong-standing bancassurance partnership where AIA provides insurance products (critical illness, life, investment-linked) distributed through Public Bank branches and digital channels. Products include PB Protect CI, PB Alpha Edu, empower 2, and various term life and critical illness plans.
- Public Mutual BerhadcoreAffiliated unit trust company distributing PB Series of Funds (equity, mixed assets, balanced, bond, money market funds), Public e-Series, and Private Retirement Scheme products. Public Mutual is the largest private unit trust company in Malaysia with over 30 years experience.
- VisacoreIssuing partner for PB Visa credit and debit cards including Visa Infinite, Visa Signature, Visa Platinum, Visa Gold, Visa Commercial, and Visa Business cards with various reward programs.
- MastercardcoreIssuing partner for PB Mastercard credit and debit cards including World Mastercard, Platinum Mastercard, and RCB Mastercard Premier with exclusive privileges and cashback programs.
- PayNet (Payments Network Malaysia)coreInfrastructure partner for DuitNow QR, DuitNow Transfer, and MyDebit ATM services enabling real-time payments and card transactions across Malaysia.
- FPX (Financial Process Exchange)coreFPX payment gateway integration enabling secure online banking transfers for e-commerce transactions and bill payments.
- JomPAYcoreNational bill payment service integration allowing customers to pay bills to registered JomPAY billers through PBe online banking.
- Bank Negara Malaysia (BNM)coreCentral bank regulator overseeing all banking operations, digital banking frameworks, and financial consumer protection under PIDM.
- Perbadanan Insurans Deposit Malaysia (PIDM)coreDeposit insurance and TIPS (Takaful and Insurance Benefits Protection System) scheme provider protecting eligible deposits and insurance benefits up to specified limits.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Public Bank BERHAD competitors and assessment
Company assessmentDirect peers
- Malayan Banking Berhad (Maybank): Maybank is Malaysia's largest bank by assets and a direct competitor to Public Bank across retail, SME, Islamic banking, and wealth management. Both operate national branch networks, comparable product suites, and regional subsidiaries in ASEAN.
- CIMB Group Holdings: CIMB is a major Malaysian bank with significant ASEAN presence in Indonesia, Thailand, and Singapore. Direct competitor in retail banking, investment banking, and Islamic banking, with similar universal banking model.
- RHB Bank: RHB is a Malaysian universal bank competing with Public Bank in retail, SME, and Islamic banking. Comparable in size, branch footprint, and product breadth, with established Singapore presence.
- Hong Leong Bank: Hong Leong Bank is a Malaysian bank with strong retail and SME presence, competing head-to-head with Public Bank in deposits, mortgages, and wealth. Both share private-ownership heritage and similar customer profiles.
- AMMB Holdings (AmBank): AmBank is a Malaysian universal bank offering retail, SME, Islamic, and investment banking services. Direct competitor in Malaysian retail and commercial banking with overlapping customer segments.
- Affin Bank: Affin Bank is a mid-sized Malaysian bank competing with Public Bank in retail, SME, and Islamic banking. Comparable product portfolio targeting similar Malaysian customer segments.
Emerging players
- Bank Muamalat Malaysia: Bank Muamalat is a Malaysian Islamic bank directly comparable to Public Bank's Public Islamic Bank subsidiary. Competes in Shariah-compliant deposits, financing, and wealth products.
Broad incumbents
- HSBC Holdings: HSBC operates in Malaysia and across Public Bank's regional markets (Hong Kong, Vietnam). Competes in cross-border payments, wealth management, and corporate banking, with broader global reach.
- DBS Group: DBS is the largest Singapore bank with regional ASEAN presence and a leading digital banking platform (digibank). Competes with Public Bank in regional corporate banking, wealth, and increasingly digital retail in Malaysia.
Regional players
- Standard Chartered: Standard Chartered operates in Malaysia and several of Public Bank's regional markets (Vietnam, Hong Kong). Competes in priority banking, cross-border, and corporate banking with a focus on affluent and international segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Public Bank BERHAD social profiles
Digital presencePublic Bank BERHAD compliance and trust
Trust signalCompliance3 records
Public Bank BERHAD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Public Bank BERHAD leadership team
Management profileNumber of profiles
Profiles1 record
Public Bank BERHAD subsidiaries and ownership
Company hierarchySubsidiaries15 records
Public Bank BERHAD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Public Bank BERHAD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Public Bank BERHAD
What does Public Bank BERHAD do?
Public Bank Berhad is a Malaysian commercial banking group that provides a comprehensive suite of retail, business, and investment banking products including deposits (savings, current, fixed deposit, foreign currency accounts), lending (home loans, vehicle financing, overdraft, UNIFLEX), payment cards (credit and debit), digital banking (MyPB app, PBe online banking), investments (unit trusts, PRS, gold accounts, structured products, share trading via PB Sharelink), and insurance distribution (critical illness, term life, investment-linked plans through AIA partnership). It also operates Islamic banking, investment banking, and offshore banking through wholly-owned subsidiaries across Malaysia, Hong Kong, Cambodia, Vietnam, Laos, and Labuan.
Is Public Bank BERHAD a public or private company?
Public Bank BERHAD is a public company. It is classified as public and is currently operating.
When was Public Bank BERHAD founded?
Public Bank BERHAD was founded in 1966. It employs 5,001 to 10,000 people.
Where is Public Bank BERHAD based?
Public Bank BERHAD is headquartered in Selangor, Malaysia, in the Asia region.
How does Public Bank BERHAD make money?
Six revenue lines are on record. Interest Income is the primary driver. The others are fee-based Income, insurance Distribution (Bancassurance), unit Trust Distribution, investment Banking Services and forex and Currency Services.
Who are Public Bank BERHAD's main competitors?
Direct peers on record are Malayan Banking Berhad (Maybank), CIMB Group Holdings, RHB Bank, Hong Leong Bank, AMMB Holdings (AmBank) and Affin Bank. Bank Muamalat Malaysia is listed as an emerging player. Broad incumbents are HSBC Holdings and DBS Group. Standard Chartered is listed as a regional player.
Does Public Bank BERHAD have an API?
Yes. Public Bank offers PB Open API through its MyPB ecosystem, providing fintech partners access to a secured sandbox environment for experimentation and testing. The API categories include MyPB Loyalty Program (launched) allowing partners to provide loyalty points and benefits to customers, and MyPB Marketplace (launching soon) enabling partners to offer products and services via Mini App. Additional category includes Money Movement leveraging Public Bank's existing payment infrastructure. Developer documentation is at pbebank.com/fintech-en/fintech-api.
What industry is Public Bank BERHAD in?
Public Bank BERHAD's product category is Retail Banking. Its primary akta.pro industry code is FSABAGAI, Islamic Deposit & Account Products (Current/Savings/Investment Accounts), with a secondary code of FSABAGAH, Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam). Its NAICS code is 5221 and its SIC code is 6021.