North Shore Pediatric Dental and Orthodontics

What North Shore Pediatric Dental and Orthodontics does

North Shore Pediatric Dental and Orthodontics is a privately held, single-location dental practice headquartered at 900 Cummings Center, Suite 119W, Beverly, Massachusetts, founded in 2005 by Dr. Lisa Campanella. The practice operates as a dual-specialty clinic providing comprehensive pediatric dental care (preventive cleanings, sealants, fluoride treatments, restorative procedures including fillings, stainless steel crowns, and extractions, plus silver diamine fluoride and nitrous oxide sedation) alongside full orthodontic services covering traditional metal braces, LightForce 3D-printed ceramic braces, Invisalign clear aligners, and Angel Aligner treatments. The clinical team consists of three Board Certified specialists — two pediatric dentists (Dr. Lisa Campanella and Dr. Paulina Yarmarkovich) plus one orthodontist (Dr. Grace Creech) — supported by four hygienists, five dental assistants, and five administrative staff.

The practice has invested in a modern digital clinical stack that includes the iTero Element intraoral scanner (replacing conventional putty impressions for orthodontic treatment planning and aligner fabrication), LightForce custom 3D-printed ceramic brackets, and a Formlabs in-house 3D printer used to fabricate retainers same-day during patient visits. Operationally, the practice runs on Modento for online appointment scheduling, Constant Contact for monthly patient newsletters, and Rectangle Health and Global Pay for payment processing. The office is HIPAA compliant and files claims as a courtesy to patients, with in-network status limited to Delta Dental Premier and Blue Cross Blue Shield Indemnity only.

The business model is a standard fee-for-service clinical dental practice with direct-to-consumer patient acquisition through community reputation, word-of-mouth, Google and Facebook reviews, and the practice's own website and educational blog. Pediatric services are billed per procedure and collected at time of service; orthodontic treatment represents a 1–3 year recurring visit revenue stream with consultation offered complementary. The patient base is consumer households — primarily families with children from infancy through adolescence, plus adults seeking orthodontic treatment — drawn from the North Shore of Massachusetts, with no disclosed expansion beyond the single Beverly location.

Name

North Shore Pediatric Dental and Orthodontics

Legal name

North Shore Pediatric Dental and Orthodontics

Website

https://northshorepediatricdental.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

North Shore Pediatric Dental and Orthodontics is a privately held, single-location pediatric dental and orthodontic practice in Beverly, Massachusetts, founded in 2005 by Dr. Lisa Campanella. It serves families with children and adults seeking orthodontic care, using digital scanning, 3D-printed appliances, and three Board Certified specialists.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry and Orthodontics

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Pediatric Orthodontics (HLABABAB), Comprehensive Orthodontic Clinics (HLABABAA), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)

Keywords

• Pediatric dental care
• Orthodontic treatment
• Children's dentistry
• Dental braces and aligners
• Special needs dentistry

Headquarters

HQ city

Beverly

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Pediatric Dental Services: Fee-for-service dental care delivered in-office including preventive care (cleanings, sealants), restorative procedures (fillings, crowns, extractions), and diagnostic services (X-rays). Payment is due at time of service. The practice also files insurance claims as a courtesy to patients.
2. Orthodontic Treatment: Orthodontic services including braces (metal, clear/LightForce), aligners (Invisalign, Angel Aligner), and interceptive treatments. Treatment typically spans 1-3 years with regular office visits. Initial consultations are offered as complementary.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The practice delivers pediatric dental care for children from infancy through teenage years, including preventive services (cleanings, sealants, fluoride), restorative treatments (composite fillings, stainless steel crowns, extractions, space maintainers), specialty services such as silver diamine fluoride and nitrous oxide sedation, and full orthodontic treatment for children and adults using metal braces, LightForce clear ceramic braces, Invisalign, and Angel Aligner. All services are performed in-office using digital imaging, iTero 3D scanning, and in-house 3D-printed appliances.

Product overview

North Shore Pediatric Dental and Orthodontics is a dual-specialty pediatric dental and orthodontic practice offering comprehensive oral health services for children and adolescents. The practice provides pediatric dental care (preventive, restorative, and specialty services including sealants, fillings, crowns, extractions, and sedation) alongside full orthodontic treatment (traditional metal braces, LightForce ceramic braces, Invisalign, and Angel Aligner aligners). The practice incorporates advanced technology including iTero 3D scanning and Formlabs in-house 3D printing for retainers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dental Care Comprehensive dental services for children from infancy through teenage years, including preventive care (cleanings, sealants, fluoride), restorative treatments (composite fillings, stainless steel crowns, extractions), space maintainers, silver diamine fluoride treatment, and nitrous oxide sedation for anxious patients.
• Orthodontics Orthodontic treatment services for children and adults, offering traditional metal braces, LightForce clear ceramic braces, Invisalign, Angel Aligner, early intervention treatments, and 3D scanning for treatment planning.
• Infant Dental Care Dental care services for infants including gum cleaning with a damp cloth and gentle gum brushing with a soft toothbrush before the first tooth erupts.
• Invisalign Clear aligner orthodontic treatment for straightening teeth, offered for patients of all ages as a subtle alternative to traditional braces.
• LightForce Clear Braces Clear, 3D-printed ceramic braces customized to the shape of each tooth; custom-fit reduces breakage and may reduce treatment length, with office visits typically every 10 weeks.
• Metal Braces Traditional high-grade stainless steel braces that straighten teeth using wires and elastics, with optional colored elastics for personalization.
• Angel Aligner Clear aligner orthodontic treatment option offered alongside Invisalign for patients seeking alternative aligner therapy.

Quantifiable outcome

• Children should have their first dental visit by age 1 or when first tooth erupts, per American Academy of Pediatrics, American Dental Association, and AAPD recommendations.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Tend: Tend is a venture-backed dental brand operating modern, design-forward dental studios with strong digital booking and patient experience; while not pediatric-focused, its consumer-centric model pressures traditional practices on patient acquisition.
• SmileBrighter: SmileBrighter operates growth-oriented multi-location dental practices in the Northeast with pediatric and orthodontic offerings, making it a relevant emerging peer with overlapping patient base in the same region.

Broad incumbents

• Aspen Dental: Aspen Dental Management is a large DSO with hundreds of supported locations across the US, including general dentistry and orthodontic-adjacent offerings, making it a relevant broad incumbent competitor for patient flow.
• Pacific Dental Services: Pacific Dental Services supports hundreds of dental offices nationwide, including multi-specialty practices with pediatric and orthodontic service lines, positioning it as a broad incumbent comparable on specialty breadth and DSO scale.
• Great Expressions Dental Centers: Great Expressions is a multi-specialty dental group practice (now part of Smile Brands) operating family, orthodontic, and pediatric-style services across multiple US states, comparable as a multi-specialty broad-incumbent peer.
• Heartland Dental: Heartland Dental is the largest US dental support organization supporting general and specialty dental offices; it competes for patients and potential acquisitions in the same North Shore / greater Boston market as a broad incumbent.

Direct peers

• Smile Doctors: Smile Doctors is the largest orthodontic-focused DSO in the US, operating orthodontic clinics that deliver many of the same treatments (braces, clear aligners) as the subject practice's orthodontic service line, making it a directly comparable specialty peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/northshorepediatricdentalandorthodontics
• LinkedInlinkedin.com/company/north-shore-pediatric-dental-associates-pc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Shore Pediatric Dental and Orthodontics