Tourism Management Institute of Singapore

What Tourism Management Institute of Singapore does

Tourism Management Institute of Singapore (TMIS) is a Singapore-based private education institution that trains students and working professionals for careers in tourism, hospitality, and attractions. The institute operates from a 3,500 sqm campus in Jurong East with 32 classrooms and has produced a claimed alumni base exceeding 50,000 since its founding in 1987 as the Centre for Tourism-Related Studies (CTRS); it was rebranded TMIS in 2000 and was absorbed into the East Asia Institute of Management / EASB Education Group in 2018 as a subsidiary. Its product portfolio spans four pillars: higher-education programmes (Foundation, Diploma, and Advanced Diploma in Tourism and Hospitality Management), Singapore Tourism Board-approved Tourist Guide Courses delivered in both English and Mandarin, Workforce Skills Qualifications (WSQ) short courses in Wine Service, F&B Service, and Alcoholic Beverage Service, and English language programmes including a dedicated English for Tourism Professionals course. The institute is EduTrust-certified and registered with SkillsFuture Singapore (SSG), and holds STB approval as a designated trainer for licensed tourist guides.

TMIS monetises primarily through tuition fees priced per programme, with domestic Foundation entry priced at S$3,380 and Advanced Diploma programmes reaching S$14,051 for international students. Distribution combines a domestic direct-enrolment channel, an approved marketing agents network for international student recruitment across six Asia-Pacific source markets (China, Indonesia, Vietnam, Thailand, Cambodia, South Korea), and a co-delivery partnership with NTUC LearningHub that pushes WSQ courses into Singapore's SkillsFuture-funded adult upskilling pipeline. Pricing is modular and per-course rather than subscription-based, with revenue mix shifting between full-fee international students, subsidised SSG-funded adult learners, and STB tourist guide cohorts.

Core delivery is instructor-led and classroom-based, with no proprietary technology platform, AI/ML product, or online-first learning infrastructure disclosed in available data. The business model therefore inherits the unit economics of a physical, seat-constrained private college: revenue scales with enrolment volume and course mix, margins are sensitive to classroom utilisation and international student mix, and competitive defensibility rests on regulatory designations, instructor quality, and brand rather than software scale.

Name

Tourism Management Institute of Singapore

Legal name

Tourism Management Institute of Singapore

Website

https://tmis.edu.sg

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

TMIS is a Singapore-based private education institute, established 1987, that delivers tourism, hospitality, and attraction training programmes including diplomas, STB-approved tourist guide courses, WSQ short courses, and English for tourism professionals to domestic and Asia-Pacific students.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Course Fees: TMIS generates revenue primarily through course fees charged to students for various tourism and hospitality training programmes. Fees vary by programme type, with foundation programmes starting from S$3,380 for local students, diploma programmes at S$4,539-S$5,763, and professional courses like the Tourist Guide Training Programme at S$3,900. Additional revenue comes from application fees, administration fees, and assessment fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tourism Management Institute of Singapore (TMIS) is a SkillsFuture Singapore-registered private education institution that sells tourism and hospitality training programmes to individual students. Its portfolio includes higher-education qualifications (Foundation, Diploma, and Advanced Diploma in Travel and Tourism Management), STB-aligned Tourist Guide Training Programmes in English and Mandarin, WSQ-accredited short courses (Professional Tour Leading, Wine Service, F&B Service, Alcoholic Beverage Preparation), and Certificate-level English programmes for tourism professionals. Courses are delivered via classroom-based face-to-face instruction with field trips and a 6-month internship component at the Singapore campus in Jurong East.

Product overview

Tourism Management Institute of Singapore (TMIS) is an educational institution offering a comprehensive portfolio of tourism and hospitality programmes. The portfolio consists of three main pillars: (1) TMIS Higher Education Programmes including Advanced Diploma, Diploma, and Foundation Programme in Travel and Tourism Management; (2) TMIS Tourist Guide Training Programmes in English and Mandarin, including both WSQ-accredited courses and proprietary training programmes that prepare students for Singapore Tourism Board (STB) licensing; and (3) Other professional courses including WSQ-accredited hospitality courses (Wine Service, Food and Beverage Service, Alcoholic Beverage Preparation) delivered in partnership with NTUC LearningHub, and English language programmes for tourism professionals. All programmes are SkillsFuture Singapore registered and internationally accredited.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Diploma in Travel and Tourism Management A 12-month advanced diploma programme (6 months classroom + 6 months internship) preparing individuals for careers in travel and tourism sectors, covering food and world cultures, artificial intelligence, global tourism, strategic management, and world resort operations.
• Diploma in Travel and Tourism Management A 6-month diploma programme preparing individuals for careers in travel and tourism sectors with focus on planned events, finance and accounting, safety and security, revenue management, talent management and health and wellness tourism.
• Foundation Programme in Travel and Tourism Operations A foundation programme designed to prepare individuals to enter a career in the travel and tourism sectors with operational focus, highlighting sustainability and digitalisation for future-ready skills.
• TMIS Tourist Guide Training Programme (English) A comprehensive training programme designed for aspiring learners looking to join the tourist guide community in Singapore, divided into two modules covering tour guiding skills, techniques, and Singapore knowledge.
• TMIS Tourist Guide Training Programme (Mandarin) Mandarin-language version of the TMIS Tourist Guide Training Programme designed for aspiring learners looking to join the tourist guide community in Singapore.
• WSQ Tourist Guide Programme (English) SkillsFuture Singapore accredited programme covering Create Customer Experience (22 hours), Tourist Guides - NC/NAP (102.75 hours), and Conduct Tour (108.5 hours) for a total of 233.25 hours.
• WSQ Tourist Guide Programme (Mandarin) Mandarin-language SkillsFuture Singapore accredited programme covering Create Customer Experience, Tourist Guides - NC/NAP, and Conduct Tour modules for aspiring STB-licensed tourist guides.
• WSQ Professional Tour Leading (SFw) A 40-hour SkillsFuture Singapore accredited course covering pre-tour briefings for outbound travel groups, leading tour groups across international borders, and providing service recovery for emergencies.
• WSQ Wine Service (L2) Comprehensive wine course covering wine classification, production processes, sensory analysis, wine selection and food pairing, and proper wine service techniques. Offered in partnership with NTUC LearningHub.
• WSQ Food and Beverage Service (L2) Comprehensive F&B service course covering service experience design, professional image, guest handling, menu types, food service styles, sustainable practices, and billing processes. Offered in partnership with NTUC LearningHub.
• WSQ Alcoholic Beverage Preparation (L2) Course covering production processes, types of spirits, food pairing, and preparation and service of alcoholic beverages including cocktail mixing techniques. Offered in partnership with NTUC LearningHub.
• Certificate in Advanced English for Young Tourism Professionals - Advanced Level 3 advanced English language programme for non-English speakers preparing for tourism and hospitality industries, covering grammar, vocabulary, and four core competencies in speaking, listening, writing and reading.
• Certificate in Advanced English for Young Tourism Professionals - Intermediate Level 2 intermediate English language programme for young tourism professionals covering grammar, vocabulary, and four core competencies.
• Certificate in Advanced English for Young Tourism Professionals - Elementary Level 1 elementary English language programme for young tourism professionals covering grammar, vocabulary, and four core competencies.

Quantifiable outcome

• Over 50,000 students trained for the tour and travel industry since inception
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• East Asia Institute of Management Pte Ltd / EASB Education GroupcoreStrategic or Co-development Partner · 1 January 2018In 2018, TMIS became a subsidiary of East Asia Institute of Management Pte Ltd, a member of the EASB Education Group. The group has maintained government-industry-education tripartite relationships and actively participates in the Industry Transformation Map to identify future skills needed for the tourism industry.
• NTUC LearningHubcoreChannel Partner/ Reseller/ DistributorTMIS collaborates with NTUC LearningHub to offer WSQ courses in Food & Beverage Service (L2), Wine Service (L2), and Alcoholic Beverage Preparation (L2). NTUC LearningHub handles enquiries and registration for these courses while TMIS provides the training delivery. This partnership expands TMIS's reach into hospitality professionals seeking skills upgrades.
• SkillsFuture Singapore (SSG)coreOthersAll TMIS programmes are registered with and accredited by SkillsFuture Singapore (SSG). SSG provides funding support for eligible Singapore citizens and Permanent Residents, with subsidies of up to 50-70% of tuition fees depending on age and citizenship criteria. SSG also administers the Enhanced Registration Framework (ERF) and EduTrust Certification for TMIS.
• Singapore Tourism Board (STB)coreOthersTMIS is the Singapore Tourism Board's approved training institute for Tourist Guide Courses. Graduates of TMIS's tourist guide programmes are eligible to apply for Tourist Guide Licenses with STB. STB conducts practical assessments that TMIS programmes prepare students for.
• Lonpac Insurance BhdminorOthersTMIS has appointed Lonpac Insurance Bhd as the provider of Fee Protection Scheme (FPS) under Group Insurance for protection of total course fees paid by international students. FPS protects unconsumed course fees in the event TMIS is unable to continue operating due to insolvency and/or regulatory closure.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PSB Academy: Large private education institution in Singapore with a hospitality and tourism management portfolio alongside broader business and technology programmes. Overlaps with TMIS on tourism/hospitality courses but operates a much wider catalogue and larger scale.
• Informatics Education: Long-standing Singapore PEI with a wider portfolio than TMIS but overlapping tourism/hospitality and WSQ-adjacent short courses. Comparable on regulatory standing and adult learner focus.
• Kaplan Singapore: Major Singapore PEI offering hospitality and tourism programmes among a large multi-disciplinary portfolio. Competes with TMIS for students seeking tertiary credentials in tourism management but with greater scale and university partnerships.
• Management Development Institute of Singapore (MDIS): Established Singapore PEI offering a broad portfolio including hospitality and tourism management. Like TMIS, serves working adults and international students via SSG-aligned courses but at significantly larger scale.

Direct peers

• ERC Institute: Singapore-based PEI offering hospitality and tourism management programmes aimed at both local and international students. Overlaps with TMIS in target learners, pricing band, and regulatory accreditation model.
• Dimensions International College: Singapore PEI with international student recruitment and programmes spanning tourism, hospitality, and business management. Comparable to TMIS in scale, regulatory positioning under SSG, and overseas agent-driven GTM.
• BMC International College: Singapore-based PEI offering hospitality, tourism, and business programmes serving similar international and adult learner segments. Competes with TMIS for the same pool of SSG-funded and fee-paying students.
• SHATEC Singapore (Singapore Hotel and Tourism Education Centre): Singapore's other major tourism and hospitality training institute, offering WSQ and diploma programmes similar to TMIS. Directly comparable on STB-aligned curriculum, Singapore campus delivery, and target student segments (aspiring guides and hospitality professionals).

Regional players

• Ngee Ann Polytechnic School of Business & Management: Public Singapore polytechnic with a hospitality and tourism management diploma offering that competes with TMIS's Diploma/Advanced Diploma programmes. Differentiates through public-sector funding and degree pathways rather than private-sector regulatory positioning.

Others

• East Asia Institute of Management (EASB): Parent organisation of TMIS within the EASB Education Group; runs its own diploma and degree programmes in Singapore. Comparable as a private education operator with overlapping management and government-industry-education positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tourismmanagementinstituteof
• Facebookfacebook.com/tmis.sg

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourism Management Institute of Singapore