Ekivita Group
Ekivita Group operates the Edenred Engagement employee benefits platform in Belgium, offering employers a multi-module suite of employee discounts (400+ brands), meal vouchers, eco-cheques, recognition, communication, and wellness tools delivered via the MyEdenred mobile app.
- Company typePrivate
- Founded2010
- HeadquartersDiegem, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ekivita Group does
Ekivita Group is a Belgium-based, private employee benefits and engagement platform operator headquartered in Diegem, and is a subsidiary of Edenred. Historically operating under the Ekivita Edenred brand, the company has consolidated its offering into the Edenred Engagement umbrella, a B2B subscription platform sold to employers and delivered to employees through the MyEdenred mobile app and web portal. The platform is structured as a modular suite spanning employee discounts (Edenred Voordelen, aggregating 400+ brand partners across food, tech, and leisure categories, with average annual employee savings of €1,500), meal benefits (Edenred Maaltijd), eco-cheques (Edenred Eco), gift vouchers (Edenred Geschenk), sports and culture benefits (Edenred Sport & Cultuur), employee recognition (Edenred Erkenning), internal communications (Edenred Communicatie), and wellness (Edenred Welzijn). Underlying technology comprises a card-based voucher system, an employee-facing account/mobile app, an administrator dashboard (Reward Manager) with user management and reporting, and an ROI analytics tool measuring per-employee savings for employers.
The business model is a sales-led, B2B subscription with annual billing cadence, distributed through a B2B2C channel in which employers acquire the platform as part of their compensation package and employees consume benefits downstream. GTM is consultative, supported by content marketing (OpenSpace blog, merchant and employee blogs, white papers) and direct sales with "Contact" CTAs. Pricing is not publicly disclosed, with value anchored to the €1,500 average annual employee savings figure rather than per-employee fee transparency. The customer base is horizontally segmented across Belgian employers, with no named enterprise logos disclosed in the source data and no published headcount, revenue, or funding information. Ekivita Group's standalone identity is in transition: the Ekivita Edenred platform was sunset in favor of the unified Edenred Engagement platform, with customers provided a voucher-recovery window during migration. Operationally, the entity functions as the Belgian distribution and platform vehicle for Edenred's employee benefits business in Belgium.
Ekivita Group firmographics
Firmographics- Name
- Ekivita Group
- Legal name
- Ekivita Group
- Website
- https://www.ekivita.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ekivita Group operates the Edenred Engagement employee benefits platform in Belgium, offering employers a multi-module suite of employee discounts (400+ brands), meal vouchers, eco-cheques, recognition, communication, and wellness tools delivered via the MyEdenred mobile app.
- Ownership category
- akta.pro rank
Ekivita Group industry classification
Industry- Product category
- Employee Benefits Administration
- akta.pro primary industry
- Loyalty, Rewards & Incentive Programs (BPAFAMAE)
- akta.pro secondary industries
- Compensation, Benefits & Total Rewards Advisory (BPACAJAG), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where Ekivita Group is headquartered
LocationHeadquarters
- HQ city
- Diegem
- HQ country
- Belgium
- HQ region
- Europe
Markets served
Ekivita Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Employee Benefits Platform Subscription: B2B subscription model where Edenred Engagement is offered to employers as part of their employee compensation package. Employers provide access to the platform to their workforce, with employees receiving discounts and benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise benefits platform with modular components |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Ekivita Group product offering
Product offeringCore offering
Ekivita Group develops and operates an employee engagement and benefits platform (Edenred Engagement) that provides Belgian employers with digital solutions for employee retention, purchasing power, and compensation. The platform aggregates discounts from 400+ brands and combines modules for meal benefits (Edenred Maaltijd), eco-cheques (Edenred Eco), gift vouchers (Edenred Geschenk), sports & culture (Edenred Sport & Cultuur), recognition (Edenred Erkenning), internal communication (Edenred Communicatie), and wellbeing (Edenred Welzijn), with employees accessing all benefits via the MyEdenred mobile app and web portal.
Product overview
Ekivita Group operates the Edenred Engagement platform, a unified employee benefits ecosystem comprising multiple integrated modules. The core platform combines employee discount benefits (Edenred Voordelen with 400+ brand partners), meal benefits (Edenred Maaltijd), eco-cheques (Edenred Eco), gift vouchers (Edenred Geschenk), and sports/culture benefits (Edenred Sport & Cultuur). Additional engagement modules include Edenred Erkenning for employee recognition, Edenred Communicatie for internal communications, and Edenred Welzijn for wellness programs. Employees access all benefits through the MyEdenred mobile app and web portal, with administrative tools like Reward Manager for platform management.
Differentiator
Problem solved
Functional benefit
Products and services
- Edenred Engagement A comprehensive employee benefits and engagement platform consolidating discounts, recognition, communication, and wellness modules for employers to offer their workforce.
- Edenred Voordelen Employee discount platform offering savings on more than 400 brands across food, technology, and leisure categories, with average annual savings of €1,500 per employee.
- Edenred Maaltijd Meal benefit solution allowing employers to provide meal vouchers or digital meal credits to employees.
- Edenred Eco Eco-cheque solution enabling employers to provide environmental sustainability benefits to employees.
- Edenred Geschenk Gift benefit solution for employers to provide gift vouchers to employees on special occasions.
- Edenred Sport & Cultuur Sports and culture benefit solution allowing employers to support employees' leisure and cultural activities.
- Edenred Erkenning Employee recognition module enabling employers to reward teams with recognition programs to boost employee confidence and morale.
- Edenred Communicatie Internal communication tool that centralizes employer communications to keep employees informed.
- Edenred Welzijn Employee wellness solution providing fun and easy wellness activities and resources for workforce well-being.
- MyEdenred Mobile app and online portal enabling employees to access their Edenred benefits, view vouchers, and discover available discounts on-the-go.
Quantifiable outcome
- Average employee savings of €1,500 per year
- +1 more outcomes
Companies that use Ekivita Group
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Ekivita Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ekivita Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 400+ International and Belgian BrandscoreEdenred Voordelen platform aggregates discounts from 400+ brands including prominent international brands and popular Belgian brands. These brand partnerships provide the core value proposition of employee discounts across categories including food, technology, and leisure.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Ekivita Group competitors and assessment
Company assessmentOthers
- Pleo: Pleo is a corporate card and expense management platform delivering financial benefits and employee spending controls to European employers. It is an adjacent player expanding into the employee benefits/wallet space where Ekivita's Edenred card also competes.
Direct peers
- Monizze: Monizze is a Belgian electronic voucher provider specialising in eco-cheques, gift cards, mobility and other employee benefits. It competes head-on with Edenred's Eco and Geschenk modules in the Belgian employer segment.
- Up Belgium: Up Belgium is the cooperative meal-voucher and benefits operator in the Belgian market historically spun out of Sodexo/Accor Services' Belgian activities. It is a direct competitor in meal vouchers, eco-cheques and employee benefits targeting Belgian employers.
- Pluxee: Pluxee is the employee benefits and engagement spin-off from Sodexo (listed in early 2024) and operates a near-identical meal-voucher, gift-card and engagement platform across Europe. It is Ekivita Group's most direct global competitor in the Belgian employee benefits market.
- Swile: Swile is a France-based employee benefits and meal-voucher platform with mobile-first UX targeting employers across Europe. It directly competes with Ekivita's Edenred Voordelen on mobile UX, voucher delivery, and merchant network breadth.
Broad incumbents
- Workday: Workday is a large HR and workforce management SaaS provider that increasingly embeds employee benefits, recognition and wellbeing capabilities. It is a broad competitor for Ekivita's engagement modules selling into large Belgian employers' HR stacks.
- Sodexo: Sodexo is the broader food and facilities-services incumbent that until recently included the Pluxee Benefits & Rewards business. It competes with Edenred/Ekivita through global scale, voucher infrastructure, and Belgian employer relationships.
- Dayforce (Ceridian): Dayforce is a global HCM platform combining payroll, benefits administration and employee experience. It overlaps with Ekivita/Edenred Engagement on benefits and recognition modules, and competes for the same HR buyer within mid-market and enterprise employers.
Emerging players
- Spendit: Spendit is a Nordic employee benefits and prepaid card platform offering wellness, perks and financial benefits to employers. Its mobile-first employee benefits model overlaps with Ekivita's MyEdenred engagement proposition, though it focuses on Nordic geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ekivita Group social profiles
Digital presenceEkivita Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ekivita Group leadership team
Management profileNumber of profiles
Ekivita Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ekivita Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ekivita Group
What does Ekivita Group do?
Ekivita Group develops and operates an employee engagement and benefits platform (Edenred Engagement) that provides Belgian employers with digital solutions for employee retention, purchasing power, and compensation. The platform aggregates discounts from 400+ brands and combines modules for meal benefits (Edenred Maaltijd), eco-cheques (Edenred Eco), gift vouchers (Edenred Geschenk), sports & culture (Edenred Sport & Cultuur), recognition (Edenred Erkenning), internal communication (Edenred Communicatie), and wellbeing (Edenred Welzijn), with employees accessing all benefits via the MyEdenred mobile app and web portal.
Is Ekivita Group a public or private company?
Ekivita Group is a private company. It is classified as corporate owned and is currently operating.
When was Ekivita Group founded?
Ekivita Group was founded in 2010. It employs 1 to 10 people.
Where is Ekivita Group based?
Ekivita Group is headquartered in Diegem, Belgium, in the Europe region.
How does Ekivita Group make money?
One revenue line is on record: employee Benefits Platform Subscription.
Who are Ekivita Group's main competitors?
Pleo is listed as an others. Direct peers are Monizze, Up Belgium, Pluxee and Swile. Broad incumbents are Workday, Sodexo and Dayforce (Ceridian). Spendit is listed as an emerging player.
Does Ekivita Group have an API?
No public API is recorded for Ekivita Group.
What industry is Ekivita Group in?
Ekivita Group's product category is Employee Benefits Administration. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs, with a secondary code of BPACAJAG, Compensation, Benefits & Total Rewards Advisory.