Swiss Science Center Technorama

What Swiss Science Center Technorama does

Swiss Science Center Technorama operates a single-site, hands-on science center and museum at Technoramastrasse 1 in Winterthur, Switzerland, open 365 days per year from 10am to 5pm. Founded in 1984 and operated as a private non-profit, it welcomes over 360,000 visitors annually and is built around hundreds of experiment stations where visitors can touch, play, and directly experience natural phenomena and technology. The portfolio spans core exhibitions, live science shows (including the April 2025 launch "Un·touchable electricity – a high-voltage journey"), Workshops and OpenLabs, a Tinkering Lab for creative building, school class-visit programs, continuing-education courses for teachers, inclusive offerings for visitors with disabilities, and corporate/private event rentals. Supporting digital assets include the Technorama Explorer visit-planning tool (explorer.technorama.ch), a dedicated online booking platform, and an accessibility toolkit using METACOM communication symbols.

Name

Swiss Science Center Technorama

Legal name

Swiss Science Center Technorama

Website

https://technorama.ch

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Swiss Science Center Technorama is a non-profit, hands-on science museum in Winterthur, Switzerland, open 365 days a year, hosting hundreds of experiment stations. It serves over 360,000 annual visitors — primarily families, school groups, teachers, and corporate event clients — via exhibitions, workshops, shows, and educational programs.

Ownership category

akta.pro rank

Product category

Science Museum / Educational Center

NAICS

Museums (71211)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

akta.pro secondary industries

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA), Makerspace, Innovation Lab & Fab Lab Operations (Tools, Safety, Programming) (EDAEAGAI)

Keywords

• Interactive science exhibits
• Hands-on science museum
• Educational science programs
• Science center admissions
• School field trips

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Ticket Sales: Individual and group admission fees for museum visits, including discounted rates for students, seniors, and public transport visitors
2. Annual Passes: Yearly membership subscriptions offering unlimited access and member benefits
3. Event Rentals: Corporate event hosting including seminars, workshops, shows, and venue rentals
4. Workshop Fees: Fees for educational workshops including inclusive workshops for children, youth, and adults with disabilities
5. Children's Birthday Parties: Phänomenales Geburtstagsfest packages for families with children
6. Sponsorships: Partnership and sponsorship revenue from corporate supporters like Kistler, Merck, and others
7. Memberships (SGPT): Swiss Society Pro Technorama membership fees supporting the organization's mission
8. Teacher Training: Continuing education courses for teachers and PH university students at reduced rates

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Swiss Science Center Technorama operates a hands-on science museum in Winterthur, Switzerland, offering interactive exhibitions with hundreds of experiment stations where visitors can touch, play, and experiment with natural phenomena and technology. The center sells admissions, annual passes, live science shows, workshops and OpenLabs, school class visits, children's birthday party packages, corporate event rentals, and inclusive programs for visitors with disabilities, supported by an online ticket booking platform.

Product overview

Swiss Science Center Technorama operates as a hands-on science center and museum in Winterthur, Switzerland. The core offering consists of interactive exhibitions with hundreds of experiment stations where visitors can touch, play, and experiment with natural phenomena and technology. The portfolio includes: Technorama Explorer (digital visit planning tool), physical exhibitions and experiment stations (Exponate), live science Shows, Workshops and OpenLabs, the Tinkering Lab for creative building, school programs for educational visits, event rentals for corporate/private functions, children's birthday parties, annual passes and gift vouchers, inclusive accessible offerings for visitors with disabilities, and a children's podcast. The organization also offers online ticket booking through a dedicated booking platform. Technorama is open 365 days a year and serves over 360,000 visitors annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibitions (Ausstellungen) Hands-on exhibitions featuring hundreds of natural phenomena and technology experiences at countless experiment stations where everything can be touched, played, and experimented with; open 365 days/year at the Winterthur science center.
• Live Science Shows Theatrical and demonstration-based live science shows exploring scientific topics; the latest addition 'Un·touchable electricity – a high-voltage journey' launched April 13 and is now part of the daily programme.
• Workshops and OpenLabs Hands-on workshop experiences and open laboratory sessions for visitors of all ages to experiment and explore scientific topics under instructor guidance.
• Tinkering Lab A laboratory space where visitors can build their own machines and engage in creative tinkering, construction, invention, and exploration.
• School Programs and Class Visits Specially designed educational programs for school groups including class visit bookings, planning assistance, teacher training courses, and inclusive offerings for special needs schools, with reduced student pricing (e.g., CHF 16.00 per student).
• Online Ticket Booking Online ticketing system at booking.technorama.ch for purchasing admission tickets, group bookings, and school visits.
• Event Rentals and Corporate Events Rental of exhibition spaces and seminar rooms for private events, corporate functions, special occasions, including seminars, workshops, and shows.
• Children's Birthday Parties Phänomenales Geburtstagsfest package offering phenomenal birthday celebrations for families with children at the science center.
• Annual Passes Year-round access passes allowing unlimited visits to the science center with member benefits.
• Gift Vouchers Gift vouchers available for purchase as presents for science enthusiasts.
• Inclusive and Accessible Workshops Barrier-free and inclusive workshops designed for visitors with physical or cognitive disabilities, with visual aids, METACOM communication boards, and adapted procedures.
• Technorama Explorer Digital discovery tool helping visitors plan their optimal visit by browsing experiment stations, exhibitions, and workshops at explorer.technorama.ch.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• ZHAW (Zurich University of Applied Sciences)coreStrategic or Co-development Partner · 12 March 2019Collaboration between ZHAW and Technorama for educational development and research partnerships in science education.
• SBB Swiss Federal RailwayscoreGTM or Marketing PartnerJoint marketing partnership offering combined transport and admission packages. Visitors receive up to 50% off public transport and 20% off admission during promotional periods (July-August 2026).
• Swiss Society Pro Technorama (SGPT)coreStrategic or Co-development PartnerMembership organization supporting Technorama's mission. Members receive benefits and help strengthen commitment to education and science.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Experimentarium: Experimentarium in Copenhagen is a Scandinavian hands-on science center with interactive exhibits, school programs, workshops, and event rentals - a directly comparable European science center operating model.
• Swiss Museum of Transport (Verkehrshaus): Verkehrshaus in Lucerne is Switzerland's largest transport and technology-themed museum with interactive exhibits and event venues - the closest domestic peer sharing market, audience, and revenue model (admissions + events + memberships) with Technorama.
• Phaeno: Phaeno in Wolfsburg is a hands-on experimentation-focused science center designed by Zaha Hadid, with hundreds of experiment stations and science shows - structurally and conceptually very close to Technorama's model.
• Exploratorium: The Exploratorium in San Francisco is the canonical hands-on science museum - hundreds of interactive experiment stations, tinkering labs, and educator training - making it the closest functional analog to Technorama worldwide.
• NEMO Science Museum: NEMO in Amsterdam is a hands-on science center with interactive exhibits, workshops, school programs, and event rentals serving a comparable European urban audience. Direct overlap in product mix and target segments.

Broad incumbents

• Cité des Sciences et de l'Industrie: Paris's Cité des Sciences is a major European science center with hands-on exhibits, a kids' area, and extensive education programming - a broader incumbent in the same hands-on science museum category.
• Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci: Milan's Leonardo da Vinci science museum is a large science and technology museum with interactive exhibits and education programs, operating at a broader scale in a comparable European market.
• Deutsches Museum: Deutsches Museum in Munich is one of the world's largest science and technology museums with deep collections and exhibitions, overlapping with Technorama's science museum category but on a much broader scale.
• Science Museum (London): London's Science Museum is a flagship science museum with hands-on galleries, school programs, and event spaces - a broader incumbent serving overlapping audiences in the science museum category.

Regional players

• Universum Bremen: Universum Bremen is a German hands-on science center with interactive exhibits and school programs, comparable in format to Technorama but operating in a separate German-speaking regional market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDQ0zHKVFkPs67HyuWxNncg
• Facebookfacebook.com/technorama
• Instagraminstagram.com/swisssciencecentertechnorama
• LinkedInlinkedin.com/company/swisssciencecentertechnorama

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Science Center Technorama