What Tokona Te Raki does

Tokona Te Raki is a Christchurch-based private organization that applies Indigenous (mātauranga Māori) methodologies to support equity in education, employment, and income for Māori. Its portfolio is a suite of futures-focused initiatives rather than a single software product: the Aotearoa Futures Barometer (a New Zealand adaptation of the Copenhagen Futures Barometer, run with the Copenhagen Institute for Futures Studies), the Mō Kā Uri tribal vision project for Kāi Tahu, the Kokirihia coalition of 24 education agencies, the Mō Āpōpō Future-Makers youth programme, the Beyond 2040 national initiative, the Whiri te Muka Tangata organizational change framework, and the Te Korekoreka future-making guide. The offering combines facilitated consulting, program delivery, coalition-building, and public-facing research/guides.

The business model is professional services delivered through direct outreach and bespoke facilitation. There is no public pricing, no standardized product sales, and no disclosed revenue or funding; customer acquisition runs through iwi, government, and non-profit relationships, with the contact channel pointing to a Ngāi Tahu email domain. Headcount sits in the 11–50 range and 2025 was internally described as a 'huge growth year' during which several new initiatives were launched. Customer segments are rangatahi (young people), iwi/organizations seeking transition support, and education-sector coalitions, with the addressable audience expanding nationally via the Beyond 2040 initiative.

Name

Tokona Te Raki

Legal name

Tokona Te Raki

Website

https://maorifutures.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tokona Te Raki is a Christchurch-based private organization that uses mātauranga Māori to support equity for Māori in education, employment, and income through facilitated consulting, youth programmes, and futures-focused initiatives.

Ownership category

akta.pro rank

Product category

Futures Consulting Services

NAICS

Educational Support Services (611710), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Social Services (8300)

akta.pro primary industry

Minority, Indigenous & Disability Rights (BPADAGAH)

Keywords

• Futures consulting services
• Indigenous social innovation
• Organizational change facilitation
• Māori equity programmes
• Education equity collaboration

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Facilitated Consulting Services: Tokona Te Raki offers facilitated processes to support organisations with transitioning and future planning. The organization appears to operate as a consultancy providing custom engagement rather than standardized products.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Tokona Te Raki provides facilitated consulting and futures-planning services for organizations, iwi, and communities in Aotearoa New Zealand, grounded in mātauranga Māori. It delivers bespoke organizational change and transition support, youth leadership programmes (Mō Āpōpō Future-Makers), tribal vision initiatives (Mō Kā Uri for Kāi Tahu), a national futures survey (Aotearoa Futures Barometer), and an education equity coalition (Kokirihia). Engagements are customized and secured through direct outreach rather than standardized product sales.

Product overview

Tokona Te Raki offers a suite of futures-focused initiatives and frameworks rather than a unified software product. The portfolio includes research and survey tools (Aotearoa Futures Barometer), organizational change methodologies (Whiri te Muka Tangata), youth empowerment programmes (Mō Āpōpō Future-Makers), and practical future-making guides (Te Korekoreka). These offerings work together to support individuals, organizations, and communities—particularly iwi and Māori communities—to envision, plan, and execute transitions toward desired futures, utilizing Indigenous approaches and mātauranga Māori as foundational methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Aotearoa Futures Barometer A national survey instrument that gauges how New Zealanders feel about the future, measuring concerns and expectations across generations. Inspired by the Copenhagen Futures Barometer and delivered in partnership with the Copenhagen Institute for Futures Studies. Used by organizations, policymakers, and researchers as a public-interest research and foresight asset.
• Mō Kā Uri (Dreaming of the Future) A collaborative tribal vision initiative for Kāi Tahu, developed through the largest scale conversation about the future for the iwi. Grounded in the collective voice of whānau across ages, geographic landscape, and spectrum of tribal engagement. Designed for iwi leadership and whānau to build a shared long-horizon vision.
• Kokirihia A coalition-based education equity initiative pushing for equity and agency for all tamariki and rangatahi navigating the education system. Implemented as a collaboration of 24 partner agencies, with Tokona Te Raki participating as a key partner. Targets education system leaders and non-profits seeking coalition-driven advocacy.
• Mō Āpōpō Future-Makers A youth empowerment programme that empowers young people (rangatahi) to dream big, imagine futures of their own making, and find creative ways to work together to bring shared aspirations to life. The most recent cohort brought together 70 rangatahi from across Aotearoa for a five-month virtual journey. Designed for rangatahi communities and the organizations that support them.
• Whiri te Muka Tangata A strategic, practical, and human process for organizational change and transition, anchored in mātauranga Māori. Built around four interwoven dimensions (whiri): kawa (ideas), tikanga (policies), ritenga (practices), and putanga (outcomes). Offered as a facilitated methodology for organizations navigating complex change.
• Te Korekoreka A practical guide for future-making that helps individuals examine their present, learn from their past, imagine a new future, and commit to a deliberate course of action to shift from current reality to a better one. Applicable to personal, career, organizational, or community change.
• Beyond 2040 — Aotearoa ki tua A national futures planning initiative that invites New Zealanders to imagine and shape the country's direction for the next 200 years. Frames 2040 as a moment to dream big about Aotearoa's collective future, weaving together diverse stories and cultures. Functions as a public-facing campaign and engagement platform.

Quantifiable outcome

• Largest scale conversation about the future for Kāi Tahu iwi
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KokirihiacoreStrategic or Co-development PartnerKokirihia is a collaboration of 24 passionate agencies dedicated to achieving equity and agency for all tamariki and rangatahi navigating the education system. Tokona Te Raki participates as a key partner in this coalition addressing education system challenges, described as one of the most challenging times in the history of education in New Zealand.
• Kāi TahucoreStrategic or Co-development PartnerTokona Te Raki supported, designed and executed the largest scale conversation about the future for Kāi Tahu iwi through the Mō Kā Uri project. This initiative set out a new tribal vision grounded in the collective voice of whānau across ages, geographic landscape, and spectrum of tribal engagement.
• Copenhagen Institute for Futures StudiesminorStrategic or Co-development PartnerPartner institution for the Aotearoa Futures Barometer project. Inspired by the Copenhagen Futures Barometer - a Danish survey on concerns and expectations of the future conducted by this institute. The partnership enables adaptation of futures research methodology for the New Zealand context.
• Mō Āpōpō Future Leaders Programme ParticipantscoreOthersRangatahi (young people) from across Aotearoa who participate in the five-month Mō Āpōpō Future Leaders Programme. 70 rangatahi gathered virtually for this program focused on imagining the future together.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Koi Tū: The Centre for Informed Futures: Auckland-based interdisciplinary research centre producing independent futures research and policy advice. Comparable as a NZ-based futures research/advocacy entity operating in adjacent intellectual territory to Tokona Te Raki's Aotearoa Futures Barometer work.
• BERL: NZ-based economic and social research consultancy providing evidence-based analysis to government, iwi, and enterprise. Comparable as an NZ research/consulting organisation serving similar public-sector and iwi clients with custom advisory work.
• The Workshop: Aotearoa-based strategic foresight and futures consultancy delivering futures-thinking and strategic advisory to NZ organisations and iwi. Closely comparable to Tokona Te Raki in mission (futures-making) and customer base (NZ enterprise and iwi).
• Copenhagen Institute for Futures Studies: Global futures research institute and the originator of the Copenhagen Futures Barometer that inspired Tokona Te Raki's Aotearoa Futures Barometer. Direct peer as a partnership institution and a comparable futures-research methodology organisation.

Emerging players

• Inspiring Stories: NZ charitable organisation running youth leadership and social enterprise programmes. Comparable to Tokona Te Raki's Mō Āpōpō Future-Makers programme in the youth-empowerment segment, though with broader national-curriculum and entrepreneurship framing.

Others

• Ngā Pae o te Māramatanga: A Centre of Research Excellence hosted at the University of Auckland focused on Māori and indigenous research. Comparable as an indigenous-led research ecosystem participant in Aotearoa, though operating in academic rather than consulting delivery.
• The Southern Initiative: Auckland Council place-based initiative driving social innovation and equitable outcomes in South Auckland. Comparable as a place-based social-innovation programme with futures and equity focus, though council-funded rather than privately operated.
• Te Whare Wānanga o Awanuiārangi: Māori-led tertiary institution (wānanga) delivering education grounded in mātauranga Māori, including programmes for rangatahi. Comparable as a Māori knowledge-system institution in the same cultural and educational ecosystem Tokona Te Raki serves.

Broad incumbents

• New Zealand Council for Educational Research: NZ's long-established education research organisation covering K–12 and equity topics. Relevant as an incumbent in the same education-equity research domain where Tokona Te Raki operates Kokirihia, though with a broader mandate and institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tokonateraki
• LinkedInlinkedin.com/company/tokonateraki
• Instagraminstagram.com/tokonateraki

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tokona Te Raki