Rapport Fundraising

What Rapport Fundraising does

Rapport Fundraising Limited is a private specialist direct marketing agency headquartered in Holywood, Northern Ireland, that operates exclusively in the UK and Ireland not-for-profit sector. Founded in 2010 by a team of direct marketing professionals with over 15 years of fundraising experience, the company delivers telephone fundraising campaigns on behalf of charity clients, covering the full workflow from briefing and strategy through copy, creative and print to fulfilment and response handling, with daily bespoke reporting and regular face-to-face client meetings throughout campaigns.

The company's core offering is a telephone fundraising platform anchored on human callers, supplemented by an integrated suite of campaign modules. Donor Acquisition campaigns include Cash to Committed conversion, Lapsed Reactivation, Raffle Recruitment, and Home Money Box programs; Donor Development campaigns include Upgrade, Gift Aid enrollment, and Welcome Calls. Support services span design, print, direct mail, response handling, and basic digital output. The technical stack is operational rather than technological: the differentiator is curated human labor (fundraisers recruited for empathy and rapport-building skills) rather than proprietary software.

Rapport's business model is professional services on a project/campaign basis, with pricing undisclosed and handled via the Operations Director (Catherine Jimenez). The company self-distributes to charities using direct sales and maintains a light digital presence (corporate website and a Twitter account, @RapportNI). It is independently owned and founder-operated with no disclosed external investors, parent company, or funding rounds; FRSB membership provides baseline regulatory credibility within the UK fundraising self-regulatory framework.

Name

Rapport Fundraising

Legal name

Rapport Fundraising Limited

Website

https://rapportfundraising.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Rapport Fundraising is a UK and Ireland-based specialist direct marketing agency that runs telephone fundraising campaigns for not-for-profit clients. It manages donor acquisition and donor development end-to-end, from strategy through fulfilment, serving charity clients across the region.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Services

NAICS

Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

akta.pro secondary industry

Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Telephone fundraising services
• Charity donor acquisition
• Donor development campaigns
• Nonprofit direct marketing
• Supporter relationship management

Headquarters

HQ city

Holywood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Telephone Fundraising Campaigns: The company provides telephone fundraising services to charities, managing the entire campaign process from strategy to execution. Revenue is generated through professional services delivered to charity clients, with campaigns designed to achieve target ROI.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rapport Fundraising is a specialist direct marketing agency that works exclusively with not-for-profit organisations, delivering telephone-based fundraising campaigns. The company manages the entire campaign lifecycle in-house — from briefing, strategy, and copy through to creative, print, fulfilment, and response handling — with services spanning donor acquisition and donor development campaigns designed to build lifelong supporter relationships.

Product overview

Rapport Fundraising offers a unified telephone fundraising service platform with integrated campaign modules. The core offering is telephone-based direct marketing for charities, supplemented by Donor Acquisition and Donor Development campaign services. Acquisition campaigns include Cash to Committed conversion, Lapsed Reactivation, Raffle Recruitment, and Home Money Box programs. Development campaigns include Upgrade, Gift Aid, and Welcome Call modules. Support Services including copy, print, design, fulfilment, direct mail, response handling, and new media complement the telephone campaigns.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Emerging players

• Pareto Law: Pareto Law is a UK-based sales and telemarketing group operating across B2B and consumer campaigns. While not charity-specialist, it competes for the same telephone operations talent and serves overlapping UK end-clients in fundraising-adjacent campaigns.
• DTV Group: DTV Group is a UK telemarketing and customer contact center serving multiple verticals including nonprofit fundraising. It overlaps with Rapport on telephone-based supporter engagement, though its portfolio is broader than charity-only.

Regional players

• Pursuant: Pursuant is a US-based full-service nonprofit fundraising agency offering multichannel campaigns including telefundraising. It is comparable to Rapport as a fundraising services provider for charities, though it operates at larger scale in the US market.
• Public Outreach: Public Outreach is a US-based nonprofit phone outreach fundraising agency delivering acquisition and telefundraising programs to US charities. It is comparable to Rapport in model and vertical, but operates in a different geography.

Direct peers

• Home Fundraising: Home Fundraising is a UK door-to-door and telephone fundraising agency for charities. It overlaps directly with Rapport in providing acquisition campaigns to nonprofit clients and competes for the same charity marketing budgets.
• Pell and Bales: Pell and Bales is a long-established UK telephone fundraising specialist serving the charity sector with acquisition and development campaigns. It is comparable to Rapport as a similarly focused telephone fundraising agency targeting UK charities.
• Ethicall: Ethicall is a UK-based telephone fundraising agency operating exclusively in the charity sector, providing donor acquisition and development campaigns. It is the closest direct competitor to Rapport in channel focus (telephone) and vertical specialization (UK nonprofits).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/rapportni
• LinkedInlinkedin.com/company/rapport-fundraising

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rapport Fundraising