What SoPure Stevia does

SoPure Stevia is a trademarked product brand of plant-based stevia extracts manufactured by Zhucheng Haotian Pharm Co., Ltd., a privately held Chinese enterprise doing business as HOWTIAN. Founded in 1999 and headquartered in Shandong, China with a US sales office in New York, the company produces and supplies high-purity steviol glycosides — including Reb A, Reb B, Reb C, Reb D, Reb E, Reb M, and proprietary rare glycosides Reb I, Reb O, and Iso-stevioside — along with complementary ingredients (allulose, erythritol) and co-processed sweetener systems. SoPure's vertically integrated production process spans proprietary seeds, grower networks, and company-owned extraction facilities, providing 100% chain of custody and non-GMO certified output, supported by multiple FDA GRAS No Questions letters (including GRN 999 for enzyme-modified steviol glycosides), FSSC 22000, ISO 9001/14001/22000, HACCP, Non-GMO Project verification, and CERES organic certification.

The company sells exclusively on a B2B basis through direct engagement with food, beverage, nutritional, and pharmaceutical manufacturers, supported by R&D and application teams in the Americas and Asia. Pricing is quote-based, contracts are multi-year, and customers include Fortune 500 companies across carbonated soft drinks, energy drinks, baked goods, dairy, confections, condiments, dietary supplements, and pharmaceutical formulations in over 60 countries. Marketing is centered on industry trade shows (IFT, SupplySide West, Clean Label Conference), technical webinars, formulation guides, and thought-leadership content, with the company describing itself as the world's #1 manufacturer of plant-based stevia leaf extracts and ranking among the top 7 ingredient businesses globally in sugar reduction. HOWTIAN serves customers in more than 80 countries across its full ingredient portfolio, which also includes inositol, baicalensis, PQQ, scutellaria root extract, inositol hexanicotinate, tricalcium phosphate, and valsartan.

Name

SoPure Stevia

Legal name

Zhucheng Haotian Pharm Co., Ltd.

Website

https://sopurestevia.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SoPure Stevia is a B2B ingredient supplier of plant-based stevia extracts serving global food, beverage, nutritional, and pharmaceutical manufacturers. The brand is manufactured by HOWTIAN, a privately held Chinese enterprise founded in 1999, and is the world's largest producer of stevia leaf extracts sold in over 60 countries.

Ownership category

akta.pro rank

Product category

Natural Stevia Sweetener Ingredients

NAICS

Sugar and Confectionery Product Manufacturing (3113)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Natural High-Intensity Sweeteners (Stevia, Monk Fruit, Thaumatin) (AFAJAAAH)

Keywords

• Stevia leaf extracts
• Natural sweetener ingredients
• Rebaudioside a production
• Plant-based food ingredients
• B2B ingredient supply

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Stevia Ingredient Sales (B2B): SoPure Stevia generates revenue through the sale of commercial quantities of stevia extracts (Reb A, Reb B, Reb C, Reb D, Reb E, Reb M, glucosylated stevia) and complementary ingredients (allulose, erythritol) directly to food, beverage, nutritional, and pharmaceutical manufacturers. Revenue is transactional per order, with no subscription component. The company sells to Fortune 500 companies and a broad base of food and beverage manufacturers globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SoPure Stevia is a trademarked family of plant-based stevia sweetener extracts manufactured by HOWTIAN (Zhucheng Haotian Pharm Co., Ltd.). The company produces individual steviol glycosides including Reb A, Reb B, Reb C, Reb D, Reb E and Reb M, specialty blend formulations, enzyme-modified steviol glycosides (glucosylated stevia), and complementary ingredients (allulose, erythritol) and co-processed blends with monkfruit. Products are sold in commercial quantities to food, beverage, nutritional, and pharmaceutical manufacturers globally.

Product overview

SoPure™ is a comprehensive family of plant-based stevia sweeteners and complementary ingredients manufactured by HOWTIAN (Zhucheng Haotian Pharm Co., Ltd.). The product portfolio includes: (1) Stevia Leaf Extracts - individual glycosides including Reb A (multiple purity grades from 50-99%), Reb B, Reb C, Reb D, and Reb M; (2) Specialty Blends - proprietary formulations including Andromeda, Dorado, Galaxy, Crest I, Crest II, Crest V, Pegasus, and Pinnacle designed for improved taste profiles; (3) Glycosylated Stevia Powders - enzyme-modified extracts including Flevia 3, Flevia 5 Plus, and Flevia E31 for enhanced taste; (4) Complementary Ingredients - Allulose (rare sugar) and Erythritol (sugar alcohol) for upfront sweetness; (5) Co-processed Blends - Stevia/Monkfruit and Erythritol mixes with customizable sweetness ratios; (6) Organic Options - certified organic Reb A extracts in multiple grades; and (7) Enzyme-Modified Steviol Glycosides - glucosylated products GSG 80 and GSG 95. SoPure positions itself as the world's largest manufacturer of stevia leaf extracts with vertically integrated production from seed to facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Rebaudioside A (Reb A) High-purity stevia leaf extract available in multiple purity grades (50, 60, 80, 95, 97, 98, 99%) with relative sweetness 120-410x sugar; heat stable up to 200°C at pH 2.6. Sold to food and beverage manufacturers for sugar reduction applications.
• Rebaudioside B (Reb B)
• Rebaudioside C (Reb C)
• Rebaudioside D (Reb D)
• Rebaudioside M (Reb M)
• Stevioside 90
• Andromeda Specialty Blend
• Dorado Specialty Blend
• Galaxy Specialty Blend
• Crest I Specialty Blend
• Crest II Specialty Blend
• Crest V Specialty Blend
• Pegasus Specialty Blend
• Pinnacle Specialty Blend
• Flevia 3 Glycosylated Stevia Powder
• Flevia 5 (Plus) Glycosylated Stevia Powder
• Flevia E31 Glycosylated Stevia Powder
• Enzyme-Modified Steviol Glycosides (GSG 80 and GSG 95) Glucosylated steviol glycosides produced by enzyme modification adding glucose moieties via alpha(1-4) linkages for improved taste and flavor modulation. FDA GRAS No Questions letter (GRN 999) granted in February 2022.
• SoPure Organic Stevia Reb A Certified organic Reb A stevia extracts available in purity grades 60, 80, 95, 97, and 98; grown, handled and extracted 100% by SoPure facilities with CERES organic certification.
• Allulose
• Erythritol
• SoPure Stevia/Monkfruit and Erythritol Mixes

Quantifiable outcome

• 82% reduction in carbon footprint and 92% reduction in water footprint compared to beet sugar (Nutrition Today, May/June 2015)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GRAS Associates (Nutrasource)coreImplementation/ SI/ Consulting Partner · 1 February 2022GRAS Associates, a fully owned subsidiary of Nutrasource, successfully submitted the FDA GRAS No Questions notice (GRN 999) to the FDA on behalf of HOWTIAN for enzyme-modified steviol glycosides. GRAS Associates provides regulatory science and FDA submission support, facilitating market entry for new SoPure stevia products in the US.
• HOWTIAN (Zhucheng Haotian Pharma Co., Ltd)coreOthersHOWTIAN (formerly Zhucheng Haotian Pharma Co., Ltd, ZCHT) is the manufacturer of SoPure Stevia products and a multinational company specializing in extraction and sales of health and food ingredients from plants and herbs. HOWTIAN was founded in 1999 with RMB 60 million in capital and is the largest manufacturer of inositol and baicalensis in the world. SoPure is a trademarked brand within HOWTIAN's product portfolio.
• Nascent Health Sciences, LLCcoreGTM or Marketing PartnerNascent Health Sciences is the exclusive global market representative for SoPure Stevia products manufactured by Zhucheng Haotian Pharm Co., Ltd. The company manages global sales, marketing, and business development for SoPure, operating US sales offices and managing relationships with food, beverage, and pharmaceutical customers worldwide.
• CERESminorImplementation/ SI/ Consulting PartnerCERES is a renowned international certification body for organic farmers and food processors. CERES provides organic certification for SoPure's line of certified organic Reb A stevia extracts, enabling SoPure to market and sell organic stevia products globally.
• NutriScentminorGTM or Marketing PartnerSoPure partnered with NutriScent for a Stevia Symposium — a series of educational workshops conducted across Southeast Asian markets including Indonesia, Vietnam, and Thailand to raise marketplace awareness around next-generation stevia applications.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ingredion: Ingredion is a major global ingredient supplier offering stevia sweeteners (e.g., ViaTech) alongside a broad portfolio of starches, sweeteners, and clean-label ingredients. It competes with SoPure in B2B sweetener sales to CPGs and foodservice.
• ADM (Archer Daniels Midland): ADM is a global ingredient and agricultural processing company with a sweetener portfolio including stevia via partnerships. It competes with SoPure in supplying food, beverage, and nutrition customers with natural and reduced-calorie sweeteners.
• DSM-Firmenich: DSM-Firmenich (now dsm-firmenich post-merger) is a global leader in taste, nutrition, and health ingredients with a stevia portfolio (e.g., Tasteva, Sweety) and fermentation-based sweeteners. It competes with SoPure in supplying high-purity stevia to F500 CPGs.
• BENEO (Südzucker): BENEO is a functional ingredient specialist (part of Südzucker) producing chicory-derived fibers, rice derivatives, and sweetener solutions. It overlaps with SoPure in supplying natural, plant-based ingredients to food and beverage manufacturers seeking sugar reduction.

Direct peers

• PureCircle (Tate & Lyle): PureCircle is a leading global producer of stevia leaf extracts, acquired by Tate & Lyle in 2020. It directly competes with SoPure/HOWTIAN in supplying high-purity stevia glycosides (Reb A, Reb D, Reb M) to global CPG food and beverage manufacturers.
• GLG Life Tech: GLG Life Tech is a vertically integrated stevia producer headquartered in China/Canada, manufacturing high-purity stevia extracts for food and beverage markets. It is a direct competitor to SoPure/HOWTIAN in the global stevia ingredient supply chain.
• Cargill (EverSweet, stevia portfolio): Cargill produces stevia-based sweeteners including EverSweet (a Reb M and Reb D product via fermentation with DSM). It directly competes with SoPure in supplying natural high-intensity sweeteners to global food and beverage customers.

Emerging players

• BioVittoria: BioVittoria produces monk fruit (luo han guo) extracts and blended sweetening systems, often paired with stevia and erythritol. It is an emerging competitor in the natural high-intensity sweetener space, comparable to SoPure's portfolio of glycosides and complementary ingredients.
• HYET Sweet: HYET Sweet (a Dutch-Chinese joint venture) is a stevia extract producer focused on Reb A, Reb D, and Reb M. It is an emerging direct competitor in the global stevia ingredient market, with similarities in scale and customer base to SoPure.

Regional players

• Layn Natural Ingredients: Layn Natural Ingredients is a global botanical extract company producing stevia alongside other plant-based extracts (e.g., monk fruit, polyphenols). It is a regional and scale-comparable competitor to SoPure/HOWTIAN in the natural sweetener extract category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sopure-stevia

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoPure Stevia