What Elsmart does

Elsmart (legal name ELSMART, also operating as SMART HOME LLC) is a privately held Azerbaijani technology company headquartered in Baku, founded in 2013 by Elshad Huseynov and Elmaddin Khalilov. It claims to be the first and only domestic manufacturer of Smart Home and Building Management Systems in Azerbaijan, with the founders resident in the High Technology Park of ANAS (Azerbaijan National Academy of Sciences).

The company designs and manufactures in-house a portfolio of more than 100 products under the ELSMART brand, covering smart home automation (touch sensor switches, smart hotel switches, door locks, sensors, actuators), LED lighting (lamps, panels, street and longitudinal fixtures), disinfection tunnels (EcoCAB, ProCAB, StandartCAB), and supporting IoT devices. Technology is vertically integrated: PCB design, microcontroller firmware, and iOS/Android mobile applications are developed internally. Industrial automation is delivered via PLC and SCADA systems, with adjacent services in fiber-optic signaling, automated water management, smart city solutions, and custom software development.

Commercially, Elsmart operates a hybrid B2B/B2C model. Direct enterprise field sales target real-estate developers, hospitality operators, government buildings, and industrial sites across Azerbaijan — backed by named engagements with DiADEM QSC (172 apartments), Port Baku Residence, Heydar Aliyev Foundation, KOB (SMBDA), DOST Mərkəzi, Ferrari Baku, Baku Bay Restaurant, and BALACANS cannery, among others. Consumer products are sold via the elsMart.az e-commerce storefront, with subscription-style pricing tiers quoted in Azerbaijani manat and a 10% cash discount option. The company is KNX-certified (2024) and holds Azerbaijani product conformity certificates. Geographic operations are single-country (Azerbaijan), with AZEA-listed intent to pursue exports.

Name

Elsmart

Legal name

ELSMART

Website

https://elsmart.az

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Elsmart is a Baku-based Azerbaijani technology company founded in 2013 that designs, manufactures, and installs smart home, IoT, PLC/SCADA, LED lighting, and building automation systems — serving residential, commercial, hospitality, industrial, and government customers domestically as the first local manufacturer in this category.

Ownership category

akta.pro rank

Product category

Smart Home and Building Automation Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electrical Equipment, Appliance, and Component Manufacturing (335), Computer Systems Design Services (541512)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Services-Computer Integrated Systems Design (7373), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

akta.pro secondary industries

Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI), Smart Lighting & Automation Installation (HSAOAFAK), Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ), Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB), Home Automation & Smart Device Electrical Prewire (Controls, Sensors, Hubs) (HSAOADAJ)

Keywords

• Smart home automation
• Building management systems
• IoT device manufacturing
• PLC SCADA automation
• LED lighting solutions

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of proprietary smart home devices including sensor switches, LED lamps, smart hotel switches, IoT sensors, smart door locks, and PLC/SCADA equipment. Products are manufactured in-house under the ELSMART brand.
2. Smart Home System Installation: Installation and configuration services for smart home systems in residential apartments, villas, and commercial buildings. Includes design, setup, and training services.
3. Smart Building Management Systems: Complete building automation solutions including lighting control, HVAC management, security systems, and energy management for commercial and residential buildings.
4. Device Manufacturing Services: Custom IoT device manufacturing for specific client requirements, including design, prototyping, PCB assembly, firmware development, testing, and mass production.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Elsmart designs, manufactures, and installs integrated smart home and building automation systems, including proprietary IoT devices, PLC/SCADA industrial automation, LED lighting, smart hotel switches, touch sensor switches, and water management systems. The company develops all PCBs, microcontroller firmware, and mobile applications in-house and provides full installation and configuration services for residential, commercial, hospitality, governmental, and industrial customers in Azerbaijan.

Product overview

Elsmart is an Azerbaijani technology company and the sole manufacturer of PLC/SCADA, Smart Home, IoT, and Building Management Systems in Azerbaijan since 2013/2017. The company produces over 100 different products under the ELSMART brand. The core product is the Smart Home System, a unified automation platform providing centralized control of lighting, climate, security, multimedia, and access. This platform integrates with specialized sub-products including Touch Electrical Switches (51 products), Smart Hotel Switches (7 products), Smart Home Sensors (11 products), Smart Home Actuators (11 products), Hotel Door Locks (3 products), and Disinfection Tunnels (4 products). Supporting infrastructure products include LED Lamps (65+ products), LED Panels (35 products), Street Lighting, and Longitudinal LED fixtures. Services encompass custom Software Development (mobile apps, web applications using Java, Python, C++), Water Management Systems, Smart City Solutions, IoT Device Manufacturing, Fiber Optic Signaling, and PLC/SCADA Industrial Automation. The company designs its own PCBs and develops all firmware, mobile apps (iOS and Android), and software in-house.

Differentiator

Problem solved

Functional benefit

Brands

• EcoCAB: Disinfection tunnel product line
• ProCAB
• StandartCAB

Products and services

• Smart Home System Central smart home automation system enabling control of lighting, climate, security, multimedia, garage doors, and gates through a mobile application for residential apartments, villas, and garden houses.
• Sensorlu Elektrik Açarları (Touch Sensor Switches) Touch-sensitive electrical switches replacing traditional switches and allowing touchless and proximity-based interaction to control electrical circuits in homes and buildings.
• Smart Hotel Switches and Hotel Door Locks RFID/NFC-based smart hotel switches and digital door locks replacing traditional metal keys to provide secure guest room access and hotel area entry control.
• Dezinfeksiya Tuneli (Disinfection Tunnels) Disinfection tunnels and passage systems for effective sanitization of people passing through, used in public places, enterprises, and healthcare facilities under the EcoCAB, ProCAB, and StandartCAB sub-brands.
• LED Lamps and Lighting Products LED lighting products including lamps, panels, street lighting, and longitudinal LED fixtures offering energy-efficient illumination for residential, commercial, and municipal use.
• IoT Devices Internet-connected physical devices with sensors, software, and connectivity capabilities for data collection, exchange, and remote monitoring and control across residential, commercial, and industrial applications.
• PLC and SCADA Industrial Automation Systems Industrial automation systems using Programmable Logic Controllers (PLC) for controlling industrial processes and SCADA for real-time monitoring and management, including HMI, data acquisition servers, and control servers.
• Water Management Systems Automated water management systems including usage monitoring, irrigation control, leak detection, remote valve control, and water quality monitoring with SCADA integration.
• Smart City Solutions Smart city solutions including intelligent transport systems, energy efficiency projects, smart building management, environmental awareness projects, and data analytics for municipal infrastructure.
• Custom Software Development Custom software development services including mobile apps, web applications, and specialized programs using Java, Python, C++, and other programming languages for various scales and sectors.
• Custom Device Manufacturing Services Manufacturing of smart devices including design, prototyping, PCB assembly, firmware/software development, testing, quality control, and mass production for specific client requirements.
• Fiber Optic Signaling Systems Fiber optic signaling systems providing high-speed data transmission and reliable communication infrastructure using light signals through fiber optic cables.

Quantifiable outcome

• Energy savings through automated lighting and climate control systems
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Heydar Aliyev FoundationcoreStrategic or Co-development PartnerCollaboration with Heydar Aliyev Foundation for smart technology implementations in foundation projects
• SMBDA (Small and Medium Business Development Agency)coreStrategic or Co-development PartnerPartnership with Azerbaijan Small and Medium Business Development Agency for KOB building smart systems implementation
• Baku State University (BSU)minorStrategic or Co-development PartnerCollaboration with Baku State University for technology and research partnerships
• UNEC (Azerbaijan State University of Economics)minorStrategic or Co-development PartnerPartnership with UNEC for smart campus technology implementations
• AZEA (Azerbaijan Export and Investment Promotion Foundation)minorGTM or Marketing PartnerCollaboration with AZEA for export promotion and investment opportunities
• High Technology Park of ANAScoreStrategic or Co-development PartnerSMART HOME LLC founders (Elshad Huseynov and Elmaddin Khalilov) claiming residency in the High Technology Park of ANAS for technology development
• SEA BREEZEminorImplementation/ SI/ Consulting PartnerSmart home installation projects at SEA BREEZE residential complex

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crestron Electronics: Crestron provides integrated home/building automation (lighting, AV, HVAC, security) targeted at premium residences, hotels, and corporate buildings — comparable to Elsmart's hospitality and high-end residential deployments.
• FIBARO: FIBARO (part of Nice Group) produces Z-Wave-based smart home sensors, actuators, and a central home automation hub — directly comparable to Elsmart's sensor, actuator, and hub-based architecture.
• Gira: Gira is a German KNX manufacturer of premium smart switches, sensors, and home/building control systems — comparable to Elsmart's whole-home automation, sensor switch, and actuator categories with higher-end brand positioning.
• Control4 (Snap One): Control4 is a dedicated smart home automation platform competing with Elsmart's core smart home system for whole-home control of lighting, climate, security, and entertainment in residential deployments.
• Legrand: Legrand's smart home portfolio (Valena Life with Netatmo, Living Now) directly competes with Elsmart's sensor switches, smart actuators, and integrated home control products in the residential segment.
• Hager: Hager is a KNX member specializing in electrical installation systems, smart sensor switches, and home/building automation — closely aligned with Elsmart's touch switches, actuators, and lighting control product lines.
• Lutron: Lutron specializes in lighting and dimming control systems (RA, Caseta, HomeWorks) — overlapping Elsmart's LED lamp, dimmer actuator, and lighting control capabilities in residential and hotel projects.

Broad incumbents

• Schneider Electric: Schneider Electric's Wiser and KNX-based building automation solutions compete head-to-head with Elsmart across residential, commercial, and hospitality segments, supported by a global installer network.
• ABB: ABB is a co-founder of the KNX standard and offers ABB-free@home and ABB i-bus KNX building automation portfolios covering lighting, HVAC, security, and access control — directly overlapping Elsmart's whole-home and building automation scope but at global scale.
• Siemens: Siemens, a KNX co-creator, supplies Desigo and GAMMA building automation systems that overlap with Elsmart's HVAC, lighting, and building management offerings for commercial and government facilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/616elshad/featured
• Facebookfacebook.com/elsmart.az
• LinkedInlinkedin.com/company/elsmart-az

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elsmart