Storia Logistiikka

What Storia Logistiikka does

Storia Oy (formerly Kirjavälitys Oy, rebranded May 2024) is a Finnish-owned contract logistics and book distribution company founded in 1919, operating from a main logistics center in Hyvinkää and a secondary warehouse in Keuruu. The company runs two intertwined business lines. First, Storia Logistiikka offers 3PL outsourcing—internal logistics, central warehousing, e-commerce fulfillment, value-added services (packaging, printing, shrink-wrapping), and returns processing—delivered through 24,000 m² of warehouse space, 30,000 pallet slots, 10 km of picking shelves, and an ERP integrated with major carriers (Posti, Matkahuolto, PostNord, Schenker, GLS). Second, Storia's book services cover end-to-end distribution from publishers to retailers, libraries, and schools, anchored by Finland's only Finnish literature product metadata database (over 230,000 titles, ~20,000 new annually) and supported by segment-specific self-service portals (Kirjaväylä, Kouluväylä, Kustantajaväylä, Väylä).

The company employs 177 people and generated €142.2 million in revenue in 2025. Its go-to-market is sales-led with named key account managers organized by vertical (logistics services, book trade, educational institutions/libraries/retail), complemented by 24/7 self-service portals for contract customers. Revenue is generated through managed-service fees for warehousing and fulfillment, transaction-based book distribution, recurring subscriptions for database and portal access, and licensing for e-book/audiobook (eKirja) distribution. Long-tenured enterprise customers include Adlibris (central warehouse and online store fulfillment), Werner Söderström Ltd / WSOY (storage, distribution, invoicing), and Valitut Palat / CIL Suomi Oy (20+ year relationship). Storia holds ISO 9001, 14001, 27001, and 45001 certifications, Finavia and public administration supplier status, and Finland's Strongest Silver creditworthiness certificate, supporting its position in regulated procurement including schools, libraries, and government contracts.

Name

Storia Logistiikka

Legal name

Storia Oy

Website

https://storia.fi

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

51–100 employees

Short description

Storia Oy is a Finnish-owned 3PL logistics provider and book distributor operating from Hyvinkää and Keuruu, serving e-commerce businesses, publishers, retailers, schools, and libraries with warehousing, fulfillment, and Finland's only Finnish literature metadata database.

Ownership category

akta.pro rank

Product category

Third-Party Logistics and Book Distribution Services

NAICS

General Warehousing and Storage (493110), Business Support Services (5614)

SIC

Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731), Services-Facilities Support Management Services (8744)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

akta.pro secondary industries

E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ), Personalization & Value-Added E-commerce Fulfillment (Kitting, Inserts, Engraving) (TLAIADAK)

Keywords

• Third-party logistics
• Book distribution services
• E-commerce fulfillment
• Central warehousing services
• Book industry logistics

Headquarters

HQ city

Hyvinkää

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Logistics Outsourcing (3PL): Third-party logistics services including internal logistics, central warehousing, e-commerce logistics, value-added services (packaging, printing, shrink-wrapping, campaign material handling), and order-to-delivery management. Revenue is generated through service fees for warehousing, picking, packing, shipping, and returns management. The company operates 24,000 m² of storage space with 30,000 pallet slots and 10 km of picking shelves.
2. Book Distribution and Procurement Services: Procurement and distribution of publishers' publications and self-published works to retailers (bookstores and online stores), municipal library customers, and school customers. In 2024, distributed publications from approximately 2,600 domestic suppliers and 950 foreign suppliers (then under Kirjavälitys name). Purchases publications from publishers based on customer orders.
3. E-books and Audiobooks Distribution (eKirja Service): Centralized distribution of e-books and audiobooks to streaming services and retailers. Includes e-book conversion services, product metadata updates (sent daily to distribution and retailer networks), download link delivery to customers, commercial pricing and availability information, and reporting.
4. Online Platform Services: Customized e-commerce platform combining order management, logistics, and payment processing. Also provides access to the product metadata database for retailers (approximately 170,000 domestic and 200,000 foreign titles). Kirjaväylä, Kouluväylä, Kustantajaväylä online services for contract customers.
5. Product Metadata Database Service: Sells access rights to the Finnish literature product database, providing up-to-date product information (printed, e- and audio books) for retailers' online stores. Publishers can submit product metadata, cover images and introductory texts through ONIX service for distribution to library databases, retailers, store systems, and Storia's online services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Storia Logistiikka is a Finnish logistics company (formerly Kirjaväälitys) providing outsourced third-party logistics services and tailored book industry solutions. The company offers internal logistics, central warehousing, e-commerce fulfillment, and value-added services (packaging, shrink-wrapping, printing) from logistics centers in Hyvinkää and Keuruu. It also operates Finland's only Finnish literature product database (230,000+ products) and provides book distribution to retailers, schools, libraries, and publishers.

Product overview

Storia Logistiikka operates as a dual-entity company offering both logistics outsourcing services and comprehensive book industry solutions. The core logistics platform includes an e-commerce platform (Storia E-Commerce Services), Internal Logistics and Central Warehousing, and Outsourced Warehousing with Value-Added Services. The book industry segment is anchored by the Product Metadata Database (Finland's only Finnish literature database), supplemented by Kirjaväylä for retailers, Kouluväylä for schools, and Kustantajaväylä for publishers, all accessible through the Väylä customer portal. Physical infrastructure consists of the Hyvinkää Logistics Center and Keuruu Warehouse with combined 23,700 m² of warehouse space. The company rebranded from Kirjavälitys in 2024 to expand beyond the book industry to serve retailers, importers, and manufacturers across industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Logistics Outsourcing (3PL Services)
• E-commerce Platform
• Internal Logistics and Central Warehousing
• Outsourced Warehousing
• Value-Added Logistics Services
• Book Distribution
• Books for Retailers
• Educational Material Distribution
• Services for Schools and Libraries
• E-books and Audiobooks (eKirja)
• Product Metadata Database
• Kirjaväylä Web Service
• Kouluväylä Web Service
• Kustantajaväylä Web Service
• Väylä Online Service

Quantifiable outcome

• Nearly 2 million packages shipped annually from Hyvinkää Logistics Center
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

One partnership is on record.

• Bolt.WorkscoreOthersBolt.Works is Storia's staffing partner providing flexible workforce support for warehouse, production, and customer service operations. The partnership is particularly valuable during peak seasons and demand surges. Storia collaborates with Bolt.Works for both production and expert roles, enabling long careers at Storia while maintaining workforce flexibility. The partnership was highlighted publicly in 2026 as a key element of Storia's growth strategy.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Matkahuolto: Finnish parcel and logistics network operator serving retail and consumer parcels. It competes with Storia in domestic e-commerce fulfillment and is also one of Storia's integrated last-mile carriers.
• PostNord: Nordic logistics and parcel operator with significant Finnish operations. PostNord competes head-to-head with Storia for B2B warehousing and e-commerce fulfillment contracts and is also integrated by Storia as a delivery partner.
• Posti: Finland's national postal service and a major logistics/fulfillment provider. Storia uses Posti as one of its integrated carriers, and the two compete for outsourced e-commerce fulfillment and warehousing contracts from Finnish retailers and publishers.
• GLS Finland: European parcel and logistics provider with Finnish operations. GLS competes for domestic parcel/fulfillment business in Finland and is also integrated into Storia's multi-carrier fulfillment stack.
• BTJ Finland: Finnish book and information services company providing library and bookstore supply, metadata, and digital content services. BTJ competes with Storia for Finnish library procurement contracts and book distribution volume.
• Kirjastopalvelu: Finnish library-focused content and book distribution provider serving public libraries with procurement, metadata, and digital content services. Kirjastopalvelu overlaps directly with Storia's Kouluväylä/Kirjaväylä library and education business.

Broad incumbents

• Ingram Content Group: Global book and content distribution leader providing wholesale book fulfillment, metadata, and digital content services. Ingram is a broader-scale analogue of Storia's combined book distribution, metadata database, and e-book/audiobook distribution business.
• DB Schenker: Global contract logistics and freight forwarding giant with Nordic operations. Schenker competes with Storia for enterprise warehousing and integrated logistics contracts while also being one of Storia's integrated delivery partners.
• PostNord Strålfors: Nordic print and digital distribution arm of PostNord offering print logistics, document distribution, and omnichannel fulfillment. It competes with Storia for publisher print distribution and e-commerce fulfillment in the Nordics.

Regional players

• Booklog: Swedish-based book distribution and IT services provider for publishers, retailers, and libraries. Booklog is the Swedish analogue Storia was modeled on and offers comparable book distribution, metadata, and library services in the Swedish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/_ErVVUy4uoE
• LinkedInlinkedin.com/company/storia-oy

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storia Logistiikka