Aurora Exterior Painting

What Aurora Exterior Painting does

Aurora Exterior Painting, Inc. is a privately held residential painting contractor headquartered in Northborough, Massachusetts, founded in 2004 by co-founders Marc Ferlo and Alexi Bobolia. The company provides exterior and interior painting services for homeowners across Central and MetroWest Massachusetts, covering 60+ communities including Worcester, Westborough, Shrewsbury, Framingham, and surrounding towns. Its service offering is anchored by a thorough preparation process (bio-degradable pressure washing with bleach, scraping, sanding, priming, and caulking) and uses top-tier paints from Sherwin Williams and Benjamin Moore, with light carpentry repairs (clapboard, fascia, sills replacement) offered as a complementary service. All work is delivered by company crews and backed by a 2-year warranty and a 100% satisfaction guarantee, with free on-site estimates issued as detailed written proposals.

The business model is project-based, with custom quotes after on-site assessment; pricing is not publicly disclosed and payment is collected upon job completion and customer satisfaction. Customer acquisition runs through direct-to-consumer channels including Google Business Profile (163 reviews), Yelp, Angi, HomeAdvisor, Houzz, Facebook, YouTube, and the company website, supplemented by word-of-mouth referrals. Trust credentials include BBB A+ accreditation, Massachusetts HIC registration #141794, and general liability plus workers' compensation insurance. The company has reportedly painted over 7,000 homes across its 22-year history and operates with a small team of 1-10 employees, reflecting a stable, founder-led local services business rather than a venture-scale enterprise.

Name

Aurora Exterior Painting

Legal name

Aurora Exterior Painting Inc.

Website

https://auroraexteriorpainting.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Aurora Exterior Painting is a Northborough, Massachusetts-based residential painting contractor founded in 2004 that delivers exterior and interior painting plus light carpentry repairs to homeowners across 60+ Central and MetroWest Massachusetts communities.

Ownership category

akta.pro rank

Product category

Residential Painting Services

NAICS

Painting and Wall Covering Contractors (23832)

akta.pro industry

PRIMARYHSAPAHAB

Exterior Painting (Siding, Stucco, Masonry)

Home & Personal Services/Residential Renovation Services/Painting, Drywall & Plastering

SECONDARYHSAPAKAF

Exterior Painting & Surface Coatings

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

SECONDARYHSAPAHAA

Interior Painting (Walls, Ceilings, Trim)

Home & Personal Services/Residential Renovation Services/Painting, Drywall & Plastering

SECONDARYHSAGADAB

Exterior Painting (Siding, Trim, Doors)

Home & Personal Services/Home Repair, Maintenance & Handyman/Painting, Caulking & Sealing

Keywords

• Residential painting services
• Exterior house painting
• Interior painting services
• Carpentry repair services
• Pressure washing services

Headquarters

HQ city

Sudbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Exterior Painting Services: Project-based pricing for residential exterior painting services including preparation, priming, painting, and minor carpentry repairs. Estimates are free and detailed, with final pricing provided in written proposals before work begins. Payment collected only after job completion and customer satisfaction.
2. Interior Painting Services: Interior painting services offered as part of full-service painting company, providing painting for both exterior and interior residential projects.
3. Carpentry Repair Services: Light carpentry repairs including replacing clapboard, fascia, and sills, offered as complementary service to painting projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Aurora Exterior Painting is a full-service residential painting contractor delivering exterior and interior painting for homeowners in Central and MetroWest Massachusetts. Projects include pressure washing, scraping, sanding, priming, caulking, painting with Sherwin Williams and Benjamin Moore paints, and minor carpentry repairs such as clapboard, fascia, and sill replacement. The company provides free on-site estimates, detailed written proposals, and backs every job with a 2-year warranty.

Product overview

Aurora Exterior Painting is a full-service exterior and interior painting company offering a comprehensive suite of services for residential properties. The core offerings consist of exterior painting and interior painting services, with complementary add-on modules including light carpentry repairs (clapboard, fascia, sills replacement), pressure washing with bio-degradable detergents, surface preparation (scraping, sanding, priming, caulking), and color matching services. The company applies top-quality paints from Sherwin Williams and Benjamin Moore using professional techniques including brushing, rolling, and spray application with back-brushing. All services are backed by a 2-year warranty and include free estimates with detailed written proposals.

Differentiator

Problem solved

Functional benefit

Products and services

• Exterior Painting Services Full-service exterior painting for residential properties in Central and MetroWest Massachusetts, including pressure washing, surface preparation, priming, painting, and finishing. Top-quality Sherwin Williams and Benjamin Moore paints are applied via brushes, rollers, or sprayers with a back-brushing technique, and the service is backed by a 2-year warranty.
• Interior Painting Services Professional interior painting services for residential homes across Central and MetroWest Massachusetts, delivered start-to-finish with attention to detail and quality workmanship by Aurora's experienced crews.
• Light Carpentry Repairs Light carpentry repair services for residential properties, including replacement of clapboard, fascia boards, sills, and rotted wood trimmings, typically contracted alongside exterior painting projects.
• Pressure Washing Services Pressure washing service for residential exteriors using bio-degradable detergent and bleach to remove dirt and mildew, performed 2-7 days before painting begins to ensure proper surface preparation.

Quantifiable outcome

• 7,000+ homes painted since 2004
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat3 records

Customer concentration

• Xtwitter.com/AuroraExterior
• YouTubeyoutube.com/@auroraextpainting
• Facebookfacebook.com/AuroraExteriorPainting
• LinkedInlinkedin.com/company/aurora-exterior-painting

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Exterior Painting