Limburg Festival

What Limburg Festival does

Limburg Festival (Stichting Limburg Festival) is a Dutch nonprofit foundation founded in 1983 that operates the largest location-based theater festival in the province of Limburg, Netherlands. Each August the foundation stages a 5-6 day festival of theater, dance, music, opera, mime, and circus at unconventional outdoor and heritage venues — castles, farms, monastery grounds, Maas riverbanks, and the Van Horne Kazerne — across seven municipalities in Midden-Limburg and the German municipality of Wassenberg. The 2026 edition runs 11-16 August with the theme "Ode aan de Vrouw" and features approximately 200 performances across multiple sub-brands including Natuurlijk Theater (a cycling tour, 30 editions running), Koeleköpkes (theater walking route), Klup Kazerne (young-makers program), De Gekleurde Stad (street theater), and Rondje Pontje Opera (cycling opera route).

The foundation operates with a core team of approximately five year-round staff supplemented by roughly 100 volunteers and serves approximately 25,000 visitors annually. It monetizes through four streams: transactional ticket sales (€5-€21 per performance, sold via TheaterHotel de Oranjerie), Friends (Vrienden) memberships at €25-€100 per year providing early access and 10% discounts, four-tier corporate sponsorship packages ranging from €750 (Grote Vriend) to €15,000 (Hoofdsponsor) annually, and recurring subsidies from Provincie Limburg, Gemeente Leudal, and other municipalities under its ANBI cultural-public-benefit status. Marketing relies on organic social media, a ~7,200-subscriber newsletter, a 50,000-copy program booklet distributed regionally, and the festival website.

The organization is governed by a board chaired by Ruud van Eeten and managed by artistic director Boy Jonkergouw, business director Francis Bruekers, and PR lead Mathijs Creemers following a 2025 leadership transition that replaced long-tenured director Jan Klompen after 28 years. The festival has earned national and international recognition including a Guardian 5-star review, the Theo d'Or 2024 acting award for a Klup Kazerne performer, and a royal honor (Knight in the Order of Orange-Nassau) awarded to a participating maker.

Name

Limburg Festival

Legal name

Stichting Limburg Festival

Website

https://www.limburgfestival.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Limburg Festival (Stichting Limburg Festival) is a Dutch nonprofit foundation running the largest location-based theater festival in Limburg, staging 200+ performances annually at castles, farms, and heritage sites across Midden-Limburg for ~25,000 visitors each August.

Ownership category

akta.pro rank

Product category

Performing Arts Festival

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

akta.pro secondary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Location theater festival
• Outdoor performing arts
• Cultural festival programming
• Theater cycling tours
• Heritage venue performances

Headquarters

HQ city

Roggel

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket sales: The festival generates revenue primarily through ticket sales for performances. Pre-sale runs through TheaterHotel de Oranjerie ticket service. 'Vrienden' (Friends) get early access to tickets via a special pré-sale.
2. Friends membership (Vrienden): Annual membership program priced at €25, €65, or €100 per year. Members receive exclusive benefits including early ticket access, discounts on performances, and priority newsletter.
3. Sponsorship: Multi-tiered sponsorship packages: Grote vriend (€750/yr), Partner (€2,500/yr), HoofdPartner (€10,000/yr), Hoofdsponsor (€15,000/yr). Also includes custom program sponsorship and Young Talent Partner options.
4. Government subsidies: The festival receives subsidies from the province and municipalities (Provincie Limburg, Gemeente Leudal, and others). It holds ANBI (public benefit institution) status, making donations tax-deductible.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Limburg Festival is an annual 5-6 day location-based theater festival held in August across Midden-Limburg, Netherlands. It presents theater, dance, music, opera, mime, puppetry, and circus performances at unconventional outdoor and heritage venues such as castles, farms, the banks of the Maas river, and former military barracks. The festival also operates specialized sub-programs (cycling theater tours, walking routes, young-maker platforms, street theater) and is supported through ticket sales, an annual Friends membership, multi-tiered corporate sponsorships, and government subsidies.

Product overview

Limburg Festival is a location-based theater festival operating primarily in August each year, offering multiple distinct product lines: the core festival with theater, dance, music, opera, mime, and circus at unique outdoor locations; Natuurlijk Theater (theater cycling tours running for 30 years); Koeleköpkes (theater walking routes); Klup Kazerne (young makers theater route); De Gekleurde Stad (street theater); and Rondje Pontje Opera (bike/boat opera tour). The festival also offers a Friends membership program for €25/year providing early ticket access and discounts, plus corporate sponsorship tiers ranging from €750 to €15,000 annually.

Differentiator

Problem solved

Functional benefit

Brands

• Natuurlijk Theater: Theater bicycle tour featuring performances at 6 locations across Midden-Limburg over 30 editions.
• Koeleköpkes
• Klup Kazerne
• De Gekleurde Stad

Products and services

• Limburg Festival The premier annual location-based theater festival in Limburg, featuring theater, dance, music, opera, mime, and circus performances at unique venues including castles, farms, and outdoor locations across Midden-Limburg. Runs 5-6 days each August and draws approximately 25,000 visitors across roughly 200 performances.
• Natuurlijk Theater (Theater Fietstocht) A bicycle-based theatrical tour with 6 performance stops across Midden-Limburg, integrating performances into the rural landscape. Day-of cash ticket sales accepted at box offices along the cycling route.
• Koeleköpkes Theaterwandeling A theater walking tour of approximately 9km through the municipality of Maasgouw, presenting circus, dance, theater, and music performances by young makers.
• Klup Kazerne A theater route on the grounds of the Van Horne Kazerne in Weert featuring young makers' performances, designed for audiences from age 12 and up, with tiered pricing for adults and visitors under 27.
• De Gekleurde Stad Street theater component featuring free performances at squares in Roermond's center, including 19th-century carnival-style acts, stilt performances, and family entertainment.
• Rondje Pontje Opera A cycling tour along both banks of the Maas river featuring four short performances about famous female operatic characters, with ferry crossings included in the ticket.
• Vriend van het Festival (Friends Membership) Annual membership program offering exclusive early access to tickets one week before public sale, 10% discount on performances, exclusive newsletter, and invitations to special events, starting at €25 per year.
• Festival Sponsorship Programs Multi-tiered corporate sponsorship packages ranging from €750/year (Grote Vriend) to €15,000/year (Hoofdsponsor), providing logo placement, program book listing, VIP invitations, free tickets, and social media exposure.

Quantifiable outcome

• Approximately 25,000 visitors annually across ~200 performances in Midden-Limburg
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TheaterHotel de OranjeriecoreChannel Partner/ Reseller/ Distributor · 1 January 2026Primary ticketing partner for the festival. Handles online ticket sales for all performances through their ticket service (Ticketmatic). Also listed as a cultural partner offering discounts to Friends of the festival.
• ECI CultuurfabriekcoreStrategic or Co-development Partner · 1 January 2026Listed as a 2026 partner. ECI Cultuurfabriek (ECI 13, Roermond) serves as a performance venue for the festival, hosting productions such as 'Lodewijk' by Sofie Kramer and Alaa Shehada's 'Horse of Jenin'.
• Munttheater WeertcoreStrategic or Co-development Partner · 1 January 2026Listed as a 2026 partner. Collaborates with Klup Kazerne programming, offering discounted tickets for theater performances in the region to employees of sponsor companies.
• Opera CompactminorStrategic or Co-development Partner · 1 January 2026Opera company co-creating 'Rondje Pontje Opera' with the festival. Sybrand van der Werf of Opera Compact directs the cycling opera route along the Maas river, featuring female opera characters.
• Voedselbank RoermondminorStrategic or Co-development Partner · 1 January 2026Listed as a 2026 partner. Hosted a closed performance for volunteers and clients of Voedselbank Roermond ('America' by Marion Vervoort & Egbert Derix), demonstrating community engagement.
• Theater Werkplaats MaastrichtminorStrategic or Co-development Partner · 1 January 2026Collaborating theater institution that co-produced 'Wij, de anderen' by Sander van Egmond, contributing to the festival's talent development mission.
• Coöperatie ZuidenwindminorStrategic or Co-development Partner · 1 January 2026Sustainability cooperative that co-supported Burger Koekoek's performance 'Hoe vind je zelf dat het gaat', aligning with the festival's focus on sustainable performances.
• Provincie LimburgcoreGTM or Marketing Partner · 1 January 2025Provincial government subsidizer and supporter of the festival. Provides financial support enabling the festival's operations across Midden-Limburg.
• Gemeente LeudalcoreGTM or Marketing Partner · 1 January 2025Municipality that hosts the festival's operational base at Landgoed Leudal in Haelen. Listed as a subsidizing partner for the festival.
• Landgoed LeudalcoreStrategic or Co-development Partner · 1 January 2025Provides the festival's operational base during the festival period at Roggelseweg 54a in Haelen. Artists stay here and volunteers gather here. The estate serves as the central hub for the festival.
• Gemeente RoermondcoreGTM or Marketing Partner · 1 January 2025Host municipality of the festival. Mayor Yolanda Hoogtanders delivers welcome address at the festival opening, demonstrating municipal support and involvement.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Oerol Festival: Annual location-based theater and performing arts festival held on the island of Terschelling in the Netherlands. Oerol is the most direct Dutch peer, sharing the location-theater model, multidisciplinary programming, and reliance on heritage/nature venues.
• Karavaan Festival: Location theater festival in Northern Netherlands (Groningen/Friesland/Drenthe) operating with a similar model of theater at farms, churches, and outdoor sites across rural communities. Closely comparable in scale, community-led GTM, and multidisciplinary arts programming.
• Theaterfestival Boulevard: Annual open-air theater festival in 's-Hertogenbosch combining established and emerging makers across multiple venues. Comparable in multi-product programming (theater, dance, music) and use of heritage locations.
• De Parade: Traveling outdoor theater festival that rotates through Dutch cities with a characteristic circular tent village. Comparable in multidisciplinary programming and outdoor/community-led positioning, though with a more centralized touring model.
• Cultura Nova: Performing arts festival in Heerlen (South Limburg region), directly overlapping Limburg Festival's geographic catchment. Comparable in scale, multidisciplinary programming, and reliance on regional/municipal funding.

Broad incumbents

• Holland Festival: The Netherlands' premier international performing arts festival held annually in Amsterdam. While larger and more international, it competes for the same theater audiences, sponsorship pools, and government cultural budgets.
• Edinburgh Festival Fringe: The world's largest arts festival, combining theater, dance, and music across hundreds of venues. A benchmark international incumbent for multidisciplinary festival operations and artist-development pipelines.
• Festival d'Avignon: Major French performing arts festival using heritage locations (including the Popes' Palace) for theater and dance. Comparable in use of historic outdoor venues and curated multidisciplinary programming.

Regional players

• Theater aan het Vrijthof / Theater Maastricht: Major regional theater venues in Limburg's capital that partner with Limburg Festival (e.g., discount ticket arrangements for sponsor employees). Operates as an institutional peer sharing the regional theater audience.

Emerging players

• Amsterdam Fringe Festival: Dutch fringe-style festival focused on emerging makers and experimental work. Comparable in supporting young talent development (overlapping with Limburg Festival's Klup Kazerne programming) but operating in a different geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lmbgfstvl460
• Facebookfacebook.com/lmbgfstvl
• Instagraminstagram.com/limburgfestival
• Xx.com/LimburgFestival
• LinkedInlinkedin.com/company/limburgfestival

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limburg Festival