The Butcher's Dog

What The Butcher's Dog does

The Butcher's Dog is an Australian direct-to-consumer raw pet food company founded by Greg and Jo Bridgman and operating from Belrose in northern Sydney. The company supplies and delivers human-grade, snap-frozen raw meals for dogs and cats across the Sydney Metro and Regional NSW areas. Its primary customer base is health-conscious Australian pet owners, particularly those transitioning dogs from kibble to raw diets, owners of dogs with skin, dental, or digestive issues, and the small but growing feline segment served by the sub-brand The Butcher's Cat. Founder-operated with no disclosed external investment, the company positions itself on species-appropriate nutrition, human-grade Australian-sourced ingredients, and educational content authored by in-house Pet Nutritionist Clare Kearney.

The company's product portfolio is built around snap-freeze (free flow disc) technology that freezes raw proteins as individual 250g discs (or 42g balls for cats), preserving protein integrity without the High Pressure Processing used by many competing raw pet foods. Production occurs in HACCP-approved human food production facilities using meat sourced from the same suppliers as local Australian butchers. The core range comprises Raw Meals in 1500gm and 500gm packs across proteins including beef, chicken, turkey, lamb, kangaroo, and rabbit; pre-curated Combo Boxes (Transition, Puppy, Taster, Carnivore, Poultry, Farm) priced between $149.95 and $175.00; air-dried and freeze-dried Australian protein Treats; the Apothecary line of supplements imported from Canadian partner Adored Beast Apothecary; and gift accessories and vouchers.

Revenue is generated primarily through e-commerce sales via the company's own website, available as one-off purchases or subscriptions with a 7.5% recurring discount and flexible delivery cadence from one to six weeks. The go-to-market combines a direct channel supported by an own temperature-controlled van delivery fleet operating Monday to Friday across Sydney Metro with no-signature doorstep drop-off, a chilled courier partnership extending service to Canberra, Kiama, the Central Coast, and Newcastle, and physical retail through neighbourhood butcher and pet store stockists together with a partnership at PetStock Australia stores. Treats and Apothecary items ship Australia-wide. Pricing tiers, subscription mechanics, first-time-customer incentives of $25 off the first Combo Box, and free Sydney Metro delivery on orders above $150 form the core commercial engine, with gift vouchers ($100-$250) and accessories contributing supplementary revenue.

Name

The Butcher's Dog

Legal name

The Butcher's Dog

Website

https://thebutchersdog.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Butcher's Dog is an Australian direct-to-consumer raw pet food company that supplies and delivers human-grade, snap-frozen raw meals, treats, and supplements for dogs and cats across Sydney Metro and Regional NSW through subscriptions and one-off purchases.

Ownership category

akta.pro rank

Product category

Raw Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Frozen Specialty Food Manufacturing (311412), Other Animal Food Manufacturing (311119)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFADAFAE

Raw & Fresh Pet Food (Refrigerated/Frozen)

Agriculture & Food Production/Animal Feed Manufacturing/Pet Food & Specialty Companion Animal Feed

SECONDARYCRADAFAD

Frozen & Raw Pet Food (incl. freeze-dried)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Pet Food & Treats

SECONDARYCRADAFAF

Functional & Veterinary Diet Pet Food

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Pet Food & Treats

Keywords

• Raw pet food
• Dog food delivery
• Human-grade pet nutrition
• Frozen raw meals
• Pet supplements

Headquarters

HQ city

Belrose

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-off and subscription purchases of raw meals, combo boxes, and treats via e-commerce website. Subscription model provides recurring revenue with 7.5% discount incentive. Products sold in 1500gm packs, 500gm packs, and combo boxes ranging from $149.95 to $175.00.
2. Shipping Fees: Delivery fees varying by location and order value: $15 for Sydney Metro orders under $99, $9.50 for $100-$149, free over $150. Regional NSW delivery fees from $20-$50 depending on distance.
3. Gift Vouchers: Gift vouchers sold in denominations of $100, $125, $150, and $250. Valid for up to 3 years from purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Butcher's Dog supplies and delivers human-grade raw pet food directly to Australian consumers. Its frozen raw meals are snap-frozen in 250g discs (no HPP processing) and offered via one-off purchase or flexible 1-6 week subscription, supported by a Sydney Metro temperature-controlled delivery fleet. The portfolio covers multiple proteins for dogs, a dedicated cat sub-brand (The Butcher's Cat), air-dried treats, imported supplements (Adored Beast Apothecary), and curated Combo Boxes.

Product overview

The Butcher's Dog is a direct-to-consumer raw pet food company offering a comprehensive portfolio centered on human-grade frozen raw meals for dogs and cats. The core offering consists of Raw Meals (frozen 250g disc portions in various protein combinations), Treats (air-dried Australian protein treats), Combo Boxes (curated variety packs in multiple sizes), Apothecary (Adored Beast supplements imported from Canada), Gifts (storage accessories and vouchers), and The Butcher's Cat sub-brand for feline nutrition. Products are available via one-off purchase or subscription, delivered frozen to Sydney Metro and regional NSW areas. The company emphasizes species-appropriate nutrition, human-grade ingredients, and locally sourced Australian proteins.

Differentiator

Problem solved

Functional benefit

Brands

• The Butcher's Cat: A product line for cats featuring raw food products such as Kangaroo and Rabbit Balls, positioned as The Butcher's Dog's cat-specific offering.

Products and services

• Raw Meals Human-grade frozen raw dog food meals in 250g disc portions, featuring various protein combinations (beef, chicken, turkey, lamb, kangaroo, rabbit) with vegetables and organs. Available via one-off purchase or subscription with 7.5% recurring savings. Sold in 1500gm packs (~$32.50-$35.95), 600gm Organ Blends ($15.95) and 500gm Ball packs ($15.95-$16.95).
• Combo Boxes Pre-curated subscription or one-off boxes containing multiple raw meal varieties for specific life stages and goals, including Transition Box, Taster Box, Puppy Box, Farm Box, Carnivore Box, and Poultry Box with treats. Sizes range 5.25KG to 7.7KG, priced $149.95-$175.00 with 7.5% subscription discount.
• Treats Air-dried and natural dog treats made from Australian proteins including beef spare ribs, chicken breast fillets, kangaroo tails/ribs/cookies, lamb liver/crumble/puffs, mackerel fish bites, tuna chew sticks, venison chew sticks, and beef liver treats. Priced $11.95-$28.95, with 7.5% (or 5% select) subscription discount and Australia-wide shipping available.
• Apothecary All-natural pet health products imported from Canada, featuring the Adored Beast Apothecary line including pre/probiotics, homeopathic remedies, and supplements such as Gut Soothe and Healthy Gut that support dog health during diet transitions. Australia-wide shipping available for Apothecary-only orders.
• Gifts and Accessories Pet lifestyle accessories including Sealed Storage Bowls ($24.95), Insulated Cooler Bags ($29.95), Portable Water Bottles ($12.95), and Gift Vouchers in denominations of $100, $125, $150, and $250 (valid 3 years).
• The Butcher's Cat - Kangaroo and Rabbit Balls Frozen raw cat food featuring kangaroo and rabbit protein in 42g ball portions (12 per 500gm pack, $19.95) under The Butcher's Cat sub-brand. Formulated for obligate carnivores with naturally high taurine content to support hydration beyond dry food.

Quantifiable outcome

• 80% of dogs over age 2 have dental disease - raw feeding with bones can help prevent this
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• The Good Farm ShopminorGTM or Marketing PartnerPartner in freezer giveaway promotion. The Good Farm Shop provided $500 worth of meals for humans as prize in the company's biggest ever giveaway competition.
• Boop BedsminorGTM or Marketing PartnerPartner in freezer giveaway promotion. Boop Beds provided luxury dog bed as prize in the company's biggest ever giveaway competition.
• PetStock AustraliaminorChannel Partner/ Reseller/ DistributorRetail partnership for physical store presence. Company visited new PetStock store in Double Bay featuring warm water dog wash facilities.
• Chilled Courier CompanycoreChannel Partner/ Reseller/ DistributorTemperature-controlled courier partnership enabling Regional NSW delivery to Canberra, Kiama, Central Coast, Newcastle and surrounding areas.
• Adored Beast ApothecarycoreTechnology or IntegrationAll-natural pet supplement products imported from Canada. Includes Gut Soothe, Healthy Gut, and other homeopathic remedies designed to support dog health. Sold through The Butcher's Dog Apothecary section.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Big Dog Pet Foods: Big Dog Pet Foods is one of Australia's largest raw and natural pet food brands, offering frozen raw meals, bones, and treats via DTC and retail. It is the most directly comparable Australian competitor to The Butcher's Dog given overlapping product, target customer, and raw-feeding positioning.
• BARF Australia: BARF Australia produces raw, biologically appropriate pet food meals, bones, and supplements for dogs and cats. It targets the same health-conscious raw-feeding segment as The Butcher's Dog via DTC and selected stockists, with a comparable ingredient-led value proposition.
• Deli Fresh Pet Meals: Deli Fresh produces fresh, lightly cooked and raw pet meals in Australia, sold through independent pet retailers and DTC. Its human-grade positioning and Australian ingredient sourcing directly overlap The Butcher's Dog's core proposition.
• Tribe Pet Foods: Tribe Pet Foods is an Australian raw pet food brand focused on natural, species-appropriate nutrition for dogs and cats. It competes in the same premium raw segment with similar DTC and stockist distribution.
• Frontline Raw: Frontline Raw is an Australian raw pet food brand selling frozen raw meals, bones, and supplements directly and via stockists. It is a close direct peer in product mix, target market, and Australian DTC-plus-retail distribution model.

Broad incumbents

• Primal Pet Foods: Primal Pet Foods is a US-based pioneer in frozen and freeze-dried raw pet food with broad national and international distribution. It represents the scaled incumbent template The Butcher's Dog could grow into, and competes for the same premium raw-feeding customer.
• Ziwi Peak: Ziwi Peak is a New Zealand-based premium pet food brand offering air-dried and raw-inspired recipes sold globally through specialty retail. It is a broader incumbent benchmark for premium positioning, air-dried treats, and international distribution that The Butcher's Dog's treat and cat ranges compete against.
• Black Hawk (MasterPet): Black Hawk is an established Australian premium pet food brand offering dry, wet, and raw-inspired ranges with broad retail distribution through vets and pet stores. It is a broad incumbent competing for the same health-conscious pet owner wallet with greater scale and shelf presence.

Emerging players

• Lyka Pet Food: Lyka is an Australian DTC fresh, gently-cooked dog food subscription brand with national delivery and a strong content-led brand. It is an adjacent emerging player pursuing the same premium, human-grade, health-conscious pet owner with a different format (fresh cooked vs. frozen raw).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thebutchersdogau
• Xx.com/thebutchersdog1
• Facebookfacebook.com/thebutchersdogau
• LinkedInlinkedin.com/company/the-butcher-s-dog

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Butcher's Dog