Techno Supply
- Company typePrivate
- Founded2000
- HeadquartersPiracicaba, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Techno Supply does
Techno Supply Automação Industrial is a privately held Brazilian industrial automation distributor headquartered in Piracicaba, São Paulo, with a secondary office in the same city. The company operates as an authorized and exclusive channel partner for a portfolio of international industrial brands — PR Electronics (exclusive, signal conditioning), ASM Sensor (exclusive, position/angular/inclination sensors), WEG Automação Industrial (Centro de Excelência and authorized distributor for machine safety and industrial sensors), Honeywell Brasil (load cells, limit switches, pressure transducers, accelerometers), B+B SmartWorx/Advantech and 3onedata (industrial connectivity), TRICO (lubrication), Megatron (electronic components), and BEKA Associates (industrial displays) — supplying signal conditioning, sensor, safety, and industrial networking products to Brazilian industrial customers.
The underlying technology offering consists of certified industrial components rather than proprietary platforms: temperature transmitters, intrinsic safety barriers, signal isolators and conditioners (PR Electronics); load cells, limit switches, pressure transducers, and accelerometers (Honeywell); MEMS-based position, angular and inclination sensors (ASM); light curtains and machine safety systems compliant with NR12 (WEG); and serial device servers, media converters, Modbus gateways, Ethernet switches, and IoT routers (Advantech/B+B and 3onedata). Products carry international certifications including ATEX, IECEx, INMETRO, CENELEC, ANSI, IEC, EMC, LVD, and PELV/SELV, positioning the company in hazardous-area and safety-critical applications.
The business model combines hardware distribution margin with professional services revenue (technical representation, technical assistance, and STI toll barrier maintenance). Sales are quote-based via a website budget request system, complemented by phone-based direct sales and an e-commerce storefront (compre.technosupply.com.br). Customer segments span chemical, water and sewage, energy, oil/maritime/offshore, factory automation, steel and mining, cement, pulp and paper, pharmaceutical, food and beverage, and toll/transportation verticals, with chemical and factory automation flagged as primary segments. The company has two listed subsidiaries (Thesa and TSMP) of unspecified focus and reports no parent company, external investors, or public-market presence.
Techno Supply firmographics
Firmographics- Name
- Techno Supply
- Legal name
- Techno Supply Automação Industrial
- Website
- https://technosupply.com.br
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Techno Supply industry classification
Industry- Product category
- Industrial Automation Distribution
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD)
- akta.pro secondary industries
- Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics) (IMAGAGAH), Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors) (IMAGAGAL)
Keywords
Where Techno Supply is headquartered
LocationHeadquarters
- HQ city
- Piracicaba
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Techno Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Industrial Equipment Distribution: Distribution of industrial automation equipment including sensors, signal conditioning devices, communication equipment, and safety devices from internationally recognized brands
- Technical Representation and Assistance: Technical representation services and technical assistance for industrial automation equipment
- Toll Plaza Barrier Maintenance: Maintenance services for STI toll plaza barriers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Techno Supply product offering
Product offeringCore offering
Techno Supply Automa\u00e7\u00e3o Industrial is an authorized and exclusive Brazilian distributor of industrial automation components, representing international brands such as PR Electronics, Honeywell, WEG, ASM Sensor, Advantech B+B Electronics, 3onedata, TRICO, Megatron, and BEKA Associates. The company sells signal conditioning devices, industrial sensors, machine safety equipment, industrial networking products, power supplies, HMIs/PLCs, and industrial displays to Brazilian industrial customers, while also providing technical representation, technical assistance, and STI toll barrier maintenance services.
Product overview
Techno Supply is an authorized distributor of industrial automation products operating primarily in Brazil, representing multiple international brands as a portfolio of specialized hardware components and systems. The product offering consists of signal conditioning and instrumentation products (PR Electronics temperature transmitters, intrinsic safety barriers, signal isolators), industrial sensors (Honeywell load cells, pressure transducers, accelerometers, limit switches; ASM position, angular and inclination sensors), industrial connectivity solutions (Advantech B&B Electronics serial device servers, converters, gateways, Ethernet switches, wireless modules), safety equipment (WEG light curtains and safety systems meeting NR12 standards), and industrial displays (BEKA Associates). These products serve various industrial sectors including chemical, water treatment, energy, oil/gas/maritime, factory automation, steel/mining, cement, paper/pulp, pharmaceutical, and food/beverage industries. The company also provides representation, technical assistance, and toll barrier maintenance services.
Differentiator
Problem solved
Functional benefit
Products and services
- Signal Conditioning Solutions Signal conditioning devices including temperature transmitters, intrinsic safety barriers, signal isolators, signal conditioners, and multifunctional devices for industrial process control. The portfolio includes compact 6mm devices such as the PR 3225 Universal Frequency Converter. Manufactured by PR Electronics (Denmark) and distributed exclusively by Techno Supply in Brazil, with INMETRO, ATEX, IECEx, CENELEC, ANSI, IEC, EMC, LVD, and PELV/SELV certifications.
- Industrial Sensors Industrial sensor portfolio distributed in Brazil covering Honeywell load cells (tension, compression, and universal measurement from 25g to 3 million pounds, stainless steel construction), Honeywell limit switches (MICRO SWITCH), Honeywell pressure transducers (strain gauge and differential pressure transmitters), Honeywell industrial accelerometers and vibration sensors, ASM Sensor position sensors, ASM Sensor angular sensors (magnetic angle sensors, incremental magnetic encoders, multivolt magnetic encoders, potentiometers), and ASM Sensor positilt MEMS-based inclination sensors (absolute inclination up to \u00b1180\u00b0, contact-free measurement).
- Industrial Safety Equipment WEG machine safety equipment including optoelectronic light safety curtains with safety certification for risk zone supervision, used for industrial machines and for highways and toll systems. Multidisciplinary industrial safety solutions including locking equipment and electrical safety items developed to meet NR12 and international safety standards. Techno Supply operates as a WEG Center of Excellence for Automation and Industrial Control and Machine Safety and Industrial Sensors.
- Industrial Communication and Networking Equipment Industrial networking products distributed in Brazil from Advantech B+B Electronics and 3onedata, including serial device servers (1/2/4/8/16 port RS-232/422/485), wireless serial servers with 802.11b/g/n dual-band 2.4/5GHz WLAN, serial-to-Ethernet/Modbus gateways, serial-to-fiber optic converters, RS-232/RS-422/RS-485 isolated converters, industrial Ethernet switches, media converters (100Base-TX/FX copper-to-fiber, multi-mode and single-mode), serial splitters, and IoT network routers with Ethernet, WiFi, and cellular connectivity.
- Industrial Power Supplies, HMI, and PLC Controllers DIN rail power supplies available in various sizes (250mm, 500mm, 750mm, 1000mm) for industrial automation applications, plus Human-Machine Interface (HMI) and PLC controllers enabling communication between operators and industrial machines and processes.
- Industrial Displays and Indicators BEKA Associates display instruments and indicators for safe and hazardous areas, including explosion-proof displays and Modbus RTU display units, plus BEKA panel displays and panel meters.
- Industrial Lubrication Systems and Electronic Components TRICO Lubrication industrial lubrication systems and components, plus Megatron electronic components for industrial automation applications, distributed by Techno Supply in Brazil.
- Technical Representation and Assistance Services Professional technical representation and technical assistance services for industrial automation products distributed by Techno Supply, supporting Brazilian customers with pre-sales technical advice and post-sales support for signal conditioning, sensors, safety, and networking equipment.
- STI Toll Barrier Maintenance Services Field maintenance services for STI toll plaza barriers, including light curtain measurement systems for automated intelligent transport systems and toll collection infrastructure in Brazil.
Quantifiable outcome
- PR Electronics serves more than 10,000 customers worldwide
- +1 more outcomes
Companies that use Techno Supply
Customer profileNamed customers1 record
Segments11 records
Ideal customer profiles3 records
Techno Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Techno Supply partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- PR ElectronicscoreTechno Supply is the exclusive distributor of PR Electronics in Brazil. PR Electronics is a Danish specialist in signal conditioning solutions including temperature transmitters, intrinsic barriers, communication interfaces, isolators, and multifunctional devices for industrial automation. Products meet international standards including INMETRO, CENELEC, ANSI, IEC, IECEx, and directives ATEX, EMC, LVD, PELV/SELV. PR Electronics serves over 10,000 customers worldwide with integrated development and manufacturing in Denmark, 9 sales subsidiaries, and 40 distributors.
- WEG Automação IndustrialcoreTechno Supply is a Centro de Excelência (Center of Excellence) and authorized distributor for WEG Automação Industrial in the areas of Automation and Industrial Control and Machine Safety and Industrial Sensors. WEG is a leading Brazilian industrial automation manufacturer.
- Honeywell BrasilcoreTechno Supply is an authorized distributor of Honeywell Brasil. Honeywell is a world leader in switches and advanced sensors for industrial automation with exceptional reputation in technology, quality, and reliability. Products include load cells, limit switches, pressure transducers, and industrial accelerometers.
- ASM SensorcoreTechno Supply is the exclusive distributor of ASM Sensor in Brazil. ASM Sensor develops and manufactures products for the electromechanical market for industrial applications. High-tech products serve customers in mechanical industry, engineering, aeronautics, medicine, steel, and other industries. Products include position sensors, angular sensors, and inclination sensors.
- B+B SmartWorx / Advantech BrasilmajorTechno Supply is an authorized distributor of B+B SmartWorx (now part of Advantech) in Brazil. B+B SmartWorx offers connectivity products for Serial, Ethernet, Wireless, and USB applications. Products include serial servers, media converters, industrial switches, and Modbus gateways. Over 40 distributors in 60 countries.
- 3onedata Redes IndustriaismajorTechno Supply distributes 3onedata industrial networking products including media converters, industrial switches, serial device servers, Modbus gateways, CAN-Bus products, and serial-to-fiber modems.
- TRICO LubricationminorTechno Supply distributes TRICO Lubrication products for industrial lubrication applications.
- Megatron Componentes EletrônicosminorTechno Supply distributes Megatron electronic components for industrial applications.
- BEKA AssociatesminorTechno Supply distributes BEKA Associates displays and indicators. BEKA designs and manufactures cost-effective display instruments (indicators and displays) mainly for safe and hazardous areas.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Techno Supply competitors and assessment
Company assessmentBroad incumbents
- Siemens Brasil: Siemens is a global industrial automation leader with direct Brazilian operations selling PLCs, drives, signal conditioning, and process instrumentation. Comparable in that they target the same Brazilian verticals (chemical, energy, factory automation, pharma) and increasingly compete with distributors through direct digital channels.
- WEG Automação Industrial: WEG is both a principal supplier and a competitor — a leading Brazilian industrial automation manufacturer that distributes directly through its own channels. Techno Supply holds WEG's Centro de Excelência partner status. Comparable because WEG operates its own industrial automation distribution for the same Brazilian market and verticals.
- Phoenix Contact Brasil: Phoenix Contact is a global industrial connectivity, signal conditioning, and automation manufacturer with direct Brazilian operations. Overlaps with Techno Supply on signal conditioning, industrial communication (Modbus gateways, serial converters), and factory automation verticals in the same Brazilian market.
- Arrow Electronics: Arrow is a broad global electronics distributor with significant industrial automation offerings and Brazilian presence. Comparable: multi-brand distribution of industrial components including sensors and connectivity, with a service overlay — though much larger scale and broader portfolio than Techno Supply.
- Rockwell Automation Brasil: Rockwell Automation is a global industrial automation manufacturer (Allen-Bradley) with direct Brazilian operations and authorized distributor network. Overlaps with Techno Supply on factory automation, sensors, and safety equipment sold into the same Brazilian verticals.
Direct peers
- RS Components (RS Group): RS Components is a global multi-brand industrial automation and electronic components distributor with extensive Brazilian reach. Direct comparable: distributes sensors, signal conditioning, safety equipment, and connectivity products from multiple brands to industrial customers — same business model as Techno Supply but at global scale.
- Mouser Electronics: Mouser is a global authorized distributor of semiconductors and electronic components with strong industrial automation sensor coverage. Comparable: multi-brand authorized distributor model serving industrial customers, ships to Brazil, competes for the same industrial sensor/connectivity wallet.
- Farnell / element14: Farnell (element14) is a global multi-brand distributor of industrial automation, electronic components, and sensors. Comparable business model: authorized distributor for major international brands selling into industrial verticals including factory automation, energy, and process control. Ships into Brazil.
- Digi-Key Electronics: Digi-Key is a leading global authorized distributor of electronic components and industrial automation products. Comparable: authorized distributor model with broad catalog (sensors, signal conditioning, connectivity) and global shipping into Brazil — competitive threat to Techno Supply's mid-market customers.
- AutomationDirect: AutomationDirect is a direct-to-customer industrial automation equipment supplier specializing in PLCs, sensors, and safety products. Comparable business model focus on factory automation verticals; ships internationally including to Brazil and competes on transparent pricing vs. Techno Supply's quote-based model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Techno Supply social profiles
Digital presenceTechno Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Techno Supply leadership team
Management profileNumber of profiles
Techno Supply subsidiaries and ownership
Company hierarchySubsidiaries2 records
Techno Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Techno Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Techno Supply
What does Techno Supply do?
Techno Supply Automa\u00e7\u00e3o Industrial is an authorized and exclusive Brazilian distributor of industrial automation components, representing international brands such as PR Electronics, Honeywell, WEG, ASM Sensor, Advantech B+B Electronics, 3onedata, TRICO, Megatron, and BEKA Associates. The company sells signal conditioning devices, industrial sensors, machine safety equipment, industrial networking products, power supplies, HMIs/PLCs, and industrial displays to Brazilian industrial customers, while also providing technical representation, technical assistance, and STI toll barrier maintenance services.
Is Techno Supply a public or private company?
Techno Supply is a private company. It is classified as unknown and is currently operating.
When was Techno Supply founded?
Techno Supply was founded in 2000. It employs 11 to 50 people.
Where is Techno Supply based?
Techno Supply is headquartered in Piracicaba, Brazil, in the Latin America region.
How does Techno Supply make money?
Three revenue lines are on record. Industrial Equipment Distribution is the primary driver. The others are technical Representation and Assistance and toll Plaza Barrier Maintenance.
Who are Techno Supply's main competitors?
Broad incumbents on record are Siemens Brasil, WEG Automação Industrial, Phoenix Contact Brasil, Arrow Electronics and Rockwell Automation Brasil. Direct peers are RS Components (RS Group), Mouser Electronics, Farnell / element14, Digi-Key Electronics and AutomationDirect.
Does Techno Supply have an API?
No public API is recorded for Techno Supply.
What industry is Techno Supply in?
Techno Supply's product category is Industrial Automation Distribution. Its primary akta.pro industry code is IMAGABAD, Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs), with a secondary code of IMAGAGAH, Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics). Its NAICS code is 334513 and its SIC code is 3823.