What Ourgame International Holdings Ltd. does

Ourgame International Holdings Ltd. (operating as 联众游戏 / Lianzhong) is a Beijing-headquartered, Hong Kong-listed online casual gaming company founded in 1998 that develops and operates a multiplayer game hall platform primarily serving Chinese internet users. Its core product is the 联众大厅 (Ourgame Hall) desktop client, currently at version GLWORLD 2.8.11.11 (released November 6, 2024), which serves as a single launcher for 60+ titles spanning card games (斗地主, 保皇, 升级, 桥牌), mahjong (16+ regional variants including 疯狂麻将, 血战麻将), board games (中国象棋, 围棋, 四国军棋), and casual games (梦想国度, 台球, 俄罗斯方块). The platform is augmented by a layered virtual economy: 联众币 (core virtual currency for membership, avatars, items), 游乐豆 (luck-based gaming token), a 联众秀 avatar customization system with 100+ designs, and a 联众江湖 (Jianghu) martial-arts sect/guild community with tournaments, rankings, and an honor system. Supporting modules include a virtual finance hub (理财中心), deposit box (豆豆保管箱), magic-stone crafting, and animated chat expressions.

The company monetizes through a freemium model: free-to-play game client with virtual currency top-ups (single transactions up to 6,000 RMB, daily cumulative up to 40,000 RMB), recurring membership subscriptions (30 RMB monthly, 90-day, 360-day plans with priority access, blue/orange sapphire badges, and member discounts), and direct sales of avatars, badges, lucky IDs, and gift packages (320–7,520 coins). Payment rails include Alipay, WeChat Pay, mobile carrier billing (中国移动, 中国联通, 中国电信), bank cards, prepaid cards, and fixed-line phone. Virtual currency is explicitly non-redeemable for cash and non-transferable between users, complying with PRC gaming regulations. Distribution is primarily direct digital download via ourgame.com plus a nationwide physical retail network for prepaid recharge cards spanning all Chinese provinces. The platform operates as a community-led, product-led-growth B2C business with 101–250 employees and no disclosed enterprise or B2B revenue stream.

Name

Ourgame International Holdings Ltd.

Legal name

Beijing Lianzhong (北京联众)

Website

https://ourgame.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Ourgame International Holdings Ltd. is a Beijing-based, Hong Kong-listed Chinese online casual gaming company founded in 1998 that operates the 联众大厅 multiplayer game hall client with 60+ card, mahjong, board, and casual titles, monetizing through virtual currency, membership subscriptions, and virtual goods sales to individual Chinese consumers.

Ownership category

akta.pro rank

Product category

Online Casual Gaming

NAICS

Amusement Arcades (713120), Amusement Arcades (71312)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

In-Game Item Marketplaces & Trading Platforms (MPAFACAJ)

akta.pro secondary industries

Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ), Gaming & Virtual World Social Platforms (MPACAJAG), Gaming & Virtual World Communities (BPAMABAE), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)

Keywords

• Online card games
• Multiplayer casual gaming
• Virtual currency platform
• Mahjong board games
• Chinese gaming portal

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Virtual Currency Sales (联众币/游乐豆): Users purchase 联众币 (core virtual currency) using real money via bank cards, mobile carrier billing, prepaid cards, Alipay, WeChat Pay, and fixed-line phone. 游乐豆 (gaming beans) are purchased through product bundles or won in luck-based games. The platform prohibits real-money conversion of virtual currency.
2. Membership Subscriptions: Recurring membership subscriptions (30-day, 90-day, 360-day plans) providing benefits including priority room entry, preferential user list ranking, blue sapphire badge, free avatar items, discounted purchases, and access to member-only game rooms and tournaments. Monthly membership priced at 30 RMB/month.
3. Virtual Goods and Digital Items: Direct sales of virtual avatars (联众秀), badges/flags (联众标志), game props (大厅道具), game card items (会员礼包, 江湖礼包), recharge cards, and lucky IDs (靓号). Products range from decorative badges (100-6000+ 联众币) to comprehensive membership bundles.
4. Premium Services and Special Privileges: SVIP (超级会员) tier, premium avatar bundles, exclusive limited-edition items, high-value 3-character lucky IDs (至尊靓号珍藏卡), and special competition access. Revenue generated through tiered pricing for privilege upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ourgame operates one of China's longest-running online game platforms, offering 60+ multiplayer card, board, mahjong, and casual games through its proprietary Ourgame Hall desktop client (联众大厅). The company monetizes via virtual currency (联众币 and 游乐豆) sales, membership subscriptions, and virtual goods. It also operates an integrated social community (联众江湖/Jianghu) with guild systems, forums, and avatar customization.

Product overview

Ourgame International Holdings Ltd. operates China's longest-running online game platform centered on the 联众大厅 (Ourgame Hall) client. The platform offers a comprehensive portfolio of over 50 casual games spanning card games (牌类 - 30+ titles including Fight the Landlord and regional variants), mahjong (麻将 - 20+ regional versions), board games (棋类), and casual games (休闲游戏). The ecosystem is enhanced by virtual economy modules including 联众商城 (virtual goods mall) for memberships and badges, 联众秀 (avatar customization), 游戏形象商城 (avatar marketplace), and 游乐豆 (game beans for luck-based games). Social features include 联众江湖 (martial arts community with faction systems) and 联众论坛 (forums). The platform supports multiple payment integrations including Alipay and WeChat Pay. All virtual goods are explicitly game道具 without monetary value.

Differentiator

Problem solved

Functional benefit

Brands

• 联众江湖: A community/social feature within Ourgame that allows users to join factions and participate in guild-based activities.
• 新联众商城
• 联众秀
• 游乐豆乐园
• 联众大厅

Products and services

• Ourgame Hall (联众大厅) Proprietary desktop client that serves as the central game launcher and social platform providing access to 60+ Ourgame titles including card games, mahjong, board games, and casual games, with integrated virtual currency management, friend lists, chat, and member services.
• Ourgame Card Games (牌类游戏) Suite of online card games including Fight the Landlord (斗地主), Emperor (保皇), Bridge (桥牌), 30+ regional variants such as Weihai Emperor and Crazy Fight the Landlord, played in real-time multiplayer format.
• Ourgame Mahjong Games (麻将游戏) Comprehensive mahjong game suite featuring 20+ regional variants including Blood Battle Mahjong (血战麻将), Crazy Mahjong (疯狂麻将), and provincial versions tailored to Chinese regional play styles.
• Ourgame Board Games (棋类游戏) Board and strategy games including Chinese Chess (中国象棋), Go (围棋), Four-Country Military Chess (四国军棋), Five-in-a-Row, Checkers, and International Chess variants.
• Ourgame Casual Games (休闲游戏) Casual games including Dream World (梦想国度), billiards (台球), Tetris (俄罗斯方块), Angry Fisherman (愤怒的渔夫), and arcade-style mini-games.
• Ourgame Membership (联众会员) Subscription membership program offering 30-day, 90-day, and 360-day tiers at 30 RMB/month providing priority room entry, preferential ranking, blue sapphire badge, avatar items, member discounts, and access to exclusive game rooms and tournaments.
• Ourgame Mall (联众商城) Digital goods storefront selling virtual avatars, badges/flags, game props, membership gift bags, lucky IDs, and recharge cards across 15+ product categories for in-platform use.
• Ourgame Jianghu (联众江湖) Social community and faction system where users create martial arts sects (门派), recruit members, participate in quarterly ranking competitions, inter-guild tournaments, and honor systems to build virtual social hierarchies.
• Game Beans (游乐豆) Virtual currency system for luck-based games including slot machines, Texas Poker, and Crazy Mahjong, with sub-platform 游乐豆乐园 offering activities, lotteries, and point redemption services.
• Ourgame Show / Avatar System (联众秀) Avatar expression and decoration marketplace offering 100+ character designs for user profile customization in the game hall, supporting expression packs and avatar animations.
• Crazy Mahjong Tools (疯狂麻将道具) In-game power-ups and tools for Crazy Mahjong including card swapping, extra draws, smoke screens, telescopes, score calculators, and double cards.

Quantifiable outcome

• Platform has operated for 28+ years serving Chinese casual gamers

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Beijing Unicom (北京联通)minorOthersBeijing Unicom provides network bandwidth services for the Ourgame platform, as noted in the website footer: '北京联通提供网络带宽' (Beijing Unicom provides network bandwidth). This is an infrastructure partnership providing internet connectivity services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pogo.com (Electronic Arts): Pogo is EA's online casual gaming platform offering card, board, mahjong, and word games via web and downloadable clients. Comparable to Ourgame in platform model (multi-game casual hub with freemium monetization) but operates primarily in Western markets and as part of EA's broader portfolio.
• Playtika Holding Corp. Playtika operates mobile and social casino-style casual games with virtual currency and in-app purchase monetization. Comparable to Ourgame in virtual currency-driven casual game monetization, though focused on mobile casino-style experiences rather than traditional card/board games.
• Miniclip (now part of Tencent): Miniclip operates one of the largest online casual game platforms with multiplayer card, board, and casual titles. Comparable to Ourgame in casual gaming platform model with virtual currency monetization, though serving a global rather than Chinese-specific audience.
• NetEase Inc. NetEase develops and operates a wide portfolio of online games in China including casual and card game titles, alongside flagship MMORPGs. Comparable to Ourgame in casual card/mahjong gameplay but with substantially larger investment capacity and broader mobile gaming reach.
• Tencent Holdings (QQ Games / WeGame): Tencent operates QQ Games Hall and WeGame, China's dominant casual and PC gaming platforms with massive user bases via WeChat/QQ social distribution. Overlaps with Ourgame in card/mahjong/board game categories but operates at vastly greater scale and as part of a much broader portfolio.

Direct peers

• Microbeam (formerly Gamecomb): Microbeam operates online casual and card games in China targeting similar Chinese casual gamer demographics. Comparable product portfolio (card/mahjong) and freemium model serving Ourgame's addressable market.
• ZQGame: ZQGame is a Chinese online casual gaming company historically focused on mahjong and card game products. Directly comparable to Ourgame in product niche (casual card/mahjong), customer base (Chinese casual gamers), and freemium monetization model.
• 4399 Network Co., Ltd. 4399 operates a major Chinese casual and web gaming portal with hundreds of casual titles including card, board, and mahjong games. Comparable to Ourgame as a Chinese casual gaming hub targeting horizontal mass-market gamers with free-to-play monetization.
• Boyaa Interactive International Holding Ltd. Boyaa Interactive operates online casual card and board games in China and internationally, with a focus on multiplayer poker, mahjong, and dominoes. Closest comparable to Ourgame in product category (online casual card/board), geography (China-rooted), and business model (freemium with virtual currency monetization).

Emerging players

• Gaming Arts / Pragmatic Play (online bingo/social halls): Pragmatic Play supplies online bingo, social hall, and casual multiplayer games including card and board variants. Comparable to Ourgame in multiplayer casual card/board game content and virtual currency ecosystems, though operating as a B2B content supplier rather than a consumer platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ourgame International Holdings Ltd.