Phyzix

What Phyzix does

Phyzix is a privately-held supplier of ultra-concentrated car wash chemistry headquartered in Statesville, North Carolina, serving car wash operators across the United States. The company sells a comprehensive proprietary portfolio organized into several product lines: presoaks and detergents (Low pH Presoak, Low Additive, Clean Pro Hi pH), the Halo Glow foam treatment series in multiple colors, the ColorGlow six-color additive system, seven fragrance SKUs, tire and wheel care products (Tireshine H20+, SiloShine), the premium Ultra Line (Ultra Soap, Ultra Dry, Ultra Pre Soak, Ultra Clearcoat-Cherry), and surface protection products featuring Graphene technology, Ceramic+ Coating, Solar Guard Wax, and the Repel+ series. The chemistry is engineered for touchless, friction, and hybrid wash systems and is customizable across foam, color, scent, and cleaning strength to support operator-branded wash experiences, with claimed performance specifications including a 145°F cloud point and 32°F freeze resistance on presoaks.

The business operates a sales-led go-to-market through three regional channels — West, East, and Distribution — supported by inside phone sales, with quote-based pricing determined through site-specific consultations and structured as multi-year contracts. Customer segments include car wash operators (primary, ranging from single-site to multi-location franchise brands), distributors who resell the chemistry, automobile dealerships, convenience stores with on-site car wash, and commercial fleet operations. The company's value proposition centers on ultra-concentrated formulations that reduce cost-per-car and chemical waste, a streamlined nine-product inventory approach, and a consultation-to-implementation partnership model with stated "zero disruption" onboarding.

Phyzix is led by CEO and Founder Vic Keller, whose background includes creating over $10B in enterprise value through prior ventures and partnerships with Berkshire Hathaway (historical, not an active Phyzix partnership). The executive team includes General Manager James Clark, who holds a Six Sigma Black Belt with over 20 years of operational experience across public and private companies; Director of Chemistry Chad Johnson, with more than 18 years in car wash operations and 2.5 years on the supply side; and Marketing Manager Ygor Brito. The company has not disclosed revenue, funding rounds, incorporation jurisdiction, or formal founding milestones beyond its operating status and national footprint.

Name

Phyzix

Legal name

Phyzix

Website

https://phyzix.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Phyzix is a private US supplier of ultra-concentrated car wash chemistry — including presoaks, detergents, drying agents, surface protectants, tire care, and color/fragrance additives — serving car wash operators, distributors, dealerships, C-stores, and fleet operators nationwide through regional sales representatives.

Ownership category

akta.pro rank

Product category

Car Wash Chemistry Supplies

NAICS

Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Wholesale-Motor Vehicle Supplies & New Parts (5013), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

Keywords

• Car wash chemistry
• Ultra-concentrated detergents
• Presoak solutions
• Tire shine dressings
• Vehicle surface protection

Headquarters

HQ city

Statesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Car Wash Chemistry Sales: Phyzix generates revenue through the sale of proprietary car wash chemistry products including presoaks, detergents, tire dressings, surface protectants, fragrances, and specialty solutions to car wash operators. Products are sold as ultra-concentrated formulations designed for touchless, friction, and hybrid systems. The company emphasizes cost-per-car efficiency and a streamlined nine-product lineup to help operators manage inventory efficiently.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Phyzix supplies ultra-concentrated car wash chemistry for tunnel, in-bay automatic, express, and self-serve car wash operators. The lineup spans presoaks, detergents, drying agents, tire and wheel care, surface protection (including proprietary Graphene technology), foam treatments, color additives, and fragrances designed for touchless, friction, and hybrid wash systems. Solutions are sold via custom chemistry programs configured to each site's wash profile through a consultative sales process.

Product overview

Phyzix is a car wash chemistry supplier offering a comprehensive portfolio of chemical products organized across several product lines: presoak and detergent products (Low pH Presoak, Low Additive, Clean Pro Hi pH), the Halo Glow foam treatment series in multiple colors, the ColorGlow color additive system with six vibrant colors for branded foam experiences, seven premium fragrances for customer experience enhancement, tire and wheel care products (Tireshine H20+, SiloShine), the Ultra Line premium series (Ultra Soap, Ultra Dry, Ultra Pre Soak, Ultra Clearcoat-Cherry), and surface protection products including Graphene technology, Ceramic+ Coating, Solar Guard Wax, and the Repel+ series in multiple colors. The product portfolio is designed for touchless, friction, and hybrid car wash systems including tunnels, in-bay automatics, and self-serve washes. The chemistry is customizable, allowing operators to adjust foam, color, scent, and cleaning strength for a unique branded wash experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Phyzix Low pH Presoak Low pH presoak chemical designed for use in car wash systems to effectively pre-treat vehicles before the main wash cycle, with 32°F freeze resistance.
• Phyzix Low Additive Chemical additive for car wash presoak formulations designed to enhance cleaning performance of low-pH presoak systems.
• Phyzix Clean Pro Hi pH High pH cleaning solution engineered for heavy-duty car wash applications, with 145°F cloud point for high-temperature environments.
• Phyzix Halo Glow Foam Treatment Series Color-tinted foam treatment products available in Clear, Blue, Red, and Yellow variants that create a bright, glossy finish and visually distinctive wash experience for car wash operators.
• Phyzix Fragrance Line Scent additives offered in Fresh Linen, Apple Pie, Citrus Splash, Tropical Beach, Mango Maddness, and Watermelon Strawberry variants that add fragrance to the wash experience.
• Phyzix ColorGlow Additive System Custom color additives in Blue, Green, Orange, Purple, Red, and Yellow variants that produce vibrant colored foam for visual branding and signature wash experiences at car wash sites.
• Phyzix Tireshine H20+ Water-based tire shine product engineered to deliver a showroom-ready glossy finish for vehicle tires in high-volume tunnel washes or in-house detailing.
• Phyzix SiloShine Tire and wheel care product designed for long-lasting shine and protection on tires and wheels.
• Phyzix Ultra Line Premium ultra-concentrated product line including Ultra Soap, Ultra Dry, Ultra Pre Soak, and Ultra Clearcoat - Cherry, designed for high-performance car wash applications with reduced chemical usage per wash.
• Phyzix Solar Guard Wax Wax-based surface protection product designed to guard vehicle surfaces against solar damage while providing shine and protection.
• Phyzix Graphene Graphene-based surface protection technology engineered for superior durability, hydrophobicity, and deep gloss, creating an ultra-smooth, water-repellent shield on vehicle finishes.
• Phyzix Ceramic+ Coating Ceramic-based coating product providing advanced surface protection and long-lasting hydrophobic properties for vehicles.
• Phyzix Repel+ Series Water-repellent surface treatment product line in Blue, Red, and Yellow variants that create a hydrophobic, water-shedding finish on vehicle surfaces.
• Phyzix Custom Chemistry Program Consultation-led service package where regional reps analyze an operator's wash process, current chemical setup, and goals, then build a tailored chemistry system implemented with zero disruption and supported by trials and ongoing performance check-ins.

Quantifiable outcome

• Cut chemical inventory in half while achieving better wash results
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Simoniz USA: Long-standing car wash chemistry manufacturer with broad product portfolio across presoaks, detergents, waxes, and protectants. Competes head-to-head with Phyzix in the same operator channel and on similar ultra-concentrated and premium-coating claims.
• National Carwash Solutions (NCS): Largest U.S. car wash chemistry, equipment, and supplies provider. Directly comparable to Phyzix in product line (presoaks, detergents, protectants) and in serving the same multi-site and single-site car wash operator base.
• Trans-Mate Products: Car wash and detail chemical manufacturer offering detergents, presoaks, waxes, and protectants. Direct competitor to Phyzix in chemistry formulations and in selling through distributors to car wash operators.
• Wash Lab Industries: Car wash chemistry and equipment supplier providing presoaks, detergents, and drying agents to operators. Directly competes with Phyzix's core chemistry product line in the U.S. operator channel.

Emerging players

• Hydrus Detailing: Smaller car wash and detail chemistry brand with a focus on ceramic and graphene-style protectants. Competes with Phyzix in the emerging premium-protectant segment that car wash operators are adding to wash packages.
• Dr. Beasley's: Premium auto care chemistry brand offering ceramic coatings, detail sprays, and protectants. Comparable to Phyzix's premium Graphene and Ceramic+ tier and targets a more enthusiast/professional detailer segment.

Regional players

• Car Wash Country: Car wash chemistry and equipment distributor serving regional operator accounts. Comparable to Phyzix in product mix and in the distributor-led sales motion into SMB car wash operators.

Broad incumbents

• SONNY's The CarWash Factory: Major car wash equipment manufacturer that also sells its own branded chemistry line. Overlaps with Phyzix's chemistry portfolio and serves the same tunnel and in-bay operator base, often bundled with equipment sales.
• Mark VII Equipment: Car wash equipment manufacturer and chemistry supplier serving tunnel, in-bay automatic, and self-serve operators. Competes with Phyzix on chemistry side while bundling into broader wash-system sales.
• Auto Wax Company (Auto Magic / Blue Coral): Long-established car care and car wash chemistry brand (Auto Magic, Blue Coral) selling cleaners, waxes, and protectants. Adjacent competitor to Phyzix with broader retail and operator distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phyzix