What Shapematchr does

Shapematchr GmbH is a Berlin-based fit intelligence platform that operates a two-sided business model targeting the problem of ill-fitting clothing in online fashion retail. On the consumer side, the company offers the Shapematchr Profile App, an iOS application in which users build personalized body measurement profiles by booking 15-30 minute online measurement sessions with Shapematchr's network of professional tailors (Schneiderinnen). The resulting individual measurements replace traditional size categories (S, M, L) and can be reused across multiple fashion brands. Measurement history is tracked over time, profiles can be shared with family and friends, and consumer data is described as private and not shared with brands. The company is positioned to reduce online clothing returns (commonly cited at 30-50% for online fashion) and the associated environmental waste.

On the B2B side, Shapematchr sells a brand integration module that allows fashion retailers to embed the size-matching technology directly into their e-commerce platforms, with value propositions centered on reduced return rates, higher conversion rates, and improved customer satisfaction. The product is sold via a direct, sales-led motion using Calendly demo bookings with the CEO. Pricing is not publicly disclosed; consumers access the app through a freemium model and the company references free trials for brand partners.

The company was founded by Stefanie van Laak (CEO, fashion buying and e-commerce background at H&M, Jean Pascale, Kenvelo, Schiesser, and MYTOYS GROUP/Otto Group), Hubert Volz (CTO, former IT lead at MYTOYS GROUP and team builder at Zalando Lounge), and Jan Jantzen (CDO/CFO, former VP Data & Analytics at Scout24 Group). The team is 1-10 employees, operates from the Factory Campus Berlin Mitte, and is supported by an institutional ecosystem including the European Union, ESF, Berlin Partner, HTW Berlin, Hohenstein, Bosch, AWS, and Factory Berlin. The company is privately held with no disclosed equity funding rounds, no revenue figures, and no publicly named customers.

Name

Shapematchr

Legal name

Shapematchr GmbH

Website

https://shapematchr.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Shapematchr is a Berlin-based fit intelligence platform that replaces traditional clothing sizes with individual body measurements captured via professional tailors, serving both individual online shoppers through an iOS app and fashion brands through a B2B size-matching integration.

Ownership category

akta.pro rank

Product category

Fashion Technology

akta.pro primary industry

Virtual Styling & Outfit Planning (HSACAJAF)

Keywords

• Fit intelligence platform
• Size recommendation software
• Body measurement app
• Fashion e-commerce tools
• Virtual fitting technology

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Partnership & Integration: Revenue generated from fashion brands and retailers who integrate Shapematchr's sizing technology into their online shops. Brands benefit from reduced returns and increased conversion rates, paying for access to the matching platform.
2. Consumer App Subscription: Free trials offered for testing and learning. Consumers access measurement profiles and size matching services through a mobile app.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Shapematchr is a fit intelligence platform that replaces traditional clothing sizes (S, M, L) with individual body measurements captured during 15-30 minute online sessions with professional tailors. Users store their personal measurement profiles in a mobile app and receive accurate size recommendations across multiple fashion brands, while brands integrate Shapematchr's sizing technology into their online shops to reduce returns and increase conversion.

Product overview

Shapematchr offers a unified product ecosystem consisting of a consumer-facing mobile app (Shapematchr Profile App) and a B2B integration module for fashion brands. Users create personalized profiles through professional measurement sessions with tailors, and their individual body measurements are matched against brand-specific sizing data to provide accurate fit recommendations. The consumer app enables users to find perfectly fitting clothing across brands, while the brand integration module allows retailers to embed this size-matching technology directly into their e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Shapematchr Profile App A mobile application (initially iOS) that enables individual consumers to create personalized shopping profiles by booking 15-30 minute online measurement appointments with professional tailors (Schneiderinnen), storing their body measurements securely, and receiving precise clothing size recommendations across multiple fashion brands. Users can share their profiles with family and friends.
• Shapematchr Brand Integration (B2B Solution) A B2B integration service that allows fashion brands and retailers to incorporate Shapematchr's body measurement-to-size matching technology into their online shops. The integration aims to reduce return rates, decrease shopping cart abandonment through clear size recommendations, and improve conversion rates and customer satisfaction.

Quantifiable outcome

• Reduced clothing returns for brands
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Berlin PartnerminorStrategic or Co-development PartnerBerlin Partner is a economic development agency that supports companies in Berlin. Shapematchr is listed as one of their supported companies.
• HTW Berlin (Hochschule für Technik und Wirtschaft)minorStrategic or Co-development PartnerHTW Berlin is a University of Applied Sciences in Berlin that supports Shapematchr through potential research partnerships and talent.
• BoschminorStrategic or Co-development PartnerBosch is listed as a supporter/partner of Shapematchr, possibly through corporate innovation or startup support programs.
• Factory BerlinminorStrategic or Co-development PartnerFactory Berlin is a startup campus and innovation hub in Berlin Mitte where Shapematchr has its headquarters.
• GesamtmascheminorStrategic or Co-development PartnerGesamtmasche is a textile industry association or network in Germany that supports Shapematchr.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASOS: ASOS is a major online fashion retailer with native size recommendation tools, fit analytics, and 'See My Fit' visualization. It is a broad incumbent that ships competing in-house functionality instead of integrating third-party solutions like Shapematchr.
• Zalando: Zalando is Europe's largest online fashion platform and operates its own size advice and fit recommendation features across its marketplace. Shapematchr's CTO previously built Zalando Lounge's tech team, and Zalando represents both a potential partner and a direct incumbent threat.

Emerging players

• WAIR: WAIR delivers size and fit prediction powered by a body data network of millions of 3D scans, primarily serving US apparel e-commerce. It is a partial overlap peer focused on data-driven recommendations rather than human measurement.
• Vue.ai: Vue.ai provides AI-based personalization and styling tools for fashion retailers, including size and fit recommendations as part of a broader personalization suite. It is an adjacent emerging player whose tooling overlaps Shapematchr's B2B pitch.
• Metail: Metail offers virtual fitting room and body-modeling technology for fashion retailers, helping shoppers visualize fit on a personalized avatar. It overlaps with Shapematchr on the consumer-facing 'find your fit' use case.
• 3DLOOK: 3DLOOK provides AI-based body scanning and measurement solutions for apparel, fitness and uniform markets using mobile cameras. It addresses the same pain point as Shapematchr's measurement step, but via computer vision rather than human tailors.

Direct peers

• Sizebay: Sizebay offers size recommendation technology for online apparel and footwear retailers, including virtual fitting room functionality. It is a comparable SaaS-style sizing recommendation peer, particularly active in European markets.
• Bold Metrics: Bold Metrics uses body data and predictive algorithms to deliver size recommendations and apparel intelligence for fashion brands. It targets the same B2B integration workflow Shapematchr sells into European fashion brands.
• True Fit: True Fit is the leading dedicated size-and-fit recommendation platform for fashion brands and retailers, offering a personalization network backed by large-scale shopper data. It is the most direct functional peer to Shapematchr's B2B sizing-integration value proposition.
• Fit Analytics (Snap Inc.): Fit Analytics provides AI-driven size and fit recommendations to global fashion retailers and was acquired by Snap Inc. It competes head-to-head with Shapematchr on the brand-side integration use case and on data-driven sizing accuracy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Shapematchr
• LinkedInlinkedin.com/company/shapematchr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shapematchr