Ideas in Store S.A.

What Ideas in Store S.A. does

Ideas in Store S.A. is an independent consulting and training company headquartered in Carouge (Geneva), Switzerland, founded in 2013. The firm specializes in shopper and in-store marketing, applied corporate strategy, marketing and commercial frameworks, go-to-market strategy, and organizational design and development. It serves a horizontal mix of clients including blue chip retailers, FMCG and consumer durables brands, technology companies, communication agencies, some Big 5 consultancies, and start-ups, primarily across Europe and the Americas.

Service delivery combines direct consulting engagements, facilitated workshops, ongoing and one-off training programs, and leadership talks, executed through a tight network of experienced associates and partner companies rather than a large full-time bench. The firm describes its operating philosophy as 'Simple, Real, Actionable and Smiley' with a bias for actionable ideas and doing fewer things better. Core offerings include Corporate Strategy consulting, Shopper & Instore Marketing and Path to Purchase services, Marketing/Commercial/Go-to-Market Success, Start-Up Success coaching, the 'What's Next?' personal and organizational development program, and Leadership Talks on Diversity, Change, and Performance.

The business model is professional services revenue from B2B consulting and training engagements; pricing is not publicly disclosed and engagements are negotiated directly. As an outlier line of business tied to the founders' personal interest in outdoor activity parks, Ideas in Store also distributes the CoudouPro ZAZA2 outdoor climbing and safety system for adventure parks. The firm has 1-10 employees, no disclosed funding or external investors, and operates without a proprietary technology platform or disclosed AI capabilities.

Name

Ideas in Store S.A.

Legal name

Ideas in Store SA

Website

https://ideasinstore.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Ideas in Store S.A. is an independent Swiss consulting and training firm specializing in shopper and in-store marketing, corporate strategy, and organizational development for retailers, FMCG brands, tech firms, agencies, and start-ups across Europe and the Americas.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYMPAAAJAA

Shopper Marketing Strategy & Planning

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Promotion & Sales Marketing (Shopper/Trade Marketing)

SECONDARYMPAAAJAL

Shopper Insights & Path-to-Purchase Research

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Promotion & Sales Marketing (Shopper/Trade Marketing)

SECONDARYCRAOAOAI

Market, Shopper & Category Insights / Research Services

Consumer Products & Retail/Wholesale, Distribution & Category Management/Category Management, Merchandising & Trade Promotion Services

SECONDARYBPAFAMAF

Point-of-Sale (POS) & In-Store Promotion Services

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

SECONDARYCRAMABAM

Camping, Hiking & Climbing Specialty Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Management consulting
• Shopper marketing
• In-store marketing
• Corporate strategy consulting
• Executive training workshops

Headquarters

HQ city

Les Acacias

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Strategic consulting engagements at executive and leadership levels covering corporate strategy, marketing frameworks, go-to-market strategy, and organizational design and development.
2. Training Programs: Training executives and business teams across industries and geographies, including workshops and ongoing training engagements.
3. Outdoor Climbing Systems Distribution: Distribution of CoudouPro ZAZA2 outdoor climbing and safety systems for adventure parks.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Ideas in Store is a Geneva-based boutique consulting and training firm that helps companies convert strategy into execution across shopper and in-store marketing, path-to-purchase, corporate strategy, marketing and go-to-market frameworks, organizational design and development, and start-up general management. Engagements are delivered as consulting mandates, workshops, training programs, and leadership talks to retailers, FMCG brands, consumer durables, technology firms, agencies, and select start-ups. The firm also distributes CoudouPro ZAZA2 outdoor climbing systems as a separate hardware resale activity.

Product overview

Ideas in Store S.A. is an independent consulting and training company based in Geneva, Switzerland, founded in 2013. The company offers a portfolio of consulting and training services centered on shopper and in-store marketing, corporate strategy, and organizational development. Core offerings include Corporate Strategy consulting, Shopper & Instore Marketing and Path to Purchase services, Marketing/Commercial/Go-to-Market Success programs, Start-Up Success coaching, Personal & Organisational Development (including the 'What's Next?' program), Workshops, Training sessions, and Leadership Talks. Additionally, as a unique offering outside the core consulting business, the company distributes the CoudouPro™ ZAZA2 System for outdoor climbing and adventure parks. The service model combines consulting, thinking, and training tools, delivered through both ongoing engagements and one-off programs.

Differentiator

Problem solved

Functional benefit

Brands

• CoudouPro™: Outdoor climbing and safety systems brand distributed by Ideas in Store. Features the ZAZA2 system for adventure parks and tree-climbing activities.

Products and services

• Corporate Strategy Consulting Strategic consulting that helps companies align their activities and organizational structure for effective execution, serving executives and leadership teams across industries.
• Shopper & In-Store Marketing, Path to Purchase Marketing services focused on removing purchase barriers and optimizing the customer journey from awareness to purchase for retailers, FMCG brands, and consumer durables companies.
• Marketing, Commercial & Go-to-Market Success Advisory services aimed at growing market share and revenue while improving ROI through right organization, activities, processes, skills, and motivated people for enterprises.
• Start-Up Success Coaching Coaching services addressing the operational and management challenges beyond the product idea that cause start-up failures, for early-stage founders and leadership teams.
• Personal & Organisational Development (What's Next?) Development programs including the 'What's Next?' initiative that helps individuals and organizations set and achieve goals.
• Workshops
• Training Programs
• Leadership Talks
• CoudouPro ZAZA2 Outdoor Climbing System Distribution Distribution of the CoudouPro ZAZA2 outdoor climbing and safety system for adventure parks and tree-climbing activities, acting as distributor for CoudouPro.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CoudouProminorChannel Partner/ Reseller/ DistributorIdeas in Store acts as a distributor for CoudouPro outdoor climbing and safety systems, specifically the ZAZA2 system for adventure parks. This partnership stems from the company's founders' personal passion for outdoor activity parks and tree-climbing.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Catapult: Boutique shopper marketing agency focused on retail activation and Path-to-Purchase for CPG brands and retailers. Comparable in size and service mix to Ideas in Store's consulting-plus-activation offering for shopper marketing clients.
• Geometry Global: WPP-owned commerce and shopper marketing agency operating globally for retailers and brands. Comparable to Ideas in Store's Path-to-Purchase and shopper marketing practice, though executed inside a global network.
• Theory House: Independent shopper marketing and retail strategy agency serving CPG and retail clients with brand-to-shelf execution. Comparable to Ideas in Store's focus on shopper marketing, Path-to-Purchase, and converting strategy into in-store execution.
• Edge by Ascential: Retail and shopper insights consultancy and technology provider serving brands and retailers on e-commerce, category, and in-store strategy. Comparable to Ideas in Store's retail and shopper marketing consulting work, with additional data and software assets.
• The Partnering Group (TPG): Boutique retail and shopper consulting firm advising retailers and CPG brands on category management and in-store strategy. Closely comparable to Ideas in Store's boutique, expertise-led consulting model focused on retailer-FMCG collaboration.
• Integer: Specialist shopper marketing agency within the Omnicom Commerce Group, focused on retail and Path-to-Purchase strategy for retailers and brand owners. Closely comparable to Ideas in Store's shopper/in-store marketing mastery and Path-to-Purchase core expertise.
• The Mars Agency: Independent shopper marketing and commerce agency working with retailers and CPG brands on in-store, digital, and Path-to-Purchase activation. Directly comparable to Ideas in Store's shopper marketing and consulting engagements.

Broad incumbents

• NielsenIQ: Global consumer and retail intelligence company with deep shopper insights and category management capabilities. Comparable to Ideas in Store's shopper/in-store marketing and Path-to-Purchase work, but delivered as a scaled platform business.
• Ipsos: Global market research and consulting firm with practices in shopper, retail, brand, and marketing strategy. Comparable to Ideas in Store's advisory and research-led engagement model across retailers and FMCG clients.
• Kantar: Global leader in shopper insights, retail analytics, and brand strategy consulting. Comparable to Ideas in Store because both operate in the shopper marketing and Path-to-Purchase space, though Kantar serves at much larger scale with proprietary data products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ideasinstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideas in Store S.A.