Pro Piano

What Pro Piano does

Pro Piano is a US-based, privately held concert piano service company founded in 1969 in San Francisco by Ricard de La Rosa. The company specializes in the rental, sale, moving, tuning, appraisal, and climate-controlled storage of premium concert pianos, with a particular focus on Hamburg Steinway grand pianos, Yamaha Conservatory Grands (C1-C3, S4), and Yamaha U-Series uprights, supplemented by Steinway uprights, Yamaha AvantGrand and Clavinova digital/hybrid instruments, Boston (Steinway/Kawai) and Kawai models, and a role as Official Concert & Artist Assignee for Bosendorfer. The company owns a fleet of approximately 3,000 Yamaha pianos alongside its Steinway inventory, requiring substantial capital deployment that functions as a barrier to entry.

Pro Piano operates three by-appointment warehouses in San Francisco, New York, and Los Angeles, providing 24/7/365 coast-to-coast service across California, Connecticut, New Jersey, New Mexico, New York, and additional states. The customer base spans world-class touring pianists (Elton John, Billy Joel, Herbie Hancock, Keith Jarrett, Andrea Bocelli, Lady Gaga, Joni Mitchell), premier performing arts institutions (New York Philharmonic, Juilliard, Chamber Music Society of Lincoln Center, Apollo Theater, Getty Museum, Met Museum), and elite educational institutions (Harvard, Yale, Stanford, Columbia, USC, San Francisco Conservatory of Music).

The business operates on quote-based pricing across its service lines, with customers engaging through website quotation forms, direct phone lines at each warehouse, or email. Revenue is generated from per-event rental fees, one-time moving and tuning engagements, recurring storage contracts, instrument sales, and royalties from Pro Piano Records, the wholly-owned classical piano label co-founded by Chitose Okashiro and Ricard de La Rosa in the mid-1990s. The company has remained founder-owned and independent since 1969, with no disclosed institutional investment, funding rounds, or M&A activity.

Name

Pro Piano

Legal name

PRO PIANO INC

Website

https://propiano.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Piano is a US-based, privately held concert piano service company founded in 1969, providing rental, moving, tuning, storage, and sales of Hamburg Steinway and Yamaha concert pianos to professional musicians, performing arts venues, and educational institutions from warehouses in San Francisco, New York, and Los Angeles.

Ownership category

akta.pro rank

Product category

Piano Rental & Concert Instrument Services

NAICS

Musical Instrument and Supplies Retailers (459140)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Instrument Rental & Backline Services (MPAIAJAI)

akta.pro secondary industries

Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL), Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA), Instrument Repair, Maintenance & Luthier Services (CRALAEAF)

Keywords

• Piano rental services
• Piano moving services
• Concert grand pianos
• Piano storage services
• Piano tuning services

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Piano Rental Services: Rental of Hamburg Steinway grand pianos, Yamaha Conservatory Grands, and U Series uprights for events, concerts, and performances. Includes MIDI, Acoustic Silent, and Hybrid piano options.
2. Piano Moving Services: Professional piano moving services for grand and upright pianos, including handling of difficult moving contingencies, stairs, and elevator logistics.
3. Piano Tuning and Appraisal Services: Expert piano tuning, regulation, and appraisal services for grand pianos, upright pianos, and specialized instruments.
4. Piano Storage Services: Climate-controlled storage services to protect instruments during transit, between performances, or long-term needs.
5. Piano Sales: Buying and selling of pianos including Steinway, Yamaha, Bosendorfer, Kawai, and other premium brands. Pro Piano serves as official concert and artist assignee for Bosendorfer.
6. Pro Piano Records: Classical piano music record label specializing in Pianist's Perspective recordings, inaugurated in mid-1990s.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pro Piano rents, sells, moves, tunes, stores, and appraises premium concert grand pianos and uprights — specializing in Hamburg Steinway, Yamaha Conservatory Grands and U Series uprights (including MIDI, Acoustic Silent, and Hybrid variants). Services are delivered coast-to-coast across the United States on a 24/7/365 basis from warehouses in San Francisco, New York, and Los Angeles, serving professional artists, performing arts institutions, universities, and entertainment industry clients.

Product overview

Pro Piano is a piano rental, moving, storage, and service company founded in 1969, operating coast-to-coast across the United States with warehouse locations in New York, San Francisco, Los Angeles, and Santa Fe. Its core offering is the rental, sale, moving, tuning, and storage of high-end pianos — primarily Hamburg Steinway and Yamaha concert grands and uprights — supplemented by hybrid/digital pianos (Yamaha AvantGrand, Clavinova), Boston (Steinway/Kawai) and Kawai instruments, and a classical music record label (Pro Piano Records). The company serves individual artists, orchestras, theaters, museums, universities, and music festivals through a fleet of named piano models and a suite of service modules covering the full instrument lifecycle from rental and moving to tuning, storage, and appraisal. Services operate 24/7/365.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Piano Records: A Classical Piano Music record label specializing in Pianist's Perspective Recordings that attempt to capture the sound and ambiance from a concert grand piano. Inaugurated in the mid-1990s by Chitose Okashiro and Ricard de La Rosa.

Products and services

• Piano Rental Services

Quantifiable outcome

• 30,000-50,000 successful customer interactions over 57 years
• +1 more outcomes

Named customers34 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Steinway & Sons: Manufacturer of Steinway pianos and the official concert services arm, providing concert grand rentals and artist programs globally. Directly comparable as the upstream supplier whose Hamburg Steinway D-274 Pro Piano rents, and which itself operates a competing concert-rental business.
• Bösendorfer: Vienna-based premium concert piano manufacturer for which Pro Piano is the official US Concert & Artist Assignee. Comparable as the upstream supplier whose instruments Pro Piano represents and rents to top-tier artists.
• Kawai Artist Services: Kawai's concert and artist services arm, providing KG and Shigeru Kawai grand pianos to touring artists and educational institutions. Comparable as another OEM-backed rental/concert services program overlapping with Pro Piano's institutional work.
• Yamaha Artist Services: Yamaha's artist and concert services division, providing Yamaha conservatory grands and Disklavier/silent instruments to touring artists and institutions. Directly comparable as the OEM counterpart servicing the same artist accounts that Pro Piano supplies on a third-party basis.

Direct peers

• Faust Harrison Pianos: Premium piano dealer with rental, moving, storage, and concert services focused on Steinway, Yamaha, and other premium brands. Comparable as a high-end piano rental and service competitor serving concert and institutional clients.
• European Piano (formerly Sherman Clay): Long-standing US piano retailer with rental, moving, and storage services for premium pianos. Comparable as a multi-city West Coast-based piano services company with overlapping rental and piano-mover offerings.
• Chopsticks Piano Movers / David Lis Piano Moving: Specialist piano moving and rigging companies on the East Coast serving institutions, concert halls, and individuals. Comparable as providers of the moving service line that Pro Piano runs in-house.
• Piano Solutions / Concert Piano Services: Specialty piano moving, rental, and storage company serving concert venues, universities, and individual clients on the East Coast. Comparable as a regional competitor offering the same core rental/moving/storage service suite.

Regional players

• Keyboard World / Manny's Musical Instruments: Long-running US piano retailer offering rentals, sales, and service for premium pianos including Steinway and Yamaha. Comparable as a competing retailer-rental hybrid with overlap on consumer and institutional segments.

Others

• Piano Disc / Hybrid Piano Technologies: Provider of player-piano and silent/hybrid retrofit systems for acoustic pianos. Comparable as an adjacent technology provider whose products overlap with Pro Piano's acoustic silent and hybrid piano offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/propianoreal?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• LinkedInlinkedin.com/company/pro-piano

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Piano